Google has announced the new Gemini artificial intelligence (AI) model, an AI system that will power a host of the company’s products, from the Google Bard chatbot to its Pixel phones. The company calls Gemini “the most capable and general model we’ve ever built,” claiming it would make AI “more helpful for everyone.”
Gemini will come in three 'sizes': Ultra, Pro and Nano, with each one designed for different uses. All of them will be multimodal, meaning they’ll be able to handle a wide range of inputs, with Google saying that Gemini can take text, code, audio, images and video as prompts.
While Gemini Ultra is designed for extremely demanding use cases such as in data centers, Gemini Nano will fit in your smartphone, raising the prospect of the best Android smartphones gaining a significant AI advantage.
With all of this new power, Google insists that it conducted “rigorous testing” to identify and prevent harmful results arising from people’s use of Gemini. That was challenging, the company said, because the multimodal nature of Gemini means two seemingly innocuous inputs (such as text and an image) can be combined to create something offensive or dangerous.
Coming to all your services and devices
Google has been under pressure to catch up with OpenAI’s ChatGPT and its advanced AI capabilities. Just a few days ago, in fact, news was circulating that Google had delayed its Gemini announcement until next year due to its apparent poor performance in a variety of languages.
Now, it turns out that news was either wrong or Google is pressing ahead despite Gemini’s rumored imperfections. On this point, it’s notable that Gemini will only work in English at first.
What does Gemini mean for you? Well, if you use a Pixel 8 Pro phone, Google says it can now run Gemini Nano, bringing all of its AI capabilities to your pocket. According to a Google blog post, Gemini is found in two new Pixel 8 Pro features: Smart Reply in Gboard, which suggests message replies to you, and Summarize in Recorder, which can sum up your recorded conversations and presentations.
The Google Bard chatbot has also been updated to run Gemini, which the company says is “the biggest upgrade to Bard since it launched.” As well as that, Google says that “Gemini will be available in more of our products and services like Search, Ads, Chrome and Duet AI” in the coming months, Google says.
As part of the announcement, Google revealed a slate of Gemini demonstrations. These show the AI guessing what a user was drawing, playing music to match a drawing, and more.
Gemini vs ChatGPT
(Image credit: Google)
It’s no secret that OpenAI’s ChatGPT has been the most dominant AI tool for months now, and Google wants to end that with Gemini. The company has made some pretty bold claims about its abilities, too.
For instance, Google says that Gemini Ultra’s performance exceeds current state-of-the-art results in “30 of the 32 widely-used academic benchmarks” used in large language model (LLM) research and development. In other words, Google thinks it eclipses GPT-4 in nearly every way.
Compared to the GPT-4 LLM that powers ChatGPT, Gemini came out on top in seven out of eight text-based benchmarks, Google claims. As for multimodal tests, Gemini won in all 10 benchmarks, as per Google’s comparison.
Does this mean there’s a new AI champion? That remains to be seen, and we’ll have to wait for more real-world testing from independent users. Still, what is clear is that Google is taking the AI fight very seriously. The ball is very much in OpenAI’s (and Microsoft's) court now.
Google has delayed a series of top-secret artificial intelligence (AI) events that were set to showcase the company’s Gemini generative AI tool, according to The Information. If true, it's another blow to Google’s efforts to compete with the likes of ChatGPT in the AI world – although Gemini is still expected to launch soon.
As detailed in a paywalled report from The Information, the Gemini event was due to take place just days from now, with the first one kicking off next week. Yet Google CEO Sundar Pichai has apparently taken the decision to push it back to January 2024, according to “two people with knowledge of the of the decision.”
The reason for the delay? Google was not confident that Gemini was able to “reliably handle some non-English queries,” The Information claims. Google wants to ensure its AI tool works well in a number of languages, and it’s clearly not quite there yet.
The events – due to be held in California, New York and Washington – would apparently have been “Google’s most important product launch of the year” owing to how keen Google is to catch up with OpenAI’s ChatGPT. That means that delaying them could be a sizable blow to Google, even if they do ultimately take place in early 2024.
In ChatGPT’s shadow
(Image credit: Solen Feyissa/Unsplash)
Despite their imminent dates, Google hadn’t done much promotion for the events (perhaps due to concerns over Gemini’s abilities). In the end, that meant the company managed to avoid an embarrassing retraction or cancellation of already-announced events.
Yet Google isn’t likely to be very happy with the situation. The delay demonstrates how much the company is struggling to get on level terms with OpenAI, despite its vast wealth and engineering abilities. It’s also the second time in recent weeks that Google has reportedly had to delay its Gemini events.
It comes shortly after OpenAI reportedly had a major breakthrough with its own generative AI efforts. This tool is supposedly able to solve problems it has not been trained on, something that AI has traditionally found difficult, thereby ramping up the pressure on Google to hit back.
Google is likely to weave Gemini’s AI capabilities into its other products, such as Search, Google Assistant, Google Docs and more, The Information believes, so keep an eye out for AI updates if you regularly use the company’s apps. Just don’t expect to see these changes until early next year.
To commemorate one billion monthly active users, Google is introducing several new customization options on its Messages app.
What’s particularly interesting about the update is that a few of the features are reminiscent of what you find on Apple’s own Messages app. For example, you have Photomoji, allowing you to clip specific parts in a photograph and use them as emoji reactions. iOS 17 has something similar called Stickers. In Google Messages, cutouts are “saved in a special tab for reuse”, plus other people in a group chat can use the same Photomojis at any time.
The similarities don’t stop there. Google Messages is adding Profiles that let users create an introductory biography about themselves alongside their name and a picture. Its iOS counterpart would be Contact Poster. In addition, the app will now have animated Screen Effects akin to the message animations on iPhone. Unlike iOS, you can’t activate the colorful displays whenever you want as Google’s rendition requires you to enter specific “prompt words”. The full list of prompts isn’t in the announcement, although it does mention two.
Typing in “I love you” will launch a bunch of hearts. Entering “it’s snowing” would presumably cause snowflakes to fall from the top. There wasn’t a demo showcasing the latter so we can’t say for sure.
Unique inclusions
Of course, the update isn’t only about copying Apple.
There are Voice Moods that’ll let you slap an emoji onto a voice recording, giving it extra visual flair. Additionally, Google states it’ll be “increasing the bitrate and sampling rate” on vocal messages to improve audio quality. Next, you can change the color scheme of a chat, namely the text bubbles and background, to whatever you want via Custom Bubbles. This can help you differentiate conversations so you don’t accidentally send the wrong text to your mom when it was meant for a friend.
(Image credit: Google)
The last two aren’t as impactful, but they can add some nice flourishes to a chat. Now when you react to a message with an emoji, a short animation called a Reaction Effect will play at the same time. Also, standalone emojis sent through the app will sport extra visual effects like sparkles.
Once you get the patch, you can try out most of these features so keep an eye out for when it eventually arrives. The two outliers are Voice Moods and Reaction Effects; both of which are currently in beta. To try those out, you’ll have to become a beta tester for Google Messages, according to the official support page.
Android update
Besides the Messages update, Google is adding new features to other Android platforms. A lot is being implemented so we’re only going to mention the more impactful additions.
Moving forward, smartwatches running Wear OS can now control more smart appliances like vacuums and groups of smart lights. The TalkBack tool is being given an AI voice that’ll read out text descriptions to help blind people understand the content in front of them. And finally, Live Caption on smartphones will be available in more languages.
2024 is about a month away, and to celebrate the end of the year, Google has named the winners of the Google Play’s Best of 2023 Awards.
For the sake of brevity, we're going to primarily focus on the best Androids apps as the company introduced a new categories for this year, such as Best with AI and Best Multi-device App. This caused the list to grow by a significant amount so we couldn’t include the likes of the best Chromebook or best tablet apps (If you’re curious to know, the winner of the best Chromebook app is FlipaClip, software that can help people create 2D animation, and the winner for best tablet app is Concepts, a vector-based drawing tool).
Google states the list on its blog is centered around the American winners. Other countries are said to have different winners. However, when we looked at other region, the entries matched the US list except for a single outlier which we’ll shout out later on.
Android Apps of the Year
1. Imprint: Learn Visually
(Image credit: Future)
Google has given the Best App of 2023 award to Imprint: Learn Visually, an education software that strives to teach you new skills and the world around you in bite-sized lessons. It offers a personalized experience where you can learn about topics that interest you from human history to psychology. And Imprint does this via eye-catching visual storytelling.
Spotify has earned the Best Multi-device App award for allowing music streaming across a variety of locations – be it in the kitchen, on the commute to hike, or out on the town. The company highlights the service’s ability to “remotely control playback on another device”. Plus, you can download your favorite songs for offline listening. What’s interesting, it's the only music streaming app on the whole list.
At the beginning of November, Google allowed people to come in to vote for what they believed was the best app of the year. Winning the Users’ Choice Award is ChatGPT, which isn’t surprising in our opinion. ChatGPT took the world by storm in 2023 as one of the premiere generative AI platforms and whose technology fuels Microsoft’s Bing Chat. On top of that, 2024 is shaping up to be a big year for it.
If you’re looking to make new friends or have recently moved to a different city, the company recommends installing Bumble For Friends (BFF for short) on your smartphone. It differs from the regular Bumble app as it doesn't focus on helping you find dates. Instead, BFF is all about helping you make genuine friendships, as the name suggests, with others in your local area
Voidpet Garden: Mental Health won the Best for Personal Growth award and it’s pretty unique. Its goal is to help you practice mindfulness and self care as a way to improve your mental health. It does this in a Pokemon-esque manner by having you collect Void Pets which are said to be creatures born from negative emotion. You raise these creatures by completing tasks in order to turn them into celestial-looking dragons with each representing a positive attribute about the user.
Artifact: Feed Your Curiosity is similar to Imprint: Learn Visually in that it’s an app that can teach users about the world, but it does so in a different way. The service functions like X’s (formerly known as Twitter) Explore page by offering a curated stream of news articles from across the internet. It covers a variety of topics like the tech industry, politics, and gaming. Users even have the option to mark certain stories as clickbait for better curation.
In the UK, the award went to ReciMe, a social platform where home cooks share their family recipes.
Aware is another mental health app like Voidpet Garden although it takes a more grounded approach towards mindfulness. It’s a type of journaling software housing “science-based exercises [alongside] live guided sessions”. You don’t have to create an account, plus it’s totally free. No subscription necessary.
It’s worth mentioning this has the least amount of downloads out of everything on this roundup although we do expect it to grow exponentially since it won the Best Hidden Gem award.
Despite winning the Users’ Choice award, ChatGPT was effectively snubbed by Google as it didn’t get the crown for Best AI. That honor went to Character AI, an app filled with personality-driven chat bots that you can talk to. For example, you can talk to Amelia Earhart, Julius Caesar, or Poseidon, God of the Ocean. People can even talk to Whiskers the Cat.
As you can probably guess, it’s not meant to be taken seriously. It aims to be a fun interactive experience – almost like a video game.
For families, Google has given the nod to PAW Patrol Academy, an app where young kids ages two to five can learn problem-solving skills, gain confidence, and get in touch with their creative side. It features characters from the popular animated series in a variety of interactive adventures as well as clips from certain episodes. What’s more is it doesn’t need to connect to Wi-Fi so kids can enjoy it on the go.
Rounding out the list of Google’s best Android apps for 2023 is AWorld in support of ActNow. Its purpose is to teach people how to counteract climate change by calculating their carbon footprint and learn how they can change their lifestyle to reduce the impact they may have on the environment. The software will recommend basic activities like planting trees to lessen carbon emissions or use natural products among other things. AWorld will also encourage you to join group challenges by completing a set number of environmentally-friendly actions.
Google has announced that big changes are coming to Google Drive, its cloud-based file storage platform. This latest series of tweaks to the popular cloud storage service come mainly in the form of a shiny new landing page, but there’s an extra treat in sort for iOS users.
The new homepage (aptly named the ‘Home’ view) will become the default landing page for every Drive user when it rolls out over the next couple of months – though you’ll be able to swap back to the old view if you prefer. In a blog post explaining the changes, Google says that Home will be “streamlined” compared to the standard My Drive landing page, designed to make it “easier and faster for you to find files that matter most”.
To that end, the Home screen will include personalized suggestions that use AI to learn which files and folders you access regularly (or documents that are tied to upcoming events in your Google calendar). It’ll also include new ‘search chips’ that make filtering your files easier, and will employ Google’s Material Design 3 guidelines for a (hopefully) more modern and user-friendly look.
That’s not all, folks
Google isn’t stopping there, either. A long-awaited Drive feature is finally coming to iPhone and iPad: the document scanner, which uses your device camera to take high-quality scans of physical documents which are then converted to PDFs, with the ability to scan multiple pictures in succession for producing multi-page documents.
The feature has been available for Drive users on Android for a while now, so it’s good to see that Google isn’t planning on leaving iPhone owners out in the cold. The document scanner (which was recently upgraded for Android Users) will also use machine learning to suggest names for your scanned documents, such as recognizing a receipt from a store and giving it an appropriate filename.
The scanner feature is rolling out to iOS and iPadOS users now, so if you’ve got an Apple device you can expect to have it soon if you don’t already. The updated Google Drive homepage will be arriving at a slower pace, with early access starting now and a wide release for personal users from January 15 next year.
I’m personally a little dubious about an AI-powered homepage for Drive – ‘suggested content’ in the software I use has rarely been useful in my experience, AI-assisted or not. But thankfully Google has already confirmed that users will get an instant pop-up asking if they’d like to swap their default view back to the old My Drive page, so it’s not like this change is being forced on us.
Google finally joined the AI race and launched a ChatGPT rival called Bard – an “experimental conversational AI service” earlier this year. Google Bard is an AI-powered chatbot that acts as a poet, a crude mathematician and a even decent conversationalist.
The chatbot is similar to ChatGPT in many ways. It's able to answer complex questions about the universe and give you a deep dive into a range of topics in a conversational, easygoing way. The bot, however, differs from its rival in one crucial respect: it's connected to the web for free, so – according to Google – it gives “fresh, high-quality responses”.
Google Bard is powered by PaLM 2. Like ChatGPT, it's a type of machine learning called a 'large language model' that's been trained on a vast dataset and is capable of understanding human language as it's written.
Who can access Google Bard?
Bard was announced in February 2023 and rolled out for early access the following month. Initially, a limited number of users in the UK and US were granted access from a waitlist. However, at Google I/O – an event where the tech giant dives into updates across its product lines – Bard was made open to the public.
It’s now available in more than 180 countries around the world, including the US and all member states of the European Union. As of July 2023, Bard works with more than 40 languages. You need a Google account to use it, but access to all of Bard’s features is entirely free. Unlike OpenAI’s ChatGPT, there is no paid tier.
(Image credit: Google)
Opening up chatbots for public testing brings great benefits that Google says it's “excited” about, but also risks that explain why the search giant has been so cautious to release Bard into the wild. The meteoric rise of ChatGPT has, though, seemingly forced its hand and expedited the public launch of Bard.
So what exactly will Google's Bard do for you and how will it compare with ChatGPT, which Microsoft appears to be building into its own search engine, Bing? Here's everything you need to know about it.
What is Google Bard?
Like ChatGPT, Bard is an experimental AI chatbot that's built on deep learning algorithms called 'large language models', in this case one called LaMDA.
To begin with, Bard was released on a “lightweight model version” of LaMDA. Google says this allowed it to scale the chatbot to more people, as this “much smaller model requires significantly less computing power”.
(Image credit: Google)
At I/O 2023, Google launched PaLM 2, its next-gen language model trained on a wider dataset spanning multiple languages. The model is faster and more efficient than LamDA, and comes in four sizes to suit the needs of different devices and functions.
Google is already training its next language model, Gemini, which we think is one of its most exciting projects of the next 25 years. Built to be multi-modal, Gemini is touted to deliver yet more advancements in the arena of generative chatbots, including features such as memory.
What can Google Bard do?
In short, Bard is a next-gen development of Google Search that could change the way we use search engines and look for information on the web.
Google says that Bard can be “an outlet for creativity” or “a launchpad for curiosity, helping you to explain new discoveries from NASA’s James Webb Space Telescope to a 9-year-old, or learn more about the best strikers in football right now, and then get drills to build your skills”.
Unlike traditional Google Search, Bard draws on information from the web to help it answer more open-ended questions in impressive depth. For example, rather than standard questions like “how many keys does a piano have?”, Bard will be able to give lengthy answers to a more general query like “is the piano or guitar easier to learn”?
An example of the kind or prompt that Google’s Bard will give you an in-depth answer to. (Image credit: Google)
We initially found Bard to fall short in terms of features and performance compared to its competitors. But since its public deployment earlier this year, Google Bard’s toolkit has come on leaps and bounds.
It can generate code in more than 20 programming languages, help you solve text-based math equations and visualize information by generating charts, either from information you provide or tables it includes in its responses. It’s not foolproof, but it’s certainly a lot more versatile than it was at launch.
Further updates have introduced the ability to listen to Bard’s responses, change their tone using five options (simple, long, short, professional or casual), pin and rename conversations, and even share conversations via a public link. Like ChatGPT, Bard’s responses now appear in real-time, too, so you don’t have to wait for the complete answer to start reading it.
(Image credit: Google)
Improved citations are meant to address the issue of misinformation and plagiarism. Bard will annotate a line of code or text that needs a citation, then underline the cited part and link to the source material. You can also easily double-check its answers by hitting the ‘Google It’ shortcut.
It works with images as well: you can upload pictures with Google Lens and see Google Search image results in Bard’s responses.
Bard has also been integrated into a range of Google apps and services, allowing you deploy its abilities without leaving what you’re working on. It can work directly with English text in Gmail, Docs and Drive, for example, allowing you to summarize your writing in situ.
Similarly, it can interact with info from the likes of Maps and even YouTube. As of November, Bard now has the limited ability to understand the contents of certain YouTube videos, making it quicker and easier for you to extract the information you need.
What will Google Bard do in future?
A huge new feature coming soon is the ability for Google Bard to create generative images from text. This feature, a collaborative effort between Google and Adobe, will be brought forward by the Content Authenticity Initiative, an open-source Content Credentials technology that will bring transparency to images that are generated through this integration.
The whole project is made possible by Adobe Firefly, a family of creative generative AI models that will make use of Bard's conversational AI service to power text-to-image capabilities. Users can then take these AI-generated images and further edit them in Adobe Express.
Otherwise, expect to see Bard support more languages and integrations with greater accuracy and efficiency, as Google continues to train its ability to generate responses.
Google Bard vs ChatGPT: what’s the difference?
Fundamentally the chatbot is based on similar technology to ChatGPT, with even more tools and features coming that will close the gap between Google Bard and ChatGPT.
Both Bard and ChatGPT are chatbots that are built on 'large language models', which are machine learning algorithms that have a wide range of talents including text generation, translation, and answering prompts based on the vast datasets that they've been trained on.
(Image credit: OpenAI)
The two chatbots, or “experimental conversational AI service” as Google calls Bard, are also fine-tuned using human interactions to guide them towards desirable responses.
One difference between the two, though, is that the free version of ChatGPT isn't connected to the internet – unless you use a third-party plugin. That means it has a very limited knowledge of facts or events after January 2022.
If you want ChatGPT to search the web for answers in real time, you currently need to join the waitlist for ChatGPT Plus, a paid tier which costs $ 20 a month. Besides the more advanced GPT-4 model, subscribers can use Browse with Bing. OpenAI has said that all users will get access “soon”, but hasn't indicated a specific date.
Bard, on the other hand, is free to use and features web connectivity as standard. As well as the product integrations mentioned above, Google is also working on Search Generative Experience, which builds Bard directly into Google Search.
Does Google Bard only do text answers?
Until recently Google's Bard initially only answered text prompts with its own written replies, similar to ChatGPT. But one of the biggest changes to Bard is its multimodal functionality. This allows the chatbot to answer user prompts and questions with both text and images.
Users can also do the same, with Bard able to work with Google Lens to have images uploaded into Bard and Bard responding in text. Multimodal functionality is a feature that was hinted at for both GPT-4 and Bing Chat, and now Google Bard users can actually use it. And of course, we also have Google Bard's Adobe-powered AI image generator, which will be powered by Adobe Firefly.
If you're the sort of person who likes to keep their Android phone or tablet running for several years, you might want to take note that Google Calendar could be dropping support for devices that aren't running Android 8 or newer.
The team at TheSpAndroid (via Android Police) has spotted code and an image in the latest release of Google Calendar for Android, which tells the user that “your current Android version is no longer supported”.
There's a flag labeled “UnsupportedOperatingSystem__enabled”, and the app is now marked as only supporting Android 8 (Oreo) and newer. For now though, it doesn't seem as though the switch has been hit that will disqualify older devices.
When that happens, you'll see a message on screen if you try and run the Google Calendar app on something older than Android 8, telling you to upgrade. Presumably Google Calendar will still be available via a mobile web browser on these phones and tablets.
The end is nigh
To be fair to Google, Android 8 was launched all the way back in August 2017. There aren't going to be a huge number of devices still running Android 7 (or Nougat) that can't be updated to Android 8, with the final Android 7.1.2 update pushed out in April 2017.
According to StatCounter, 2.12% of Android devices worldwide are running Android 7 or Android 7.1, with another 3.42% of devices on anything older than that – so we're looking at about 1 in 20 phones and tablets overall. The newest version, Android 14, started to roll out in October 2023.
Some of those older devices will be eligible for upgrades to newer Android versions, but if you have one that doesn't, it might be time to think about investing in a new gadget – at least if you want to carry on using Google Calendar.
Besides offering an improved set of features, newer versions of Android also give you better security, which is probably Google's main motivation here. According to TheSpAndroid, Google Calendar on Android currently supports devices running Android 5 (Lollipop), launched in June 2014.
Google has bolstered the powers of Bard AI regarding YouTube videos, with the AI now capable of tapping into a better level of understanding such content.
Google posted about the latest update for Bard and how these are the ‘first steps’ in allowing the AI to understand YouTube videos, and pull out relevant info from a clip as requested.
The example given is that you’re hunting out a YouTube explainer on how to bake a certain cake, and you can ask Bard how many eggs are required for the recipe in the video that pops up.
Bard is capable of taking in the whole video and summarizing it, or you can ask the AI specific questions as mentioned, with the new feature enabling the user to have ‘richer conversations’ with Bard on any given clip.
Another recent update for Bard improved its maths powers, specifically for equations and helping you solve tricky ones – complete with straightforward step-by-step explanations (just in English to begin with). Those equations can be typed in or supplied to Bard via an uploaded image.
Analysis: YouTube viewing companion
These are some useful new abilities, particularly the addition for YouTube, which builds on Google’s existing extensions for Bard that hook up to the company’s services including the video platform.
It’s going to be pretty handy to have Bard instantly pull up relevant details such as the mentioned quantities for recipes. Or indeed specifics you can’t recall when having just watched a video, to save you having to rewind back through to try and find those details.
The maths and equation-related skills are going to be a boon, too. The broad idea here is not just to show a solution, but teach how that solution was arrived at, thus equipping you to deal with other similar problems down the line.
Windows Central noticed that Microsoft penned a blog post about the generative AI captions which have been introduced to Bing search.
Normally, when you search for something on Bing, Microsoft’s engine returns results accompanied by a small snippet of text pulled from the page based on relevant key words.
Generative AI captions are different in that they offer a more context-based summary tailored to your search query.
Microsoft explains: “By analyzing a search query, [generative AI] extracts the most pertinent insights from web pages, and skillfully transforms them into highly relevant and easily digestible snippets.”
Every search query will prompt Bing to return a different snippet with the result, so even searching on the same topic, but with changed wording for the query, will mean generative AI (if it’s involved, of course) returning a different summary.
Analysis: A revolution in web search?
For those wary of having their website dealt with in this way, Microsoft further notes that while the generative AI-powered captions “may not mirror the exact wording on the webpage,” Bing employs a whole load of signals to ensure a precise and high-quality summary.
Those who remain unconvinced can opt their website out of generative AI captions if they wish.
Microsoft believes this initiative will “revolutionize the way people explore the web,” so the company is talking a pretty big game on this one.
It’s still early stages for the feature, of course, and a lot will depend on whether that promise of high-quality summaries is consistently realized.
Google isn’t standing still in this area, mind you, and already instigated its own program bringing generative AI to search, highlighting the key points of a web page in a similar vein (and more besides). This has been in testing throughout this year (since May), with it being rolled out much more broadly earlier this month.
Thus far, the addition of the Bing chatbot hasn’t helped drive traffic to Bing search, as Microsoft hoped – but perhaps generative AI will have more success in this respect. It’s a hugely uphill struggle against the might of Google, though, which has effectively become a verb meaning to search the web.
Google is updating its search engine with new tools to help you personalize the experience by making it tailored specifically to you.
Among the three reveals, the most impressive, in our opinion, has to be the upcoming Notes feature. This tool will pull together different “tips and advice” on a topic from across the internet if a search result isn't particularly helpful. In a demonstration shown to us, a Google rep played the role of someone looking up instructions on how to make frosting for a birthday cake. Let's say the first search result wasn't what you were looking for.
Selecting the Notes button below that result connects you to content uploaded by other people offering unique insight to your query. By giving users the opportunity to learn from other people's experiences, Google explained, you might find information better suited to your needs that an official source may fail to address. On the surface, it feels like the tech giant is launching a mini-social media platform on Search since the feature allows for a free-flowing exchange of information.
(Image credit: Google)
Be aware that Notes is a type of short-form content. There doesn’t appear to be enough room for long pieces of text. You won't be able to write, for instance, a 500-word recipe for frosting. These Notes need to be short and sweet. It's all about having people provide bite-sized tips on how to make something better such as suggesting adding a bit of lemon zest to a batch of frosting.
Guardrails and limitations
Google is aware that implementing such an update could expose Google Search to a bunch of bad actors coming in and uploading a bunch of inappropriate content. To combat this, it’s adding several guardrails. First, Google will be “using a combination of algorithmic protections and human review” to double-check what is uploaded. Second, the content in “each Note is ranked” according to a search result. The more relevant it is, the higher it’ll place. Finally, “anyone can report a note… for human review” if they run into any inappropriate content.
There are several limitations you need to be aware of. The search feature launches today, however, it will only be made available to users living in the US or India, plus they must be a part of the Search Labs program. Additionally, it will be exclusive to the mobile web version of Google Search as well as the official Google app.
If you want to try this out, we have a guide teaching people how to try out Google software betas. The guide describes gaining access to the Search Engine Experience, but it's the same process.
Notes will start as an “experiment”. The company wants to see how well this feature will work on a grand scale. It’s unknown how long the trial will last or if it'll see an official release.
Follow your favs
The rest of the update isn’t as dynamic, but it’s still interesting. Over the coming weeks, Google will introduce a Follow tool to American users on mobile. It’ll help you stay up to date on topics you frequently look up by providing “new-to-you” information. Follow can deliver news articles on the latest events of your favorite sports team or specific fashion trends.
In the image below, you'll see how Follow changes. The left screenshot displays a fairly generic feed with a few pictures, but over time, Google will deliver videos from content creators specializing in your interest once it learns what you like.
(Image credit: Google)
Finally, the Perspectives tab will roll out to Google Search on desktop to, as you can probably guess, people living in the United States. This tool lets you find content from various online communities like forums or social media platforms. Prior to this, it was exclusive to mobile devices.
As you can see, the US is getting the lion's share of this update. We asked a Google rep if there are plans for an international launch. All we were told is that they working on bringing the “features to locations”, but have nothing more to share at the moment.
We can see these tools becoming really useful helping you track great deals for tech during the holiday season. If you want our advice, check out TechRadar's list of the nine Black Friday deals we recommend buying now.
1 844.742.7448 
Email Us
Remote Support 
Contact
