Not everyone who walks through your virtual (or physical) office door is going to be ready to purchase your product or service.

In fact, if it’s the first time they’ve ever stumbled across your product and company, it could take quite a while before they’re comfortable enough to make a purchase from you. While this is widely dependent on the type of product or service you’re offering, its price point, and the trustworthiness of your brand, it’s very likely that you’re going to need some type of lead nurturing strategy in order to convert that visitor into a long term customer or client.

Lead nurturing can take a variety of forms, anything from simple follow up emails to elaborate email sequences to phone calls, mailers, discount opportunities, or even targeted online marketing. But the key to a successful marketing strategy that employs lead nurturing services is to find the right form for you and your company. Your customers may not want to receive mailers or a long sequence of emails. They may need extra time spent explaining your company and/or products to them in the form of personal phone calls. Or they may need extra information in the form of pamphlets, flyers, or explanatory email sequences.

When you start looking for lead generation companies in New York, you might realize that there are more out there than you thought. What’s most important is that you work with one who understands your company, your goals, and your customers. Here at Shapiro Consultants, we stand out as one of the most highly recommended lead generation services in New York because we take the time to truly get to know you and how your customers expect to be interacted with.

It’s this deeper level of understanding that enables us to create the perfect lead generation and lead nurturing strategy for you. From there we will target your content (blogs, articles, interviews, new products, etc) to potential customers through a series of social media marketing channels, which will help to increase your overall brand image and bring in new traffic. Once you get a new lead, we will have a solid nurturing sequence set up to continue work with the individuals who have expressed interest in your company.

We will also perform consistent analysis of how successful these campaigns are in converting visitors to customers or clients and make any adjustments as they are needed to ensure that you are getting the highest volume of conversions through your lead nurturing as possible.

So yes, there might be a lot of lead generation companies out there willing to set up a strategy for you. But very few of them will go the extra mile that Shapiro Consultants is willing to go. We stand firmly behind our 100% customer satisfaction guaranteed statement and our dedication to your success will prove it.

Please give us a call today to see how we can work with you to keep you ahead of your competitors, enhance your brand, and increase your conversion rate.

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