If you’re utilizing an ecommerce platform to sell products or services online, then making sure that potential customers can find you online is key. But if you have a physical location, it’s important to let people in the area know where you are, especially if you are open for walk-in customers. The majority of your walk-in customers are going to find you online. But in order for them to know that you’re local, you’ll have to utilize a Google My Business optimization service.

Whereas general SEO will get you online traffic, local map optimization is what will get you physical traffic. This will also help you move up the online ranks for customers who are searching for your products and/or services in your area. We also call this Google maps marketing. If you’re here in New York, you want to rank for your area better than another company in California or Washington. Employing a maps optimization service is the best and most efficient way to accomplish this.

If you decide to allow Shapiro Consultants to handle your Google My Business marketing, we’ll start by analyzing your current standing, as well as your competitors’ standing online, and then we’ll put together a specific strategy for your company, including ensuring that all your online information is accurate. This will include your address, your hours of operation, phone number, email address, and all other relevant business information, as well as optimizing each individual page to help you rank in your area.

We’ve spent the last decade researching and studying Google Maps ranking services so that we can best help our clients move up the search engine results and rank highly in their area. We know that getting your company to rank online can feel confusing and overwhelming. It seems like every day there’s a new method or technique that you’re supposed to utilize via your website. Keeping up on all of that on top of running your business day to day can be daunting! That’s why we do the research and stay on top of the latest trends so you don’t have to. We will perform consistent checks to ensure that you’re still ranking well and make adjustments as needed to keep you ranking well. We’ll cover your Google Maps SEO as well as your Google My Business SEO in order to rank you as quickly and efficiently as possible.

Letting your customers know where you’re located is only one benefit. There is a new trend of customers wanting to buy local, source local, and support their local businesses. Ensuring that you rank highly on search engines for your area is a great way to take advantage of this growing trend. Using Shapiro Consultants as your Google Maps optimization service will help you see an increase in walk-in physical traffic as well as online traffic. More traffic equals more conversion opportunities, which will result in consistent solid growth for your company. Please don’t hesitate. Give us a call today so that we can help you draw in local customers!

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