Instagram has finally confirmed that the option to use a chronological feed is rolling out to all users on iOS and Android from today, March 23.
The rolling feed of images and video had changed in 2016 to one that was instead judged by algorithms. Instagram thought that users would prefer to be shown what they might like, rather than showing the latest images, with no ability to switch between modes.
However, users have been clamoring to scroll through a feed from newest to oldest, and Instagram has finally relented. Eventually, you will be given two options on your feed – Following and Favorites, which can then be set to show your posts chronologically.
TechRadar spoke to the company to find out why this change has occurred now, and whether this applies to Instagram's other features.
A logical choice, at last
This is an update that won't require you to go to the App Store or Google Play Store to update – it should appear on your feed soon.
It's a welcome change, and many had been wishing for the company to revert back to a chronological feed since it changed back in 2016. So much so, Instagram commented on this at the end of 2021 through a series of tweets.
We want to be clear that we’re creating new options — providing people with more choices so they can decide what works best for them — not switching everyone back to a chronological feed. You can expect more on this early next year!December 8, 2021
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In the meantime, we asked an Instagram spokesperson as to why it decided to make the change. “For some time now, we’ve been working on different ways to give people more control over their experience. This is one of the many things we’re doing to give people more choice,” the spokesperson explains. “We moved away from a full chronological feed because we learned that many people were missing posts. That said, we think it’s important to give people choice – so we’re providing them with more options in Feed to tailor their experience.”
There is a small caveat to the return of the chronological feed; you can't currently set it as the default option, compared to what you can do with Twitter's two feeds. We asked if this was something that the company would consider in the future. “We’re giving new options within your Feed to give people more control and choice,” Instagram's spokesperson clarifies. “The Home Feed will remain a mix of content that you see today, including ranked content from people you follow, recommended content you may like, and more.”
(Image credit: Instagram)
Six years is a long time in technology, especially when it comes to social media. Since then, we've seen Instagram Stories and Reels arrive, alongside being able to access the platform on the web. We asked whether the chronological feed would also apply here as well, with some bad news, confirming just two platforms again to us. “This feature is currently only available on iOS and Android.”
Finally, with Reels attempting to take on TikTok in its rolling video, we wondered whether this would also reap the benefit of an organized feed. “Currently, Favourites only applies to posts that appear in Feed.”
For now at least, the first steps of a chronological feed have arrived. And while you can't make it the default view for your feed, alongside being able to apply it to your Reels or hashtag feeds, it's a start.
But with more users accessing the platform through iPads and web browsers on their Windows PCs, it's now a matter of when, not if, the chronological feed will also appear there as well.
With so much reliance on modern devices like smartphones and tablets, and the cloud-based communication services that power them, it’s easy to overlook the humble desk phone when it comes to speccing out a remote working strategy. For many small businesses, however, desk phones (and the telephony infrastructure that underpins them) are an essential part of their workflows.
This GoTo-sponsored article will explore why the functionality of desk phones is still needed in a modern organisation, and how a comms strategy which enables video conferencing, digital collaboration and traditional phone calls on an equal footing can unlock greater flexibility and more powerful hybrid working.
To say that the world of modern business has changed dramatically over the years would be something of an understatement; transplant an average worker from 1974 into a modern office, and they’d probably go into shock-induced catatonia. Our working lives have gradually been transformed, modernised and revolutionised, and almost all of these changes have been the result of a growing evolution in technology.
A series of innovations – first email, then the internet, followed by smartphones, video conferencing and the cloud – have made us more connected, more productive and more versatile. Even over the past two years, a pandemic-induced wave of remote working has driven tectonic shifts in our attitudes to business collaboration. Back in 2019, the idea of hybrid work being a widely accepted standard would have been all but unthinkable, but modern technology allowed us to make the jump without sacrificing our ability to connect with our colleagues.
(Image credit: Shutterstock)
Don’t overlook the humble phone call
Despite the phenomenal leaps in technology that successive decades have delivered, there’s one element of professional communication that has remained a steadfast constant: the humble phone call. For more than a century, the telephone has been one of the most reliable methods for conducting business, maintaining relationships and reaching out to new clients and partners, and it doesn’t show any signs of fading from relevance.
There’s a good reason for this, too; a study by the University of Texas in 2020 found that talking on the phone made people feel far more comfortable and connected, and resulted in the formation of stronger bonds, than exchanging emails or chatting via text. Simply put, human beings are hard-wired to respond positively to the sound of each other’s voices in ways that other forms of communication simply can’t replicate.
In a business environment that relies on forming and reinforcing strong connections with customers, suppliers and partners, this makes phone calls a vital tool in any organisation’s arsenal. This is particularly true for small businesses, where outbound sales may form a significant part of their go-to-market strategy.
Why desk phones should be part of your hybrid work strategy
Interestingly, despite the importance of phone calls as a business enabler, telephony is often overlooked by organisations when planning their hybrid working strategy. While digital collaboration and video conferencing platforms are (rightly) highlighted as central components for supporting transformation projects, landlines and desk phones are often the first things to go when implementing flexible working, hot-desking or any other modern agility initiatives.
The logic behind this is reasonably straightforward – we all have a mobile phone which we constantly carry around with us, usually with a reasonably generous calling plan, so any phone calls that need to be made can be done using those. Some organisations will even pay for a company-provided device with its own dedicated contract and phone number. At first glance, this would appear to be enough, but businesses which don’t advance their telephony strategy beyond this risk missing out on a multitude of opportunities and advantages which a properly-integrated digital phone solution can offer.
For example, if a partner or prospective customer calls one of your salespeople on their personal mobile, but that salesperson is currently unavailable, then they’ll miss the call – at which point, the caller will either leave a voicemail message, or (more likely) will simply hang up and go on with their day. That employee will then need to call them back (hoping to catch them at a good time) before the transaction can proceed – and this process of telephone tag can go on for days, if not weeks.
A modern digital telephony platform like GoTo Connect, however, includes the ability to create detailed and customised call handling rules. This allows businesses to design their system so that if the target recipient of a phone call doesn’t pick up, it’s automatically transferred to another person, such as a colleague on the same team. You can also set up ring groups so that when someone calls an extension, multiple phones ring simultaneously, maximising the chances that someone will be able to answer in a timely manner.
(Image credit: GoToConnect )
A seamless experience across devices
For small businesses, digital phone systems offer a range of tools which can help them replicate the customer experience one would expect from a much larger organisation. Digital receptionists can be used to route callers through to the appropriate department in a friendly and engaging way, while call queues ensure that a limited number of employees doesn’t result in missed calls and missed opportunities. If you inject some of your business’s personality into the process, you can even set custom hold music.
Crucially, this also doesn’t rely on remaining shackled to desk phones. Thanks to the flexibility of the cloud, platforms like GoTo Connect can offer a seamless experience across digital desk phones, mobile devices and desktop PCs, allowing staff to make and manage calls with the same level of flexibility and functionality whether they’re at home or in the office. In fact, you can even switch from one to the other in the middle of an active call.
(Image credit: GoTo)
In addition to this, GoTo’s all-in-one administrator portal allows businesses to oversee every aspect of their unified comms estate through a single-pane-of-glass cloud management dashboard. This makes troubleshooting and remediating issues significantly easier, and eliminates the headache of having to switch between multiple portals to manage individual on-premise comms systems.
These capabilities put the power and versatility of enterprise-grade communication within reach of small businesses without requiring expensive investments in PBX infrastructure or SIP trunking. They’re especially transformational when rolled out as part of a unified strategy which places digital collaboration, video conferencing and cloud-based telephony on an equal footing.
Phone calls are, and will remain, an essential vector for business communications, and investing in a properly architected digital phone platform can supercharge both your inbound and outbound relationships, allowing your staff to better connect with your customers and partners. The future is calling – don’t let it go to voicemail.
With so much reliance on modern devices like smartphones and tablets, and the cloud-based communication services that power them, it’s easy to overlook the humble desk phone when it comes to speccing out a remote working strategy. For many small businesses, however, desk phones (and the telephony infrastructure that underpins them) are an essential part of their workflows.
This GoTo-sponsored article will explore why the functionality of desk phones is still needed in a modern organisation, and how a comms strategy which enables video conferencing, digital collaboration and traditional phone calls on an equal footing can unlock greater flexibility and more powerful hybrid working.
To say that the world of modern business has changed dramatically over the years would be something of an understatement; transplant an average worker from 1974 into a modern office, and they’d probably go into shock-induced catatonia. Our working lives have gradually been transformed, modernised and revolutionised, and almost all of these changes have been the result of a growing evolution in technology.
A series of innovations – first email, then the internet, followed by smartphones, video conferencing and the cloud – have made us more connected, more productive and more versatile. Even over the past two years, a pandemic-induced wave of remote working has driven tectonic shifts in our attitudes to business collaboration. Back in 2019, the idea of hybrid work being a widely accepted standard would have been all but unthinkable, but modern technology allowed us to make the jump without sacrificing our ability to connect with our colleagues.
(Image credit: Shutterstock)
Don’t overlook the humble phone call
Despite the phenomenal leaps in technology that successive decades have delivered, there’s one element of professional communication that has remained a steadfast constant: the humble phone call. For more than a century, the telephone has been one of the most reliable methods for conducting business, maintaining relationships and reaching out to new clients and partners, and it doesn’t show any signs of fading from relevance.
There’s a good reason for this, too; a study by the University of Texas in 2020 found that talking on the phone made people feel far more comfortable and connected, and resulted in the formation of stronger bonds, than exchanging emails or chatting via text. Simply put, human beings are hard-wired to respond positively to the sound of each other’s voices in ways that other forms of communication simply can’t replicate.
In a business environment that relies on forming and reinforcing strong connections with customers, suppliers and partners, this makes phone calls a vital tool in any organisation’s arsenal. This is particularly true for small businesses, where outbound sales may form a significant part of their go-to-market strategy.
Why desk phones should be part of your hybrid work strategy
Interestingly, despite the importance of phone calls as a business enabler, telephony is often overlooked by organisations when planning their hybrid working strategy. While digital collaboration and video conferencing platforms are (rightly) highlighted as central components for supporting transformation projects, landlines and desk phones are often the first things to go when implementing flexible working, hot-desking or any other modern agility initiatives.
The logic behind this is reasonably straightforward – we all have a mobile phone which we constantly carry around with us, usually with a reasonably generous calling plan, so any phone calls that need to be made can be done using those. Some organisations will even pay for a company-provided device with its own dedicated contract and phone number. At first glance, this would appear to be enough, but businesses which don’t advance their telephony strategy beyond this risk missing out on a multitude of opportunities and advantages which a properly-integrated digital phone solution can offer.
For example, if a partner or prospective customer calls one of your salespeople on their personal mobile, but that salesperson is currently unavailable, then they’ll miss the call – at which point, the caller will either leave a voicemail message, or (more likely) will simply hang up and go on with their day. That employee will then need to call them back (hoping to catch them at a good time) before the transaction can proceed – and this process of telephone tag can go on for days, if not weeks.
A modern digital telephony platform like GoTo Connect, however, includes the ability to create detailed and customised call handling rules. This allows businesses to design their system so that if the target recipient of a phone call doesn’t pick up, it’s automatically transferred to another person, such as a colleague on the same team. You can also set up ring groups so that when someone calls an extension, multiple phones ring simultaneously, maximising the chances that someone will be able to answer in a timely manner.
(Image credit: GoToConnect )
A seamless experience across devices
For small businesses, digital phone systems offer a range of tools which can help them replicate the customer experience one would expect from a much larger organisation. Digital receptionists can be used to route callers through to the appropriate department in a friendly and engaging way, while call queues ensure that a limited number of employees doesn’t result in missed calls and missed opportunities. If you inject some of your business’s personality into the process, you can even set custom hold music.
Crucially, this also doesn’t rely on remaining shackled to desk phones. Thanks to the flexibility of the cloud, platforms like GoTo Connect can offer a seamless experience across digital desk phones, mobile devices and desktop PCs, allowing staff to make and manage calls with the same level of flexibility and functionality whether they’re at home or in the office. In fact, you can even switch from one to the other in the middle of an active call.
(Image credit: GoTo)
In addition to this, GoTo’s all-in-one administrator portal allows businesses to oversee every aspect of their unified comms estate through a single-pane-of-glass cloud management dashboard. This makes troubleshooting and remediating issues significantly easier, and eliminates the headache of having to switch between multiple portals to manage individual on-premise comms systems.
These capabilities put the power and versatility of enterprise-grade communication within reach of small businesses without requiring expensive investments in PBX infrastructure or SIP trunking. They’re especially transformational when rolled out as part of a unified strategy which places digital collaboration, video conferencing and cloud-based telephony on an equal footing.
Phone calls are, and will remain, an essential vector for business communications, and investing in a properly architected digital phone platform can supercharge both your inbound and outbound relationships, allowing your staff to better connect with your customers and partners. The future is calling – don’t let it go to voicemail.
Top website builder Wix has upgraded its SaaS platform with the integration of Amazon’s Multi-Channel Fulfillment (MCF) for ecommerce merchants to deliver orders within one to two days.
Using Amazon’s order fulfillment services, the redeveloped platform will now allow Wix ecommerce merchants in the US to download the Amazon MCF app to their Wix store and hopefully lower fulfilment costs.
Wix merchants will also be able to automatically see shipping speed options and real-time delivery dates from Amazon.
Wix Multi-Channel Fulfillment
Wix says the integration has also been introduced to reduce the complexities ecommerce website owners face fulfilling orders on their own.
“We’re constantly improving our platform to accommodate rising needs of business owners and to help them increase their Gross Payment Volume (GPV),” said Arik Perez, Head of Wix ecommerce.
“Today, seamless shipping and delivery are essential for businesses to succeed. In partnering with Amazon MCF, Wix merchants can be assured that top-of-the-line packing, handling and fast shipping is at their fingertips, which ultimately boosts the potential growth of their business.”
Some of the other key benefits for Wix ecommerce merchants using the Amazon MCF app include fulfilling orders 24/7 with fast shipping, leveraging Amazon MCF’s fulfillment network with over 200 fulfillment centers and automatic inventory placement.
“We’re continually listening to merchants and working backwards from their needs to develop solutions that help them delight more customers,” said Gopal Pillai, Vice President of Amazon Fulfillment and Distribution Solutions.
“The new Multi-Channel Fulfillment app easily integrates with Wix stores to help merchants make critical improvements to their customer experience, such as providing shoppers accurate delivery dates at checkout, automatic tracking emails, and on-time, low-cost delivery.
“With Multi-Channel Fulfillment, we make fulfilment so easy and seamless that merchants can focus more time on the growth and success of their business.”
Available now, the integration with Amazon’s MCF network will mean that Wix merchants will pay for fulfilment and storage, but not for commitment or app installation.
Top website builder Wix has upgraded its SaaS platform with the integration of Amazon’s Multi-Channel Fulfillment (MCF) for ecommerce merchants to deliver orders within one to two days.
Using Amazon’s order fulfillment services, the redeveloped platform will now allow Wix ecommerce merchants in the US to download the Amazon MCF app to their Wix store and hopefully lower fulfilment costs.
Wix merchants will also be able to automatically see shipping speed options and real-time delivery dates from Amazon.
Wix Multi-Channel Fulfillment
Wix says the integration has also been introduced to reduce the complexities ecommerce website owners face fulfilling orders on their own.
“We’re constantly improving our platform to accommodate rising needs of business owners and to help them increase their Gross Payment Volume (GPV),” said Arik Perez, Head of Wix ecommerce.
“Today, seamless shipping and delivery are essential for businesses to succeed. In partnering with Amazon MCF, Wix merchants can be assured that top-of-the-line packing, handling and fast shipping is at their fingertips, which ultimately boosts the potential growth of their business.”
Some of the other key benefits for Wix ecommerce merchants using the Amazon MCF app include fulfilling orders 24/7 with fast shipping, leveraging Amazon MCF’s fulfillment network with over 200 fulfillment centers and automatic inventory placement.
“We’re continually listening to merchants and working backwards from their needs to develop solutions that help them delight more customers,” said Gopal Pillai, Vice President of Amazon Fulfillment and Distribution Solutions.
“The new Multi-Channel Fulfillment app easily integrates with Wix stores to help merchants make critical improvements to their customer experience, such as providing shoppers accurate delivery dates at checkout, automatic tracking emails, and on-time, low-cost delivery.
“With Multi-Channel Fulfillment, we make fulfilment so easy and seamless that merchants can focus more time on the growth and success of their business.”
Available now, the integration with Amazon’s MCF network will mean that Wix merchants will pay for fulfilment and storage, but not for commitment or app installation.
Windows 11’s big update for 2023 is already being worked on by Microsoft, or at least that’s the word from the grapevine, with references to the 23H2 build having been spotted.
This sighting was made by @XenoPanther, who picked up on references to CU23H2, or ‘Copper’ 23H2, in a DLL file within Windows Server build 25075. The current 22H2 build being tested, and set to debut later this year, is known as ‘Nickel’, as well as its more widely used ‘Sun Valley 2’ codename.
Nickel 22H2 is cool and all, but are you all ready for Copper 23H2? pic.twitter.com/OwtgOtaVdLMarch 20, 2022
See more
While we have to trust that this finding shared on Twitter is genuine, it’s not the only clue here. As Neowin further points out, during a Microsoft stream (the Windows Insider Program webcast), there was also a reference to ‘SV3 Refined Investments Next Step’ tucked away in a Share Content menu (for Teams).
SV2 is an abbreviation used by Microsoft in the past for Sun Valley 2, so it’s a reasonable assumption that SV3 could well refer to Sun Valley 3, or Copper 23H2.
Analysis: This is just very early work on the next version of Windows 11
As @XenoPanther makes clear, this is the very first reference to 23H2 or next year’s big update that we’ve seen – remember, Microsoft has changed to an annual cadence for feature updates with Windows 11 – and so this will (in theory) be the very early beginnings of work on Copper or SV3.
Sun Valley 3, incidentally, may well just be a working codename to denote the next step on with Windows 11, and it could be discarded or changed – if it even means that at all, as noted (but that seems likely).
Windows 11 22H2 could be released pretty early on this year, maybe at the start of the second half of 2022 going by some rumors – perhaps July – although September or October (perhaps a year on from the initial launch of Windows 11) seem safer bets to us. The likelihood is that 23H2 would then debut something like a year on from that point.
The incoming 22H2 update makes some big changes, including introducing Android app support, but obviously we have no idea yet what kind of plans Microsoft might have for the 23H2 upgrade. If work really has begun on the latter, though, the expectation is we’ll be hearing developments from the rumor mill before too long.
Windows 11’s big update for 2023 is already being worked on by Microsoft, or at least that’s the word from the grapevine, with references to the 23H2 build having been spotted.
This sighting was made by @XenoPanther, who picked up on references to CU23H2, or ‘Copper’ 23H2, in a DLL file within Windows Server build 25075. The current 22H2 build being tested, and set to debut later this year, is known as ‘Nickel’, as well as its more widely used ‘Sun Valley 2’ codename.
Nickel 22H2 is cool and all, but are you all ready for Copper 23H2? pic.twitter.com/OwtgOtaVdLMarch 20, 2022
See more
While we have to trust that this finding shared on Twitter is genuine, it’s not the only clue here. As Neowin further points out, during a Microsoft stream (the Windows Insider Program webcast), there was also a reference to ‘SV3 Refined Investments Next Step’ tucked away in a Share Content menu (for Teams).
SV2 is an abbreviation used by Microsoft in the past for Sun Valley 2, so it’s a reasonable assumption that SV3 could well refer to Sun Valley 3, or Copper 23H2.
Analysis: This is just very early work on the next version of Windows 11
As @XenoPanther makes clear, this is the very first reference to 23H2 or next year’s big update that we’ve seen – remember, Microsoft has changed to an annual cadence for feature updates with Windows 11 – and so this will (in theory) be the very early beginnings of work on Copper or SV3.
Sun Valley 3, incidentally, may well just be a working codename to denote the next step on with Windows 11, and it could be discarded or changed – if it even means that at all, as noted (but that seems likely).
Windows 11 22H2 could be released pretty early on this year, maybe at the start of the second half of 2022 going by some rumors – perhaps July – although September or October (perhaps a year on from the initial launch of Windows 11) seem safer bets to us. The likelihood is that 23H2 would then debut something like a year on from that point.
The incoming 22H2 update makes some big changes, including introducing Android app support, but obviously we have no idea yet what kind of plans Microsoft might have for the 23H2 upgrade. If work really has begun on the latter, though, the expectation is we’ll be hearing developments from the rumor mill before too long.
Let me set the scene: I was walking back from a friend's house one evening, and I receive the first of two notifications that I've left my AirPods Pro somewhere, along with with an approximate address. However, after a frenzied check, I found they were still in my pocket.
This has happened numerous times before, ever since iOS 15 launched in September 2021. Even when my AirPods Pro were replaced the month after, the issue remains to this day – and it's a notification that can cause me anxiety in record time.
Having to quickly check my pockets or my bag to see if the AirPods case and two earphones are there can result in a frustrating swipe on my Apple Watch to be rid of the FindMy notification. It's got to the point where I'm tempted to remove my AirPods from the app completely.
Frankly, it's ridiculous that these false notifications are still occurring, especially as I was hoping for it to be fixed in iOS 15.4. But as it still remains, and the fact that it's not a hardware issue, what could it be?
One false notification is more than enough
(Image credit: TechRadar)
FindMy has been around since iOS 5, where it was previously called Find My Friends, and used as a way of keeping track of friends and family who would allow their devices to be followed through the app.
But in 2019 it was turned into FindMy, where you could look at all your devices registered to your Apple ID, and in 2020, with the introduction of AirTags, other products could be registered to the app.
I've never had an issue with Find My. In fact, I've found it to be a useful app to play a sound from my iPhone for when I'd lose it deep in the couch, for example. But my patience is starting to wear thin with these notifications.
The above image is when I received the final notification, after my walk home, where this appeared as I was sitting down at home, playing Fortnite.
Granted, I can go to my AirPods Pro in FindMy, go to 'Notify When Left Behind', and switch this off. But, what happens if I actually do lose my AIrPods?
It only takes one mistake to leave them behind, and as AirPods, bafflingly, don't have an AirTag or a speaker built into their cases, it can be tricky to find them, ironically.
This feature works by measuring the proximity between your iPhone and your AirPods, and will send a notification with its last known location. But far too often now, I'll get these as I'm walking home, or on a train, or just sitting down.
This isn't good. It reinforces a growing narrative that the software quality of some Apple apps is degrading, and one of the worst things that a user can feel when using a product is frustration.
This is what's happening now to FindMy, and hopefully, once iOS 16 is announced, we'll see this feature either fixed or replaced with a better method for judging proximity between devices.
Let me set the scene: I was walking back from a friend's house one evening, and I receive the first of two notifications that I've left my AirPods Pro somewhere, along with with an approximate address. However, after a frenzied check, I found they were still in my pocket.
This has happened numerous times before, ever since iOS 15 launched in September 2021. Even when my AirPods Pro were replaced the month after, the issue remains to this day – and it's a notification that can cause me anxiety in record time.
Having to quickly check my pockets or my bag to see if the AirPods case and two earphones are there can result in a frustrating swipe on my Apple Watch to be rid of the FindMy notification. It's got to the point where I'm tempted to remove my AirPods from the app completely.
Frankly, it's ridiculous that these false notifications are still occurring, especially as I was hoping for it to be fixed in iOS 15.4. But as it still remains, and the fact that it's not a hardware issue, what could it be?
One false notification is more than enough
(Image credit: TechRadar)
FindMy has been around since iOS 5, where it was previously called Find My Friends, and used as a way of keeping track of friends and family who would allow their devices to be followed through the app.
But in 2019 it was turned into FindMy, where you could look at all your devices registered to your Apple ID, and in 2020, with the introduction of AirTags, other products could be registered to the app.
I've never had an issue with Find My. In fact, I've found it to be a useful app to play a sound from my iPhone for when I'd lose it deep in the couch, for example. But my patience is starting to wear thin with these notifications.
The above image is when I received the final notification, after my walk home, where this appeared as I was sitting down at home, playing Fortnite.
Granted, I can go to my AirPods Pro in FindMy, go to 'Notify When Left Behind', and switch this off. But, what happens if I actually do lose my AIrPods?
It only takes one mistake to leave them behind, and as AirPods, bafflingly, don't have an AirTag or a speaker built into their cases, it can be tricky to find them, ironically.
This feature works by measuring the proximity between your iPhone and your AirPods, and will send a notification with its last known location. But far too often now, I'll get these as I'm walking home, or on a train, or just sitting down.
This isn't good. It reinforces a growing narrative that the software quality of some Apple apps is degrading, and one of the worst things that a user can feel when using a product is frustration.
This is what's happening now to FindMy, and hopefully, once iOS 16 is announced, we'll see this feature either fixed or replaced with a better method for judging proximity between devices.
Shopify has announced its entry into the link in bio space: the popular set of services that make up for missing features on Twitter, Instagram, and other services.
The company's new Linkpop tool offers many of the tools you'd expect: multiple links to popular services in a simple and clean UI.
“When you’re only sharing one link at a time with your audience, they’re missing out on all that and will have difficulty following you across all the platforms you operate on,” Shopify says. “That’s the beauty of a link in bio page. It’s a place where your audience and customers can find you, every place you are.”
Shopify integration
The obvious benefit of using Shopify's own tools is that they integrate deeply into the company's other ecommerce offerings, which have become incredibly popular over the pandemic.
If you're selling on Shopify, your products are easily imported over to your Linkpop page. Set up is super simple and the service is free, albeit with more limited features than some paid plans that integrate into the broader suite.
While Shopify's star has waned somewhat from its high, millions of people still use its tools to sell all kinds of products. Being the anti-Amazon is still a big market, after all, and there are few tools that make selling as easy.
A vital service
If you use social media, you've almost certainly come across such a service, which essentially compensate for only being able to add one link to most profiles.
Linktree is probably the most popular example and the company recent raised a staggering $ 110 million at a $ 1.1 billion valuation, signalling how popular the space has become.
It remains somewhat strange that Twitter and Instagram haven't built similar features, allowing an entirely new space to flourish. Native versions of link in bio tools would have obvious advantages over third-party tools, but for some reason these have never materialised.
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