Microsoft continues to frustrate users with ads in the operating system – this time plaguing the MSN Weather app

Microsoft has made another move to push more advertising into Windows 11, with fresh ads arriving in the stock Weather app installed by default. So, alongside the likes of the Start menu and the Settings app, now the MSN Weather app will also have ads – more intrusive efforts, too, once again pointing towards a system-wide ‘adpocalypse’ as it were. 

According to Windows Latest, a new server-side update now places two ads in the default Weather app as soon as you open it, and the situation is more dire than normal because the advertisements in question are pinned. In other words, even as you scroll down, looking at the forecasts and other details in the app, the ads will scroll, too, remaining constantly visible.

This is a pretty aggressive approach, similar to the Game Pass ad in the Settings app – and as I said in that instance, it seems like Microsoft is trying to usher in a whole new era of over-advertising. I fear that as time progresses, not only will we see more of these ads, but they might become more aggressive in terms of being unskippable and generally unavoidable.

Screenshot

Ads pinned to the Microsoft Weather app. (Image credit: Windows Latest)

Okay, so it could be argued that these are just small ads in the corner, and we all have to deal with ignoring or skipping advertisements in so much of our lives these days – but why should I do that on my PC, too? You’re telling me now that the new normal is just advertising everywhere I look – and not a single bit of technology is my own? 

I paid for my PC and its operating system, and I don’t expect to have to suffer through ads (which might be expected on a free OS, granted – but not one that’s charged for).

Also, while at the moment they’re only relatively little ads, the fear is that Microsoft might push boundaries in the future. If – or when, perhaps – these advertisements become more and more accepted, we could see personalized, bigger, unavoidable, and maybe even one-day unskippable ads in Windows 11 (or a future version of the desktop OS). 

It’s not like these ads are placed in some obscure part of Windows 11; you’re often going to find yourself opening up the Settings app, Start menu, or perhaps perusing the weather forecast, and so on. If more advertisements are placed in more prominent places, at what point will that make using your computer infuriating? It’s a dangerous path to tread with Windows 11, but one Microsoft seems intent on exploring, sadly.

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Microsoft finds a use for AI in Windows 11 that you might not hate: better weather predictions that could help keep you dry

Microsoft’s been busy, what with working on the next major Windows 11 update (24H2) and debuting the next generation of AI-focused Copilot+ PCs at Build 2024. However, there’s another piece of work that likely flew under your radar: an improved weather model powered by its AI technology that’ll benefit Windows 11 and Windows 10 users.

The new upgraded model was developed by Microsoft’s Start weather team, and brings in improved rain and cloud prediction. This follows a recent initiative to implement better AI-assisted prediction models for more accurate weather forecasting over a 30-day period. 

Microsoft publicized the improvement in an official Bing blog post and described how its Start team kicked off the improvements, dubbed ‘precipitation nowcasting,’ in late 2021. The team’s model combined data from local radar installations and satellite data to make this advancement.

Better predictions thanks to model improvements

The new model from the Microsoft Start team is an improvement on the previous iteration, which had some flaws due to the satellite weather data necessary for the model only being available 85% to 95% of the time. Then there was the additional complication that this data was drawn from a variety of sources

The predecessor of the new model was much smaller and only predicted a factor called simulated radar reflectivity. The new model is four times the size of the older one and jointly predicts two factors – both satellite and simulated radar reflectivity. This enables the model to better fill in gaps in the data

This is explained in the blog post, as well as the fact that the radar predictiveness model was prioritized and given six times the weight of AI training as the satellite predictiveness model.

The Start team found that their new model, designed to predict precipitation and cloudiness better, offers a substantial improvement in F1-score compared to the radar-based model. (The F1-score is a metric for measuring a machine learning model’s performance by assessing aspects like precision and recall).

They also found that the newly devised model produced predicted satellite images that scored better than those of a persistence forecast (one that assumes that future weather will be like the present) after 15 minutes. This indicated to them that predictions can be especially useful in places and times where satellite outages last longer than 15 minutes. 

The good news for Windows 11 and Windows 10 users is that the new and improved Start weather model that uses both satellite and radar prediction has now been fully integrated into Microsoft’s Weather products. The refreshed model will now power the weather icons on the Windows taskbar, lock screen, and anywhere else the forecast appears in your OS (like the MSN feed)

This is a way of using AI that I think most people can get behind, as predicting the weather is notoriously difficult, and we can all use a more accurate weather forecast when it comes to making those important decisions – like whether we need our raincoat or umbrella when we’re venturing out.

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Apple Vision Pro gets new mixed-reality weather forecasts as we wait for more apps

Apple’s Vision Pro is just a couple of days away from launching, and while Apple has highlighted some astonishing apps that are coming to the device, there have also been questions over how many apps will be available for users upon release. Well, we now know that one of the best iPhone apps will be among that number, and it could provide you with a great way to use Apple’s mixed-reality headset.

The app is the ever-popular Carrot Weather. As the name suggests, this app provides you with forecasts, weather warnings, and everything in between. It’s known for its caustic sense of humor – your reports are delivered by a robot whose outlook ranges from gentle to misanthropic – and that’s helped it stand out among a slate of other excellent weather apps.

On the Vision Pro, though, Carrot Weather is going to do something a little different. According to screenshots posted by the M1 Astra account on X (formerly Twitter), Carrot Weather will come with a floating planet Earth that shows the weather at whatever global location you select, as well as mini-games you can play via an tool at the bottom of the app window.

That comes in addition to the range of weather data you’d expect from an app like this, including temperatures, wind speeds, sunrise and sunset times, and more. That information will be displayed in a large floating window that shows far more data at a glance than the Carrot Weather iPhone app is able to do.

As spotted by MacRumors, Carrot Weather developer Brian Mueller said the floating globe would be the “marquee feature” of the app and that “it's just really cool being able to look at a globe floating in your living room.” It shows one of the ways the Vision Pro may let apps do things they never could on an iPhone or iPad.

Is the Vision Pro selling well?

The Carrot Weather app shown in augmented reality using Apple's Vision Pro headset.

(Image credit: Grailr)

It comes as news emerged that Apple has reportedly sold around 200,000 Vision Pro headsets in the first 10 days since pre-orders opened on January 19 (via MacRumors). Given pre-release predictions, that seems like an impressively high figure, but there is a caveat to those numbers.

Analysts had previously predicted that Apple would sell about 400,000 headsets in the entire first year of its availability. Apple tipster Ming-Chi Kuo, meanwhile, forecast that Apple would produce between 60,000 and 80,000 units for the device’s launch, suggesting that even Apple was unprepared for the level of demand.

That said, Kuo also claimed in a later report that Apple sold between 160,000 and 180,000 headsets during the pre-order weekend. That suggests that demand might have slowed in the days since then, as Apple has now apparently hit 200,000 units sold after 10 days.

The big question is whether Apple can sustain Vision Pro demand throughout the year. A large number of those 200,000 sales would likely have come from developers, hardcore Apple fans and early adopters. Will Apple be able to sustain this level of sales going forward, or will interest slowly die off over time? We’ll be watching closely.

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Windows 10 gets a fresh lock screen weather widget and bug fixes in new update

Microsoft has dropped a new preview update (KB5034203), bringing an updated lock screen weather widget to Windows 10 alongside regular bug fixes. The update also comes with changes to comply with the European Union’s Digital Markets Act – however, these changes are set to roll out gradually rather than all at once.

The update will bring more life to the weather experience on Windows 10, including more interactive weather updates, allowing you to hover your cursor over the widget on your lock screen to see more information about current weather conditions in your area. Clicking on the weather ‘card’ will then sign you into your device and open up Microsoft Edge with a full weather broadcast.

Alongside the updated widget, update KB5034203 comes with other fixes such as addressing issues that affect BitLocker data-only encryption, the failure of some apps in Windows 10 to respond to changed keyboard language, and a fix for an annoying bug that caused the Internet Explorer shortcut to become unresponsive for some users.

Optional, but still worth an update

In terms of compliance with the European Union’s Digital Markets Act, Microsoft released a blog post directed to Windows Insiders back in November addressing plans to ensure Windows 11 and Windows 10 follow the set obligations.

The Digital Markets Act includes a wide range of requirements that Microsoft will have to adhere to within the EU – most notably, the ability for users to uninstall any Windows app, including Cortana and Edge. According to the blog post, Microsoft will “be updating Windows 10, version 22H2 and Windows 11, version 23H2 PCs in the EEA to be compliant by March 6th, 2024.”

So, we can expect more of these smaller-scale updates in the coming months to both Windows 10 and Windows 11. I'm pleased to see Microsoft continuing the effort to keep Windows 10 updated, considering many people are still quite hesitant to jump ship to Windows 11.

KB5034203 is an optional preview update at the moment, so you’ll have to install it manually if you’d like to check these features out yourself right now. Head over to the ‘Update and Security’ section of your setting and click the ‘Windows Update’ tab. There you’ll see a list of optional updates available and a link to download and install the update. Enjoy!

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