Google adds biometric verification to Play Store to keep your in-store wallet safe

Google has been emailing Android users about an update to the Play Store allowing you to enable biometric verification for purchases. We got the message over the weekend buried in our inbox. It states users can set fingerprint or facial recognition on the digital storefront as long as they have a mobile device that supports the technology. Once set up, “you’ll be asked to verify it’s you with biometrics” every time you buy something on the platform. 

We can confirm the update is live as it appeared on our phone. To turn it on, open the Play Store app then tap Settings near the bottom. Expand Purchase Verification and toggle the switch to activate Biometric Verification. The storefront will then ask you to type in your password to confirm the setting change. 

It’s important to mention that the final step will change within the coming weeks. According to the email, Google will let users use biometrics instead of requiring them to enter their account password.

The purpose of this feature is to seemingly provide an extra layer of safety to protect yourself against unauthorized transactions in case your phone is ever compromised. You don’t have to use a password anymore, although you will always have the option.

Google Play Store's new biometric verification

(Image credit: Future)

Minor, yet important detrails

There are a few minor details you should know regarding the feature. 

At a glance, it seems the biometric verification will primarily live on the Play Store. We attempted to purchase an ebook and were met with a fingerprint reader to authenticate our identity before checkout. Then we discovered the security feature will appear on third-party apps, but its presence on them varies. 

We purchased items for the game Arknights on our Android phone to see if a biometric verification reader popped up. It didn’t. The checkout went through without any hindrance. However, when we signed up for a three-month trial on Amazon Music, a Play Store message showed up asking if we would like to enable biometrics for future purchases. 

This leads us to believe that some apps will support the new verification method while others won’t. It may depend on whether or not a developer decides to support the security fixture on their product. 

Do note this has been our personal experience with the tool. It may operate differently for you. Google didn’t provide much information in their email or Play Store Help page. Of course, we reached out to the tech giant for clarification and will update the story if we learn anything new.

If you're looking for a great new app to download, be sure to check out the best 10 Android apps of 2023 according to Google.

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India is the biggest adopter of digital wallet apps

The adoption of fintech applications including digital wallets is booming in the Asia Pacific region, according to a new study by Rapyd, a global Fintech as a Service company. 

The survey said digital wallets are particularly taking off for personal transactions, such as personal repayments from family or friends, rebates, and sale of personal goods or services. 

Across the seven markets studied, India was found to the biggest adopter of digital wallet apps for both business-to-business (B2B) and P2P transactions, recording the highest usage rates.

Rapyd surveyed 3,500 online consumers in the Asia Pacific region (India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Thailand) in March and April 2020, found that consumers across the region are rapidly embracing mobile fintech apps, with 77.6% of Indians, 77% of Malaysians, 70% of Indonesians, and 66% of Thai, having used a digital wallet app over the past month.

The survey respondents were identified as household decision-makers aged 18-64 across a full spectrum of income levels and asked questions around banking and payment preferences, behaviours, and concerns.

The survey, which contrasted attitudes between different countries, is a sign of where they are on their digital payments journeys. The report also found that there is no one-size-fits-all approach to global payouts. Every country is unique in its preferences and digital leaders must be prepared to localize their payout experiences to drive beneficiary loyalty and engagement.

The survey, however, threw up some interesting info about India: Indian users who are self-employed and work on a contract basis received payments more via wallets than cash or bank transfers. Around 33.5% of Indians chose this as their preferred option. 

India is the only country that picked e-wallets as an option for transferring remittances. The possible reason is that the cost of remittances remain high in India.

The Rapyd Survey

Indians value data safety

Most interestingly, India cared more about keeping its data and private information safe than any other Southeast Asian country. 

The survey said that 82% of Indians, 75% of Malaysians and Indonesians, and 68% of Singaporeans cited keeping personal information safe as the most important attribute of receiving payments.

The Reserve Bank of India, India's Central bank, would be happy to know of this as it has mandated a mechanism for all companies to store data in India, much to the chagrin of international tech giants and credit card networks.

Their insistence on safety and security reflects the mood of the Indians.

Overall, the study reflects remarkable buoyancy in the finance app industry which has seen staggering growth in global adoption, from 16% in 2015 to 64% in 2019.

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