WhatsApp doubles down on business searches within the app itself

In a big thrust into e-commerce and business, WhatsApp is rolling out a feature to let users search for nearby businesses, right within the app. The feature, when it becomes fully mainstream, will help the messaging platform to make an impact in one area where it has not made much headway – business & commerce segment. 

According to the ever reliable team at WABetainfo, WhatsApp had made available a nifty business directory to users in Sao Paulo a couple of months back. And the new search option for nearby businesses is an extension of that. “When you search for something within WhatsApp, there will be a new section called “Businesses Nearby”: when you select the category, the results of business accounts will be filtered based on your choice,” the report said.

Businesses will be happy with the putative feature as it will allow them to become more visible, directly from inside WhatsApp.

Business directory may come first

The new business search option within WA

The new business nearby search options within WA.  (Image credit: WABetainfo)

So, soon you can basically search for things like hotels, eateries, groceries or clothing, without leaving the app. This useful tool will be available to both iOS and Android users.  

This feature has been made available to some users in Sao Paulo but is not available yet for all. But it is likely that WhatsApp will first roll out the aforesaid business directory feature and then follow it up with the search tool. But it is something that would be worth the wait.

Once users are allowed to search for products and services nearby it will be only a matter of time before they can place orders for the same.

It is clear that the folks at WhatsApp are doubling down on business and commerce segment for future growth of the platform.  WhatsApp recently introduced a redesigned page for Business Info.

WhatsApp is also planning to redesign the page for Contact Info, in that it will have a search shortcut.

In-app shopping possibilities have grown across the social media platform’s apps. WhatsApp now also features shopping tools including product catalogs and shopping cart options for businesses to use.

Meta has announced new shopping and discovery tools, including Shops on WhatsApp.

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WhatsApp gives one of its best features a massive upgrade

WhatsApp is launching a new preview feature for voice messages which should make them even more useful, by enabling you to listen to a message after recording it to check for mistakes, and to check the audio quality, before sending it.

Voice messaging is nothing new, and it's an option that serves as a handy halfway house between real-time voice conversations and laborious hand-typed messages. This type of message is more personal than a text, and far, far more flexible than a phone call.

WhatsApp has supported voice messages for some time, making it possible to record and send audio messages to your contacts.

Until now, it's been all too easy to send a message, only to later discover that background noise or interference have rendered a key part of what you've recorded inaudible; or perhaps you mumbled some of your words, but didn't realize until the recipient of the message pointed it out.

Take two…

The new Voice Message Preview option enables you to listen to a message after you've recorded it, so that you can re-record the message if you notice that you've made a mistake or that the sound quality is poor, or if you simply think you could make a message sound better in some way.

Using the new Voice Message Preview feature is fairly straightforward and almost self-explanatory, but WhatsApp shares the following simple guide:

  1. Open an individual or group chat
  2. Touch the microphone icon, and slide it up to lock hands-free recording
  3. Start speaking
  4. Once finished, tap the stop icon
  5. Tap play to listen to your recording. You can also tap any part of the recording to play it from that timestamp
  6. Tap the trash can icon to delete the voice message, or tap the send button to send it

So, what are you waiting for? Take the time to preview your next voice message, and then send it, confident in the knowledge that it sounds as good as you'd like it to – no matter how many attempts it takes you!

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WhatsApp introduces new privacy settings to keep you safe

WhatsApp is giving its legions of users greater control over who can see data about them. As part of a move to protect people from unauthorized third-party apps, new privacy controls are rolling out.

If you've noticed that you have been unable to see the online status of businesses or contacts you are trying to connect with, these changes help to explain just why this is.

If you have never chatted with a particular account, you will not be able to see either their online status, or details of when they were last seen. The same is true of other people's – and apps' – ability to see information about you.

WhatsApp says of the changes that “to improve the privacy and security of our users, we're making it harder for people you don't know and haven't chatted with from seeing your last seen and online presence on WhatsApp.”

To allay fear about the implications of the change, WhatsApp adds: “This will not change anything between you and your friends, family, and businesses who you know or have previously messaged”.

Keep it private

On the face of things, this feels like quite a small change, but it's just one of a growing number of privacy and security tools available to WhatsApp users.

It also helps to close a fairly significant security loophole that was being used by some third-party tools. There are a number of apps available for download that can be used to track people's online status – or at least they could be used fore this purpose before WhatsApp introduced the changes.

For anyone who is concern about their privacy, but particularly anyone who has been a victim of cyberstalk, these changes are great news that will be warmly welcomed.

Via WABetaInfo

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WhatsApp now allows for disappearing messages – but what’s the point?

While the feature was introduced earlier this year, WhatsApp has now expanded disappearing messages by allowing you to switch it on by default for all chats, alongside more changes.

The company has been introducing many features to the messaging app over the course of the year, with a refined appearance, multi-device support so you don't need to use your phone to manage chats, and more to better rival other apps such as Telegram and iMessage.

However, its new privacy policy has been a source of contention with users, giving WhatsApp the ability to read messages without your consent. While this expanded feature gives you greater control for certain chats, it could encourage abusers to use the app to better hide any conversations that could bring attention to law enforcement.

How to activate the new WhatsApp feature

In a blog post where the company is advocating the feature for better control over your chats, you can change the expiration timer to 24 hours, 7 days or 90 days.

This way, any messages are deleted after a certain time from when they're sent.

While the feature is slowly rolling out to devices, you can find it by going to Settings > Privacy > Disappearing Messages, and you can set the expiration to one of the three timers.

This applies to both iOS and Android, and the setting you choose will also apply to other devices you use WhatsApp on, such as the web, Windows 11, and iPad.


Analysis: A cocktail of blunders to come

Data is an important commodity in today's age, especially when it comes to social media and messaging apps. Users want to feel safe in what they post and what they share, but disappearing messages, especially if it's switched on by the recipient, and the sender doesn't know them, may struggle to quell anxiety in what's being discussed.

While WhatsApp has published a further post in explaining the disappearing messages, it still won't satisfy others who think that this is a feature that could be taken advantage of.

Indeed, the same post explicitly states that users should 'Only use disappearing messages with trusted individuals.'

It's a feature that doesn't bring much advantage to the user – the main reason of messaging apps is to keep in touch with friends and family. If we're now given the ability to remove messages, it brings in certain scenarios that weren't possible before, such as fraud and more incriminating situations.

Disappearing messages is an example of a feature that is useful in theory, but flawed in execution, and perhaps WhatsApp should roll back this feature for now.

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WhatsApp is making voice messages look more exciting

Voice messages are, by their very nature, an audio experience – but this is something that WhatsApp is looking to change. When you receive a voice message form a contact (or, indeed, if you send one yourself), you will be used to seeing a progress bar during playback.

This is a handy visual aid that helps let you know how long a message is and how much more there is to listen to. But now the feature is getting a bit of an upgrade to make it more visually appealing thanks to voice waveforms.

We've seen WhatsApp playing around with waveforms previously, with Android users who are signed up for the beta program having been given a sneaky glimpse at the feature. But it was only a brief look, as voice waveforms were swiftly disabled without a word of explanation

However, they appear to be back. The fact that the new visual accompaniment to voice messages is now available for iOS and Android beta testers (but still only beta testers) could be indicative of the feature being almost complete and ready for an even wider rollout. But what's all the fuss about?

Sound and vision

On one hand, these are just pretty animations to watch while you listen to a message you have received. On the other, they are helpful visual tools that can be reassuring when there is a period of silence in a message; if there is no activity in the waveform, you can safely assume that there is no sound to hear, rather than there being a problem with your speakers… or ears.

As is often the case with WhatsApp, although this new feature is being made available to beta testers, it is not necessarily going to be available to all beta testers immediately. It's something that's controlled server-side, so while ensuring that you have the latest version of the app installed is undoubtedly a good idea, it's sadly no guarantee of getting access to voice wave forms right now.

WABetaInfo reports that WhatsApp beta for Android 2.21.25.11 and WhatsApp beta for iOS 2.21.240.18 are compatible with the feature, so make sure that you have one of these installed for the best possible change of getting to try out the new feature.

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WhatsApp comes to Windows 11 and 10 as an app – here’s how to try it out

With WhatsApp bringing out many new features this year, such as disappearing messages, an updated look and more, users had been wondering what else could be coming from the company

They didn't have long to wait, as a beta version of a native app on the Microsoft Store has been released for both Windows 10 and Windows 11.

You can try it right now and decide whether you'll prefer to use WhatsApp on your laptop or tablet device instead. But so far the app has a lot of features that you most likely use on your smartphone each day anyway, so you may prefer to keep using the app.

However, the question will be, whether a dedicated app on Windows is necessary, when your phone is an arms-length away, alongside being able to use WhatsApp on your web browser.

Analysis: Turning the WhatsApp dial to 11

While we ironically use our web browsers for more than just browsing the web, having a dedicated app for WhatsApp can enable more features compared to using a web page.

The app in testing showcases this, with handwriting features and notifications that work with Windows 10 and 11, alongside Focus Assist.

There's plenty of apps coming to the Microsoft Store, and that's not forgetting about Android apps coming to it soon thanks to Amazon.

It could be very helpful if you use WhatsApp more than others, saving you to use your smartphone, and instead replying to a message through your laptop.

However, time will tell if users will be more comfortable in using an app on the desktop, rather than through a web browser, or again, through their phone.

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