Branding

Numbers don’t lie. Studies have shown that 97% of consumers seek out and choose companies via online searches.

Consider this scenario: someone goes online and searches for a company in your industry. How many search results do you think they’ll get? Probably hundreds, if not thousands. But let’s say that it’s your lucky day and they select your website to browse. You only have a few critical moments to WOW them with your website and online content or else they’re going to click away to the next search result.

While our highly effective SEO services will bring you traffic and our website development services will help turn visitors into first time buyers/clients, it’s your BRAND that will turn them into repeating and even loyal lifetime customers. Because of this, turning to a brand management company is the first and most vitally important step.

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Let’s Do This

Building a highly reputable brand can feel daunting. Even for companies who have been in business for years, it’s difficult to know where to start and what techniques are going to be most effective. Fortunately for you, here at Shapiro Consultants, we went ahead and did the majority of the work for you! We’ve done the research and gathered resources for you so that we can offer top quality brand management solutions.

Our strategy for helping you rise above your competitors includes:

  • Digital Strategy –

    We’ll perform a detailed digital marketing analysis to see how you compare to the leaders in your industry. From there we will design a website content strategy to boost your rankings and make you more visible to potential customers.

  • Content Management –

    In order to outrank your online competition, you need to be creating consistent optimized content with links and references and a brand management firm is a great place to start. We’ll perform keyword research to identify the terms we can use to increase traffic to your website.

  • Conversion Optimization –

    Based on our keyword research, we’ll handle the content writing for you, appealing not only to your targeted demographic but also to the search engines which will ensure that your website is visible and well received. Your site will need to be fast, secure, and mobile-friendly so that visitors have optimal experiences.

  • Brand Management Services –

    As we enter this new decade, branding is once again rising to the height of importance. As the best branding agency in New York, and possibly the entire USA, we will build up your brand awareness in a positive light by finding tactics that work for your company through a combination of ranking keywords and active social media accounts.

  • Graphic and Logo Design –

    Visual recognition is highly important when it comes to your branding. If your logo is eye catching and memorable then you’re well on your way to creating a strong brand. A good brand management agency can help you achieve this. We’ll take the time to ensure that your logo and related graphics represent your business ideas and theme, all the while making it pleasing to the eye.

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