A web design’s effectiveness/ success is judged by it’s ability to catch a client or potential client’s attention and within seconds is able to instil confidence and trust in your business. After all, the majority of potential customers will judge your business by your website.
It is important to them that you are innovative and cutting edge, If the website is innovative you must be too. With is in mind the web design coves a lot of ground from your format, to the colours and fonts, and even the consistency of what they see.
All of it becomes a part of the whole for your final presentation become a key factor to make or break one’ s campaign without your targets even reading a single word or looking at a picture.