Here’s what third-party iPhone app stores will look like – and how they’ll work

Big changes are coming to the iOS App Store for users in the European Union (EU), as Apple has announced it will soon start allowing third-party app stores to distribute apps to users from a host of European nations. And now, we’ve gained our first look at what these stores could look like.

AltStore, an existing provider of “sideloaded” apps, has announced they’re working on bringing their own alternative app store to iOS. That will move the store out of its current gray area of providing unofficial apps and transform it into what its developer calls a “legitimate app marketplace“.

Right now, AltStore provides a range of apps that fall foul of Apple’s existing App Store rules. For example, it hosts Delta, a Nintendo games console emulator, and UTM, a virtual machine that allows you to run Linux, Windows and more on iOS.

AltStore’s developer did not outline exactly what changes it is planning to make, but one difference is likely to be the installation process. Right now, you have to install a server app onto your Mac or Windows PC, then connect your iOS device and install the app store from your computer. 

Once AltStore becomes has been approved by Apple as that “legitimate app marketplace,” you will likely simply be able to download the AltStore app directly to your iPhone, with no lengthy workaround process required. In theory, this will mean being able to download any apps you want, including ones that don't conform to Apple's own App Store guidelines.

The AltStore app running on an iPhone.

(Image credit: AltStore)

You'll also be able to set the likes of AltStore (assuming it gets approval) as your iPhone's default app store, and manage them in Settings. As Apple states in its explainer about the app changes, “users can manage their list of allowed marketplace developers and their marketplace apps in Settings and remove them at any time”. 

Your default third-party app store will integrate with some iPhone features like Spotlight, to help you find and use the apps. But if you delete that non-Apple App Store, this will also delete “all related data from the device and stop updates for apps from that marketplace”.

A seismic change coming to your apps

Browsing the App Store on an iPhone.

(Image credit: Jaap Arriens/NurPhoto via Getty Images)

The momentous change in Apple’s App Store policy will be implemented in iOS 17.4, which is currently in beta and is due for a full release in March. 

Anyone in the E.U. will be able to install apps from third-party stores, and any developer will be able to release their own app store as long as they meet Apple’s requirements for fraud prevention, customer service and experience, and can provide a €1m credit note attesting to its ability to guarantee user support. However, despite the potential for this move to upend the way European users get their apps, there are a few catches attached to it.

For instance, Apple says that restrictions you place on in-app purchases using iOS’s Screen Time feature will not work in third-party app stores. Likewise, Family Purchase Sharing will be limited, as will the Ask to Buy feature, while universal purchases – where apps you buy work across various Apple platforms – won’t be available. That’s because Apple won’t be facilitating payments on third-party stores, so won’t be able to implement these features. The company also says it won’t be able to help users with refunds, purchase history, subscription management, and more.

Apple has fought tooth and nail against this change, but its hand was forced by the E.U.’s Digital Markets Act (DMA), which will start levying hefty fines against companies that don’t open up their platforms from March onwards. Apple says this move is likely to provide “new avenues for malware, fraud and scams, illicit and harmful content, and other privacy and security threats,” and that it won’t be lifting its App Store restrictions anywhere outside the EU. It’s possible the company might even be able to stop you bypassing the geolocation restrictions using a VPN, too.

That said, opening up iOS in this way could lead to some more positive changes. Web browsers on iOS won’t be forced to use Apple’s WebKit engine, for example, and users will be given greater ability to change their default browser. Payment apps will also gain access to Apple’s NFC system, which could mean we start to see contactless alternatives to Apple Pay popping up.

With the EU breathing down its neck, Apple has been forced to begrudgingly make these changes. That could prompt other jurisdictions around the world to consider passing their own app store laws, finally blasting a hole through Apple’s long-standing walled garden. That’s perhaps something for the future – for now, AltStore has shown us what that future could look like.

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ChatGPT just got a lot less annoying to work with thanks to this new feature

OpenAI has introduced a new feature to the popular AI chatbot ChatGPT that will allow the bot to properly remember your preferences and provide more personalized responses.

With the new update, you’ll be able to input ‘custom instructions’ per request, and the chatbot will then ‘remember’ those instructions in further conversations.

The announcement from OpenAI comes as a response to user feedback, with the company stating that “we’ve deepened our understanding of the essential role steerability plays in enabling our models to effectively reflect the diverse contexts and unique needs of each person”.

So what difference does the new feature actually make? The examples given to us by OpenAI paint a good picture of how the update could improve user experience with the chatbot. Say you’re a teacher, looking to make a lesson plan for your 3rd-graders. Rather than having to continuously state this with each new conversation, a custom instruction set means the bot can give age-specific recommendations without having to be reminded. 

screenshot

These ‘custom instructions’ could save a huge amount of time for heavy users of ChatGPT. (Image credit: Future viwa OpenAI)

If you use ChatGPT quite often, you’ll know how frustrating and often time-consuming it can be to repeatedly remind the bot of your prompt parameters. If you’re using the chatbot for work, school, or just as a daily assistant, setting custom inputs will save a lot of time and frustration. 

Do keep in mind that, as it stands, the feature is exclusive to Plus subscribers for the time being – though it hopefully won’t be long until we see it rolled out to all users across the platform. 

If you are a Plus subscriber and you’d like to give it a go, just head over to the ‘Beta features’ section of the settings on the ChatGPT website and enable ‘Custom instructions’. Presto, you're ready for the bot to remember your specifications!

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Microsoft is still hard at work improving this unloved Windows 11 feature

We’ve caught a glimpse of how a part of the Windows 11 interface could work in the future, thanks to digging in a new preview build.

PhantomOfEarth, one of the regular sources of Microsoft leaks on Twitter, used ViVeTool to uncover how smart snap suggestions should pan out in Windows 11.

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You can see the results (this is in preview build 23493 in the Dev channel) in the video clip provided in the tweet above.

As noted by the leaker, the snapping process and tooltips are now working properly, so Microsoft is making progress with this part of the interface.

For the uninitiated – those who don’t use snap layouts – it’s a part of the interface that allows you to easily ‘snap’ multiple apps together in different layouts, with the suggestions providing predefined templates of how you might want those apps to sit on the screen.

Microsoft is also adding icons to the snap flyout carrying the suggested layouts, so you can see which windows will carry which apps (as the icon of the application is present in its relevant window).

We’re seeing Microsoft do a lot of work in build 23493, and it makes a big move in terms of the introduction of Windows Copilot (although the AI is very barebones to begin with), plus there’s some interesting work on the Settings app (yes, it’s an app, and yes, it just got improved in a major way).


Analysis: Heading for a multitasker’s paradise?

On top of all that other work on the UI (there’s a new volume mixer in 23493, to boot), this is a promising glimpse of how snap suggestions is coming along. It looks pretty slick even in this still early stage of the game, as remember, the feature isn’t even functional yet. (Not without using the aforementioned Windows configuration tool, ViVeTool, to turn it on).

As ever, features in testing may change, and as PhantomOfEarth points out, Microsoft is currently testing two variants of snap suggestions with the available layouts arranged somewhat differently, trying to work out which is optimal no doubt.

There’s even a chance that features in testing won’t make it to release at all – especially hidden functionality like this – but in the case of snap suggestions, we’re thinking this is a pretty safe bet for eventual inclusion in Windows 11. Particularly as snap layouts is an area Microsoft has been tinkering with a fair bit in recent times.

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Microsoft Edge for Business wants you to ditch Google Chrome for work

The browser wars could be set for a new battle in the enterprise space following a raft of new updates from Microsoft Edge.

The browser has unveiled a host of new additions at the company's Microsoft Build event, including a new “experience” that is targeted purely at workplace users.

The new Microsoft Edge for Business experience comes with a whole new look and feel to the browser itself, as well as boosted security protections and even some useful productivity apps to help you get the most out of your working day.

Microsoft Edge for Business

“To more fully realize our mission to deliver the best browser for business, we’re evolving Microsoft Edge to have a dedicated work experience,” the company noted in a blog post.

“With the rich set of enterprise controls, security, and productivity features that you’re already familiar with, Edge for Business is designed to help meet the evolving security landscape while empowering users to work effectively.”

Microsoft says its new approach also looks to solve problems created by hybrid work, where people may use the same device for personal and business use, raising potential security issues for IT teams. 

This can often lead to the need for supporting multiple browsers on such devices, increasing the risk of cyberattacks and also causing a drop in performance.

Microsoft Edge for Business automatically separates work and personal browsing into dedicated browser windows, each with their own separate caches and storage locations, so information stays separate. 

This means that work-related services such as Microsoft 365 apps or sites requiring your work login will automatically open in the work browser window, whereas other popularly-used sites will open in the personal window. 

Users can switch between the two windows thanks to a button on the taskbar, meaning a change is just a click away.

These options can be changed at any time, and admins can also enforce certain restrictions if need be.  Microsoft Edge for Business is launching in preview for managed devices now, and will be coming to unmanaged devices soon.

Elsewhere, the company also revealed the general launch of Microsoft Edge Workspaces, which allow teams of co-workers to collaborate on projects or content in a specially-defined location.

Microsoft Edge for Business button bar

(Image credit: Microsoft)

The service allows Edge users to share multiple groups of tabs and favorites with colleagues that can be built to accommodate numerous projects and teams.

Microsoft Edge Workspaces has only been in preview for some business users up til now, but the company says it will be generally available to all users within the next few months.

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How to use POS system customer data: 9 inspiring ideas that work wonders

Learning how to use POS system customer data means you can exploit a wealth of information about your customers. This can give you an edge on building up relationships and brand loyalty. In that respect, the best point of sale (POS) systems offer businesses so much more than just a fantastic payment experience. 

Many, if not the majority of POS (point of sale) systems on the market today, have sophisticated customer shopping behavior analytics, which are often built in. So what's the best way to use all that amazing POS data?

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Person using a Point of Sale (POS) system card reader

(Image credit: Artur Debat via Getty Images)

Before you delve into customer insight, make sure you understand the basics of how a POS system works so you can choose the right POS system for your business

Monitoring these analytics is the first step in gleaning insights into the the people who walk through your doors or shop with you online. POS system customer data is an endless source of insight that can help you build out a promotional sales calendar, create content about popular products and offer data-backed marketing to your mailing list – but only if you act on it. 

Exploiting your POS data to make new shoppers loyal regulars is the second and most important step. How you use that POS system customer data can cause a spike in sales or deliver free word-of-mouth marketing for your business. 

In this article, we’ll shed light on nine inspired ways to use POS system customer data for insight in your retail business.

1. Serve up relevant product suggestions 

This is one of the low-hanging fruits when it comes to POS data. Knowing what shoppers have purchased before makes it simpler to suggest products they might be interested in. 

If a customer bought items from certain brands or categories in the past, you can use that data to market similar items in the future. Be sure to get their feedback on those suggestions too and involve them in the process. Over time, your product suggestions become increasingly accurate. 

The department store Nordstrom does this really well. The retailer takes note of specific purchases by its customers (e.g., cosmetics, designer products, etc.) and sends tailored product recommendations, based on the buying history of a shopper and their preferences.

Nordstrom POS data

(Image credit: Nordstrom)

When marketing to new customers, you can use the purchase histories of shoppers with a similar profile to make appropriate product recommendations. 

Amazon is a master at this, which is why all of its product pages contain the section “People who viewed this also viewed…” 

Amazon product suggestions based on POS system customer data

(Image credit: Amazon)

Consider doing something similar in your small business marketing initiatives. Pay attention to what people are buying and use that information to create relevant messages and suggestions. 

2. Make timely product recommendations 

LinkedIn Sales Navigator from Pexels

Use your POS system to make timely product recommendations all year round, not just during national holidays.  (Image credit: Pexels)

You can also use POS data to inform the timing of your customer marketing campaigns or promotions. By knowing when a customer bought something, you can make an educated guess on what they’ll buy next or when they would need to replenish their supplies. 

We can see this in action in the supplements store Acupuncture Atlanta. When you purchase a product – e.g., a bottle of vitamins – the store takes note of when you made the purchase and sends an email around the time when the vitamins are about to run out. 

Acupuncture Atlanta using POS system customer data

(Image credit: Acupuncture Atlanta)

If you sell items that need to be refilled, take a leaf out of Acupuncture Atlanta’s playbook and schedule reminders that encourage customers to repurchase your products.  

3. Know your top customer segments 

In addition to shedding light on what people are buying, your POS data also tells you who your best customers are. That data is incredibly valuable, especially if you want to home in on your target market. 

Knowing what types of shoppers are buying from you the most can help you tweak your brand messaging, figure out which retail marketing channels to invest in and decide what types of promotions to offer. 

Let’s say you’re an apparel retailer and you discover that your top customers are women aged between 28 and 35. Armed with that information, you can come up with campaigns and assets that incorporate images and ad copy that these women can relate to.

4. Improve your store’s layout and merchandising 

POS card reader with mini shopping cart

(Image credit: Future)

At a loss for ideas on how to merchandise your store? Turn to your POS data. Identify things like: 

  • Your best sellers
  • Top colors or sizes
  • Items frequently bought together 

Having the data above can inform decisions such as what items to display and how to merchandise your mannequins, windows and so on. 

For example, if you know that customers typically buy a purse with a specific pair of shoes, then you can create a display showcasing those items together. Or, if a particular color is flying off the shelves, then you can put it front and center at your store so customers can see it. 

Whatever the case may be, take the time to go through your sales and customer reports and identify trends that you can use in your in-store merchandising and design decisions. 

5. Come up with effective promotional ideas 

In the same way that POS data helps you merchandise your store, that same information can also give your promotional ideas. Insights into your top categories or products can aid you in determining which items to spotlight in your promo materials. 

In some cases, you can use sales data to drive a sense of urgency. If an item is selling quickly, you can indicate that in your advertising to entice people to purchase right away. 

Some retailers choose to highlight popular items in their marketing when products that were previously sold out become available. 

Have a look at this example from UNTUCKit, which spotlights the fact that the brand's best selling polo shirt is back in stock.

UNTUCKit using POS system customer data

(Image credit: Untuckit)

6. Determine what types of product packages or bundles to sell 

Selling item bundles or packages can be an effective strategy to move your inventory. Many retailers, for example, bundle popular products with slow-moving items to help get the latter out the door. In certain instances, a bundle containing high and low-margin items allows merchants to maximize their profits. 

That said, bundles work best when you know which items go well together. And that’s where your POS data comes in. 

Identify the merchandise that your customers typically buy at the same time, then calculate your pricing and margins to ensure that bundling up those products makes sense from a financial standpoint. 

7. Figure out what to stock up on (and what not to order) 

Hands look over customer spending report with pencial

POS system sales reporting tools allow you to look into customer spending behaviour and use that insight when stocking up.  (Image credit: Matthew Henry via Burst)

Knowing which products are most popular among your shoppers enables you to make smarter inventory decisions. 

If you have a solid handle on what your bestsellers are (and why they’re so popular) you can stock more of those products. Then, put your least popular stock on sale to move it quickly and make space for best-selling items.

You can take things a step further by using POS system customer data to predict trends and determine which items to add to your catalog. On the flip side, it’s also important to know which products are no-sell duds, so you can avoid stocking them in your shop again. 

8. Make decisions on what to put on sale 

Large retail glass window shows the word SALE in capitals

(Image credit: Markus Spiske via Unsplash)

Speaking of duds, you need to keep a close eye on the items that shoppers aren’t buying. The sooner you can figure out what products aren’t resonating, the more time you’ll have to correct course. 

For instance, if a certain dress style or brand isn’t selling, you’ll want to know sooner rather than later so you can put it on sale. That way you can also ensure that the person in charge of purchasing stock doesn’t re-order that particular item. 

9. Improve staff knowledge and customer service 

woman using a pos system in a store

(Image credit: Shutterstock)

Thanks to the internet and our smartphones, consumers today are more well-informed than ever. Research by Tulip Retail found that 80% of consumers believe that they’re more knowledgeable than retail associates.

To that end, you can stay competitive by instilling knowledge, skills and confidence in your staff. In doing so, you’ll show customers that your employees are product experts who can guide shoppers in their purchasing decisions. 

You can accomplish that by giving your team access to your POS system customer data. When your staff members know what items are trending and when they’re aware of each shopper’s purchase history, they’ll be in a much better position to assist and impress your customers. 

Bringing it all together 

Your POS system customer data can improve various components of your business. From retail marketing and sales to inventory management, having the right information at your fingertips can truly be a game-changer. 

So, aside from knowing how to use POS systems or how POS systems work, it’s important to know how to extract the right data from your platform. Doing so will enable you to make smarter decisions so you can grow and thrive.

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Microsoft admits Windows 11’s default apps system needs work – and changes are coming

Windows 11 is getting some fine-tuning around how default app selections are handled and how apps are pinned on the desktop, making these systems work better and with more overall consistency.

XDA Developers spotted that Microsoft wrote a blog post on its new ‘principled approach’ to these app behaviors, with the incoming changes set to arrive in testing (Dev channel) in the “coming months,” we’re told.

The first measure to be implemented is with app defaults. Windows 11 will get a new Settings deep link URI (uniform resource identifier), allowing developers to take users directly to the correct place in Settings whenever any given app flags itself up as wanting to be the default.

The default app is the software which is opened automatically for a specific file format, so for example, your default browser is the one used when you click a link in, say, an email.

Secondly, Microsoft is changing the way that pinning apps – putting icons permanently on the Start menu or taskbar – works, by introducing a new notification. In the case that an app wants to request being pinned, this notification will pop up explaining just that, allowing the user to either click Accept or Decline.

Crucially, the software giant wants consistency with these interface tweaks, so all third-party software, and Microsoft’s own core apps for Windows 11, work the same way and abide by these rules. That’s the plan, anyway, although whether things work out this neatly, we’ll just have to wait and see.

Windows 11 Pinning Prompt

(Image credit: Microsoft)

Analysis: Defending against dodginess, and making up for past mistakes

As made clear in its blog post, part of Microsoft’s aim with this tweaking of app behavior is defending against “unrequested modifications” from dodgy developers. In other words, things happening in the background unbeknownst to the user, and the likes of adware or other rogue software managing to infiltrate into the system.

It’s also designed, no doubt, to reassure Windows 11 users that Microsoft is putting the past well and truly behind it regarding the firm’s own policies on default apps, which have been a source of criticism previously.

You might remember that when Windows 11 first launched, Microsoft made it an unnecessarily clunky process to change browser defaults away from its own Edge product (you had to go through every file type and change the preference individually, such as HTML, PDF and so on – a ridiculous state of affairs, really).

That nonsense was canned a year ago now, but it still lives on in the memories of some folks (likely because of the many other ways Microsoft has tried to push Edge within Windows 11).

Indeed, Microsoft even mentions its browser specifically in the post, noting that: “We are committing that Microsoft Edge will release an update that adopts the new Settings deep link URI for defaults and public pinning APIs as they become available.”

At any rate, this is a welcome move, although in all honesty, app defaults should never have appeared in the state they were when Windows 11 was launched in the first place. Mind you, the same could be said about a number of things in the Windows 11 interface upon its release, with the OS having very much been a work in progress as Microsoft has gone along.

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Microsoft Teams may just help you get out of that dull work meeting

Sitting through another unnecessary Microsoft Teams call may soon be a thing of the past thanks to a new addition to the service.

Microsoft has revealed it is working on a feature for its video conferencing tool that will allow users to adapt their Microsoft Teams status ahead of proposed meetings.

The feature should mean that users will be able to flag when they are free for a Microsoft Teams meeting, or alternately when they are too busy to attend, or are out of the office.

Microsoft Teams Calendar update

In the official Microsoft 365 roadmap entry for the new feature, officially titled, “Microsoft Teams: Calendar Show As in meetings”, Microsoft explains how it could benefit users with packed schedules.

The company notes how it would allow both organizers and participants of a Microsoft Teams meeting to choose a “Calendar Show As” status to reflect their availability, with options including free, busy or OOF. 

Organizers will also be able to select private meeting functionality, which will allow users to hide meeting details from other users when their calendar is shared.

The feature is still listed as in development for now, with Microsoft estimating a general release date in June 2022. The company says that, when available, the addition will be provided to all PC and Mac users.

The update is the latest in a series of features introduced by Microsoft in an attempt to make hybrid working and online collaboration less painful for users across the globe.

The company recently revealed a separate update entitled “working hours and location” will allow users to set a notice showing where they are working, whether that be at home, in the office, or anywhere else in particular, giving managers more visibility on where their key employees are.

Users of its Outlook email service will also be able to display a second calendar type, with the company noting that users will have “a variety of global calendars” to choose from, including the likes of the Chinese lunar calendar, Indian calendar and the Islamic calendar will soon be available as options within Outlook, so certain holidays or observances are not missed.

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Microsoft Viva wants to make work training less painful at last

Microsoft is looking to take some of the strain out of learning on the job with a new expansion to its Viva platform.

In a new entry on the Microsoft 365 roadmap, the company revealed that users will soon be able to discover Viva learning content directly through SharePoint, Office.com and Bing.

Previously, users had only been able to access such content through the video conferencing platform Microsoft Teams, with the move now opening up a whole new range of opportunities.

Microsoft Viva expansion

Microsoft says that the new update is an integration between Viva Learning and Microsoft Search, meaning actually being able to find the right content that is applicable to your workers should also be a lot quicker and easier now.

The roadmap entry notes that the feature is still in development for the moment, but Microsoft has said it hopes to issue a release in March 2022. When complete, the feature will be available for all Microsoft Viva web users around the world.

Launched in February 2021, Microsoft Viva integrates with Teams and other Windows software tools to operate as a kind of intranet that brings together knowledge, learning, and communication services.

The platform was launched with remote working policies in mind, and is made up of four main pillars, one of which is Viva Learning. Microsoft says the offering is geared towards employee development and allows members of staff to share, assign, and learn from an organization’s training material, helping speed up onboarding and training processes.

Asides from learning and training, Viva also looks to support employee wellbeing and combat issues such as loneliness and burnout.

Microsoft also revealed a series of guided meditations and mindful exercises for the platform which users will be able to access via Microsoft Teams as it looks to help workers de-stress and become more productive.

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What is a VoIP gateway and how does it work?

What is a VoIP gateway?

A VoIP gateway is, at its simplest, a device – or bridge – that converts call traffic into data packets to be transmitted over the internet.  

This happens in one of two ways:

1. When the call traffic originates from a Public Switched Telephone Network (PSTN) and needs to be converted from an analog voice signal into a digital one. The digital signal is then compressed using what’s known as a ‘codec’ and broken into a series of ‘data packets’ that are transferred across the Internet Protocol (IP) network. 

2. When the call traffic originates from an IP network, then the VoIP gateway will decompress the data packets into a digital signal that’s then converted into an analog signal to be sent across the PSTN.

These data packets are the lifeblood of any internet call system as they dictate call quality – data packet loss can result in poor quality calls that frustrate employees and customers alike and can even have a negative impact on your business. 

With traditional phone systems, one call is converted at a time, whereas with a VoIP gateway, multiple calls are supported simultaneously, increasing call capacity for busy companies. 

VoIP gateway systems typically include the following features:

⚫ Voice and fax compression / decompression

⚫ Packetization and control signalling management

⚫ Call routing

⚫ External controller interfaces


Why was the VoIP phone late to the meeting…? It got hung up in traffic!

You can always tell when a new piece of tech becomes commonplace – the corny jokes start doing the rounds!

And it’s easy to see why VoIP has recently followed this well-trodden path given our remote ways of working since 2020. 

But what about a VoIP gateway? It’s perhaps a term that is less common right now but is likely to see increasing usage in the coming months and years as more and more companies continue to switch to digital phone systems and look for ever more efficient ways of managing call traffic.

In this article, we’ll set out what a VoIP gateway is, how it works, what the different types of gateway are, and how to set one up.

Man With Headphones using VoIP gateway facing computer monitor

VoIP gateways offer many benefits, the biggest of which is the ability to spread out and manage costs more effectively.  (Image credit: Photo by Andrea Piacquadio from Pexels)

VoIP gateways have many benefits, especially for businesses transitioning from one type of call system to another. 

With VoIP gateways, you can, for example, migrate in phases, keeping your existing hardware in place to keep new costs down. By using existing equipment, you subsequently reduce training and set-up times for your teams.

The biggest benefit of a VoIP gateway is, therefore, one of cost. Changing over an entire office or organization to VoIP can be costly – in addition to the cost of new equipment, there’s the infrastructure and IT support costs to factor in too. With a VoIP gateway, however, these costs are more easily managed and can be spread out over a longer period of time – something most Finance Directors and CFOs will be very glad of!

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ringcentral logo

(Image credit: RingCentral)

We've listed the best VoIP services and best VoIP headsets available for businesses to help give you a head start in your search. 

Why not also take a look at our popular RingCentral VoIP services review or Nextiva vs RingCentral VoIP comparison? Or, if you're just starting out with VoIP learn the difference between VoIP and PBX.

What’s more, you can choose a VoIP gateway system that optimized for minimal or ‘Least Cost Routing’ by directing specific calls to the provider that will charge the least per minute.

In addition to this, VoIP servers can and often fail. VoIP gateways, however, have what are called ‘fallback’ modes that switch to the PSTN if the internet is down.

What a lot of businesses opt for nowadays is a ‘hybrid’ approach that combines on-site equipment with VoIP gateways. This enables them to get many of the advantages of VoIP while still retaining their existing infrastructure and equipment that they know to be reliable and familiar.

Oh, and watch out for what are called ‘Fully Hosted IPBX systems’ – they’re also a growing trend nowadays as they offer a full telecommunication system without the hassle of buying and managing additional hardware. However, if for any reason you lose your connection to the hosted IPBX, you lose the ability to make both internal and external calls.

What are the different types of VoIP gateway?  

There are two main types of VoIP gateway, analog and digital. 

Analog 

As the name suggests, an analog VoIP gateway is used to connect your traditional analog telephones to a VoIP phone system, or to connect your VoIP phone system to the PSTN. These gateways are typically available for between 2 and 24 lines and come in two different forms, both of which often appear as ‘media gateways’ to:

  • FXS (Foreign Exchange Subscriber) gateway – used to connect your traditional telephones (and fax machines) to a VoIP phone system.
  • FXO (Foreign Exchange Office) gateway – used to connect your VoIP phone system to your PSTN lines.

Digital

Once again, the clue is in the name! Digital gateways are used to connect your VoIP phone system to your digital voice lines – either BRI ISDN lines (for Europe), PRI / E1 lines (for Europe), or T1 lines (in the US).

 Other terms it’s worth knowing about when exploring VoIP gateway solutions are:

VoIP GSM Gateway

GSM stands for Global System for Mobile Communications and is used for routing IP, digital, analog, and GSM networks directly. With these devices, companies can take advantage of the ‘Least Cost Routing’ option that we mentioned earlier.

PSTN Gateway

A PSTN (Public Switched Telephone Network) gateway is a third-party hardware component that converts signalling and media between the Enterprise Voice infrastructure and the PSTN, either directly or through connection to SIP trunks (more on SIPs and SIP trunks here).

It very much depends on your existing phone system as to which gateway solution is best. If you’re currently running on analog, then you’ll need an Analog Gateway. If you want to upgrade on flexibility though, then you should consider a Digital solution. And if cost optimization is high on your priority list, then it’s worth exploring the VoIP GSM Gateway option.

How do you set up a VoIP gateway? 

IT helpdesk administrator in Black Suit Jacket Sitting at the Table

 Setting up a VoIP gateway should be done by your IT administrator or external supplier. (Image credit: Photo by ANTONI SHKRABA from Pexels)

The specifics of setting up and configuring a VoIP gateway will very much depend on the system you have. You’ll usually be able to find detailed instructions with your supplier either via their website or their support line. For example, beroNet, one of the most popular gateway solutions, explain their beroNet configuration process online. Or Grandstream, another supplier, has their own detailed set-up instructions for Grandstream gateways online.

The basic steps are pretty similar across solutions.

What you’ll need before getting started:

  • An internal telephone device with external connectivity through VoIP via the Internet.
  • The PSTN interface to a telephone network, with IP connectivity to an in-house VoIP phone system.
  • Both PSTN and VoIP interfaces externally.

Steps to follow to setup a VoIP gateway:

Step 1

Find and note the gateway’s network IP.

Log in via the device’s web interface and update your firmware to the latest version.

Assign a static IP and note it down.

Step 2

Configure the VoIP gateway in your admin or management console.

You can typically do this by clicking on ‘SIP Trunks’ and then ‘Add gateway’. Here you’ll be asked for details such as the model, number of device ports and main trunk number.

You’ll also need to add the hostname or IP of the VoIP gateway and any Direct Inward Dialling (DID) numbers.

Step 3

Once you have created the VoIP gateway connection, you’ll need to generate a device config file. Depending on your solution, that will either configure remotely or download a file to your computer. If the latter, you’ll then need to upload these to the gateway.

Step 4

Your final step is to create ‘Outbound Rules’ to route calls over the PSTN gateway. You can do this via the ‘Outbound Rules’ function of your device.

You’re all set!

If at any point you get stuck, then contact your gateway device supplier or IT administrator.

Final thoughts

The telecommunications world has come on in leaps and bounds in recent years, with many businesses now relying on VoIP for their core operations. VoIP Gateway is additionally a common method for businesses looking to ease the transition to VoIP technology while still leveraging existing equipment and IT infrastructure. 

Pardon the pun, but it’s an excellent ‘gateway’ to a much easier and more efficient VoIP system that helps to reduce IT costs and keep your business running. What’s more, the benefits of VoIP gateways make them a smart choice when trying to spread out upgrade costs while still retaining a professional, high call quality system.

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There’s an all-new free version of Google Workspace for work

Workers looking to experience a host of the most popular Google Workspace software can now try for free thanks to a new offering from the company.

The new Google Workspace Essentials plan provides access to the likes of Meet, Chat, Drive, Docs, Sheets, Slides and more as the company looks to offer its online collaboration tools to more businesses than ever before.

What's more, you don't even need a Gmail account to sign up – and it's absolutely free.

Free Google Workspace

“We’re rolling out a new version designed to help people bring the apps they know and love to use in their personal lives to their work life,” Kelly Waldher, Vice President of Marketing, Google Workspace, wrote in a blog post.

“The new Google Workspace Essentials Starter Edition is a no-cost solution for business users looking to enhance teamwork and unlock innovation with secure-by-design collaboration. With Essentials Starter, we’re making it easy for employees to choose their own productivity tools and bring modern collaboration to work.”

There are some caveats to the plan, as users will only get 15GB of cloud storage, down from the usual 30GB available with the basic Google Workspace Business Starter plan, which typically costs $ 6/user/month.

There's also obviously no access to Gmail either, but users will be able to hold Google Meet video conferences of up to 100 people for up to an hour, as well as access to Spaces, Google Chat, Sheets, Slides and Docs.

The news comes as something of a surprise, given Google had recently said it would be cutting down on users accessing Google Workspace for free.

The company announced that all G Suite legacy free edition users would soon be shifted over to a paid version of Google Workspace from July 1 in order to ensure they kept access to tools such as Gmail, Meet and Docs.

This had upset users who may have recently signed up for the software, particularly non-business users facing having to pay for the first time, with Google saying that anyone not signed up to a paid subscription by the July deadline faced being locked out.

Google Workplace plans start at $ 6/user/month for its Business Starter option, with Business Standard ($ 12/user/month) and Business Plus ($ 18 /user/month) also on offer, providing an increasing level of services with the amount paid.

Google plans to automatically upgrade free users from May 1 to “an upgraded Google Workspace paid subscription”, based on its analysis of the customer's usage and the features it thinks you'll need. The company is also offering businesses who don't want to pay or upgrade the chance to export their data at no extra cost.

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