The Microsoft Store app has reportedly got a major performance upgrade that’s now available to all users. It doesn’t look like it brings any new features, but it does promise improved performance for the app.
The new and improved version was initially released through the Windows Insider Program in early April. The Windows Insider Program is a testing community run by Microsoft that allows interested Windows users and experts to try versions of the operating system and new features that Microsoft is working on. The new version of the Microsoft Store is now available in the 'Stable Channel' of the Windows Insider Program, the last round of testing before something is deployed in the Windows Update app for all users – which suggests that it could soon roll out to everyone.
Rudy Huyn, a principal architect at Microsoft, publicized the changes in a series of posts on X, detailing the changes made in Microsoft Store version 22403 compared to its predecessor. He explains that product pages will load up to 40% faster in the newer version, the ‘Buy’ button will appear up to 1.5 times faster on average thanks to licensing optimizations, and a launch screen that appears more smoothly thanks to a modified splash screen.
Product pages are now loading ~40% faster on average. (2/5) pic.twitter.com/iDAi3BOqKGApril 3, 2024
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We have also optimized how the application manages entitlement and licensing, resulting in the “Buy” button being displayed approximately 1.5 times faster. (3/5) pic.twitter.com/9iLOq7X2D1April 3, 2024
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Last the team changed how the application launches and manages the splash screen, resulting in a smoother launch experience. (4/5)https://t.co/BByoWVMfqg pic.twitter.com/AuLRGIcOyqApril 3, 2024
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How to make sure you have the latest Microsoft Store
Users running suitable versions of Windows can usually expect the Microsoft Store app to download this update on its own and update itself, but you can speed up the process if this doesn’t happen by opening the Microsoft Store app on your PC and clicking the profile icon which can be found in the top-right corner of the app. This should open a menu, and you need to click on ‘Settings’. If you scroll all the way down in the Settings screen, you should see a section with the ‘About’ heading. In the top-right corner of this section, you should see the version of the app that your system is running.
If this doesn’t say ‘Version 22403…” then you can go to the ‘Library’ section of your Microsoft Store, which can be found in the navigation ribbon (mine runs vertically on the left-hand side of the app and the Library icon is towards the bottom). You can then select ‘Get updates’ which should prompt the update process.
The Microsoft Store isn’t the most popular of app stores out there – Apple’s App Store and Google’s Play Store see a lot more use. This is largely due to factors like its sluggish performance and comparative lack of apps. Changes like this are important steps if Microsoft wants to compete or even attract users of other systems, not to mention the fact that users want software and products that work well first and foremost.
App stores have become an industry standard for downloading and installing apps, and it would do Microsoft well to make the Microsoft Store a Windows highlight instead of being a sore spot, since the marketplace has historically been pretty poor compared to its rivals. Hopefully, Microsoft continues in this direction and users will feel a tangible improvement in their Microsoft Store app experience, expanding the choice of apps users can install and pursuing improvement in smoothing out its processes.
Microsoft is already working away at what could be the first Moment update to follow the big Windows 11 24H2 update.
Currently, work is ongoing with finishing the 24H2 update which lands later this year – most likely it’ll roll out from September – but Microsoft is already looking past that upgrade to the first Moment update it’ll deliver for that release, likely early in 2025. (Assuming the Moment name is kept, and we’ll come back to that).
Windows 11 version 24H2’s first “Moment” is already underway, stumbled upon this internal flight earlierBuild 26120.383, it really is just an EKB on top of 26100 pic.twitter.com/zRVseaW2c4April 15, 2024
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This is according to a respected Microsoft leaker, Albacore on X (formerly Twitter), who as noted in the above post stumbled upon an internal flight – a preview version just being tested within Microsoft currently – which is the first Moment for 24H2. (Add your own scattering of seasoning here, naturally).
As probably hasn’t escaped your attention if you’re a Windows 11 user, Microsoft just released the fifth Moment update for Windows 11 23H2, which comes with some handy new features.
Analysis: The bigger update picture – and potential road to Windows 12
As a quick refresher, Moment updates are sizeable feature drops, though not nearly as big as the annual upgrades for Windows 11 (23H2, 24H2 and so on). Essentially, Moments offer a way for Microsoft to continue to drip feed features between the major ‘H2’ annual versions of Windows 11.
With the first Moment update for 24H2 seemingly already under development, this seems a strong indication that Microsoft will continue with this scheme of things for Windows 11 updates going forward.
As Albacore discusses in the thread of the above post on X, it is possible that Microsoft might change the name ‘Moment’ to something else, but the underlying principle of these small-to-medium sized upgrades – outside the cadence of the big annual updates – should remain in place for Windows 11 as we progress down the road with the OS.
Before too long, though, that road will lead to Windows 12 – or whatever next-gen Windows ends up being called, with it quite possibly turning up in 2025, when Windows 10 exits stage left – and after that, the update delivery philosophy could change again.
Perhaps there’s a heightened chance of this, too, when you consider that Windows is under a new chief – Pavan Davuluri has taken the reins of the OS, as Mikhail Parakhin (who was heading up Windows previously) is off doing other things at Microsoft as of last month.
Traditionally, Microsoft has operated under this kind of scheme of smaller drip-fed updates outside of large feature drops – though not always. Before Windows 11 arrived, you may recall that Microsoft used a twice-yearly update scheme with Windows 10, so no new features were introduced between those upgrades. That left some pretty sizeable gaps of six months or so where nothing happened with the desktop OS feature-wise (except minor tweaks here and there).
We were never keen on that idea, but we don’t think Microsoft will return to that way of working – we’re taking this as a positive sign that Moments, or their equivalent, will be around for a good time yet, and hopefully with Windows 12 going forward, when it eventually rolls into town.
It looks like Windows 11 could be getting a new device management feature that will seem a bit familiar to anyone who has ever used Apple’s rival macOS Sonoma operating system for Macs and MacBooks.
As MSPoweruser reports, an early build of an upcoming Windows 11 update adds a new ‘Linked devices’ window within the Settings app, giving users an overview of all the devices, such as laptops and Xbox consoles, that are signed into their Microsoft account.
From that window, it looks like users will then be able to manage each device from a single screen.
Apple-like convenience
You may be surprised how many devices you’ve linked to your Microsoft account, especially if you have several laptops. Signing in to your smartphone and connecting it to your Windows 11 device via the handy Phone Link app and using your Microsoft account to sign up to other services could also mean your ‘Linked devices’ list is actually longer than you might have expected.
It's always important to keep track of the devices you sign into – especially if you are planning on selling or giving away a device. Currently, there’s no easy way to see all the devices signed into your Microsoft account in Windows 11 – instead you need to go to the Microsoft account website. It’s not the most intuitive website, and having this information displayed in a much clearer way within Windows 11 is a good move in my view. However, as MSPoweruser points out, at the moment some tasks you want to perform with the devices will still need to be done through the website.
It's (very) early days with this feature, however, as it is currently only available with the beta build 22635.3495, which is only available to people signed up to the Windows 11 Insiders program. By the time this feature rolls out to all Windows 11 users, more tasks should hopefully be integrated directly into Windows, rather than having to go to the website.
This addition adds a level of Apple-like convenience to Windows 11 – something the operating system often lacks. As I’ve said many times before, Windows 11 can sometimes feel like a jumbled mess of new and legacy operating systems – and that means it fails to offer a coherent experience.
Meanwhile, Apple’s macOS certainly isn’t perfect, but it does integrate your various devices much better than Windows 11. Of course, Apple being Apple, this works best if all your other devices are Apple products as well, and due to the huge range of manufacturers who make Windows 11 products, Microsoft hasn’t got this luxury.
This new feature, however, is certainly welcome and brings Windows 11 a step closer to the kind of easy device management that Apple is known for. If Microsoft has indeed taken inspiration from its archnemesis, then I’m certainly not complaining. In fact, here are some other Apple features I wouldn’t mind Microsoft copying:
1. Make the Start menu more like the Launchpad
(Image credit: TechRadar)
Now, a few years ago the idea that I might one day suggest that Microsoft change the iconic Windows Start menu to be more like the Launchpad of macOS would have been laughable. Since its debut in Windows 95, I’ve always preferred the start menu – it was easy to find the app you wanted to launch, and it confined to the bottom-left-hand corner of the screen, it didn’t feel intrusive, unlike the full-screen Launchpad.
In fact, when Microsoft dropped the Start menu in Windows 8 for a much more Launchpad-like fullscreen Start screen, I – like many other Windows users – was horrified.
However, while the Start menu has returned in Windows 10 and Windows 11, Microsoft has seemingly done its hardest to make me avoid the once-essential part of the operating system.
Stuffing apps and widgets that I don’t want or use into the Start menu makes it harder to find what I actually want – and it looks like it’s set to get worse as Microsoft is apparently considering putting adverts for suggested Microsoft Store apps into the ‘Recommended’ section of the Start menu.
(Image credit: Apple)
More unnecessary bloat means it’s harder to find the apps I actually want to use, and ironically it means I open up the Start menu less and less these days. The fact that in Windows 11 the Start menu now pops up right in the middle of my desktop means it can feel just as obnoxious as Launchpad (unless I change the settings to put the Start menu back in the left-hand corner).
It’s got to the point where I prefer using Launchpad. Sure, I still don’t like that it takes over my entire screen, but there are no adverts, notifications to try more services, and few pre-installed apps in there. Instead, it just shows me the apps I have installed, letting me find and open them up quickly.
2. Make the Taskbar more like the Dock
(Image credit: Sofia Wyciślik-Wilson)
This is another suggestion I can hardly believe I’m making in 2024, but the sad fact is that despite the macOS Dock coming after the Windows Taskbar set the… er… bar… Microsoft’s tinkering has ended up making Windows 11’s version of the Taskbar a lot less useful.
At first glance, the centering of the app icons suggests that Microsoft has already taken inspiration from the macOS Dock – but if that’s the case, then it’s learned the wrong lesson.
The macOS Dock is a more elegant solution to quickly opening up your favorite apps, while also switching between open windows – but not because it sits at the centre of your screen. As with the Launchpad, the Dock is mercifully free from clutter, while the Taskbar can look cluttered by comparison.
By default, as well as icons for your apps, the Windows 11 Taskbar also shows the Search bar (which often features graphics), weather warning, notifications, and the new Copilot icon, many of which I never use.
(Image credit: Future)
Also, while the Dock sits in the center of the screen, the Taskbar stretches across the entire screen, and while the app icons and Start menu appear in the center, the weather icons appear on the far left, while notifications, time and date, Copilot and volume controls are shoved to opposite side. This means the Taskbar in Windows 11 feels cluttered, whilst also having lots of wasted space.
Worst of all, Microsoft has dropped a lot of functionality from the Windows 11 Taskbar compared to previous versions of Windows – including the ability to drag and drop apps onto the Taskbar to pin them so they always appear there, or to drag and drop files onto an app’s Taskbar icon to open up the file in the app.
It’s a curious move that has perplexed a lot of Windows 11 users, and I would like Microsoft to take inspiration from both macOS and past versions of Windows to create a modern Taskbar that’s elegant, powerful, and simple to use.
3. Make Microsoft Store more like the App Store (that is, make it more useful)
(Image credit: Microsoft)
This last point is probably one that Microsoft would love, but ever since the introduction of the Windows Store with Windows 8, the company has struggled to make a case for what is now called the Microsoft Store.
Much like the App Store in macOS, the Microsoft Store offers a way to find and install apps. It should be easy and safe (as all apps in the store are tested to ensure they don’t include malware) – yet while the App Store in macOS feels like a useful, maybe even essential, part of the operating system, the Microsoft Store is easily ignored.
Microsoft must look at the money Apple rakes in through the App Store with seething jealousy. So what can Microsoft learn from Apple’s implementation?
For a start, the App Store looks cleaner and feels more curated. The Microsoft Store certainly looks better than in the past, but it’s still not the easiest when it comes to finding things you want (there’s a bit of a theme developing here). It also feels slow and laggy compared to the App Store.
(Image credit: Apple)
Microsoft has also struggled to get developers to make bespoke versions of their applications for the Microsoft Store, which means it feels a bit sparser than the App Store. It also means that some versions of apps downloaded from the Microsoft Store lack the features of the same app downloaded from a website. It also leads to strange inconsistencies, such as the Paint.net app being a paid-for app in the Microsoft Store – but it’s free to download from the official website.
Probably the biggest problem for Microsoft when it comes to this is that the App Store has been such an integral part of macOS for so long that users think nothing of using it to install new apps. They will also trust Apple’s recommendations for new apps.
Microsoft doesn’t have that kind of reverence from its users, and Windows users have mainly grown up with using the internet to find and download applications, preferring the freedom of picking where to download the app from, and where to install it – even if it brings certain risks.
It’s hard to see how Microsoft can change a lot of that, but by making the Microsoft Store more useful, easier to navigate and with a much wider app selection, it could help make it more popular with its customers.
Apple – and macOS – is far from perfect, and there are lots of things that Windows 11 does better than macOS, but if Microsoft is in the mood for taking tips from its fruit-themed competitor, the above suggestions would be very welcome indeed.
After over two years of waiting, Microsoft has finally lifted a block on some Windows 10 PCs with Intel Rocket Lake CPUs that prevented users from upgrading to Windows 11 – so those folks should now be free to migrate (should they wish).
We’re all by now familiar with Windows 11’s more onerous system requirements – which includes a stipulation for having TPM, and rules out older CPUs to boot, but Rocket Lake is contemporary silicon and officially supported by Microsoft’s newest OS. Rocket Lake is, in fact, Intel’s 11th generation, so it’s only three generations back from current 14th-gen chips (Raptor Lake Refresh).
However, as mentioned, some of those PC owners who have a Rocket Lake processor were prevented from upgrading from Windows 10 to Windows 11, and this was due to a compatibility issue with 11th-gen CPUs and some driver versions for Intel Smart Sound Technology (SST).
The problem is that older SST drivers could cause the PC to crash with a Blue Screen of Death (BSoD) when using Rocket Lake.
What’s really odd here is that the bug was discovered a long, long time ago – in November 2021 – and as Tom’s Hardware, which spotted this, points out, for those who had upgraded to Windows 11 and were hit by these BSoD crashes, a fix was offered up within weeks.
However, as is the case when a software or hardware compatibility issue is discovered, PCs that might run into the pinpointed gremlin are blocked from upgrading to prevent that from happening.
The trouble is Microsoft has only just lifted that block now, and finally marked the bug as resolved, almost two and a half years after this glitch was first discovered.
Analysis: Definitely not as fast as a speeding rocket
That’s not exactly moving fast, is it? And yes, the cure in this case did depend on an external source – an Intel driver update – but that was delivered in a relatively timely manner by Team Blue. As mentioned, the fix for those who’d already upgraded to Windows 11 on a Rocket Lake PC, and had run into the BSoD error, was provided not long after the issue was discovered.
So, why did it take Microsoft so long to actually get this fix delivered to Rocket Lake PCs via Windows Update, so the Windows 11 upgrade block could be removed? Well, we don’t know the answer, and the whole episode is very odd indeed. Until now, Microsoft just left the solution to this bug as pointing users to the Intel website to obtain the correct and updated drivers (rather than actually delivering them as part of Windows 10’s updates).
In case you wondering about the specifics here, the affected Intel SST driver versions are 10.29.0.5152 or 10.30.0.5152. If you’re running a PC with Rocket Lake on either of those versions, you need to upgrade to version 10.29.00.5714 or later, or 10.30.00.5714 or better, respectively.
You can now grab those versions via Windows Update – simply head there in Windows 10 and check for updates. Once installed, you should be free to upgrade to Windows 11, though not in every case – and not immediately.
Microsoft clarifies: “If your device still encounters this safeguard hold [block on upgrading to Windows 11] 48 hours after updating your drivers, it’s possible drivers for this Audio Controller [Intel SST] haven’t been developed for your specific device hardware configuration.”
So, bear in mind that even after installing the drivers, it could take up to 48 hours before you get offered the Windows 11 upgrade. However, if you aren’t offered it once you’ve waited out those two days, then you need to contact the manufacturer of your device and get them to help you on how best to proceed.
This is rather an anomaly, it has to be said – Microsoft taking such a ridiculously long time to get its house in order with a fix – and hopefully, we won’t be treated to any hold-ups quite this bad going forward.
Microsoft is testing adding a fresh batch of ads to the Windows 11 interface, this time in the Start menu.
Recent digging in preview builds had suggested this move was in the cards, and now those cards have been dealt to testers in the Windows 11 preview Beta channel with a new build (version 22635).
The ads are being placed in the ‘Recommended’ panel of the Start menu, and consist of highlighted apps from the Microsoft Store that you might want to try.
These promoted pieces of software appear with a brief description in the Recommended section, alongside the other content such as your commonly-used (already installed) apps.
As Microsoft makes clear in the blog post introducing the build, this is only rolling out in the Beta channel, and just in the US. Also, you can turn off the app promotions if you wish.
Testers who want to do so need to open the Settings app, head to Personalization > Start, and switch off the slider for ‘Show recommendations for tips, app promotions, and more.’
Analysis: Just trying stuff out…
As mentioned, this idea was already flagged up as hidden in test builds, but now it’s a reality – at least for a limited set of testers in the US. In fact, Microsoft clarifies that it is “beginning to roll this out to a small set of Insiders [testers]” so it sounds like the firm is really being tentative. On top of that, Microsoft writes: “We regularly try out new experiences and concepts that may never get released with Windows Insiders to get feedback.”
In other words – don’t panic – we’re just trying out this concept a little bit. It probably won’t ever happen – move along, there’s nothing to see here. Anyway, you get the idea: Microsoft is very aware it needs to tread carefully here, and rightly so.
Advertising like this, wrapped up as suggestions or recommendations, is becoming all too common a theme with Windows 11. Prompting of one kind or another has been floating around in the recent past, whether it’s to encourage folks to sign up for a Microsoft Account, or to use OneDrive as part of a backup strategy, or slipping ads into Outlook is another recent example. Or indeed recommendations for websites to visit, in much the same vein as these app recommendations in this Beta build.
In this case, the idea appears to be driving traffic towards the Microsoft Store – which Microsoft has been making a lot of efforts with lately to improve performance (and the store has come on leaps and bounds in that regard, to be fair).
We don’t want to sound like a broken record, but sadly, we’re going to, as we’re of the firm belief that you can monetize a free product with advertising – no one can argue with that – but when a product is already paid for, shoving in ads on top – particularly with an OS, where you’re cluttering the interface – is just not on.
Microsoft may argue that these recommendations could prove useful, especially if they’re targeted for the user – though there could be privacy issues therein if that’s the way this ends up working – but still, we don’t think it’s right to be inserting these bits of adverts into the UI, no doubt turned on by default. Yes, you can turn them off – thankfully – but you shouldn’t have to in a paid OS.
Remember that Microsoft was previously testing an idea whereby Copilot automatically launches by default when Windows 11 first boots?
Well, Microsoft is pushing ahead with rolling out this feature more broadly, and some of the Windows Insiders who test preview builds aren’t too happy about this.
A quick bit of background here: The functionality to enable Copilot to appear on the desktop when Windows 11 first starts up was brought in with preview releases of Windows 11 back in January.
However, this only happened on a very limited basis with testers in the Dev channel initially, but now Microsoft is expanding the rollout of the feature, as MS Power User noticed – as did various testers posting on X (formerly Twitter).
Microsoft’s Brandon LeBlanc, senior program manager on the Windows Insider team, addressed some of the eyebrows being raised on X, noting that Microsoft had previously released this feature in build 23615 and that it had been temporarily disabled – but was now back in build 26100 from last week.
We previously documented it back in Feb. in this blog post but temporarily disabled it – we’re re-enabling it which is probably why you’re seeing it now. https://t.co/y08M0uitHjApril 10, 2024
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LeBlanc then spoke to the Windows team and returned with another post to clarify that in fact the rollout of this Copilot functionality was actually re-enabled back in February in both Canary and Dev channels, but that what’s happening now is that the deployment of the feature is being expanded.
Whatever the case, it’s clear Microsoft is pushing forward with this concept of having Copilot appear on the desktop when you first turn on your PC.
However, as before, this is only happening for certain users depending on the type of monitor they have – meaning those with a display big enough to handle the Copilot panel appearing in this way. That means a monitor with at least a 27-inch screen and a pixel width of 1920 (with Full HD resolution being 1920 x 1080, of course).
Analysis: The risk of feather ruffling
Clearly enough, this is one of those features which is set to ruffle more than a few feathers. Making it so that Copilot is right there by default on the desktop from the get-go will obviously increase the visibility of the AI for Microsoft, and the amount of usage it gets thereafter.
Presumably that’s the idea, but the equally obvious risk is that having Copilot operate in a more in-your-face manner when the Windows 11 PC boots up is going to provoke the ire of some users.
That said, Microsoft is limiting it to larger monitors, and there is a switch to turn off this feature in Settings, and we can reasonably assume that’ll be carried through to release – if this Copilot auto-boot idea makes it through testing to finished builds of Windows 11, and it may not. Depending on feedback, Microsoft might end up abandoning it.
However, the feature progressing to a wider rollout seems to suggest that it will be a keeper for Microsoft. We’ll know for sure if it turns up in the Beta channel, and the Release Preview channel after that – at the latter point, it’s almost certainly going to make the cut for release.
Windows 10 might be Microsoft’s most popular operating system, but that’s not going to stop Microsoft from trying to get people to leave the operating system (OS) and upgrade to its successor Windows 11, and its latest attempt appears to be full-screen ads for Windows 11 being displayed to Windows 10 users.
Microsoft has pinpointed October 14, 2025 as the date when Windows 10 is set to be depreciated. It’s quickly approaching, and after this date, Microsoft will cease providing technical support like bug fixes, and releasing feature updates and crucial security updates for Windows 10. That means that Windows 10 will continue to be functional, but PCs continuing to run on it will be at risk of newly discovered vulnerabilities that can be exploited by bad actors when they’re connected to the internet.
Windows Central claims, citing Reddit posts in the Windows subreddit (the dedicated Reddit forum for Windows), that some Windows 10 users are seeing intrusive warning screens that advise them to make sure they’re able to get continued support and developments from Microsoft by installing Windows 11.
(Image credit: Shutterstock / insta_photos)
What Windows 10 users are being met with
The prompt screen seems to have begun appearing following this week’s Patch Tuesday security-focused update, and urges users to learn more about transitioning to Windows 11. If they’re using a PC that’s unable to run Windows 11 – or the user is ineligible for a Windows 11 upgrade (as stated in the screenshot of the warning screen that one Reddit user was met with) – it’s suggested that users look into buying a PC that’s capable of running it.
The text of the notification begins by thanking users for their loyalty and a reminder that the end-of-support date is very much in sight. Frustratingly, Microsoft doesn’t provide a button or check box to tick to ensure that users don’t have to see the screen again. Instead, there is only a ‘Remind me later’ button and a ‘Learn more’ button, so it looks like there isn’t really a way around it.
If users can’t update their current PC to Windows 11 and don’t want to buy a new PC (or can’t afford to), there is the option to take up extended security update coverage for Windows 10. This will cost $ 61 per device, according to Windows Central, doubling every year for the next three years, which isn’t a cheap option at all.
(Image credit: Woopinah9 on Reddit/Microsoft)
A possible recipe for a powder keg of backlack
Unfortunately, this isn’t new behavior from Microsoft, as full-screen notifications trying to get people to upgrade (or pay for extended support) appeared when Windows 7 neared its end-of-life.
I can see how Microsoft’s approach can cause user annoyance – especially when it comes to preventing users from being able to turn the notification off. Suggesting people buy a new PC or laptop, or paying for an expensive optional support subscription, likely won’t go down too well with users either, especially in the current financial climate. I think it’s obvious how keen Microsoft is to make Windows 11 the main version and to be able to push toward Windows 12, but it’s going to be a struggle.
I think Microsoft would be wise to make sure as many users can install Windows 11 as possible, or it runs the risk of major user frustrations that could have sticking power for at least a little while. The least it could do is allow users to dismiss the notifications (for a little while, even), and maybe consider a different approach. When Windows 7 support was deprecated, for a lot of that time, users were prompted to install Windows 10, rather than its immediate follow-up, Windows 8.
Microsoft could extend Windows 10 support until it debuts Windows 12 and then urge users to skip Windows 11 and go straight to 12 (in a similar fashion to encouraging Windows 7 users to leap to Windows 10). It could also ensure that Windows 12 is a large enough upgrade to convince Windows 10 users who might not have thought that upgrading to Windows 11 was worth it. I understand that this might mean that Windows 10 users stretch out their stay with the operating system as long as possible, but it might also mean that the user pushback is less severe.
If you’re a Windows user, you’ve probably been embracing (or running away from) Microsoft Copilot being integrated into your operating system. The AI-powered tool has been added to Microsoft Edge, Microsoft 365, and the Windows 11 taskbar. Now, it seems like the AI companion is making its debut on Windows tablets – in the most annoying way possible.
Zac Bowden from Windows Central discovered that swiping from the right on your tablet now opens Copilot instead of your notification center – disrupting a core gesture that users have grown accustomed to. Bowden posted a video on Twitter (sorry, X) showing this change in action, swiping to open notifications and instead being greeted by an unwelcome Copilot.
Huh, the swipe gesture to open notifications now opens Copilot instead on Windows 11 build 26100 pic.twitter.com/ymcUCPef9cApril 3, 2024
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Bowden also adds that the notification panel has apparently simply disappeared. You would think that if Copilot had been moved to the right, the notification panel would have been relocated, but that doesn’t seem to be the case. Now, it seems that if you miss a notification it’s simply gone with the wind – you have nowhere to catch up on anything you miss.
Give it back!
Almost all modern devices have some kind of notification center that’s easily accessible. iPhone and Android mobiles have the swipe down from the top gesture, which is also translated to larger touchscreen devices like iPads or Galaxy tablets. Even your Windows PC has a notification center on the right side of your taskbar. So, it’s incredibly peculiar for Windows tablets to have that crucial feature removed.
If you’re worried about your tablet being affected, don’t panic – so far this change has only been implemented on tablets that are running on the latest Windows 11 version (24H2). It was first spotted in Microsoft Windows Insider Dev and Canary channel and now seems to have broken out to a wider array of devices – so if you want to avoid this, just hold off on updating to version 24H2 for now.
Hopefully, this is a temporary change that’ll be reversed soon. While Microsoft’s Copilot is an objectively impressive tool, there’s no doubt that not everyone will be happy to have these changes shoved in their faces like this. Especially if you’re not a big fan of AI chatbots in the first place – I’d be pretty upset if I lost access to my notifications for something I’d never use.
Windows 11 could conceivably get what surely everyone would regard as an unwelcome addition, or at least a very controversial change in terms of a potential new button for the taskbar that’s been uncovered in the innards of the desktop OS.
Apparently, Microsoft might just be mulling a ‘recommended’ button for the taskbar, and the theory is that it could surface various suggestions and thinly veiled adverts.
A new button is coming to the Windows 11 Taskbar right alongside system ones like Task View, Widgets, etc. It’s called “Recommended” & has all strings stripped from production, guess the UI team doesn’t want people to know. Concerned about recommendations becoming this integral😬 pic.twitter.com/XnvPhcGhvPApril 9, 2024
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The workings for such a button were discovered by well-known Microsoft leaker Albacore on X (formerly Twitter).
As Albacore makes clear, the button has had all its related strings (in the background) stripped from production builds, as if Microsoft’s team working on the interface wants to keep this as low-profile on the radar as possible.
As the leaker points out, the worry is that Microsoft is really thinking about making ‘suggestions,’ or nudges, recommendations, or whatever you want to call them, an integral part of the desktop, with a whole dedicated button on the taskbar.
Albacore notes that the description of the button is that it ‘controls visibility of recommendations on the taskbar’ and it’s filed under the term ‘taskbar sites,’ so the leaker theorizes that perhaps we could get website suggestions right on the taskbar, with the button’s icon changing to be the favicon of any given recommended site.
We’d further guess that maybe the idea would be to make these context-sensitive, so suggestions given would depend on what you’re doing in Windows 11 at the time – but that really is just guesswork.
(Image credit: Marjan Apostolovic / Shutterstock)
Analysis: Paying twice for Windows 11 isn’t fair
As Albacore observes, we can hope that this might just be a piece of work from times gone past which has been abandoned, but references to it are still hanging around in the background of Windows 11. It’s entirely possible nothing will come of this, in short, and even if Microsoft is currently exploring the idea, it might ditch the button before it even comes to testing.
Granted, even if a recommended taskbar button is realized, we’d assume that Windows 11 will come with the option to turn it off – but it’s still a worrying hint about the direction Microsoft is at least considering here with a future update. A dedicated button like this would be a huge move in the direction of what might be termed soft advertising (or nudging).
Sadly, a further recent development as highlighted by another leaker on X, PhantomOfEarth, is that the ‘Recommended’ section in Windows 11’s Start menu could be getting something called promoted apps.
Looks like the Start menu’s Recommended section will be getting app promotions, similar to suggested apps in Start in Windows 10. This can be toggled off from Settings (Show recommendations for tips, app promotions, and more). pic.twitter.com/zYYnTKs9qwApril 9, 2024
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These would be apps Microsoft is actively promoting – there’s no bones about the advertising here, this isn’t badging or nudging – and again, it’s a dangerous move that very much runs the risk of annoying Windows 11 users. (Albeit it can be switched off – and remember, this is only in testing so far).
Given all this, we very much get the feeling that advertising-focused recommendations along these lines is something Microsoft is seriously considering doing more of. And given the past history of the software giant, that’s not surprising.
If you recall, recommended websites in the Start menu has long been a controversial topic – Microsoft previously toyed with the idea, abandoned it, but then brought it back in again last year to the disbelief of many folks (ourselves included).
As we’ve discussed in-depth elsewhere, the pushy advertising around Microsoft’s Edge browser and Bing search has been taken to new and unacceptable levels in recent times.
How about we abandon this line of thinking entirely, Microsoft? Just stop with the incessant promotion of your own services, or indeed possibly third-party services or websites, within Windows 11. This is an operating system we, the users, pay for – so we shouldn’t have to suffer adverts in various parts of the Windows interface.
Either make Windows completely free and ad-supported, or charge for it, with no ads, suggestions, nudges, or other promotional tomfoolery to be seen anywhere in the OS. Or give us a choice of either route – but don’t make us pay twice for Windows 11, once with an initial lump sum fee to buy the OS, and then again with further ongoing monetization by way of a constant drip-feed of ads here, there and everywhere.
Microsoft has made a relatively minor but pretty useful tweak for Copilot in testing, as part of the ongoing effort to bring the AI assistant into play more often with Windows 11.
This is part of the new Windows 11 preview build 22635 deployed in the Beta channel, and the change to Copilot is rolling out gradually, so not all testers in that channel will have it just yet.
The idea is a ‘new experience’ for Copilot that aims to boost your productivity in Windows 11. How exactly? Well, when you copy a text or image file, the AI’s icon in the taskbar has an animation that’s triggered to let you know the assistant can help with that file.
If you hover the mouse over the Copilot icon, you’ll then get some new options – for example with an image file, you’ll be presented with choices including creating an image like the current one, or getting Copilot to analyze the picture.
(Image credit: Microsoft)
Build 22635 doesn’t do an awful lot more than these Copilot tweaks, but there is another change here for Windows Share. Microsoft is making it so you can use this functionality to share directly to a specific Microsoft Teams channel or group chat. (This is an ability that had been in testing previously, but was temporarily removed due to bugs – and it’s now reinstated).
As ever check out Microsoft’s blog post for the build to find out the full details and known issues in this preview release.
Analysis: Treading a fine line
The fresh tweaks for Copilot are simple but quick ways of interacting with files using the AI. Microsoft is putting these various abilities at the fingertips of the user, and highlighting that the AI can help with said animation on the icon. Clearly, the hope is that having brought Copilot to the attention of the person sat at the Windows 11 PC, this will result in more usage of the AI.
With this change being in the Beta testing channel – the step before Release Preview, where things are finalized for the stable builds of Windows 11 for everyday users – we’ll likely see this introduced with the 24H2 update later this year.
As to the overall concept of having Copilot pointed out actively, if Microsoft is planning to do more along these lines, it’ll have to tread a thin line between helping the user, and perhaps getting on the annoying side with too many little calls for attention.
There’s a fine balance with some aspects of OS development – such as, for example, when recommendations or suggestions in menus become more like adverts – and sometimes Microsoft has strayed beyond the acceptable boundaries, at least in our humble opinion. We’re hopeful this won’t be the case here, and there’s certainly nothing wrong with the current Copilot rejigging in testing.
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