Many companies choose to utilize a landing page when running specific PPC (pay-per-click) marketing campaigns. There are a lot of different opinions on why this helps increase your click through and conversion rates, but ultimately you’re able to put together a strong sales funnel that is highly effective at convincing visitors to take immediate action and make a purchase. But you barely have time to manage your own website, let alone a separate landing page for each campaign you run. So, is it really necessary to the success of your online marketing campaign?

Here at Shapiro Consultants, we believe that putting a good landing page is a great way to increase your campaign conversion rate, and we’re capable of handling it all from the PPC landing page design to the PPC landing page optimization. Whether or not your landing page is successful depends greatly on its design. Is it well written? Eye catching? Does it include all the information a viewer would need to make a decision? Does it include multiple strong calls to action that encourage viewers to click through and make a purchase in a timely fashion? Each of these attributes work together to create a high functioning landing page – which is exactly what you’ll get as our client.

When we start your PPC landing page development, we’ll take the time to review your current website and get to know your company so that your new landing page is an accurate reflection of your original website. From there we will construct a highly engaging page that keeps visitors reading, connects with them, and encourages them to quickly take action. Once the initial page is set up, we’ll ensure that your landing page includes optimization for PPC and then put together your marketing campaign, keeping you up to date each step of the way. After all, this is your campaign. We not only want you to be happy with the results you get, but also with the path we take to get you there!

The approach we take to designing your PPC campaign strategy will very much depend on your industry, the type of campaign your running (new product/service release, time sensitive promotion, coupon code, etc), what types of results you’d like to see, and the amount of time you have to run the campaign. All of these factors go into the initial design process in order to make it the best strategy for you and your company.

If you’re looking for someone to help increase your conversion rate through online marketing campaigns, and you haven’t considered running PPC to a landing page, we’d love to sit down and chat with you. You might find that this is the perfect way to help your company achieve its current sales goals. We can help you reach a much higher number of your target audience, and perhaps even tap into a new audience that you didn’t even know was out there! Just give us a call today to get started.

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