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Microsoft reveals next evolution of Windows – and it won’t be Windows 12
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Microsoft has confirmed that the next update for Windows, Windows 11 version 24H2, is indeed coming later this year. While it’s good to know that Microsoft is planning a major update for Windows 11, the news will be disappointing to anyone who was hoping for an imminent release of Windows 12, the rumored next generation of the Windows operating system (OS). We expect Windows 11 24H2 to arrive around September or October, and will continue Microsoft’s focus on developing the AI-aided user experience and quality of life upgrades that the company has been so keen on pushing lately. 

This does mean that we can put any expectations of a Windows 12 to bed, at least until after the second half 2024. Many people were convinced that Windows 11’s successor was coming sooner rather than later because of the heavy emphasis on next-generation AI features and experiences. This rumored release was code-named Hudson Valley, and it’s anticipated to get an official announcement mid-2024, and start rolling out in the latter half of 2024. 

A leaked screenshot of a possible Windows 12 OS mockup.

(Image credit: Microsoft)

Straight from the horse's mouth (or rather, blog)

According to Windows Central, this confirmation of Windows’ annual major feature update comes to us from a Windows 11 preview build changelog published on February 8, 2024. Microsoft writes: 

“Starting with Build 26-xx today, Windows Insiders in the Canary and Dev Channels will see the versioning updated under Settings > System > About (and winver) to version 24H2. This denotes that Windows 11, version 24H2 will be this year’s annual feature update.”

Windows 11 24H2 will still absolutely be worth updating to as Microsoft is currently one of the leaders in the personal computing space that’s actively pursuing and developing AI user assistance. We’ve seen evidence of this with Microsoft’s enthusiastic debut and continued campaign to bring Windows Copilot, its digital AI assistant that’s even getting its own keyboard button, to users. New AI features will make use of recently-manufactured devices’ cutting-edge processors from manufacturers like AMD, Intel, and Qualcomm, who have all recently released (or at least announced) new chips with dedicated support for artificial intelligence.

Qualcomm Snapdragon 8 Gen 2 sustained graphics performance Ziad Asghar Snapdragon Summit 2022

(Image credit: Future / Alex Walker-Todd)

What's the hold up with Windows 12?

There are multiple speculated reasons for why Microsoft is currently sticking to Windows 11 instead of moving on. One such suggestion is  that Microsoft is reluctant to split its PC user base even more with a third major Windows version on the market. Its user base is already somewhat split with many users preferring to stick to Windows 10 (reportedly outnumbering Windows 11 users more than twofold). 

Meanwhile, Windows Central suggests multiple (very reasonable) reasons why Microsoft is currently sticking to Windows 11. First off, Windows’ and Surface’s former leader, Panos Panay, has departed Microsoft. Panay has headed up the Surface team since its inception, and led the development of Windows since 2020. 

It’s a major change-up for Microsoft internally, and along with Windows 10’s continued widespread popularity, the company is probably somewhat hesitant to release Windows 12 during this period. Microsoft is planning to end support for Windows 10 in 2025 to have a better chance of consolidating its user base, and it’s probably waiting at least until then to introduce Windows 12. 

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Microsoft finally exorcises digital poltergeist that messed with desktop icons and stopped some users from getting Windows 11 23H2
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Remember that really strange bug where Windows 11 caused havoc with multi-monitor setups, shuffling desktop icons around, or even moving them onto different screens?

Well, the good news is Microsoft has now fixed this (but the not-so-great news is that it isn’t remedied for Windows 10 users, not yet – we’ll come back to that shortly).

Affected Windows 11 PCs were seeing icons being moved about on the desktop, or seemingly randomly shifted to their other monitors in a highly confusing fashion. Rather like the digital equivalent of a poltergeist possessing your system and causing mischief.

The problem was first spotted in Windows 11 back in November 2023, with the root cause being Copilot – and this led to Microsoft putting a block (a so-called compatibility hold) on rolling out the AI assistant to those with multiple monitors attached to their PC. (And furthermore, there was a block on the Windows 11 23H2 upgrade, for those who hadn’t yet migrated to that version – as it introduces Copilot).

However, all that’s now lifted as the issue has been resolved, as Neowin spotted.

Microsoft updated its known issues with Windows 23H2 (in the release health dashboard) to say that: “This issue was resolved on the service-side for Windows 11, version 23H2 and Windows 11, version 22H2 on devices with updates released January 9, 2024 or later. Non-managed consumer Windows devices with no other compatibility hold should now have Copilot for Windows available. The safeguard hold has been removed as of February 7, 2024.”

Analysis: Ghost in the machine

A service-side tweak means that Microsoft has applied the fix on its end, so there’s no actual update or tinkering that needs to happen with your Windows 11 PC. The fix is just there, and the compatibility hold on Windows 11 23H2 is lifted, so those who’ve been stuck without 23H2 or Copilot should now be able to upgrade just fine.

However, Microsoft observes that it may take up to 48 hours for 23H2 to be offered to your computer. Restarting the PC and manually checking for updates may help to prompt Windows to discover the upgrade.

This is true for Windows 11 PCs previously blocked from 23H2, and also Windows 10 users who wanted to upgrade their device to Windows 11 23H2. The twist here, though, is this icon-flinging bug isn’t actually resolved with Windows 10, if you want to stick with the older OS rather than migrate to Windows 11.

If you recall, Windows 10 users were also affected, and blocked from getting Copilot (when it was subsequently rolled out to them). And sadly, that’s still the case, so those with multiple monitors running Windows 10 still won’t get the AI assistant. With the problem solved in Windows 11, though, presumably it won’t be long before it’s also cured for those staying on Windows 10.

Microsoft updated the Windows 10 release health dashboard to note that: “We are working on a resolution for this issue on Windows 10, version 22H2 and will provide an update in an upcoming release.”

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Microsoft is giving two Windows 11 apps nifty extra powers – and one of them is AI-related (surprise, surprise)
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Microsoft is trying out some interesting new changes in testing for Windows 11, including bolstering a pair of core apps for the OS – with one of them getting supercharged by AI.

Those two apps are Notepad and Snipping Tool, with new versions rolling out to testers who are in the Dev and Canary channels.

The big one is Notepad which is getting an infusion of AI in the form of an ‘Explain with Copilot’ option. This allows you to select any written content in Notepad and via the right-click menu (or Ctrl + E shortcut), summon Copilot to explain more about the selected text, as you might guess.

As Microsoft notes: “You can ask Copilot in Windows to help explain log files, code segments, or any selected content directly from within Notepad.”

Windows 11 Notepad Copilot Panel

(Image credit: Microsoft)

This feature should be available to all testers in those earlier Windows Insider channels in version 11.2401.25.0 of Notepad, though Microsoft observes that some folks may not see it right away. (This is labeled as a ‘known issue’ so it’s seemingly a bug with the deployment).

What’s going on with Snipping Tool? Well, a previously leaked feature is now present in version 11.2401.32.0 in testing, namely the ability to annotate screenshots with shapes and arrows.

That’s pretty handy for composing screen grabs for the likes of instructional step-by-steps where you’ll be pointing out bits to the person following the guide.

Elsewhere in Windows 11 testing, the Beta channel has a new preview version, but there’s not all that much going on here. Build 22635.3140 does make a small but impactful change, though, for Copilot, moving the icon for the AI in the taskbar to the far right-hand side (into the system tray).

Microsoft observes that it makes more sense for the Copilot button to be on the right of the taskbar, given that the panel for the AI opens on the right, so it’ll be directly above the icon. It’s worth remembering that regarding the Copilot panel, Microsoft just made it larger, apparently as a result of feedback from users of the AI.

Analysis: Cowriter MIA?

Regarding that Beta channel tweak for the Copilot icon, that seems a fair enough adjustment to make. Although that said, rumor has it the next update for Windows 11 – which will be Moment 5 arriving later this month in theory – will allow for the ability to undock the AI so it isn’t anchored to the right side of the desktop. Still, that remains speculation for now, and even then there will be those folks who don’t undock Copilot, anyway.

As mentioned, the big testing move here is the new Notepad ability, and it’s no surprise to see more Windows 11 apps getting AI chops. The integration with Copilot here is on a pretty basic level, mind, compared to previous rumors about a fully-featured Cowriter assistant along the lines of the existing Cocreator in Paint. Still, it’s possible this is an initial move, and that a more in-depth Cowriter function could still turn up in the future at some point.

That said, Notepad is not supposed to be a complex app – the idea is it’s a lightweight and streamlined piece of software – so maybe further AI powers won’t be coming to the client.

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The iTunes app in Windows 11 has been replaced with four new apps that’ll make life a whole lot easier for iPhone users with Windows PCs
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The iTunes for Windows app has just received a sweeping overhaul. The app has now been split into four different entities: an iCloud app, Apple Music, Apple TV and a new Devices app. These new apps offer a refreshed onboarding and set-up experience, aesthetic improvements and a more intuitive syncing process that’ll make downloading your iCloud content to your PC much easier.

Even now, after all these years, iTunes in Windows 11 hasn’t improved in a sufficient way to win me over. For a long time, it’s remained clunky and slow and honestly just not that helpful. Using the app in Windows feels like navigating a twenty-year-old bit of software. 

Thankfully, it seems like Apple has finally gotten the hint and has decided to dissect it and offer four separate apps that concentrate on specific features and use cases, rather than being a jack-of-all-trades as iTunes often felt like. This move could hint at the swift death of iTunes altogether, as the app is now even more redundant.

So, what's new?

iCloud Photos gets a big boost that brings the Windows 11 app on par with the preinstalled apps you find on Apple Macs, offering the ability to create Shared Albums on your PC, and access and remove photos and videos from your cloud storage directly from your PC. Perhaps my favourite new feature is that you can now view your photos directly from the default Microsoft Photos app in Windows 11.

Being able to view all your photos, both from your PC and from your phone in one place in the Windows Photos app is an incredibly convenient change. If you need something for work or you just want to send a few photos in an email to someone, you now don’t have to use different apps and trawl folders to find what you need, now you can just open the default photo app on your Windows 11 PC and have all your photos in one place – making the process a lot more seamless – and more like the experience iCloud users on Apple devices are used to. 

Apple TV for Windows

(Image credit: Apple )

The new iCloud Drive app will now let you share files with friends, family and colleagues straight from File Explorer, which again is such a time-saving integration that makes your Apple device feel more at home with your Windows PC. Not every iPhone user will own a Mac or MacBook, and it’s great to finally see Apple implement changes that mean iPhone users with Windows 11 laptops and PCs don’t feel like second-class citizens.

Password management across your iPhone and your PC will be a lot smoother as well, so if you happen to forget any of your passwords you can just view them in the iCloud Passwords app on your Windows PC without having to pick up your iPhone or iPad. Your passwords will also be saved and synced across not just your Apple devices but to your PC as well via the Chrome and Edge web browsers with an iCloud Passwords extension. Again, this is great news for people who use PCs and need to quickly log into their accounts without having to fumble with their personal devices.

Finally, your Apple Calendars, Bookmarks and contacts will be synced up on your PC as well, so you’ll be able to view your iCloud Calendar in Microsoft Outlook. This applies to both the free version that comes with your PC and the paid version for Microsoft 365 subscribers. 

Apple Music for Windows

(Image credit: Apple )

The Apple Music app has also received a refresh to its user interface as well as time-synced lyrics and 4K music videos, which is a feature in the iOS and iPad versions of the app. The Apple TV app for Windows is a new addition that aims to bring your viewing library to your desktop, which is great news for those of us who like to have a show or a movie in the background while you work on personal projects. I love binge-watching TV shows while playing games on my PC, and this is great news because it means I won’t have to prop my iPhone up by my display just to watch something at the same time.

The fourth app being introduced to Windows is called 'Devices' and offers a straightforward way for you to keep track of what devices are connected to your iCloud account, as well as allowing you to sync, update and backup your Apple devices right from your desktop. This means the iTunes app will be left with Podcasts and Audiobooks for now, with all the other features split between these four apps. So, you won’t lose any of your favourite bits of audio content. 

The implementation of these new apps adds a more contemporary feel to the Apple experience on Windows. All these positives combined will hopefully make it feel less like you’re using an ancient app that’s been ignored for several years.

Overall, this is a positive move from Apple that finally brings some much-needed improvements to PC users who want to sync up their iPhones to their devices.  This way you get the best out of the Apple ecosystem file-sharing experience without having to own an actual Mac. 

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Windows 11’s ‘February 2024 Moment’ update is bringing new AI and accessibility features – plus no more Bing blackmail (for some people)
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The next major update for Windows 11 is expected to arrive at end of February, and what awaits users includes artificial intelligence (AI) tools for organising your desktop, being able to disable Bing in Windows Search (if you’re in the EU), the ability to uninstall Microsoft Edge (again, EU only), Notepad updates, and more. 

This Windows 11 update has been dubbed “Moment 5” and “February 2024 Moment” (the latter being the name that Microsoft uses internally).

While this update will deliver some new features and tweaks, this update is primarily aimed at making Windows 11 compliant with new legislation from the European Union, the Digital Markets Act (DMA). Mozilla recently published a report accusing Microsoft of using “dark patterns” and bad market competition practices with regard to browser choice, so at least in the EU, this situation will slightly improve. 

What Windows 11 users can look forward to and when

Some of the updates that are coming with Moment 5 update include improvements to Windows 365’s Cloud PC integration, built-in accessibility features in Windows 11, an option to remove news from the Widgets Board, and the capability to remove Bing from the Windows Search pane (if you're in the EU). These features are expected to be previewed in late February 2024 or the beginning of March 2024. 

This is all we know about Moment 5 at the moment, according to Windows Central, and we will continue to watch and report new information about the upcoming update as we have it. Going by the internal name given to the update, “February 2024 Moment,” it’s not expected to stretch into March, and Windows Central  suggests that users will be able to install this update as of February 27, 2024. 

You can try out this update out for yourself (if it’s available on the forecasted date) by doing the following: 

1. Go to your PC’s Settings app. 

2. In the left-hand menu, select Windows Update. 

3. In the resulting menu, click on the Check for updates button. 

This will prompt Windows to search for any freshly released available updates. If it finds them, it’ll automatically download and install them on your device. 

Windows 11 Update showing on laptop in an office

(Image credit: TechRadar)

EU-phoria for certain Windows 11 users

This update is good news for users in the EU, with them now being able to disable Bing in Windows Search and choose a different search provider in its place, and uninstall preinstalled apps like Microsoft Edge. It’s certainly a win for Windows 11 users in the EU and a cause for envy from the rest of us – they’re getting more choice and they’re gaining more control over their computers.

It’s not just Microsoft that’s being accused of anti-competitive practices. Mozilla and Google also recently called out Apple for not going far enough with its new rules and regulations that have come about as a result of the DMA, and, somewhat similarly to Microsoft, in engaging in poor browser market competition practices. 

Users have been complaining about Microsoft’s persistent and annoying efforts to try and get them to switch to its browser Edge, and at least for EU users, this will now hopefully end – or at least become less aggressive. The rest of us, however, will have to wait and hope for our governments to follow. 

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Windows 11 is losing Mail and Calendar apps – so you’ll have to use Outlook whether you like it or not
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Microsoft has set a date to remove the Mail and Calendar applications at the end of the year from Windows 11, as well as dropping the apps from the Microsoft store. The company will also stop putting out updates or support once the year is out. So, if you haven’t moved over to Outlook, you’ve got until December 31, 2024 to do so. 

You may notice in the coming weeks a little pop-up will appear when you open the Mail or Calendar app trying to nudge you over to the Outlook app and give it a go if you haven’t already. Of course, Windows 11 devices released in 2024 will come with the updated Outlook app as the default mail app, so if you’re working on a new machine you’re likely already using Outlook. 

You’ll still have the option to ignore the prompt and carry on with Mail and Calendar, but only until the end of the year. If you’re still keen to stick with them, you will have to make sure they’re already installed and up to date on any device you plan to be using them on (like your home computer, work set up, personal laptop and so on). 

Sticking with it

Do bear in mind that you won’t be receiving any security updates or bug fixes once the cut-off point passes, and there’s no guarantee after the fact that Microsoft won’t bin them off entirely soon after. 

Users are still on the fence when it comes to embracing Microsoft Outlook, with some eager to get to know the updated interface and others adamant about not moving away from the familiar Mail and Calendar apps. Either way, you don’t seem to have much choice, and having yet another message from Microsoft pop up to encourage them to move to their newer software may not go down with users who are already sick of Microsoft's nagging.

Via Windows Latest

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Windows 10’s next update might come with a predictable but annoying extra – yet more badgering to upgrade to Windows 11
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Some Windows 10 users are apparently being treated (ahem) to a multi-panel pop-up that takes over the whole screen, and consists of three pages of persuading those with eligible PCs to get the upgrade to Windows 11.

This kind of effectively long-winded nag – three full screens of selling the upgrade to Windows 11 – has been seen before, but it’s now appearing again as shown by Windows Latest.

The tech site observed that they stumbled on this sprawling pop-up after installing the optional update (in preview) for January 2024.

The first screen informs the user about the available free upgrade to Windows 11, and suggests allowing it to download in the background (while still using the PC).

As we’ve seen before, there are sneaky tactics with the buttons too – both available options in the center of the screen are saying ‘yes’ to the upgrade (the choice is either get it right now or schedule the upgrade for later). If you want to ‘Keep Windows 10’ that selection is sort of tucked away towards the bottom of the screen.

Clicking to keep the current OS, mind, means you still have to navigate through another two pages, the first of which tells you that the best choice is to switch to Windows 11, and the second of which makes you confirm that you want to stay on Windows 10.

We should note that Windows Latest calls this a four-page pop-up, but that’s not strictly true. There is a fourth panel, but you’ll only see that if you click the ‘See what’s inside’ button to learn more about Windows 11 (which most upgrade avoiders won’t, of course).

Analysis: Stop it already – or at least go more succinct

And that’s the point for the aforementioned upgrade avoiders, really – we all know what Windows 11 is by now, and we know if our PC is eligible for a free upgrade. Mainly because Microsoft has repeatedly told us so with overly lengthy ads for Windows 11 like this one. In fact, we’ve had something like 10 counts of badgering to upgrade our Windows 10 PC (at least), with the last three (or maybe even four) being this multi-panel effort that takes some clicking through.

So, why is Microsoft still doing this, given that this is definitely not new info at this stage of the game? Okay, so we get that Windows 11 is struggling to attract users, so there’s that obvious problem to rectify. But if you’re going to do this sort of thing, Microsoft, we suggest at least coming up with a new, more succinct nag screen to point out the upgrade (if you must).

Given that this pop-up appeared after installing the latest preview update in testing, it’s quite possible that Windows 10 users will experience this after installing the February cumulative update, which rolls out a week today (and is the finished version of that preview). So, steel yourself appropriately, and get that mouse index finger in training now in order to facilitate as fast a click-through the panels as you can manage.

That said, it’s not a foregone conclusion this will happen, of course, but these kind of sprawling pop-ups are appearing fairly regularly anyway on eligible Windows 10 PCs, as noted.

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Windows 11 users can’t get enough of Copilot, apparently – that’s why Microsoft supersized the AI’s panel
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The Copilot panel in Windows 11 has been tinkered with a good deal in recent times, and a newer change that has been applied is one to switch up the way it appears by default, which has now been accompanied by a prompt from Microsoft explaining why.

This was spotted by regular leaker Leopeva64 on X (formerly Twitter), who noted that the Copilot pane is now wider than it used to be, and opens as an overlay, rather than in side-by-side view (a more compact form, where it’s always nestling next to your active window).

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Leopeva64 explains that the Copilot interface has opened this way for a short while now, but a new addition is a prompt Microsoft has added to explain why.

The ‘What’s new’ pop-up tells us that the recent change to make the panel wider so there’s “more space to chat” was due to Windows 11 user feedback requesting that additional real-estate. It also notes, however, that there’s a button at the top of the panel you can click to switch back to the more compact side-by-side layout, if you wish.

Analysis: Copilot expansion

It’s useful to have an explanation of the recent move to change the default settings for how the AI opens, and by all accounts, this points to Windows 11 users favoring a larger Copilot panel. (Or at least some of them, and we could assume the majority, at least of those who’ve fed back to Microsoft on Copilot’s interface).

Certainly those who use Copilot quite a lot in Windows 11, engaging in longer sessions of queries, may welcome the AI assistant getting more screen space by default.

The truth is we can expect to see a lot more of Copilot, one way or another, going forward. By which we mean Microsoft is already testing the waters for having the AI assistant appear when Windows 11 first boots (in a limited fashion thus far, mind). Furthermore, there are clues that Copilot may be integrated into other parts of the Windows 11 interface (such as File Explorer). We can envisage further possibilities like being able to dock Copilot elsewhere (it sits on the right-hand side of the screen currently).

What we definitely don’t want to see are nudges or adverts to use Copilot, but sadly – yet somewhat predictably – this has been spotted in testing too (promoting Copilot Pro, the supercharged paid version of the AI, we should clarify).

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Qualcomm exec says next-gen Windows coming mid-2024 – but will it be Windows 12?
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Microsoft’s next-gen version of Windows, whatever that might be called, is set to pitch up in the middle of 2024.

The Register reports that Qualcomm’s CEO, Cristiano Amon, made the revelation in an earnings call for the company. On the call, Amon mentioned the next incarnation of Windows when talking about the incoming Snapdragon X Elite chip, which is going to be the engine of some of the AI-powered laptops Microsoft keeps banging on about (this is the year of AI PCs, remember?).

Amon said: “We’re tracking to the launch of products with this chipset [Snapdragon X Elite] tied with the next version of Microsoft Windows that has a lot of the Windows AI capabilities … We’re still maintaining the same date, which is driven by Windows, which is mid-2024, getting ready for back-to-school.”

So, the release date of the middle of 2024 for the laptops driven by Qualcomm’s chip is pitched there because that’s when next-gen Windows will come out.

This echoes previous chatter from the grapevine that the middle of 2024 should be the release date for the next iteration of Windows, including a specific mention of June from one source (add salt, naturally, as even if this is Microsoft’s plan right now, it may not pan out).

Analysis: Navigating the nuances

There’s a lot of nuances to all these rumors and official declarations about the launch of next-gen Windows (we’ve also heard from Intel, as well as Qualcomm). Firstly, let’s clarify: will the next desktop OS from Microsoft be Windows 12, or Windows 11 24H2?

The simple answer to this is we don’t know, but all the current evidence is stacking up to indicate that the next release will be Windows 11 24H2 – although that doesn’t completely rule out the possibility of Windows 12. On balance, Windows 12 is probably more likely to arrive in 2025 though (if that’s what it ends up being called – the point is, this will be an all-new Windows, not just an update to Windows 11).

However, there will be a different kind of all-new Windows arriving in 2024, even if we get Windows 11 24H2 this year, and not Windows 12, as seems likely. Confused? Well, don’t be: what Microsoft is ushering in – for the middle of this year – is a new platform Windows is built on. This new take on the underpinnings of the desktop OS is called Germanium and it brings a whole lot of work under the hood for better performance and security. The kind of things you won’t see, but will still benefit from.

Germanium is the platform that AI PCs will be built on, and when Qualcomm’s CEO mentions Snapdragon X Elite-powered laptops arriving in the middle of 2024 with the next version of Windows, that’s what Amon is really talking about: Germanium.

In short, this doesn’t mean we’ll get next-gen Windows 12 in mid-2024, but that if it’s the Windows 11 24H2 update – which as mentioned is most likely the case, going by the rumors flying around – it’ll still be a new Windows (the underlying platform, not the actual OS you interact with).

The other twist is that Windows 11 24H2 (or indeed Windows 12, if that slim chance pans out) won’t be coming to everyone in the middle of the year. The plan is to bring out the new Germanium-powered Windows, whatever it’s called, on new laptops (AI PCs) first – perhaps in July, going by previous buzz from the grapevine – but it’ll be a while before existing Windows 11 PCs get the upgrade. That rollout to all users is rumored to be happening in September, but whatever the case, it’ll be later in the year before everyone using Windows 11 gets the upgrade.

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Don’t know what’s good about Copilot Pro? Windows 11 users might soon find out, as Microsoft is testing Copilot ads for the OS
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Windows 11 might be getting ads for Copilot Pro, or at least this possibility is being explored in testing right now it seems.

Copilot Pro, for those who missed it, was recently revealed as Microsoft’s powered-up version of the AI assistant that you have to pay for (via a monthly subscription). And if you haven’t heard about it, well, you might do soon via the Settings panel in Windows 11.

PhantomOfEarth on X (formerly Twitter) spotted the new move from Microsoft, with the introduction of a card for Copilot Pro on the Home page of the Settings app. It provides a brief explanation of what the service is alongside links to find out more (or to get a subscription there and then).

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Note that the leaker had to dig around to uncover the Copilot Pro advert, and it was only displayed after messing about with a configuration tool (in Dev and Beta builds). However, two other Windows 11 testers in the Beta channel have responded to say that they have this Copilot Pro card present without doing anything.

In other words, taking those reports at face value, it seems this Copilot Pro ad is on some kind of limited rollout to some testers. At any rate, it’s certainly present in the background of Windows 11 (Beta and Dev) and can be enabled.

Analysis: Adding more ads

The theory, then, is that this will be appearing more broadly to testers, before following with a rollout to everyone using Windows 11. Of course, ideas in testing can be abandoned, particularly if they get criticized a lot, so we’ll just have to watch this space (or rather, the space on the Home page of Settings).

Does it seem likely Microsoft will try to push ahead with a Copilot Pro advert? Yes, it does, frankly. Microsoft isn’t shy about promoting its own services within its products, that’s for sure. Furthermore, AI is set to become a huge part of the Windows 11 experience, and other Microsoft products for that matter, so monetizing it is going to be a priority in all likelihood.

So, a nudge to raise the profile of the paid version of Copilot seems to likely, if not inevitable. Better that it’s tucked away in Settings, we guess, than somewhere more in-your-face like the Start menu.

If you’re wondering what benefits Copilot Pro confers, they include faster performance and responses, along with more customization and options – but this shouldn’t take anything away from the free version of Copilot (or it doesn’t yet, anyway). What it does mean is that the very latest upgrades will likely be reserved for the Pro AI, as we’ve seen initially with GPT-4 Turbo coming to Copilot Pro and not the basic free Copilot.

Via Neowin

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