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Google Bard update reveals a more powerful AI – but it might scare privacy purists
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Google has built a new model for Bard which it is calling the most capable iteration of the AI yet.

Google provided an update on the new version of Bard which it calls “more intuitive, imaginative and responsive than ever before,” offering greater levels of quality and accuracy in the chatbot’s responses.

A whole bunch of new features have been brought into the mix for Bard, and that starts with support for 40+ languages, and some tight integration with existing Google products elsewhere.

That includes giving Bard the ability to get its hooks into your emails in Gmail, and data in Google Drive and Docs, meaning you can get the AI to find info across your various files, or indeed summarize a piece of content if needed.

Bard will also be able to pull data in real-time as needed from Google Maps, Google’s travel features (hotels and flights), and YouTube, all of which will be extensions that are enabled by default (you can disable them if you wish, but they’re switched on by default in the new Bard).

Another big move here is the ability to check Bard’s answers. Not too sure about any given response from the AI? A ‘Google It’ button can be clicked to bring up additional info around any query, which is drawn from Google search (where supported), so you can check for yourself to see if there’s any doubt, or difference of opinion, elsewhere online compared to what Bard is telling you.

A further fresh introduction gives Bard users the ability to share a conversation via a public link, allowing others to continue that conversation with Google’s AI themselves, should they wish.

Analysis: The distant but distinct sound of alarm bells

This is indeed a major update for Bard, and there are some useful elements in here for sure. Better quality and accuracy, and the ability to check Bard’s responses, are obviously welcome features.

Some other stuff will set some alarm bells ringing for folks, particularly the more privacy-conscious out there. Do you really want Bard’s tendrils snaking into every corner of your Google Drive, Docs, and Gmail? Doesn’t that sound like the beginning of a scenario of a nightmarish overreach from the AI?

Well, Google is pretty careful here to clarify that your personal data absolutely isn’t being hoovered up to train Bard in any way. As the company puts it: “Your Google Workspace data won’t be used to train Bard’s public model and you can disable access to it at any time.”

So, the only use of the data will be to furnish you with convenient replies to queries, and that could be pretty handy. Know you’ve got a document somewhere on a certain topic, but can’t remember where it is in your Google account, or what it’s called? You should be able to prompt Bard to find it for you.

Don’t like the idea of Bard accessing your stuff in any way, shape, or form? Then you don’t have to use these abilities, they can be switched off (and the mentioned extensions don’t have to be enabled). Indeed, whatever assurances Google makes about Bard not snuffling around in your data for its own purposes, there will be folks immediately reaching for the ‘off’ switch in these cases, you can absolutely bank on it.

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Google has a plan to save us from AI deepfakes during the US presidential race
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Amidst the rise of AI popularity, Google has decided that political ads that make use of artificial intelligence have to clearly disclose when imagery or audio has been manipulated synthetically. 

Campaigns that put out AI-generated ads on YouTube and any other Google platforms will have to show an obvious disclaimer that users are unlikely to miss, as reported by the Associated Press.

Experts have already been sounding off about the need for widespread regulation and the raising of awareness among the wider public ahead of elections, and it seems they're not the only ones with concerns. 

When and where the new policy will kick in

This political policy update was made by Google last week, with the policy officially kicking into effect in mid-November. Google also announced that it will adopt similar policies for campaign ads in time for elections in the European Union, India, South Africa, and other regions for which Google has a verification process in place. 

AI-generated and falsified media clips have become an everyday occurrence in political media, and generative AI tools are a new way to assist with that. Not only do these tools make it easier and faster to produce misinformation, they also enable bad actors to mimic speech or appearance in photos and videos more realistically. 

AI-generated video has already been used by the political campaign of one of the current forerunners for the Republican party in the US, Gov. Ron DeSantis of Florida.

DeSantis’ campaign put out an ad that depicted his GOP opponent and Republican frontrunner, Donald Trump, positively embracing Dr. Anthony Fauci, who served as one of the chief medical experts who advised Trump during the COVID pandemic. In a similar vein, the Republican National Committee (RNC) released a wholly AI-generated ad depicting what it imagines the future to be under Joe Biden. 

Looking at AI and deepfakes on a federal level

In an effort echoing Google’s new policies, the Federal Election Commission (FEC) has begun looking at implementing regulation to moderate AI-generated ads such as ‘deepfakes’ (doctored videos and images of real people). Advocates on the issue say this should help steer voters away from misinformation. It’s easy to see how regulation of this sort could help – deepfakes can come in the form of political figures saying or doing things they never expressed in real life.

Democratic senator Amy Klobuchar is a co-sponsor of legislation that would demand similar requirements to Google’s policy law; potentially deceptive AI-generated political ads will have to include disclaimers disclosing the fact. Sen. Klobuchar commented on Google’s policy in a statement praising the company’s move but also stating that “we can’t solely rely on voluntary commitments.”

Multiple states have already passed or have begun discussing legislation to address deepfake technology. 

This new policy does not mean all use of AI by political campaigns is banned – there are notable exceptions for altering content in ways that don’t change the substance and content of the advert. For instance, this includes using AI tools for media editing and quality improvement purposes. It also will apply largely to YouTube, along with the rest of Google’s platforms, and whatever third-party sites exist within Google’s ad display network.

What are other tech giants' policies?

As of this week, Google is still the only platform to put a policy like this in place in what is probably a proactive effort. I expect other social media platforms will have to follow if their existing policy is insufficient, especially if more widespread legislation comes into place.

Meta, parent company of Instagram and Facebook, doesn’t have an AI-specific prescriptive policy but does have a general blanket policy against “faked, manipulated or transformed” audio and imagery for misinformation purposes. TikTok bans political ads altogether. The Associated Press reached out to X (formerly Twitter) last week for comment on the issue, but it seems the X team is a little busy just keeping the platform from falling apart and didn’t issue a comment. 

This is concerning. Right now, it’s still very much a wild west of sorts when it comes to the use of AI for political gains. I very much appreciate any proactive efforts, even by tech companies, because to me, it shows they’re thinking about the future – and not just capturing audiences in the present. 

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The latest Google Maps redesign makes it look a lot more like Apple Maps
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It seems there's a visual revamp for Google Maps underway, which you might have already noticed on your phone – and the new color scheme being used on the maps makes the interface look a lot more like Apple Maps.

Google hasn't said anything officially yet, but 9to5Google and others (including some of the TechRadar team) have noticed the refresh. At this stage it's not clear if the new look is being tested or is here to stay.

Rather than white roads and a gray background, Google Maps has now switched to gray roads and a white background, like Apple Maps. The blue of oceans and lakes has been brightened too, which again evokes the rival mapping app.

Greens are darker too, while navigation uses a dark blue route arrow rather than a lighter blue one (which can turn yellow or red, depending on traffic). There are tweaks in the app to the bottom bar as well, with a smaller series of tabs under the map.

Image 1 of 3

Google Maps on Android Auto

The new interface on Android Auto (Image credit: Future)
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Google Maps on Android Auto

The old interface and color scheme on Android Auto (Image credit: Future)
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Apple Maps on Apple CarPlay

Apple Maps on CarPlay (Image credit: Future)

Three-year cycle

As Ars Technica points out, we haven't seen a visual refresh like this for Google Maps since 2020. The one before that was 2017, so if this is indeed a permanent change, then it would fit in with the scheduling of previous updates.

Not everyone has the update yet, according to Android Police, so it would seem to be a staggered roll out that isn't hitting all devices at the same time. If you haven't got it yet, try updating the Google Maps app on your phone.

As for the adoption of the Apple Maps color scheme, it's pretty obvious – but no doubt the focus groups run by both Apple and Google have come to the same conclusions about what colors work best for the human eye when it comes to maps.

Similar looking apps have another benefit for Google and Apple too: they make it easier for people to switch. If Google makes any official announcement on any of this, we'll update this article to reflect that.

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Google Photos’ Locked Folder can now keep your sensitive images safe on iOS
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Google is expanding the reach of its Locked Folder tool on the Google Photos app so it will soon be available on iOS and web. This means that if you decide to switch from an Android device to an iPhone, you can still access your secure files without issue.

It doesn’t appear like there’s any major difference between the three versions. All three types of users can store their content in a Locked Folder then back it up so it can be accessed across multiple devices. According to Google in the official announcement that you’ll be saving your files on “one of the world’s most advanced security infrastructures.”

When it first launched, Locked Folder was exclusive to Google Photos on Android. It provided users a “passcode-protected space” for images or videos, ensuring that they won’t appear on your “photo grid or other apps.” 

The problem was the Locked Folders feature wasn't available outside of Android smartphones, as we just covered. So if an iPhone owner wanted to hide particularly sensitive media, they were out of luck. Those images could end up on other connected apps where they're displayed in full view. 

With this update, you can rest easy knowing that moving forward, any embarrassing snapshots of you at that Christmas party will remain hidden on your iPhone.

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In addition to the expansion, the company is also simplifying the settings page on Google Photos to make finding and adjusting privacy controls easier. The menu will no longer have everything messily displayed on a single screen. Instead, individual tabs will be compartmentalized into larger sections for a much cleaner look. The Privacy tab, for example, will have all of the sharing tools where you can decide which of your friends has access to your image folders.

Availability

Keep an eye out for the update patch when it arrives. Google states the new layout for the settings page is now available on Google Photos for Android and iOS. Also, Locked Folder support begins rolling out to iOS users today. 

It’s unknown when Locked Folder will make its way to Google Photos on web browsers. We didn’t see anything on our personal account. However, it is worth mentioning there are instructions for setting up Locked Folders for desktop via the official Google Photos Help website. This could mean the browser update will be launching soon – although we don’t know when. We reached out to Google for more information about when we can expect the final patch. This story will be updated at a later time.

If you’re looking for alternatives, be sure to check out TechRadar’s list of the best photo storage and sharing sites for 2023. 

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Is Bing AI helping in the fight against Google? Apparently not – and Microsoft’s in denial
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New statistics seemingly show that Microsoft’s Bing AI is not helping to drive traffic to its search site.

According to analytics firm Statcounter, Bing.com has actually fallen in terms of its market share for global search engine traffic, so this isn’t even a case of the Bing chatbot only providing small gains – in fact, the search site has gone backward (as highlighted by ZDNet).

At least compared to January 2023, when Bing.com had a share of 3.03% of the search market, and as of July of this year, that has dipped down very slightly to 2.99%.

In fairness to Microsoft, that 2.99% figure does represent a small gain on the 2.76% share Bing.com had in April.

ZDNet also points to another analytics firm, Similarweb, which puts Bing.com’s search share at 3.23% – which is pretty much the same as it was at the start of 2023.

Another analytics outfit, YipitData, also has numbers that apparently show Bing traffic at 95.7 million in February, growing to 99.2 million in April – but then falling to 97.7 million in June (this excludes China, mind you, and mobile devices too).

The overall picture this paints very much looks like Bing.com has remained pretty much flat in terms of how many users are searching the web with the site, then, despite the launch of the Bing AI in February, and subsequent full rollout in May – and that was clearly not Microsoft’s plan.

Analysis: An uphill battle (and a half)

Microsoft is faced with a very steep uphill battle in the search sphere, where Google has been dominant for so long at this point. So, when the Bing chatbot came onto the scene, Microsoft was doubtless thinking this could be the secret weapon it needs to really cut into Google’s big lead.

Even Google was worried about what might happen – just recall the mad rush to launch its rival Bard AI, when Microsoft pushed Bing AI onto the scene (also rather too early, before it was really ready).

As noted, these fresh stats look worrying in terms of the light they cast on Bing AI’s impact, but Microsoft isn’t buying it, and claims the figures here are skewed – and that they fail to account for surfers who go directly to the Bing chatbot’s page.

Microsoft told ZDNet: “Our usage signals show strong growth since February and because of new access points like Bing Chat Enterprise, we’ve experienced one of our biggest growth months on record since we launched our new Bing and Edge experience.”

For their part, the analytics firms told ZDNet that their figures do take direct traffic to Bing Chat into account.

David F. Carr, senior insights manager at Similarweb, commented: “Microsoft says their internal numbers show greater growth than we’re reflecting. It’s possible that we’re missing some of the Bing Chat interactions that use an Edge sidebar or extension, but I don’t know how significant that is in the grand scheme of things.”

While we can’t know the full story here, and we certainly wouldn’t say Microsoft doesn’t have something of a point, the fact that there are three separate sources of third-party data which appear to – roughly – match with each other, is rather telling. And as Carr observes, any missing bits and pieces of data will likely be of questionable significance.

All that said, this will be a very long game for Microsoft, with the idea being that Edge, Bing.com, and Bing AI will all reinforce each other, and ultimately build browser share as well as search share, taking on Chrome in the battle for the best web browser, as well as Google search.

Microsoft is certainly building in features for its chatbot at a rate of knots, and over time, Bing AI could help to build search (and browser) adoption, but at this admittedly relatively early stage, nothing much appears to be happening yet.

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Google Maps just got an important update for EV drivers
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Google Maps has just become a little more helpful for electric vehicle drivers who are in desperate need of a charging station.

Now, when you’re using Google Maps in Android Auto to navigate, if your app settings have your car set as an EV, it will no longer recommend gas stations at the top of the Categories menu. Instead, you’ll see charging points in pole position – a much more useful option for drivers of vehicles that don’t need gas.

The Categories menu provides you with a shortcut to search for all nearby locations that fit into a specific category such as restaurants, groceries, coffee or gas stations, and charging points to name a few. Tap on one of the categories and the app will pin and recommend several locations that fit the description of what you’re looking for.

While EV drivers tend to plan trips around charging station locations, there will be times when you’re caught out and unexpectedly need to recharge your vehicle. If you aren’t familiar with the area you’re driving in, finding a charging point can be a challenge. With this Categories menu change, it’s now a lot easier to use Google Maps and find the juice you need.

Beyond telling Google that you have an EV, you can also inform it of the type of charger it takes and the charge speed you desire – information that will further refine the list of charging options it recommends.

For now, the change appears to be exclusive to the Android Auto version of Google Maps. You can still search for nearby charging points in the regular Maps app, but the shortcut is harder to find no matter how you set your vehicle preferences.

More EV-friendly features required

woman traveling by electric car having stop at charging station standing plugging cable

Google Maps is good, but EVs typically have better in-built navigation (Image credit: Shutterstock / Viktoriia Hnatiuk)

This update follows a Google Maps change from last September that allows the app to tailor its personalized route recommendations to help EV drivers travel more efficiently. Much like how the feature works for other vehicle drivers, Google Maps looks over the data it has and recommends the route it believes will be most efficient – marking it with a green leaf symbol.

Typically the most efficient route is also the fastest but when it isn’t, the time difference between the two is often minimal – and choosing the more efficient (albeit slower) route means you’ll use less fuel or charge to get from A to B and hopefully save money in the long run.

Google Maps still has a ways to go, however. The biggest challenge it has is overcoming the in-vehicle navigation that comes with many EVs. This built-in system has the advantage of knowing the car’s status and can often automatically update your route based on how much charge your car has left – a feature Google Maps cannot currently match.

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Google said to be testing new life coach AI for providing helpful advice to people
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For the past several months, Google has been consistently rolling out generative AI tech like the launch of the Search Engine Experience and giving Chrome the ability to summarize news articles. In the future, the tech giant may be taking artificial intelligence into a new frontier: offering life advice.

This information comes from a recently published New York Times article detailing the company’s next big AI project. DeepMind, Google’s own artificial intelligence research lab, has been testing new technology that could effectively turn generative AI “into a personal life coach”. They state that DeepMind is trying to find a way to have their model “perform at least 21 different types of personal and professional tasks”. As we already established, this includes giving people life advice, such as  “ideas, planning instructions, [plus] tutoring tips”. 

For example, you could conceivably ask the chatbot to drum up a workout or meal plan if you want to lose weight. Or maybe you could ask for suggestions related to specific situations like what to do if you can’t make a friend’s wedding.

Intimate knowledge

Technically, these described functions are already present on Google Bard, so this is nothing new. What’s different, according to the piece, is that the company is seeking to improve the AI’s ability to “answer intimate questions about challenges in people’s lives.” To make this whole thing possible, DeepMind apparently brought together “100 experts with doctorates in different fields… [to] assess the tool’s responses”. 

Presumably, this group includes mental health professionals. The problem is that the New York Times doesn't provide concrete details. We don’t have opinions from any of the experts on exactly how good Google’s life coach chatbot is at the moment. 

Still, the main takeaway is whatever the tech giant is cooking up, it appears to be pretty substantial.

An AI arms race

What’s particularly interesting about this life coach project is it flies in the face of company policy. Google’s Bard Privacy Help Hub recommends not to rely on the chatbot’s responses for “medical, legal, financial, or other professional advice.” 

So, why the about face? The New York Times theorizes this could be part of an effort to overcome rivals like OpenAI. As pointed out in the piece, corporations and start-ups have been engaging in an AI arms race ever since ChatGPT launched, vying for the top position in the industry. Google essentially creating a “robo-therapist” may be the edge it needs.

There is, however, a chance this tech will never see the light of day. A DeepMind spokeswoman told the Times that developers are indeed testing the AI, but evaluations are not indicative of a “product road map.”

We will say the idea of an AI that can help with creating robust workout plans or tutoring people in a skill does sound pretty helpful. Hopefully, a breakthrough will come from these experiments.

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Google Chrome’s latest AI feature could be bad news for bloggers
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Google continues to sprinkle AI into its product line with a new feature coming to its Search Generative Experience (SGE), where Google’s Chrome web browser will summarize the articles you’re reading. Currently, SGE already summarizes your search results so you don’t have to scroll forever, but with this new feature, you’ll get a little more help after you’ve clicked the link.

According to a Google blog post announcing the new feature, we won’t see the new feature right away, which Google has named “SGE while browsing”. The generated summary will begin rolling out next week Tuesday as an “early experiment” within the opt-in Search Labs, a program for people to experiment with early Google Search experiences and share feedback. Interestingly, it will be available on mobile before the Chrome browser on desktop, so keep your eyes peeled while you’re Googling on Android or iOS. 

Google generative AI in action

(Image credit: Google)

As you can see, the little pop-up appears as you’re scrolling through a blog page or article, and you’ll be able to see what Google’s tool thinks are the key points of the page. If you click a highlighted point, you’ll be taken down to that paragraph in the article.

The Verge notes that the feature “will only work on articles that are freely available to the public on the web,” so you won’t see it on websites or articles that are behind a paywall.

There are a few other smaller features that will be introduced as well via the SGE, like being able to hover over certain words and see definitions or diagrams (mostly for scientific, economic or historical topics).

Should Bloggers be worried? 

This feature could certainly be super helpful, especially if you’re looking for concise information very quickly. However, it may be bad news for the people writing the content and I don’t think Google has considered that.

If you’ve spent time and energy to really flesh out your article, give your topic context and personality and people are just given summaries and skip over that, it may be discouraging. Especially if you’re writing about sensitive or serious topics, if the generated summaries are leaving out crucial information people may only go with the presented points and leave behind something important or useful (like mixing cleaning products or medication information).

Content creators may not be happy about the new change and the way it might CEO Sundar Pichai said that “over time this will just be how Search works” so, I guess we’ll have to get used to it. 

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Google Photos now shows you an AI-powered highlights reel of your life
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The Google Photos app is getting a redesigned, AI-powered Memories feature to help you find your life's highlights among the clutter of your everyday snaps and videos.

The Memories carousel, which Google says is used by half a billion people every month, was introduced four years ago at the top of the Android and iOS app. It automatically picks out what it considers to be your most important photos and videos, but Google is now making it a more central part of the app. 

From today in the US (other regions in the “coming months”) the Memories feature is moving to the bottom of the app's navigation bar and getting some useful new tricks. One of these is the ability to “co-author” Memories albums with friends and family, in a similar way to shared albums. 

This feature sounds particularly handy for big events like weddings, as you'll be able to invite friends or family to collaborate on specific Memories and add their photos and videos to help fill in the gaps. You can also save any Memories that are shared with you to your Google Photos account.

Google is also promising to add a couple of other new features to Memories soon. If you're struggling to think of a title for your collection of snaps (which we can't imagine is a major issue) then you'll be able to use generative AI to come up with some suggested names like “a desert adventure”. This is apparently an experimental feature, and only currently available to “select accounts in the US”.

Perhaps more useful will be the option of sharing your Memories as videos, which means you'll be able to send them to friends and family who aren't on Google Photos in messaging apps like WhatsApp. Google says this is “coming soon”, but unfortunately hasn't yet given a rough timescale. Knowing Google, that could be anything from three months to three years, but we'll update this article when we hear something more specific.

Google upgrades the photo album

An Android phone on an orange background showing a photo of a kitten being shared in the Google Photos Memories feature

You can now share Memories albums with other Google Photos users in the updated version of the app (above). (Image credit: Google)

While these are only minor tweaks to the Google Photos app, they do show that Google increasingly sees its cloud photo service as a social app.

The ability to “co-author” Memories albums is something that'll no doubt be used by millions for events like weddings, vacations, pets, and celebrations. And as Google Photos isn't used by everyone, the incoming option to share Memories as videos to WhatsApp groups and other messaging apps should also prove popular.

On the other hand, these AI-powered photo albums have also sparked controversy with their sometimes insensitive surfacing of unwanted memories and photos. Google says that its updated Memories view lets you quickly add or remove specific photos or videos, or hide particular memories, to help with this.

On the whole, the Memories feature is certainly an upgrade to having to pass around a physical photo album, and its AI powers will no doubt improve rapidly if half a billion people continue to use it every month. If it works as well as it does in the demos, it could effectively be an automated highlights reel of your life.

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Following Bing AI, Google could bring AI writing tools to Chromebooks
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Google is supposedly preparing to introduce an AI-aided feature that will help users write, rewrite and edit text – and it could be coming to Chromebooks.

Google is putting in major efforts in this direction, already having announced Project IDX at its I/O conference earlier this year. 

Project IDX is a program that is currently in a preview stage that will help developers with all kinds of actions, from code development to previewing their projects on different platforms, and is enhanced with AI. Throughout I/O 2023, Google explained how it was adding artificial intelligence capabilities into its products and services in the near future.

Google's generative AI tools

There are already a range of AI-charged writing features incorporated into Google products. 

In Gmail and Google Docs, you may have seen “Write for me” or “Help me write” which give you ideas and suggestions to help you write for professional purposes. On mobile devices, Google has also added a “Magic Compose” option in Google Messages to revise a reply you’ve written, or to draft a reply based on the context of your ongoing conversation.

Two phone screens drawn in a cartoony style, the space around the phones and screens are covered in messages, drawings of file types and emojis

(Image credit: Google)

Rumblings around Google's new works

As for this latest rumor, 9to5Google suggests that there are five codenames for it at present, including “Orca,” “Mako,” and “Manta.” Apparently, “Orca” will appear in the ChromeOS right-click menu when you are editing a piece of text. After you select the text and click on Orca (whatever it looks like in the version it’s presented in), Orca will prompt the “Mako” UI to appear in a “bubble.” 

The Mako feature will then give you three choices for what it can do with your text, according to inspection of the code. The first is that you can “request rewrites” for the selected text and possibly give you some options of AI-revised versions. The second option will let you choose from a list of “preset text queries,” which 9to5Google proposes will suggest styles to rewrite your text. The final option will let Mako swap your text for a version that it suggests into whatever program, app, or page you’re working in. 

When you ask Orca to open a Mako suggestion bubble, then the Manta UI will send your original text input to Google’s servers, and then receive the generated suggestion to present to you. 

This means that the process of reworking your text doesn’t happen on your local ChromeOS machine. Presumably like the Magic Compose feature, you ‘ll have to provide clear consent to send your writing to the Google servers in this way.

9to5Google found that these mechanisms seem to be embedded into an upcoming version of ChromeOS, assuming it will show up in a future update. This will mean that it might be possible for the Orca UI to show up in nearly any app on your ChromeOS device (such as any of the best Chromebooks). It suggests this new writing assistant might be in the 118 ChromeOS update, due in mid-October. We don’t know this is the case definitely, and if you’re interested, be on the lookout for more intel from Google itself. 

Asus Chromebook

(Image credit: Future)

Possible Chromebook X exclusive?

There are also signs that Orca/Mako/Manta might only be incorporated into Chromebook X devices. Chromebook X is set to be a line of high-end laptops and tablets that was reported earlier this year. As Chromebook X will have higher spec requirements than existing Chromebooks, it could mean that when this feature is rolled out, it may not be available for all existing ChromeOS devices. 

This would be a pity and maybe a missed opportunity, in my opinion, and I hope that this won’t be the case. Microsoft has also recently debuted an AI assistant writing feature for its Bing AI chatbot in the Edge browser, and as far as we know, that won’t require any hardware beyond that which can run the latest versions of Windows 11 and Edge. 

Based on my experience of Bard, it still has a way to go to match ChatGPT (another AI tool, which Microsoft’s Bing AI is based on) in terms of writing (and rewriting) ability. We’ll see how widespread the availability of this AI-assisted tool is, but the more users that have access to it, the more it can improve.

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