If you’ve stuck with Windows 11 22H2 since it was superseded, you might want to upgrade to 23H2 soon enough, as Microsoft has set a deadline for doing so, at least for those who want to get new (preview) features and fixes as early as possible.
As you likely realize, every version of Windows has an allotted period of time that full support is given and all updates are piped through, and the first stage of the cessation of that support has just been announced by Microsoft.
As Neowin noticed, we’ve been told by Microsoft that: “After February 27, 2024, there will no longer be optional, non-security preview releases for Windows 11, version 22H2. Only cumulative monthly security updates will continue for the supported editions of Windows 11, version 22H2.”
The preview (optional) releases are pushed out near to the end of every month, and come with new features which are still officially in testing, and early fixes for problems with Windows 11.
As Microsoft clarifies, after next February, those on Windows 11 22H2 will still get the monthly updates pushed out on Patch Tuesday (these land on the second Tuesday of every month).
Analysis: So, what’s the big deal here exactly?
This is an important development, and to illustrate why, let’s sketch out a quick example. Say you’ve been hit by a really nasty bug that torpedoes your printer (a not unfamiliar scenario) and you’re desperate for the fix, of course.
Now, the preview update for that month is released, and it has the cure – except you won’t be able to download and use it, because you won’t be offered the optional update. You would have to wait another two weeks (maybe a bit longer) to get the fix, when you’d clearly want it right there and then – as any risks of using a preview update pale in comparison to the problem you’re suffering from already.
Eventually, Microsoft will pull the plug on updates for Windows 11 22H2 entirely, at which point you’ll have to upgrade, or run a vulnerable PC (with no security updates). Indeed, Microsoft will force upgrades at this point to keep the user base safe. That’s what happened with Windows 11 21H2 last month, and the same will be the case come October 2024 for version 22H2.
Good news Windows 10 fans, the venerable OS will get another major update before its last hurrah, Windows 10 22H2 Build 19045.KB5032278. Microsoft announced that this new build, coming soon, will introduce Microsoft CoPilot to the OS, similar to how CoPilot currently appears in Windows 11.
Microsoft CoPilot is an AI-powered assistant that helps users across a wide berth of apps, features, tools, and programs on Windows 11. This includes programs like Paint, Snipping Tool, Photos, and more. It also works in conjunction with Microsoft's search engine Bing to, for example, help you shop online by taking a picture and having both tools identify where to buy it.
The AI assistant will initially be available for testing for those in the Windows Insider Program for Home or Pro-consumer versions, with some limitations. At first, CoPilot will only be available for Bing chat, with some skills added later on. Eventually, Windows 10 users with Pro Business, Enterprise, and Education versions will have full access to CoPilot.
Because Windows 10 has lower system requirements than Windows 11, Microsoft is specifying slightly higher minimum system requirements for using CoPilot on Windows 10: 4GB of RAM and a 720p display adapter. Of course, once CoPilot is fully rolled out, those requirements and available skills could change later on.
(Image credit: Microsoft)
Why bring the bleeding-edge CoPilot to a platform that, by Microsoft's own admission faces end-of-life (support-wise) on October 14, 2025?
Microsoft says it's because there’s an AI race and that it must ensure that AI features are available to as many of its customers as possible. Therefore, by making CoPilot a part of Windows 10, Microsoft will bring better value to the OS by giving it AI features that are vital to the company’s future. This will then improve engagement, retention, and satisfaction, to eventually incentivize the move to Windows 11.
From our perspective, though, this is an admission that, in order to get CoPilot in front of as many Windows users as possible, Microsoft has to integrate it with its most widely-used version of Windows, and that's Windows 10, which still has, according to StatCounter, almost 70% desktop market share.
And in another sign that Mictosot understands Windows 10's important place in its market portfolio, the company is bringing at least one Windows 11 feature down to Windows 10: a toggle for allowing for automatic updates, rather than having to manually enable them.
Speaking of that AI race, Microsoft has sowed a fair bit of confusion between Bing, Bing Chat, and now CoPilot and how these brands overlap (or are sometimes even the same thing).
In a briefing on the updates, Microsoft explained it's also working on its branding strategy, which it admitted initially created fragmentation due to too many names for various products. The tech giant is currently working on consolidating its brands to bring clarity. Though it’s been tight-lipped about how it will go about that change, Microsoft did state that CoPilot and Bing Chat are interlaced but not tied together, which could mean that even through consolidation, those two brands will remain separate.
If you’re looking to download CoPilot for Windows 10, this support page details the entire process. This official page details all the new features coming to Windows 10 once the update drops.
Why is Microsoft putting CoPilot on Windows 10?
Microsoft is still adamant about Windows 11 performing well above its expectations, with the OS closing in on half a billion active users by 2024. On the flip side, the tech giant is a little vaguer about admitting to the massive discrepancy between Windows 10 and Windows 11’s install base, with the former holding a market share of just under 70% and the latter with a market share of a little over 26%.
And it’s clear that discrepancy is what’s driving the tech giant’s decision to give Windows 10 the CoPilot makeover. In its own words, the goal is to give the OS more value through AI, which it believes to be the future of tech. By investing in AI for Windows 10, users will become accustomed to the many features it has and then theoretically switch over to Windows 11 once 10 reaches the end of its life in 2025. Microsoft clearly wants a huge chunk of that massive user base to migrate over to Windows 11 and bolster its numbers.
Will this bold strategy work? Or will users feel that they have less incentive to migrate over to Windows 11? That remains to be seen, but Microsoft is gambling big that it’ll pay off in the long run, which is important if the company wants users to also eventually support Windows 12, which will most likely drop in 2024 according to various reports and rumors.
Microsoft is giving users more control over what’s installed with Windows 11, and how its own services are embedded in the OS – but the catch is this is just happening in Europe (specifically the European Economic Area or EEA).
Windows Central stumbled across a blog post from Microsoft describing the changes being made, and noting that many of these are to comply with the Digital Markets Act in the EEA.
Furthermore, it’s possible to banish Bing results from the Windows search box in the taskbar. These are the web search results that pop up, whatever you’re looking for, and then fire up Bing in Edge if clicked.
On top of that, with the Widgets panel, Microsoft is allowing for the news and adverts feed to be switched off, so the board will purely play host to widgets (imagine that – and you’ll have to imagine it, sadly, outside of the EEA).
European users will also be asked if they want to sync up their Microsoft account with Windows 11 (rather than it just happening by default).
And finally, in the EEA if you click a browser link, it will open in your default browser – meaning that Microsoft’s own software will no longer insist on firing up Edge regardless of your preference (which makes sense, as if you’ve uninstalled Edge, that could get tricky).
When will all this happen? The changes are rolling out in preview now for Windows 11, and will follow for Windows 10 too, with the aim being to achieve compliance with the European regulations and deploy to consumers by March 6, 2024.
(Image credit: TechRadar)
Analysis: Choices for everyone? Not likely
Clearly these are customization options which many Windows 11 users would love to benefit from. Especially the ability to have the widgets board with no distractions, just pure widgets, as well as having links open in your default browser always, without fail, and unhooking Bing from the taskbar search box.
Let’s face it, in the latter case, when you’re quickly searching for a Windows setting, you don’t want to be spammed with meaningless web search suggestions that try to get you to open up Edge (and Bing.com).
Will these choices – and other perks like the ability to remove the Edge browser – come to other regions outside of the EEA? Well, that seems very unlikely, seeing as Microsoft is having its hand forced here, and it’s about complying with regulations (that aren’t in place elsewhere) rather than genuinely catering to the wants and needs of users. So, a wider expansion of these options seems a forlorn hope, sadly.
Remember that Copilot is not available in the EEA yet, and this is due to regulatory issues – so these moves could well be tied up in Microsoft’s overall scheme of things for deploying the AI to Windows 11 users in this region.
As Microsoft puts it: “We look forward to continuing to work with the European Commission to finalize our compliance obligations.” And we take that to mean Copilot shouldn’t be too far off for the EEA, with any luck for those who live there.
The one positive for the rest of the world is that at least the streamlining of the default app roster in Windows 11 is happening for everyone. This is something Microsoft has been working on for some time, giving users the ability to remove the likes of the Photos and Camera apps, and the Tips app plus Steps Recorder are to be axed, plus the Maps and Movies & TV clients have been dropped. Thankfully those streamlining efforts count for everyone, and should be an ongoing drive, we reckon.
Oops… Looks like Microsoft’s done it again… and by ‘it’ I mean added another pushy survey on users who try to close OneDrive. You read that right – just trying to close OneDrive in Windows 11 will prompt a survey window to pop up and ask why you’d even think of doing such a thing.
The pop-up window reads:
“Quit OneDrive?
If you close OneDrive, files in your OneDrive folder won’t sync or back up to the cloud so you won’t see your changes across devices. “
You then get a dropdown box titled Select a reason for quitting OneDrive.
There are also two options: Cancel (and to exit out of the termination process, hence continuing to run OneDrive), or to Quit OneDrive which is grayed out until you pick a reason. Microsoft insists on an explanation before letting you quit the app.
Here are the possible reasons you can choose from:
I don’t want OneDrive running all the time
I don’t know what OneDrive is
I don’t use OneDrive
I’m trying to fix a problem with OneDrive
I’m trying to speed up my computer
I get too many notifications
Other
If you’re actually serious about wanting to quit OneDrive, you’ll have to choose one of these. Oddly enough “Because I want to. What kind of question is this?” isn’t an option. Or you might just consider looking for a different cloud storage service altogether.
(Image credit: Getty Images)
Trying to make sense of Microsoft's decisions
First spotted by Neowin, this dialog box appears every single time you try to quit OneDrive from your taskbar.
While this development is baffling, it’s not a huge difference from how annoying it was to close OneDrive before this update. The action was hidden as the confusing option of Pause syncing in the menu that appears when you right-click OneDrive in the taskbar.
Microsoft has been propping up OneDrive as the new default central location for file management, absorbing both the Documents and Pictures libraries and syncing them to Microsoft's cloud storage in Windows 11. If you haven’t set up OneDrive yet and this syncing hasn’t happened by default for some reason, Microsoft will continue to remind you to do so while you use Windows 11. For example, one such prompt appears when you try to change your desktop wallpaper.
Tsk tsk, Microsoft. I don’t know why you would think this was a good idea. The amount of feedback Microsoft might gather about this just doesn’t seem worth the bad will of users that increases with each development like this. Just a little while back, we wrote about how Microsoft persistently polled users who used Edge to try and download Chrome, demanding to know why they were making the switch. A sidebar window would literally display a poll right on the download page of Chrome.
Now, you need to justify your decision to close out OneDrive or you won’t be allowed to pause it.
Tom Warren of The Verge has a great tip if you want to circumvent this silliness altogether – you can open Task Manager, look for Microsoft OneDrive (or perform a search), and stop it running by ending the task. This is a little tedious, but it also allows you to bypass the Microsoft inquisition. Warren jests that we might see Microsoft put a poll ahead of us trying to shut down our Windows machines, asking why you’d even want to turn off your computer. With every story like this, a joke like that becomes all the easier to imagine.
Windows 11 Build KB5031455 is one of a series of updates that have come to us via Windows Update and through the Windows Insider Program, Microsoft’s official community for Windows enthusiasts and industry professionals that help try new versions of Windows and features before they’re rolled out to all Windows users. Build KB5031455 was released in October and was packed full of new developments like Windows Copilot. Other feature updates include reworkings of the Start menu, File Explorer, and native system support for more archive file formats.
However, it’s not all been smooth sailing, and some users are reporting problems. According to BetaNews, Microsoft has acknowledged that there’s a known problem with the preview build where desktop icons are shuffled around. This apparently happens due to Copilot’s interaction with Windows multi-display setups.
The update is pretty stacked feature-wise, so it’s somewhat expected that there’s an issue here or there for certain users. That said, the affected users will probably be hoping for a fix as soon as possible, especially as most are looking forward to getting to take Copilot for a spin. Also, this is the sort of feedback that these preview builds are for.
“Windows devices using more than one monitor might experience issues with desktop icons moving unexpectedly between monitors or other icon alignment issues when attempting to use Copilot in Windows (in preview).”
It then goes on to explain that there’s no existing workaround or solution, and Microsoft recommends that Windows Copilot isn’t used on devices that are currently using a multi-monitor configuration. It does offer some consolation in that a resolution is currently being developed and will be released in a future update.
This is a fairly typical response from Microsoft but it does also have a reputation for turning around solutions for such problems, even if it can take a little while. I think we can expect to see one soon, especially as this was picked up after a preview build was released. These are specifically released to test and monitor for feedback, so an opportunity to improve a feature is perfectly normal for a Windows release like this, and Microsoft will be keen to make sure its flashy new Copilot feature works well for as many users as possible – including people who use more than one screen.
Microsoft seems to have scrubbed Windows Maps and Movies & TV apps from fresh installations of Windows 11, starting with Windows 11 Build 25987, which was released to Windows Insiders, a Microsoft’s official community for Windows enthusiasts and industry professionals to try out previews of new versions of Windows and features.
To be clear, if you’re using a previous version of Windows 11, you won’t be affected by this even if you upgrade to Windows 11 Build 25897. Your Windows Maps and Movies & TV apps will continue to be on your device. Also, Microsoft reportedly hasn’t given any indication that these apps are being killed off, as you can still get them from the Microsoft Store, and they will continue to be updated.
What it does mean is that if you perform a clean install of Windows 11 going forward from today, those two apps will not be pre-installed. Microsoft has confirmed all of the above in a Windows Insider Blog post, but has not elaborated on why it’s made this decision. NeoWin points out that you can delete them if you like, and doing so frees up only a few megabytes of disk memory. It’s hard to say at this point what the fate of these two apps will be, considering that they’re rarely updated and that Microsoft recently removed offline support for Windows Maps.
(Image credit: Microsoft)
What's the impact of this move?
Most Windows users may not even be aware of these apps, so they will probably not be sorely missed by those that do a clean installation of Windows 11 from now on.
These are more minor changes, in my opinion, but attention to detail like this can pay off as Windows has sometimes had the reputation of being a rather cluttered and bloated operating system, especially compared to macOS and ChromeOS. I think this bodes well for the type of operating system Microsoft is trying to turn Windows 11 into, especially with the new intense focus on AI with Windows Copilot and hybrid computing.
Windows 11 users are experiencing issues with the update KB5031455, with some systems not installing the update, others encountering installation problems and some seeing error messages as well as gaming issues if the update does install successfully.
According to Windows Latest, several users have complained to the site about the Windows 11 update, stating the installation would “run and fail, then reboot, run and fail again.”
Another user commented on problems with gaming performance after the update, saying that the build “broke a few games.” According to the user, some games available from Epic Games Store, such as Fortnite and Horizon Zero Dawn, crashed and refused to start. More comments like these have been left on the Windows Latest site.
This is not the first time a string of issues has been presented due to preview updates. KB5030310, a preview update for those using Windows 11 22H2, caused issues with File Explorer that led to buggy behaviour and slower run times.
If you’ve yet to install the KB5031455 update, we recommend you hold off a bit longer until these issues are addressed by Microsoft. But, if you’re feeling brave and want to go ahead anyway, you’ll need to go to Settings, then to Windows Update, and select ‘Check for Updates’. Once your device finds the new optional update, click the ‘Download and install’ button.
It’s worth bearing in mind that Windows Latest has tested the update on its own machines and noted the same problems listed above, so once again, we recommend you proceed with caution if you plan to install the update.
Microsoft’s software encryption for SSDs, BitLocker, has been found to be slowing down SSD performance by up to 45% in Windows 11 Pro. BitLocker is enabled automatically when Windows 11 Pro is installed and set up, and is intended to increase the security of SSD-related processes.
Eager to analyze the issue, TomsHardware tested the feature and found that SSD speeds could be seriously affected when running some applications.
Apparently, this happens because the software-based BitLocker constantly prompts encryption and decryption processes with data on your SSD while your computer carries out read and write processes. So, as your computer extracts and puts away files and data from your SSD as you go about your business, each of these inward and outward actions from the SSD is coupled with an additional encryption or decryption process that kicks off automatically every time.
A pcwelt.de article (translated by PCWorld) points the finger at Windows 11 developers including the encryption software as part of the installation process of Windows 11 Pro. According to pcwelt.de, many modern SSDs have their own built-in hardware-based encryption processes, and that results in all decryption and encryption processes being handled by SSD itself. Regardless, Bitlocker is activated when Windows 11 Pro is set up without giving users the option to opt-out or disable it.
(Image credit: Microsoft)
What is the heart of the problem and does it affect you?
It’s speculated that Microsoft insists on doing this because if it doesn’t, then it must give up control of encryption to SSD manufacturers. This means that Microsoft would have to depend on these SSD manufacturers to manage such a vital feature for Windows 11 Pro users, and, in recent years, there have been vulnerability issues in the hardware encryption code created by the SSD manufacturers.
These manufacturers have been attentive and patched these vulnerabilities, but perhaps understandably, Microsoft doesn’t want to have to rely on a third-party to guarantee users SSD security.
It seems like Windows 11 Home isn’t affected by this specific issue because BitLocker encryption isn’t supported.
To find out if your SSD is affected by this problem, you can do the following:
Open the Windows 11 Pro Command line with administrator rights.
Enter the following command: manage-bde -status
This should open up the BitLocker Drive Encryption: Configuration Tool which allows you to analyze all the drives in your computer.
If you open Conversion Status, you’ll be able to figure out how your SSD data is encrypted. Next, if you look at Encryption Method, you should see what type of encryption is used on a particular drive: software encryption (“XTS-AES”) or hardware encryption (“Hardware Encryption”). “XTS-AES” means that BitLocker is enabled and is running software encryption, while “Fully decrypted” means BitLock is disabled and encryption processes take place in the SSD.
When users use programs that greatly involve the SSD, because every in and out process of the SSD is compounded with an extra encryption or decryption process, the SSD has to handle more processes altogether and experiences greater strain. Microsoft may be working on a software patch to address this whole issue in Windows 11 Pro, but it’s unconfirmed if this is currently being developed.
(Image credit: Startup Stock Photos / Pexels)
How to configure BitLocker in Windows 11 Pro
To speed up your device, you might consider disabling BitLocker, but you have to make an informed decision, as BitLocker and the extra security it provides is beneficial to those who use corporate and business devices, and those who find themselves travelling often, and find that they’re in situations where there’s heightened risk of the device being stolen in general.
If you have BitLocker installed, because it’s integrated with your system on a software and operating system level, you can only access the computer’s data by entering the Windows account details tied to that specific Windows 11 Pro device.
If corporate and business devices come with Windows 11 Pro, then it’s likely that they have default settings, and that these devices are experiencing this specific type of slowdown.
After careful consideration and understanding, if you need higher-level data protection and you still want to get rid of this SSD encryption protection, then you can deactivate BitLocker by taking the following steps. Make sure that you understand clearly what level of encryption you need before you do this!
Open the Windows 11 Pro Command line with administrator rights
Enter the following command: manage-bde -off C:
C: here represents whatever drive you want to turn off BitLocker for, and if it’s not C: then you need to change it to the drive you want to remove BitLocker from. After that, you will need to restart your computer to complete the process of disabling BitLocker.
I personally would only consider disabling BitLocker if you don’t use your computer in any work capacity, or if you don’t have any data or files on it that you consider particularly sensitive. However, this is still useful information in terms of understanding more about the inner workings of your computer and digital security.
Microsoft has an incoming change to Windows 11 – or at least it’s in testing – that makes some moves on the privacy front over in Europe.
Windows Latest spotted something in an older preview build of Windows 11 that was rather glossed over at the time, but recent happenings with the Copilot AI – which has not been made available to European users for privacy reasons – throw an interesting new light on the change.
The preview build we’re talking about was pushed out in August 2023 in the Dev channel (build 23521), and in the blog post introducing it, Microsoft noted the following: “In the European Economic Area (EEA), Windows will now require consent to share data between Windows and other signed-in Microsoft services. You will see some Windows features start to check for consent now, with more being added in future builds.”
Microsoft goes on to say if this consent is declined by the Windows 11 user, that “some functionality in Windows features may be unavailable.” As an example, Microsoft notes that certain file recommendations may not be made in the Start menu’s Recommended panel.
That’s a potentially intrusive element that we’ve been a bit concerned about – in terms of where the line might lie between recommendations and ads, and how flexible that line might be – so European users will potentially be able to dodge the worst of this.
Not just that, of course, as this consent applies to other (unspecified) Windows features – we’ll come back to that shortly.
As for the progress of this EEA consent change, it appears to still be rolling out to those testing Windows 11 and hasn’t come to everyone yet, as Windows Latest observes.
Windows Latest asked Microsoft about this introduction, with the software giant replying: “We have nothing more to share beyond what’s in the blog post [for build 23521]. This change was previously rolled out to the Dev Channel in August.”
Analysis: A hopeful hint of a timely landing for Copilot?
Presumably this change will be more widely rolled out going forward to testers, because it might tie in with an important factor that recently emerged – namely the availability of Microsoft’s Copilot AI.
As we’ve previously reported, even though Copilot is now officially out for Windows 11 (the release version), it’s only certain regions that can get the AI assistant. Due to stricter privacy regulations in the European Union, Microsoft cannot deploy Copilot to users who live there.
Not yet anyway – but a version of Copilot that’s compliant with EU laws is underway, and those Windows 11 users will get the AI on their desktop in time.
Now, we’re just theorizing here, but it seems like Copilot could be one of the various features that’s bound up with this data-sharing consent measure which is now in testing.
If so, the good news for those in Europe who want Copilot is that the groundwork to get the AI available over there was already started a couple of months back. And if you think about it, that makes sense – Microsoft would’ve known about this issue for some time, after all, so would surely be preparing for it in advance.
We can hope, then, that the wait for the Copilot AI for Windows 11 users in Europe might be a shorter one than we expected (and perhaps that other regions will follow soon enough, too).
Microsoft has recently introduced its newest major addition to Windows 11, an AI assistant named Windows Copilot. So far, it's seen a lukewarm reception due to bugs, and now users have noticed something else – Microsoft is putting ads into Copilot’s Bing Chat function.
As you might have guessed, many users aren’t happy about this. Copilot is still under development and available as an optional update feature, and I would speculate that users who were excited by its introduction are hoping to see improvements and changes rather than advertisements.
Windows Latest reports that Microsoft has added ads that show up when users make certain queries in Copilot, giving the example of “compare Amazon Prime with Netflix.” This apparently prompts Copilot to show you an ad for Amazon Prime within its interface. Oh boy.
This is possible because Copilot’s Bing Chat makes use of Microsoft Edge’s WebView2, a program that enables developers to render web content for apps within the browser. In recent times, Microsoft has seemingly followed Google’s lead and integrated ads more and more into its own platforms and programs. This isn’t even entirely unacceptable to users who use Bing, either.
Many users are okay with ads in Bing and its applications in exchange for being able to use powerful AI tools like ChatGPT equipped with GPT-4 (the latest version of the tech powering ChatGPT – OpenAI’s own website only allows access to GPT-3 for free, although this might change soon) and DALL-E via Bing Image Creator. This doesn’t automatically extend to tolerating ads within Windows Copilot, however, especially with it being more deeply built into the Windows 11 interface.
(Image credit: Shutterstock / SergioVas)
Windows Copilot: currently a work in progress
Windows Latest calls the current version of Copilot “boring and slow” (ouch) and many users are hoping that big changes are still to come. Users hope for developments like plugin support and being able to use Copilot in more Microsoft apps, like using it for tasks within Microsoft Office.
Microsoft promoted Copilot as its state-of-the-art AI assistant product, integrating Bing Chat and the latest developments to ChatGPT from its collaboration with OpenAI. The initial reveal looked very promising and advertised Copilot as a pretty intelligent assistant, allowing it an understanding of context (such as what apps are open on your screen when you submit a query). So far, these kinds of promises look like they’re yet to be fulfilled, as apparently Copilot can’t open apps from your voice or text input just yet.
This might not be what Copilot is for, compared to its predecessor Cortana, which could help open up apps and folders. It’s supposed to be more than an administrative assistant, and has many AI functionalities yet to be added. In its current form, it takes up a small amount of disk space and is an optional install. If you do install it and wish to turn it off, you can do so using the Group Policy editor.
(Image credit: Unsplash)
Will users be able to remove ads in Copilot?
That said, you can’t simply turn off ads within Copilot if you want to continue using it, meaning that if you want to use Copilot, you'll have to tolerate ads. Bing Chat and Microsoft’s big bet on OpenAI and ChatGPT is arguably its biggest challenge to Google’s dominance in a while. It wants to convince as many people as possible to try the newly AI-charged Bing Search, and maybe even consider replacing Google Search with it. It’s not cheap to run an AI-powered search engine, though, and as long as Google Search still reigns supreme, ads are a way to generate revenue while Microsoft continues to experiment.
Bing Chat does see some demand and even popularity among experts and enthusiasts in the AI community, especially those who want to try out GPT-4 and DALL-E for free. Most users understand that ads are an everyday part of our lives, especially online; a small price to pay to be able to use services and apps.
However, ads are also annoying and sometimes disruptive, and Microsoft has a lot of work to do in finding a balance between including ads to recoup its massive investments and not pushing away users with ad-based irritation – especially since the latter would mean that they don’t see the ads in the first place, thus potentially losing Microsoft its revenue.
For me personally, if Copilot means there could be ads surfacing in the deeper levels of Windows 11, like in my local file browser or right in the search bar on my taskbar, I’ll probably be reluctant to use it. If it keeps ads to more internet-centered apps and programs like Edge (or extensions on other browsers like Google Chrome), I’ll be more likely to try it and continue using it. The ball’s now in Microsoft’s court to hear user feedback and hopefully try something different with Copilot’s ads.
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