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Chatbot or adbot? Microsoft could bring adverts to ChatGPT-powered Bing AI
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Don’t look now, but Microsoft is exploring the idea of pushing adverts with its Bing AI chatbot.

The ChatGPT-powered AI hasn’t been around for long, but has already achieved a measure of success driving more traffic to the Bing search engine, which is one of Microsoft’s main aims with the chatbot, naturally.

However, another target Microsoft is now sighting up is the addition of advertising to monetize the chatbot in a more concrete way, as evidenced by a freshly written post on the Bing blog site.

The content makes for worrying reading – though it’s a predictable avenue for Microsoft to assess, and we should note that this is very much early days still. The blog post talks about “exploring” the use of ads and that it’s mulling over “some early ideas,” so we shouldn’t get too carried away at this point.

The ideas Microsoft is toying with include making it so that if the user hovers over a link, it’ll pop up a panel containing further links to a publisher’s content. And also placing a “rich caption of Microsoft Start licensed content” next to a chat answer, meaning driving traffic to these Microsoft Start partners (and sharing ad revenue with that partner).

Microsoft further states: “We’re also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.”

Analysis: A case of greed before need?

Oh dear, oh dear. And another oh dear for good measure. Microsoft seems to be losing sight of the purpose of its ChatGPT-fueled AI here. It’s supposed to be a useful tool, a smart addition to Bing to let people search in a new way, and do a whole lot more to help them besides, with a bunch of other tricks up its sleeve (from knocking up artwork or poetry, to providing swift aid to gamers, kind of).

So, Bing AI is all about helping folks, right? Well, nobody believes Microsoft is doing this out of the goodness of its own heart. Of course there’s an agenda, and that’s to push Bing search to compete better with the highly dominant Google. Fair enough: Bing needs some kind of secret weapon, you can’t argue with that, and finally, it looks like the AI chatbot might be the answer.

Google is even worried, having rushed its rival AI, Bard, onto the stage, fumbling its lines in the process (and not getting nearly the same amount of attention as Bing AI, which is already well underway with updates being applied regularly by Microsoft).

But a measure of early success appears to have left Microsoft with dollar signs flashing before its eyes, perhaps blinding it to Bing’s original purpose. So now, we have Microsoft thinking about getting greedy (there’s evidence of this with the company’s attitude elsewhere regarding the AI, too). Bing traffic isn’t enough in the way of monetization, perhaps, so why not do adverts, too?

We’ll tell you why not – because people are tired of you trying to jam adverts into everything, Microsoft. Like your online services, or the Windows 11 interface, over and over, with the latest example coming earlier this week in the form of (veiled) ads for the Start menu. And now the Bing chatbot?

We’re not surprised, really, but we are getting fed up with the condition Microsoft seems to suffer from, the main symptom of which is a sickening and relentless compulsion to cram in adverts with its products and services. Let’s call it ‘ad nauseum’, and let’s further hope a cure can be found.

Via Neowin

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Microsoft is changing Windows 11 to help you save money on power bills
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Windows 11 has received another preview build in the Dev channel, and it brings in a number of tweaks and additions, including beefing up a feature that should help your PC use a bit less electricity.

That would be Content Adaptive Brightness Control (CABC), which as of preview build 23424, works not just with laptops on battery power, but when they’re plugged in – and indeed with desktop PCs too.

What CABC does is intelligently dim (or lighten) certain parts of the screen depending on what content is being displayed, the idea being that it can cut back power usage without hampering the ‘visual experience’.

In other words, the tweaking on the dimming front shouldn’t make any noticeable difference to the image you’re looking at on-screen, and it should save you a bit of power (and therefore cash, over time).

The feature can be set to be always on, or it can be disabled, or alternatively you can choose to have CABC kick in only if you’re on battery power (on a laptop of course).

Windows 11 Adaptive Brightness now works with desktop PCs

(Image credit: Microsoft)

What else is new for build 23424? There’s a new widget board which is now bigger, so it’s three columns wide (rather than two) and much roomier (assuming the device’s screen has enough real-estate to cope).

Along with this, there’s the usual gamut of fixes and minor tweaks, all of which are detailed in the usual blog post published with every preview build.

Notable pieces of minor tinkering include improving the speed of running searches within the Settings panel, and a change to produce better performance when playing games with a high polling mouse (a super-precise fancy gaming mouse, basically).

Analysis: Small savings that could add up (we hope)

Bringing adaptive brightness control to a desktop PC might sound a bit daft, considering it’s really more a battery-saving feature for laptops. But if like us, you have your PC turned on for about 60 or 70 hours a week, tiny little power savings will add up across the year – especially with energy pricing being what it is these days (sky-high where we are).

So, this is a useful addition we think, providing that as Microsoft asserts, there’s no noticeable hampering of the quality of the monitor image when the feature is turned on. Of course, you don’t have to switch it on if you don’t want to.

Microsoft’s work with widgets seems to be progressing at a speedy pace, too. The more expansive widget board was previously seen in limited testing in the Canary channel, which is the earliest test channel, just a week ago. Now it’s already in the Dev channel and more widely rolled out.

There are other widget-related changes theoretically in the pipeline that we might see soon, too. That includes Microsoft’s experiments with animated icons for widgets (which we have to say look quite nifty), and the rumored possibility has been floated that users may eventually be allowed to drop widgets onto the desktop. It seems fairly clear that widgets are quite a big thing for Microsoft, so expect to see more of them in Windows 11 down the line.

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Microsoft could cut one of Windows 11’s most useful features to save your PC
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An early version of what is likely to end up being a major Windows 11 update has been rolling out to people signed up to test it out, and it looks like Microsoft is making a rather large change to one of the most useful features: Alt + Tab.

As Neowin reports, it looks like Microsoft will limit the amount of recent windows that you can scroll through when pressing the Alt + Tab keys on the keyboard.

A twitter user known as Xeno has been digging into the latest version, and noticed that in the ‘Multitasking’ settings of Windows 11, the limit of tabs you can quickly switch to (with each ‘tab’ representing an open application) has been reduced from an unlimited maximum to 20.

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While I’m not a big fan of Microsoft removing features and functionality from Windows 11, in this case, it might be a good move.

RAMifications

Alt + Tab is one of the oldest features of Windows, and one of its most useful. By holding down the Alt key, and then tapping the Tab key, you can quickly switch between open programs. This can be a lot faster than trying to find the open app on your desktop or taskbar, especially when using devices with smaller screens, such as laptops.

Alt + Tab lets you switch between full screen apps as well, such as games, rather than having to close them down, and it has been a life-saver for many people when an app or game becomes unresponsive, as you can Alt + Tab out of it and close it, rather than having to restart your entire PC and potentially lose any unsaved work.

Limiting the usefulness of this feature would certainly be worrying, but as Xeno points out in another tweet, 20 is still a big number of open apps. If you have huge amounts of apps all running in the background, your PC will start performing slowly – and trying to find the app or window you need quickly can also become a nightmare.

Because Alt + Tab allows you to instantly switch to apps and start using them, Windows 11 needs to keep them running in your PC’s memory (RAM), so having 20 or more will be a severe drain on resources, slowing down your computer and even potentially making it crash.

It seems to reduce the likelihood of these crashes, Microsoft has implemented the limit, and in this case, it’s probably the right thing to do. I’m terrible for closing apps once I’ve used them, but even I have never had more than 20 open at once to wade through. For extreme power users who often have lots of apps going at once, and have the best RAM to handle it, Windows 11 will at least let you quickly Alt + Tab between the 20 most recently-used apps. Bad news for the 21st app, but it’s likely you weren’t using it much anyway.

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Microsoft admits Windows 11’s default apps system needs work – and changes are coming
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Windows 11 is getting some fine-tuning around how default app selections are handled and how apps are pinned on the desktop, making these systems work better and with more overall consistency.

XDA Developers spotted that Microsoft wrote a blog post on its new ‘principled approach’ to these app behaviors, with the incoming changes set to arrive in testing (Dev channel) in the “coming months,” we’re told.

The first measure to be implemented is with app defaults. Windows 11 will get a new Settings deep link URI (uniform resource identifier), allowing developers to take users directly to the correct place in Settings whenever any given app flags itself up as wanting to be the default.

The default app is the software which is opened automatically for a specific file format, so for example, your default browser is the one used when you click a link in, say, an email.

Secondly, Microsoft is changing the way that pinning apps – putting icons permanently on the Start menu or taskbar – works, by introducing a new notification. In the case that an app wants to request being pinned, this notification will pop up explaining just that, allowing the user to either click Accept or Decline.

Crucially, the software giant wants consistency with these interface tweaks, so all third-party software, and Microsoft’s own core apps for Windows 11, work the same way and abide by these rules. That’s the plan, anyway, although whether things work out this neatly, we’ll just have to wait and see.

Windows 11 Pinning Prompt

(Image credit: Microsoft)

Analysis: Defending against dodginess, and making up for past mistakes

As made clear in its blog post, part of Microsoft’s aim with this tweaking of app behavior is defending against “unrequested modifications” from dodgy developers. In other words, things happening in the background unbeknownst to the user, and the likes of adware or other rogue software managing to infiltrate into the system.

It’s also designed, no doubt, to reassure Windows 11 users that Microsoft is putting the past well and truly behind it regarding the firm’s own policies on default apps, which have been a source of criticism previously.

You might remember that when Windows 11 first launched, Microsoft made it an unnecessarily clunky process to change browser defaults away from its own Edge product (you had to go through every file type and change the preference individually, such as HTML, PDF and so on – a ridiculous state of affairs, really).

That nonsense was canned a year ago now, but it still lives on in the memories of some folks (likely because of the many other ways Microsoft has tried to push Edge within Windows 11).

Indeed, Microsoft even mentions its browser specifically in the post, noting that: “We are committing that Microsoft Edge will release an update that adopts the new Settings deep link URI for defaults and public pinning APIs as they become available.”

At any rate, this is a welcome move, although in all honesty, app defaults should never have appeared in the state they were when Windows 11 was launched in the first place. Mind you, the same could be said about a number of things in the Windows 11 interface upon its release, with the OS having very much been a work in progress as Microsoft has gone along.

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Windows 11 hidden feature hints that Microsoft might be messing with the Start menu
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Windows 11 just got a new preview build in the Beta channel that brings a bunch of changes with it, some of which are hidden.

As flagged up by @PhantomOfEarth on Twitter, beta build 2262x.1465 introduces a new name for the ‘Recommended’ section at the bottom of the Start menu panel, where recently used apps and files that you might want to quickly access again are flagged up.

It’s called the ‘For you’ section in the beta, but note that this remains hidden in testing, and the leaker only found it by hunting around with a Windows configuration tool (ViVeTool).

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Elsewhere in the beta build, Microsoft has made the new Voice Access commands help page fully accurate and functional, and it now works properly when in Dark Mode. Also hidden away in this preview build are presence sensing privacy settings (to automatically turn your PC off or on when you leave it or come back).

Other bits have been tacked on to File Explorer, too, and @PhantomOfEarth believes these might pertain to the depth effects we’ve recently heard about, using AI to give the desktop background a ‘3D’ kind of effect. That could be pretty cool to see (despite our misgivings about letting AI loose on the desktop in general).

With this fresh beta release, Windows 11 has also got live captions in many more languages, updated touch keyboard settings, and a VPN status icon for the system tray (which will allow you to tell if you’re connected to your VPN at a glance, a nifty touch).

Analysis: More than meets the eye?

It’s interesting to see the ‘For you’ name change is apparently inbound, moving forward to beta testing – albeit still hidden. Given that the new name hints at further personalization for the Start menu, might we see more targeted bits and pieces appear here?

Well, Microsoft has experimented with this idea in previous test builds, showing recommended websites at one point, but that feature was ditched. (Likely in part due to fears against the obvious potential misuse here in terms of this effectively being advertising – for example, recommending the new Bing would surely be a shoo-in, something that’s already happened in the search box on the taskbar).

It doesn’t appear that this will be anything but a name change, at least not for now, although we still get the feeling it’s a sign that more tailored suggestions might be coming down the line. With AI inevitably being brought more into the mix with Windows 11, this will surely be an avenue for future exploration…

What’s also interesting to note is that only a beta build came out this week, with Microsoft not providing Dev or Canary releases. The hope, then, is that some decent changes could be in the pipeline for these earlier test builds when the next preview release rolls around (perhaps next week).

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Microsoft is bringing AI to Microsoft 365
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In the wake of the world's most famous AI writer, ChatGPT, arriving on the Bing search engine, Microsoft has now unveiled its plans to use the same technology to improve workplace productivity, with the introduction of Microsoft 365 Copilot.

Copilot is powered by the same sort of prompt-based AI that drives ChatGPT – meaning that, with a written instruction less than a sentence long, Microsoft 365 can write entire emails and reports for you.

The announcements were made in a virtual press meeting hosted on March 16 via LinkedIn, by Microsoft’s CEO Satya Nadella and its Corporate Vice President Jared Spataro, on the same day TechRadar Pro reported that the company was leaning heavily into GPT-4, the latest version of OpenAI’s language model.

GPT-4 in the workplace

After enthusing about technological advancements in computing that have made human lives easier, such as video conferencing and collaboration tools, Nadella noted that, for the first time ever, AI is now at the center of a product, rather than simply powering it behind the scenes. In light of this, he also called for its responsible use.

However, he also said that the nature of work was going to change, to make our lives even easier.

Spataro then took over to present a segment about the need for these changes, and to “rediscover the soul of work”. He then introduced the new tool, explaining that it works by combining large language models (LLMs), individual’s data, and Microsoft 365 apps people use every day. 

He also claimed that because the productivity tool is built on the principles of security, compliance, privacy, and responsible AI, it’s safe and appropriate for enterprise use.

He conceded that sometimes Copilot wouldn’t get things right, but would still be “helpfully wrong” – giving users a head start on their task all the same. That’s some spin, but you can't argue with him.

GPT-4 as a time-saver

Another section presented by Sumit Chauhan, Corporate Vice President for the company, showed how Copilot allow users to add their own touches to copy, or even  ask Copilot to make it more concise. 

In addition, OneDrive can also draw from OneDrive photo albums to choose photos to import automatically.

Copilot can also save users time and “unleash creativity at work”, serving up content drafts in the style of previous documents, and draw from existing OneNote documents intelligently so that isn’t working from nothing, a well as potentially requiring less input from users. Linguistic generations can be made more visual, and vice versa.

However, Chauhan warned that reviews by a human are still required before, say, sending the output to clients, but still noted the time-saving possibilities.

Additionally, Copilot can analyze Excel spreadsheets for trends, condense them into brief breakdowns, and pressed for more information. It can even generate graphs from information in an instant.

When it comes to email, Copilot can highlight important messages, summarize threads, and even generate replies that can be made more concise or put into a different style by Copilot itself.

Copilot will allow users to follow meetings without actually being in attendance, by directing Copilot to make notes in their absence. This includes details on who said what, and recognizing why decisions were made, et cetera. All of this can be done during a meeting as well.

Copilot can also take data from, say, a sales material document, and provide it during a meeting with a client. It also works with Power Automate as well, to create automatic workflows that engage when something specific happens within a document or spreadsheet.

Business Chat

Akosua Boadi-Agyemang, Senior Marketing Manager for Microsoft, then discussed Business Chat – essentially a version of ChatGPT that works across meeting notes, Teams chats, and documents to provide a shared knowledge pool to give you the information you need in a matter of seconds, instead of hours.

Like the individual app integrations, Business Chat allows users to update generated content (such as SWOT analysis) manually to make them more accurate, or ask Business Chat to add new generations to the content, should Copilot miss anything.

The Copilot System

All of this is made possible by the Copilot System – a sophisticated processing engine that powers everything inside Microsoft 365 Copilot – and is “all accessible through natural language”. 

A process called “grounding” will modify a prompt after being written and before being sent to the LLM – making the process of “prompt engineering” even easier.

Copilot is monitored in real-time by experts, as Microsoft noted their concerns about security and wanting to prevent jailbreaks, where the software is used in unintended and perhaps nefarious ways. 

The tech giant was quick to point out that its LLMs and The Copilot System aren’t infallible, but that despite this, it has ways and means of protecting users and their data, and the Copilot software will continue to be refined.

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Microsoft 365 Copilot's implications

So far, OpenAI’s GPT language models have mostly been good at threatening users, generating pasta recipes, or – more seriously – aiding with transcription.

As several people in the event chat were proclaiming afterwards, it's not so much that Microsoft 365 Copilot is a “game changer”, just that Microsoft has made a convincing argument that artificial intelligence is finally ready to take on meaningful use-cases at scale.

Details on the availability of Copilot were scarce, but it seems that, at launch at least, it will only be available for businesses. 

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Microsoft is arming intrepid Windows 12 testers with free flash drives
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Some Windows testers are receiving the offer of a free flash drive from Microsoft, although exactly who is being given the chance to pick up a freebie USB stick is slightly confusing.

Windows Latest reports that they received an email from Microsoft regarding the new Canary Channel, which is the channel created for testing the very earliest builds. In other words, next-gen Windows (quite possibly Windows 12, though we don’t know that for sure, although the name has already been leaked by Intel).

That email offered the tech site a free flash drive (with at least 8GB of storage) with the goal of performing a clean installation of Windows, a task that is recommended to be undertaken with a blank flash drive from scratch.

Those getting this offer from Microsoft have to request the drive by filling out a simple form, and the company notes that: “Items are available on a first-come, first-served basis.”

There’s a limited supply, so those USB sticks could quickly run dry by the sound of things.

Analysis: Canary confusion?

What’s slightly confusing here is that we thought only those wanting to stay in the Dev Channel would need to reinstall Windows – and therefore might need a flash drive.

The way Microsoft has implemented this fork of testing channels works like this: the old Dev Channel has effectively become the Canary Channel, and anyway whoever stays in it gets moved to these cutting-edge earliest builds (with the most chance of hitting problems). Those who want to move to the new Dev Channel have to reinstall Windows 11, perform a clean installation of the OS, and then sign up for the new Dev path.

So, it would make sense that the latter are the folks who get a free USB stick if they need it for reinstallation media. That said, Windows Latest makes it clear that Microsoft is offering USB drives to “testers who want to support the road to the platform changes,” which presumably refers to next-gen Windows (Windows 12 possibly). And the screenshot provided as evidence is clearly on the topic of the Canary Channel.

What might be happening, then, is that a limited set of testers on either side of the fence – Canary and Dev – are being offered flash drives, or at least the chance to grab them before the freebie stock runs dry.

Whatever the case, if you get this offer emailed over to you and want to take advantage, we’d advise you act pretty swiftly. Microsoft notes that delivery of the USB stick could take up to 6-8 weeks, but hopefully that’s a seriously pessimistic estimate and the hardware may turn up a good deal quicker.

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Sick of hearing about ChatGPT in Bing? Too bad: Microsoft is just getting started
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On Thursday, March 16, Microsoft is planning to reveal more of its grand scheme for implementing AI chatbot ChatGPT’s features into yet more aspects of our lives – specifically, how the tech firm has big plans to “reinvent productivity with AI”.

Besides being utterly meaningly corporate marketing jargon, this notion of ‘reinventing productivity’ is concerning at best, especially since we don’t know what it actually entails yet. Speculation is rife that Microsoft plans to integrate ChatGPT into the Microsoft 365 (formerly Office) software suite, along with the Dynamics 365 suite for enterprise use.

This comes hot on the heels of Microsoft shoving the chatbot into almost everything it owns. Starting out with the integration of ChatGPT into Bing and following rapidly with AI-powered additions to Skype and the Windows 11 taskbar, Microsoft has been going hard when it comes to AI in its software.

We had already speculated about the ways in which ChatGPT could transform Microsoft’s consumer software suite, so it’s not like this is a huge surprise. However, I’m worried about the whole prospect; Microsoft is rushing into its AI implementation plan, and it’s going to cause more problems than it solves.

The AI arms race

Microsoft’s apparent desire to shoehorn AI features into yet more of its products is likely a response to competitor Salesforce’s own moves in partnering up with ChatGPT creator OpenAI to bring the chatbot to Slack (as well as Snapchat introducing its own AI chatbot) This sort of reactionary decisionmaking is rarely a wise move, especially when it involves AI.

ChatGPT has already proven itself to be, well, problematic. Whether it’s being used to commit cybercrime or create spurious photography competition entries, AI poses some very serious risks. Many of these problems are caused by human abuse of AI software, but tools like ChatGPT have their own failings too.

We’re witnessing a real-time arms race to cram AI tech into every aspect of our lives, and I wouldn’t trust Microsoft (or any huge tech company, like Google or Meta) to be the harbingers of this chatbot renaissance. Right now, Microsoft is demonstrating a lack of caution when it comes to ChatGPT and AI in general, especially since it’s a space yet to see serious regulation from major governments.

I will admit that AI coming to the 365 suite is actually a much less horrible idea than, say, letting ChatGPT make video content. The ability to ask ChatGPT something simple like ‘add some animations to my PowerPoint presentation’ or ‘reformat this text document as a letter’ is both useful and relatively non-threatening – though the potential for Microsoft Word to simply write content for you is a bit concerning, especially for the academic space.

I’m not saying that ChatGPT being added to these tools is going to ruin our lives, but it has issues – and I’m definitely not convinced that Microsoft is taking all the right precautions here. This is a situation where caution will be rewarded; Google isn’t letting people get up close and personal with its new AI just yet, and Microsoft themselves had to limit the Bing chatbots replies after a whole load of weirdness from the AI. Charging ahead with more AI tools right now? Not a good look.

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Google adds another AI dollop to Workspace to catch up with Microsoft
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With human prompt-driven generative AI having taken the zeitgeist by storm in products like OpenAI’s ChatGPT and DALL-E, it was only a matter of time before Google entered the fray.

“Developers and businesses can now try new APIs and products that make it easy, safe and scalable to start building with Google’s best AI models through Google Cloud and a new prototyping environment called MakerSuite,” said Google Cloud CEO Thomas Kurian in a blog post.

He also said that new generative AI features in Google Workspace would help users better create and collaborate on content. 

Google’s AI investments

While Microsoft opted to invest in OpenAI (twice, even) to bring ChatGPT to its Bing search engine, Google has developed its own solutions for Google Cloud and Google Workspace customers.

Google Docs already auto-generates summaries for documents, and Smart Compose in Gmail already predicts recipient names and other words. 

However, the biggest development for businesses is that the apps are being dragged in line with ChatGPT’s own feature set, being able to take prompts like “Job post for a regional sales rep” or “Vegetarian pasta recipe” and turn them into text.

Only “select” developers can access the Google Cloud tools in private preview right now, although it promises that a waitlist will be opening soon. It’s a similar case for Google Workspace’s new generative AI features, which will only be available to “a limited number of trusted testers” in the next few weeks.

And perhaps it’s good that Google seems to be taking its time getting its AI implementation for Workspace right, given that Bing’s implementation of ChatGPT was threatening users until Microsoft stepped in.

So, despite that “code red” in December 2022, it’s not quite the case that Google Cloud, a subsidiary of the tech giant with an annual run rate (ARR) of around $ 29 billion, is chasing the tail of a trend or caught in an arms race with its main competitors.

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Kurian did announce in February 2023 (notably after Microsoft’s own announcement of its partnership with OpenAI) that Google was investing over $ 300 million into Anthropic – an AI startup composed of several former OpenAI senior executives but claims that the similar investments had been happening “for years.”

Its ultimate aim, with that investment, is to power Anthropic’s chatbot, Claude, with Google Cloud infrastructure.

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Microsoft claims ChatGPT 4 will be able to make videos, and this won’t end well
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ChatGPT 4 is coming as early as next week and will likely go with a new and potentially dreadful feature: video. 

Currently, ChatGPT and Microsoft’s updated Bing search engine are powered by ChatGPT 3.5 large language models, which allows them to respond to questions in a human-like way. But both AI implementations have had their fair share of problems so far, so what can we expect, or at least hope to see, with a new version on the horizon? 

According to Microsoft Germany’s CTO, Andreas Braun (as reported by Neowin), the company “will introduce GPT 4 next week, where we will have multimodal models that will offer completely different possibilities – for example, videos.” Braun made the comments during an event titled ‘AI in Focus – Digital Kickoff’. 

Essentially, AI is definitely not going away anytime soon. In its current state, we can interact with OpenAI's chatbot strictly through text, providing inputs and controls and getting conversational, mostly helpful, answers.

So the idea of having ChatGPT-powered chatbots, like the one in Bing, being able to reply in other mediums other than plain text is certainly exciting – but it also fills me with a bit of dread.

As I mentioned earlier, ChatGPT’s early days were marked with some strange and controversial responses that the chatbots gave to users. The one in Bing, for example, not only gave out incorrect information, but it then argued with the user who pointed out its mistakes, causing Microsoft to hastily intervene and limit the amount of responses it can provide in a single chat (and which Microsoft is only now slowly increasing again).

If we start seeing a similar streak of weirdness with videos, there could be even more concerning repercussions.

Ethics of AI

In a world where AI-generated ‘deepfake’ videos are an increasing concern for many people, especially those who unwittingly find themselves starring in those movies, the idea of ChatGPT dipping its toes into video creation is a bit worrying.

If people could ask ChatGPT to create a video starring a famous person, that celebrity would likely feel violated. While I’m sure many companies using ChatGPT 4, such as Microsoft, will try to limit or ban pornographic or violent requests, the fact that the ChatGPT code is easily available could mean more unscrupulous users could still abuse it.

There’s also the matter of copyright infringement. AI generated art has come under close scrutiny over where it is taking its samples from, and this will likely be the case with videos as well. Content creators, directors and streamers will likely take a dim view of their works being used in AI generated videos, especially if those videos are controversial or harmful.

AI, especially ChatGPT, which only launched a few months ago, is still in its infancy, and while its potential has yet to be fully realised, so too have the moral implications of what it can achieve. So, while Microsoft’s boasts about video coming soon to ChatGPT is impressive and exciting, the company also needs to be careful and make sure both users and original content creators are looked after.

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