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Posts tagged "Shopify"

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Shopify unifies ecommerce with a new platform
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Earlier this week, global ecommerce platform Shopify unveiled its latest update, designed to help merchants be more creative, improve in-store experiences, and support business expansion.

Called the Summer ‘24 Edition, this latest platform comes with a Shopify POS Terminal, Unified Analytics, Markets Solution, and AI Enhancements across the board.

As per a press release shared with TechRadar Pro recently, Shopify described the POS Terminal as a new payment hardware solution that enhances in-store shopping by offering features such as tap, chip & PIN, and swipe payments. The company promises simplified transactions with a customer display, digital receipts, and the ability to capture additional information at checkout. Finally, users can now combine discounts and create buy-x-get-y discounts to further personalize and streamline promotional activities. 

For Unified Analytics, Shopify said it revamped the tool to provide real-time, detailed insights. The new dashboard comes with pre-built reports, helping merchants get answers to all the biggest questions, such as sales comparisons or average order value changes. 

“Seamless integration”

Markets is a solution that was reimagined “from the ground up”, and now acts as a central command center within Shopify Admin. Merchants can thus manage cross-border, B2B, and physical retail selling, all from a single location.

Finally, when it comes to AI enhancements, Shopify said its Media Editor, Shopify Magic, and Suggested Replies, are all now powered by AI, helping merchants get their work done faster, and with more quality.  

“Merchants depend on Shopify to not just work, but to solve the pain points they didn’t know they had,” said Deann Evans, Managing Director, EMEA, at Shopify. “This can only happen when everything is seamlessly integrated and works together. Shopify brings every aspect of commerce under one roof. It’s more than simply centralizing and synchronizing our products. We’re consolidating infrastructures, reducing inefficiencies and welding features together so that merchants can focus on growing their business and connecting with shoppers in a way that only a truly unified commerce platform can deliver.”

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Shopify launches its own link in bio pages to help you sell direct
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Shopify has announced its entry into the link in bio space: the popular set of services that make up for missing features on Twitter, Instagram, and other services.

The company's new Linkpop tool offers many of the tools you'd expect: multiple links to popular services in a simple and clean UI. 

“When you’re only sharing one link at a time with your audience, they’re missing out on all that and will have difficulty following you across all the platforms you operate on,” Shopify says. “That’s the beauty of a link in bio page. It’s a place where your audience and customers can find you, every place you are.”

Shopify integration

The obvious benefit of using Shopify's own tools is that they integrate deeply into the company's other ecommerce offerings, which have become incredibly popular over the pandemic. 

If you're selling on Shopify, your products are easily imported over to your Linkpop page. Set up is super simple and the service is free, albeit with more limited features than some paid plans that integrate into the broader suite. 

While Shopify's star has waned somewhat from its high, millions of people still use its tools to sell all kinds of products. Being the anti-Amazon is still a big market, after all, and there are few tools that make selling as easy. 

A vital service

If you use social media, you've almost certainly come across such a service, which essentially compensate for only being able to add one link to most profiles.

Linktree is probably the most popular example and the company recent raised a staggering $ 110 million at a $ 1.1 billion valuation, signalling how popular the space has become.

READ MORE

>Google thinks it has a better way to sell you a website

>Shopify teams up with Microsoft and Oracle

>Shopify unveils its vision for the future of ecommerce

It remains somewhat strange that Twitter and Instagram haven't built similar features, allowing an entirely new space to flourish. Native versions of link in bio tools would have obvious advantages over third-party tools, but for some reason these have never materialised. 

TechRadar – All the latest technology news

Read More

Shopify launches its own link in bio pages to help you sell direct
  • No Comments

Shopify has announced its entry into the link in bio space: the popular set of services that make up for missing features on Twitter, Instagram, and other services.

The company's new Linkpop tool offers many of the tools you'd expect: multiple links to popular services in a simple and clean UI. 

“When you’re only sharing one link at a time with your audience, they’re missing out on all that and will have difficulty following you across all the platforms you operate on,” Shopify says. “That’s the beauty of a link in bio page. It’s a place where your audience and customers can find you, every place you are.”

Shopify integration

The obvious benefit of using Shopify's own tools is that they integrate deeply into the company's other ecommerce offerings, which have become incredibly popular over the pandemic. 

If you're selling on Shopify, your products are easily imported over to your Linkpop page. Set up is super simple and the service is free, albeit with more limited features than some paid plans that integrate into the broader suite. 

While Shopify's star has waned somewhat from its high, millions of people still use its tools to sell all kinds of products. Being the anti-Amazon is still a big market, after all, and there are few tools that make selling as easy. 

A vital service

If you use social media, you've almost certainly come across such a service, which essentially compensate for only being able to add one link to most profiles.

Linktree is probably the most popular example and the company recent raised a staggering $ 110 million at a $ 1.1 billion valuation, signalling how popular the space has become.

READ MORE

>Google thinks it has a better way to sell you a website

>Shopify teams up with Microsoft and Oracle

>Shopify unveils its vision for the future of ecommerce

It remains somewhat strange that Twitter and Instagram haven't built similar features, allowing an entirely new space to flourish. Native versions of link in bio tools would have obvious advantages over third-party tools, but for some reason these have never materialised. 

TechRadar – All the latest technology news

Read More