Posts tagged "unique"

No one can blame you if you've given up on Spotify HiFi ever becoming a thing. It’s been two years since the initial announcement. However, all hope is not lost as the streaming service recently confirmed that it’s still working on the high-res audio tier.

This news comes from Spotify co-president Gustav Söderström who sat down for an interview on TheVerge’s podcast, Decoder. Confirming HiFi’s existence was pretty much the only straight answer he gave as the rest of the responses were vague at best. According to Söderström, the reason why the tier is taking so long is that the “industry changed and [Spotify] had to adapt”, but doesn’t elaborate any further. He does hint at the cost of HiFi and deals with music labels as being two major factors to the delay, and again, doesn't elaborate any further.

Söderström goes on to say Spotify wants to do something “unique” with HiFi and not “unnecessarily commoditize” itself by “[doing] what everyone else does”. When asked about an expected launch date and support for spatial audio, Söderström remained tight-lipped. There will be a “Spotify HiFi lossless-type experience at some point” in the future, however, that’s all the co-president was willing to divulge.

Chasing trends

Söderström’s comment on needing to adapt to a changing industry is arguably the most telling in that whole exchange because it’s emblematic of the company’s recent moves. Pinning the delay of Spotify HiFi on not wanting to copy other platforms is rather ironic if you think about it. For starters, the streaming service is currently rolling out a redesign for its mobile app taking clear inspiration from TikTok. It now sports a vertical discovery feed as a way to encourage people to check out the latest songs or popular podcasts. You even have Spotify incorporating tech from OpenAI in its new DJ feature to simulate a real-life radio DJ. While these additions are great and everything, do users really want the TikTok experience and generative AI? From what we’ve seen, not really.

It appears the platform is more interested in growing its media library over providing HiFi. Spotify has grown its podcast content exponentially alongside real-time transcriptions. Also, the audiobook feed has a new preview feature where users can listen to a book for five minutes before purchasing. All this and still no high-res audio, at least any time soon. We asked Spotify if it could tell us more about its HiFi tier – anything at all. This story will be updated at a later time.

If you want to get high-res audio, there’s a way to do it with the right set of devices. Be sure to check out TechRadar’s guide on how to buy into high-res audio without the high prices.