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Want an Apple Vision Pro and you’re not in the US? Trust me, you’ll want to wait
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Apple's been clear since the start that its Vision Pro mixed reality headset is launching in the US first and there are still no details about an international launch. Now, with Vision Pro preorders live, people are wondering if they can order in the US and then bring the spatial computing platform to their home in, say the UK. The short answer is yes but there are significant caveats.

For those unfamiliar with Apple's newest wearable, Apple Vision Pro is a mixed-reality headset that can provide a full-immersion VR experience, as well as an augmented reality one. 

Vision Pro ships on February 2 when there should be thousands of platform-ready apps, as well as some written specifically to take advantage of its cutting-edge features.

The good news is that Vision Pro is a travel-friendly device. It has that battery pack, after all, and Apple is selling a $ 200 carrying case. In addition, there's a Travel Mode setting that will counter the motion of the airplane. 

I'm not certain what would happen if you wore the headset on an airplane without the mode enabled, but while in flight, everything that works (or plays) at home in your Vision Pro, should work.

Limitations abound

If all of that sounds good to you and you live outside the US, there are some things you need to consider.

Ordering from outside the US, or even as someone who is visiting the US or VPN-ing into the US Apple Vision Pro pre-order site, may find it impossible to get hold of a headset.

Your Apple ID region must be US-based and all the app purchases you made must be through that ID.

If you wear glasses and need the $ 149 Zeiss inserts, you can't present an eyeglass prescription from outside the US, and Zeiss won't ship lens inserts to international customers.

Even if you do manage to come to the US, buy Apple Vision Pro, and bring it back to another country, there are no guarantees that the content you downloaded in the US will work anywhere else (there are often region restrictions based on content licensing). The same goes for the music and Apple TV-based content you buy through the headset. If it's region-set to US, it won't work

Finally, if you just paid $ 3,4999 for Vision Pro, you'll want the best Apple Care available. Unfortunately, Apple Support for the Vision Pro is not available outside the US.

Put simply, it's probably best to wait to buy Vision Pro until it's officially on sale outside the US.

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Apple Vision Pro won’t have Netflix, Spotify, or YouTube at launch – is the headset already doomed as a media player?
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Although excitement is building for the release of the Apple Vision Pro mixed-reality headset (pre-orders are now live), potential users will have to do without not just YouTube or Spotify, but Netflix as well. While Disney Plus and Apple TV Plus (obviously) are guaranteed to be available right out of the box, we do have to question if you’ll be able to take advantage of the headset's cinematic qualities without these three media giants.

While some streaming competitors are rushing to embrace the Apple Vision Pro (including Peacock, ESPN, and Paramount Plus), Netflix and YouTube seem to be playing the waiting game, and when the headset launches Apple Vision Pro users will have to access their respective services through the Safari browser (which has it's own Vision Pro version) rather than via dedicated apps. According to a report from Bloomberg, Netflix is the latest to confirm that it won’t be offering a visionOS app.

YouTube in particular is quite the omission considering that it is probably the best place to find immersive content, especially videos tailored to the VR experience capabilities of the Vision Pro. The videos available on the platform may not be as refined and curated as the content you can find on Netflix or Disney Plus, but it’s a media platform used by many people almost daily and leaves the headset feeling somewhat empty without it – more so now that Netflix is joining in abstaining from visionOS.

All work and no play? 

It’s a troubling start for Apple’s big foray into mixed reality. After all, if you’re sitting down to use a headset that cost you $ 3,499 but you have to pull up Safari and start typing away on your connected MacBook just to watch a video or an episode of your favourite Netflix show, is it really worth the money? Using Safari is a clunky workaround at best.

There are almost certainly multiple factors at play behind the scenes here. Netflix and Apple do have a rather strained relationship at the best of times. Netflix has historically had issues with Apple’s App Store revenue sharing, with this contention definitely not helped by the arrival of Apple TV. Another likely reason we aren’t seeing Netflix jump at the opportunity to produce a visionOS app is simply that it has little faith in Apple’s headset. 

In fact, you could argue that the streaming service has so little faith in the Vision Pro that it’s not even willing to modify a version of the Netflix iPadOS app to work on the new platform (not unlike how Instagram on iPadOS is just a scaled-up version of the iOS app). Netflix, YouTube, and Spotify are likely waiting to see how the headset is received before they any dedicate time and money to developing apps for it.  As someone who’s been skeptical of the headset since it was announced, I can’t help but feel more than a little vindicated by this – it’s not just me observing from the sidelines with very little confidence in Apple’s big plans. 

I mean, the Nintendo Switch came out in 2017 and that has a dedicated YouTube app (the Nintendo 3DS had one as well!) so if a nearly seven-year-old console can have a dedicated app for the world’s biggest video-streaming platform but this futuristic headset can’t, that really doesn’t look good for Apple. 

Ultimately, we can only speculate as to why exactly these big media companies are so hesitant, but one reason may be the way the headset has been marketed. Apple has from the jump advertised the Vision Pro as this incredibly immersive media experience device that will put you right in the middle of the action, but the fact that it’s called a Vision Pro – and the sky-high price tag – does give off the impression it's more for enterprise users. Could this case of confused identity be the reason behind this very visible display of hesitancy? 

As of yet, there’s no sign of when, if ever, we could expect a dedicated visionOS app to come from Netflix, YouTube, or Spotify. It’s likely we’ll have to wait and see how well the Vision Pro sells when it launches to have an idea of whether or not we actually will get these apps – if it does prove successful, they won’t have a choice but to commit.

If this hasn’t completely dampened your excitement for the Apple Vision Pro, there’s still quite a lot to look forward to regardless. While it’s mostly still on the more business-focused side of things, we now have a clear list of apps confirmed for the Vision Pro – including Slack, Display Plus, Zoom, Microsoft 365, Safari, and many more to come. And after all, if it truly is meant to be an enterprise device, would it even need a Netflix app?

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Your local Apple Store might close early thanks to the Vision Pro launch
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As the Apple Vision Pro launch looms on February 2, 2024, it appears Apple is changing its physical Store opening hours to accommodate the new headset’s arrival.

The alteration currently only affects two days, and will only impact some stores, but if you’re planning to head to your local Apple Store in the next couple of weeks we’d suggest checking the official Apple website first to see if it’s hours have temporarily changed.

As things currently stand, on January 21 all Apple Stores will close at 6pm local time. Some locations are usually open until 7pm on Sundays, so you’ll have an hour less to shop at them. Any Apple Stores that usually close at 6pm on Sundays don’t seem to be affected.

The early closing time is said to give Apple Store employees time to be trained on the new Vision Pro hardware before it goes on sale to the public (via MacRumors).

Lance Ulanoff wearing Apple Vision Pro

Our US editor-in-chief trying out the Vision Pro. (Image credit: Future)

Then on February 2, stores will open from 8am so people can sign up for in-store Vision Pro demos – that’s a whole two hours earlier than Apple Stores usually open. Demos will be assigned on a first-come first-severed basis so if you want to bag one you’ll need to make sure you arrive early to avoid disappointment.

Apple has said it will be running Vision Pro demonstrations from February 2 through to February 4, though it’s currently unclear whether the other two dates will also see stores open early as well.

If you don’t need to test out the new Apple headset before it launches, then you can preorder the Vision Pro on the official Apple Store page from 5am PT / 8am ET on January 19, 2024. If you’re on the fence about the new headset, you can read our guide on if you should preorder the Apple Vision Pro. 

Also remember that only Apple itself is selling the Vision Pro. Scammers may try and take advantage of the hype – and rumored lack of availability – to sell fake versions of the headset. If you aren’t shopping on Apple’s website or in one of its brick-and-mortar stores then you almost certainly aren’t about to buy a legit Vision Pro headset.

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Worried about what apps will actually come with the Vision Pro? Here’s what Apple has planned
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Apple’s take on the virtual computing headset, the Vision Pro, will soon be in people's hands (and on their heads), but there's been some concern about what apps will actually be available to run natively – and thankfully, Apple has now given us an idea.

In an official Newsroom post, Apple stated that the Vision Pro App Store will offer “spatial computing experiences unlike any other platform.” The Vision Pro’s capabilities will allow users to experience apps in a whole new way – allowing users to scale apps to nearly any size and arrange them to anywhere in their field of vision.

These apps, which have been specially made for the Vision Pro, certainly sound exciting, but we've recently learned that major apps such as Spotify, Netflix and YouTube won't have native Vision Pro apps – at least at launch. This will be a blow to anyone wanting to use the Vision Pro as a media player, so what exactly can we expect app-wise?

An indication of what kind of apps users can expect

Vision Pro users will be able to experience productivity, communication, entertainment (including streaming), and gaming spatial computing apps. According to Apple, because the visionOS makes use of existing developer frameworks, there are already “more than 1 million familiar apps” compatible with the Vision Pro.

Some of the apps currently in development for productivity are Microsoft 365 apps, Fantastical, JigSpace, Slack, and Apple’s Freeform. 

Apple has already shown demonstrations of Keynote and Safari visionOS apps, which 9to5Mac speculates that they may be ready to download and use (or will be very soon) and assumes that more iWork suite apps will follow in quick succession. 

Communication apps for the Vision Pro will work with the help of its Persona feature, which will still be in beta upon the Vision Pro’s launch. Apps that already qualify for this include FaceTime, Zoom, Cisco Webex, and Microsoft Teams.

Here's a list of the confirmed Vision Pro apps so far:

  • Microsoft 365
  • Fantastical (a calendar app)
  • JigSpace (for 3D presentations)
  • Slack
  • Apple Freeform
  • FaceTime
  • Zoom
  • Webex
  • Microsoft Teams
  • Apple TV (with support for Apple Immersive Video format videos)
  • Apple TV Plus (the streaming service)
  • Disney Plus
  • Max
  • Apple Arcade

The following apps have been demoed by Apple, but not yet confirmed for the Apple Vision Pro launch:

  • Apple Keynote
  • Safari

The Vision Pro's entertainment potential

One huge selling point for any virtual reality headset is how users can experience media like entertainment media and gaming. 

Some streaming services will be available and ready to use upon the Vision Pro’s arrival like Apple TV Plus, Disney Plus, Max (HBO Max and Discovery) and more, though as I mentioned earlier, there are some noticeable exceptions.

Apple has been talking about the Vision Pro’s visual display specs as one of its most cutting-edge features, particularly thanks to the new Apple Immersive Video format that makes the Vision Pro capable of processing and displaying 180-degree, 3D, 8K content with spatial audio. To take advantage of this Apple is making 150 titles available in the Apple TV app. 

Over 250 games will also be available on the Vision Pro with the Apple Arcade, with the potential for games outside of the Apple Arcade to be added as well. Apple is also adding support for PS5 and Xbox wireless controllers that can be used in conjunction with the Vision Pro for gaming.

Apple CEO Tim Cook declared the Vision Pro as “the most advanced consumer electronics device ever created,” which is certainly a bold claim. 

Virtual reality (and similar technologies) and virtual computing devices have had a mixed reception so far, and it’s an interesting move for Apple to launch an augmented reality headset (which is what it is, no matter what Apple wants us to think) when many of its competitors have instead turned their attention to artificial intelligence (AI) – something Apple has so far not shown much interest in. But who knows? If the product is really as good as Apple wants us to think it is, and the price point comes down a little in the future, this could be the next Apple product that becomes a part of our everyday life – but it'll need more apps before it can manage that.

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Early Apple Vision Pro testers complain about the headset’s weight
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Apple’s Vision Pro may be overweight as a group of reporters complained about experiencing discomfort while wearing the headset in a recent hands-on demo.

On January 16, the company gave tech news sites Engadget and The Verge an opportunity to try out their upcoming device ahead of its release on February 2. The preview was largely positive with Engadget’s Cherlynn Low commending the Vision Pro’s ability to create an immersive entertainment experience. But as Low states, “the best heads-up display in the world will be useless if it can’t be worn for a long time” and that’s exactly what happened. 15 minutes into the demo, she began “to feel weighed down by the device” with a modicum of pain arriving soon after. This sentiment was repeated by The Verge’s Victoria Song who felt the Vision Pro pushing down on her brow, resulting in a mild headache.

This issue has been known for some time now with early testers complaining that the headset “feels too heavy” after wearing it for a couple of hours. TechRadar’s US Editor-in-Chief Lance Ulanoff, who has worn the Vision Pro a few times, admits that it “really needs [an] overhead strap” to support its weight. Fortunately, there is such a strap. It’s called the Dual Loop Band sporting a strap going over the top of your head and one around the back. 

It’s unknown how much of a difference the Dual Loop Band makes. The extra strap presumably worked well enough as neither report would go on to mention the weight as a problem again.

International release

But still, the issue will continue to exist. It’s unlikely Apple will address this in time for the American launch in February, but it's conceivable Apple could make changes for the international release.

Notable industry insider Ming Chi Kuo posted new details on the Vision Pro’s potential global roll-out to his Medium newsletter claiming it might come out just before WWDC 2024 in June. At the developers' event, Apple will also share information about visionOS with programmers to help promote a spatial computing ecosystem around the world. 

There are a couple of things getting in the way of the global release.

First, there aren’t a lot of Vision Pro units to begin with. Apple wants to make sure the US launch and subsequent roll-out goes as smoothly as possible. What's more, the company needs to adjust the headset’s software so it complies with international regulations. Kuo finishes his post by saying the faster these matters are addressed, “the sooner Vision Pro will be available in more countries”.

No word on exactly which nations will be a part of the initial group to get Apple’s shiny new gadget after the US launch. However, Bloomberg’s Mark Gurman claims the tech giant is considering Canada, China, and the UK will be among the first.

While we have you check out TechRadar's list of the best virtual reality headsets for 2024.

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Apple has been forced to change App Store purchases, but it’s still found a way to win
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The long-simmering dispute over Apple’s App Store commissions and practices has just resulted in some pretty substantial alterations to the ways you’ll now be able to pay for apps. But in some respects, not a whole lot has changed – and you might not end up saving any money at all.

Recently, a judge dismissed any ongoing appeals in Apple’s legal case with Epic Games. The end result is that both sides have to comply with the original judgement, and that’s overturned a major App Store practice that caused a lot of contention among developers.

Previously, devs were forbidden from allowing users to sign up for in-app purchases (IAPs) on their own websites (or anywhere other than in the app itself). In fact, the developers weren’t even allowed to tell users that they could save money by paying elsewhere.

Now, as noted by Apple Insider, app creators can apply to Apple for an entitlement to include a link that goes to a payment portal on an external website they control. Apple must approve of the link, and it only applies to iPadOS or iOS apps in the US App Store.

In theory, those sound like pretty big changes, as previously you were forced to use Apple’s own IAP method for purchases. One of the complaints with this process was the 15-30% cut Apple charges to developers for in-app sales. If users no longer have to pay via IAPs, that means they can avoid higher prices prompted by these fees, right?

Well, not quite. The latest change actually makes very little difference to this situation – and the prices you pay are unlikely to drop any time soon.

High fees and hurdles

A person uses the Winnie app on an iPhone.

(Image credit: Apple)

While developers can now direct users to pay using a system outside of Apple’s control, they still have to pay a sizable commission to Apple on these payments. One of the conditions of the link entitlement is that IAPs must remain as an option within the app. That means developers can’t prevent users from paying with a method that gives Apple a slice of the pie.

There’s another caveat. Even when a user pays via a link entitlement, Apple takes a commission of between 12% and 27% on the purchase. That’s slightly lower than the standard 30% and 15% rates, but not by much.

The only exception is if a user purchases something to be used in the app through a method that does not involve either the link entitlement or IAP. So, developers can make direct sales that were generated through online advertising or email marketing, for example, without paying a commission. In that case, we might pay a lower price for apps.

There are a lot of other hurdles for developers. While they can mention that an external payment method might be cheaper, they can’t actively discourage anyone from using Apple’s IAP method. The external link can only appear once in the app and cannot be displayed using a pop-up or modal window either.

There’s more. App developers cannot include their external link as part of Apple’s IAP process, and must also show a “system disclosure” sheet when a user selects the link that tells them they’re leaving the Apple ecosystem and are heading to an external website. External links can’t contain tracking measures and can’t open in an in-app browser. The App Store info page can’t mention the external payment method, and the linked website cannot mimic Apple’s IAP system, which Apple says is to minimize fraud and user confusion.

In other words, there are a lot of hoops for developers to jump through. Even if they manage that, the benefit to going external isn’t that great at all. While some developers had hoped that overcoming Apple’s IAP stranglehold would reduce the cut Apple took from their proceeds, the most likely outcome is that little will change in this way.

And with all these requirements, actually using the link entitlement method might be a hassle for users, too.

What’s Apple’s motivation?

Apple's Ann Thai demonstrates the App Store redesign at the company's Worldwide Developers Conference (WWDC) in 2018.

(Image credit: Apple)

Why is Apple insisting on taking a large commission, despite the unpopularity of this move? That’s simple: Apple views its commission as a fair compensation for the service it provides to both users and developers. That includes enabling developers to get their apps seen, the distribution of the apps, ensuring a secure environment for users to download and pay for apps, marketing, support, and more.

With these changes in effect, users might not save very much money since developers are being charged almost exactly the same rates by Apple, whether they use the IAP system or not. In fact, the user experience will probably be worse, since paying externally will involve more taps and might require additional account registrations.

Developers are likely to be frustrated with the way Apple has rolled out these changes, as it also means more work for them (to both implement external payment methods and to avoid falling foul of Apple’s rules) without much tangible benefit to their users.

Yet we probably shouldn’t be too surprised that it turned out this way. For one thing, Apple believes it has put a lot of work into its operating systems and App Stores, and that it should therefore be allowed to monetize those systems. For another, the judge in the Apple vs Epic trial clearly ruled that Apple’s charging of a commission was not a problem.

So don’t expect major changes to the way you pay for apps or their contents any time soon. Things might appear different on the surface, but underneath they’ll largely remain the same.

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Apple confirms Dolby Vision HDR on Vision Pro, plus which streamers it will support – and 2 big ones are missing
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Apple has revealed more information about what watching movie and TV shows will be like on the Apple Vision Pro, including confirmation of which of the best streaming services will have full native support when it launches.

We already knew Disney Plus would be there – that was announced at the start – and obviously Apple TV Plus was always going to have great support, but now we know that Max and Prime Video will be available, too. 

On top of those, you'll also have ESPN, NBA, MLB, PGA Tour, Discovery Plus, Paramount Plus, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, and TikTok (which obviously is a little different to the others, but hey, it's all video).

There are two huge omissions from that list: Netflix and YouTube. We actually wouldn't have been concerned about that fact that YouTube's missing from the list because it's not like the other curated streaming services there… but then Apple mentioned TikTok, and suddenly the lack of YouTube leaps out, since it's the world's best portal for VR/immersive video.

Outside of that, Apple also confirmed for the first time that the headset will support Dolby Vision HDR in addition to Dolby Atmos for audio (through the built-in speakers, or via the AirPods Pro 2 version with USB-C). Dolby Vision will help to make sure that the micro-OLED screens really reach their full potential in movies (it's on most of the best OLED TVs), while Dolby Atmos is the most sensible way to make it sound like you're sitting in a real cinema with speakers around you, thanks to its 3D soundscape tech.

One nice extra touch that Apple confirmed about its virtual cinema room that you can watch in, is that you can choose whether to sit at the front, middle or back. People have strong opinions about this!

It's not unusual

It's not a massive surprise that Netflix is missing. The company's always had a hit-and-miss relationship with Apple; the two obviously have a deep connection, but Netflix has had issues with Apple's App Store revenue sharing scheme for a long time, and the Netflix Apple TV app often doesn't get new features until long after they come to other versions of the app.

But as someone who genuinely can't wait to experience the 'Cinema Environments' mode of Vision Pro as a way to watch huge-screen movies at home, it'll be a huge shame not to be able to do that with Maestro (a movie made for IMAX but trapped in the confines on Netflix), Society of the Snow (and its beautiful, terrifying vistas) or the many classics you can find among the best Netflix movies.

Google and Apple also have a complicated relationship. The two make a ton of money off each other, but we're in a very different place to the launch of the iPhone when there was a YouTube app as part of the default apps. Clearly, Google doesn't see Vision Pro as a priority, just as Netflix doesn't – and perhaps they're right. After all, it's not like the first run of 150,000 Vision Pro headsets will depend on streaming services to sell out or not.

Whenever a more affordable non-Pro 'Apple Vision' headset arrives, that's when Apple will need the two biggest video streamers in the world on board. Until then, those lucky enough to get a Vision Pro can probably find enough to watch from the entire Apple movies store and the streaming services already confirmed.

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LG plans to launch an Apple Vision Pro rival in 2025
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LG has announced that it’s bringing its OLED TV expertise to the XR (extended reality) space, and plans to launch some kind of device next year.

The report comes via South Korean news outlet The Guru (translated to English) in which LG Electronics CEO Cho Joo-wan told a reporter at CES 2024 that “[LG] will launch an XR device as early as next year.”

Not much else is known about the device; however, there were rumors late last year (via ET News, also translated from Korean) that LG was working on a VR headset, which would be powered by the then-unannounced Snapdragon XR2+ Gen 2 from Qualcomm. The same rumor correctly predicted that the Samsung XR/VR headset would use this new chipset, so while we should still take this latest leak with a pinch of salt there appears to be a decent chance that it's accurate.

If the LG headset does indeed boast a Snapdragon XR2+ Gen then we should expect it to be a high-end XR headset that’ll rival the likes of the soon-to-release Apple Vision Pro. This would also mean the headset is likely to be pricey – we'd expect somewhere in the region of $ 2,000 / £2,000 / AU$ 3,000.

An Apple Store staff member shows a customer how to use a Vision Pro headset.

The Apple Vision Pro might soon get another rival (Image credit: Apple)

As noted by an Upload VR report on the LG XR device announcement, the Korean language doesn’t always differentiate between singular and plural. As such, it’s possible that LG wants to release more than one XR device in 2025 – and if that’s the case we’d expect to see a high-end Apple Vision Pro rival, and a more affordable option that competes with the Meta Quest 3 or the recently announced Xreal Air 2 Ultra. 

Is LG working alone? 

Alongside Qualcomm, LG might be working with another XR veteran to bring its headset to life – Meta, though reports suggest it would be LG helping Meta not the other way around.

In February 2023 we reported that Meta was looking to partner with LG to create OLED displays for its XR headsets – most likely the Meta Quest Pro 2, but possibly the Meta Quest 4 as well.

If a Quest Pro 2 is on the way we’ve hypothesized that 2025 is most likely the earliest we’d see one; Meta likes to tease new XR hardware a year in advance, and typically makes announcements at its Meta Connect event that happens in September / October, so we’d likely get a 2024 teaser and a 2025 release.

This schedule fits with LG’s plan to launch a device next year, suggesting that the next Meta headset and the LG headset are one and the same.

The Meta Quest Pro and its controllers on a grey cushion

The Meta Quest Pro is good, but not all that popular (Image credit: Future)

That said, there’s a chance that LG is working on an XR project without Meta.

A few months after the February leak, in July 2023, there were reports that Meta had cancelled the Quest Pro 2. Meta CTO Andrew Bosworth took to Instagram Stories to deny the rumor, though his argument was based on a technicality – saying a canceled prototype isn’t the Quest Pro 2 until Meta names it the Quest Pro 2.

This confusing explanation leaves the door open to the Quest Pro 2 being delayed – likely due to the original’s seemingly very lackluster sales (we estimate the Quest Pro is around 86 times less popular than the Quest 2 using Steam Hardware Survey data), and the arrival of the Vision Pro. 

If LG is sitting on an excellent OLED display design – while Meta is back at the drawing board stage – why wouldn’t the South Korean display company leverage this screen, and its home entertainment expertise, to create a killer headset of its own?

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An Apple Vision Pro Pencil could be on the way, based on a new patent
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We now know that the Apple Vision Pro is going to be available to buy from February 2, with preorders opening on January 19, but a newly discovered patent suggests that Apple engineers are busy looking to the future of the mixed reality headset.

The patent, spotted by Patently Apple, shows what looks like a giant Apple Pencil. The idea is that the implement could be used to write or draw in virtual space, or to select and manipulate items that exist in virtual or augmented reality.

“A handheld controller with a marker-shaped housing may have an elongated housing that spans across the width of a user's hand and that can be held like a pen, pencil, marker, wand, or tool,” reads part of the patent application.

And while a “head-mounted device” like the Vision Pro is extensively referenced in the documentation, this peripheral could also be used with phones, tablets, laptops, smartwatches, and other devices, according to the patent.

Apple Vision Pro Pencil patent diagram

Like the Apple Pencil… but bigger (Image credit: USPTO/Apple)

Virtual paint brushes

One of the cool little tricks that this implement might offer, as per the patent, is being able to display a range of “brush heads” that are only visible in AR – so it could change from looking like a paintbrush to a spray can inside the Vision Pro headset, for instance.

We've got minions of swipes and waves and shakes, as well as writing and drawing, so there's clearly lots of potential for whatever this device is. All these movements would be measured via sensors built into the pencil itself.

Apple has made a point of saying that you only need your fingers and hands to manipulate the software environment inside the Vision Pro headset, but we've also seen other patents that suggest other input methods are currently being worked on.

The usual patent disclaimers apply here: these filings give us some ideas about the tech that companies are developing and thinking about, but at the same time there's no guarantee that an actual product will result from them.

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Apple tells developers NOT to use “virtual reality” when talking about Vision Pro
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The Vision Pro will go on sale next month, and we’ve just learned that Apple has requested that app developers for visionOS (the operating system that runs on the headset) don’t allude to visionOS apps as “AR” or “VR”. 

We first heard about Apple’s newest innovation in June 2023 – where it was marketed as a spatial computer that combines digital content and the user’s physical surroundings. It’s also equipped with some serious Apple graphics specs and visionOS, which Apple calls the “world’s first spatial computing system”. 

At first glance, the Vision Pro certainly appears to be similar to existing Virtual Reality (VR) and Augmented Reality (AR) headsets, so it’s interesting that Apple is at pains to ensure that it isn’t mistaken for one. The de facto ban on AR and VR references (as well as Extended Reality (XR) and Mixed Reality (MR)) was spotted in the guidelines of the new Xcode (Apple’s suite of developer tools) update that came after the announcement that Vision Pro devices will be in stores in early February. 

Vision Pro

(Image credit: Apple)

Apple lays down the law

This recommendation is pretty explicitly laid out on a new Apple Developer page which goes through what a developer needs to do to prepare their app for submission to the App Store. 

Apple insists that developers will also have to use the “visionOS” branding beginning with a lowercase “v” (similar to how they brand their flagship operating system for desktop and laptop devices, macOS), and to use the device’s full name, “Apple Vision Pro,” when referring to it. These aren’t as unexpected as Apple’s more notable instructions to avoid VR and AR, however. According to Apple, visionOS apps will not be considered VR, XR, or MR apps but as “spatial computing apps”.

It’s an interesting move for a number of reasons; coining a new term can be confusing to people, meaning that users will have to build familiarity and actually use the term for it to stick, but it also means that Apple can differentiate itself from the pack of AR/VR devices out there. 

It’s also a pivot from messaging that until now has relied on existing terms like augmented reality and virtual reality. Most of Apple’s current marketing refers to the Vision Pro as  a “spatial computing” platform, but at the Worldwide Developers Conference (WWDC) in 2023, Apple’s annual event for Apple platform developers, Apple CEO Tim Cook introduced the Vision Pro as an “entirely new AR platform.” Materially, this is mainly a marketing and branding move as Apple becomes more confident in its customers’ understanding of what the Vision Pro actually is. 9to5Mac reports that Apple engineers referred to visionOS as xrOS leading up to the device’s official announcement. 

Apple Vision Pro VR headset

(Image credit: Future / Lance Ulanoff)

Apple charts its own course

The pointed effort to distinguish itself from its competitors is an understandable move from Apple considering that some other tech giants have already attempted to dominate this space. 

Meta, Facebook and Instagram’s parent company, was one of the most noticeable examples. You might have a not-so-distant memory of a certain “metaverse”. The metaverse has seen a reception most would call lukewarm, even at its peak, and Apple is making a bold attempt to have its own association in people’s minds, with Apple’s VP of global marketing Greg Joswiak dismissing the word “metaverse” as one he’ll “never use” according to 9to5Mac.

I enjoy watching Apple make bolder moves into existing markets because it’s often when we’ve seen new industry standards emerge, which is always exciting – no matter whether you want to call it AR, VR, or spatial computing. 

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