It’s now quicker than ever to buy the items on your Pinterest board

Pinterest has made it even easier to purchase your inspiration with a new partnership with Woocommerce.

The official ‘Pinterest for WooCommerce’ extension is now available in the WooCommerce Marketplace, allowing sellers on both platforms the ability to offer Pinterest shopping functionalities directly from a Pinterest account.

The two companies say the exchange of services means over three million WooCommerce sellers will now be connected with Pinterest’s 400 million monthly users.

Social media meets ecommerce 

According to Pinterest data, 97% of the top searches on the site are unbranded, meaning shoppers are within the discovery stage of their journey. When they do purchase, Pinterest users spend two times more than people on other platforms. 

“By partnering together we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce,” said Aleksandra Bettin, Vice President of Business Development at WooCommerce. 

“WooCommerce is highly invested in our merchants' success. Merchants need the right options to reach the right audiences–this integration with Pinterest helps them do that.”

WooCommerce ecommerce merchants can create or connect a Pinterest for Business account and automatically sync their product catalog, turning their products into browsable product Pins. 

Similar to an ecommerce platform, users will be able to measure conversions on their Pinterest ads and optimize these ads for shopping campaigns or retargeting by installing the Pinterest tag.

“WooCommerce is a critical partner to continue to grow our support for our Pinterest business community. Pinterest supports the entire shopping journey not just for Pinners, but for advertisers, merchants, and creators too. Our goal is to make it easier than ever for WooCommerce merchants to reach and convert Pinterest shoppers,” said Rachel Hardy, Head of Shopping Product Marketing at Pinterest.

In 2015, Pinterest introduced a ‘Buy it’ button for pinners to make purchases from the collection of ideas saved on their Pinterest board. At the time, any item with a blue price tag was labeled a buyable pin, which meant you could tap it and buy it with a credit card or Apple Pay.

As a shopping platform, Pinterest plans to combine the commercial intent of its audience with the ability to visually explore products as you would in a magazine or catalog.

  • If you are looking to create an ecommerce site, we’ve featured everything you need to choose the best website builder for you 

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It’s now quicker than ever to buy the items on your Pinterest board

Pinterest has made it even easier to purchase your inspiration with a new partnership with Woocommerce.

The official ‘Pinterest for WooCommerce’ extension is now available in the WooCommerce Marketplace, allowing sellers on both platforms the ability to offer Pinterest shopping functionalities directly from a Pinterest account.

The two companies say the exchange of services means over three million WooCommerce sellers will now be connected with Pinterest’s 400 million monthly users.

Social media meets ecommerce 

According to Pinterest data, 97% of the top searches on the site are unbranded, meaning shoppers are within the discovery stage of their journey. When they do purchase, Pinterest users spend two times more than people on other platforms. 

“By partnering together we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce,” said Aleksandra Bettin, Vice President of Business Development at WooCommerce. 

“WooCommerce is highly invested in our merchants' success. Merchants need the right options to reach the right audiences–this integration with Pinterest helps them do that.”

WooCommerce ecommerce merchants can create or connect a Pinterest for Business account and automatically sync their product catalog, turning their products into browsable product Pins. 

Similar to an ecommerce platform, users will be able to measure conversions on their Pinterest ads and optimize these ads for shopping campaigns or retargeting by installing the Pinterest tag.

“WooCommerce is a critical partner to continue to grow our support for our Pinterest business community. Pinterest supports the entire shopping journey not just for Pinners, but for advertisers, merchants, and creators too. Our goal is to make it easier than ever for WooCommerce merchants to reach and convert Pinterest shoppers,” said Rachel Hardy, Head of Shopping Product Marketing at Pinterest.

In 2015, Pinterest introduced a ‘Buy it’ button for pinners to make purchases from the collection of ideas saved on their Pinterest board. At the time, any item with a blue price tag was labeled a buyable pin, which meant you could tap it and buy it with a credit card or Apple Pay.

As a shopping platform, Pinterest plans to combine the commercial intent of its audience with the ability to visually explore products as you would in a magazine or catalog.

  • If you are looking to create an ecommerce site, we’ve featured everything you need to choose the best website builder for you 

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Chrome on Mac is apparently now faster than Safari

Google has announced that the latest version of its Chrome browser is faster than ever for Mac users.

The company says that its new Chrome M99 release for Mac has achieved greater speeds than ever before as it looks to streak ahead of its rivals.

A raft of improvements and optimizations now means that Chrome is 7% faster than the current builds of Safari, the company claims, alongside a 15% difference in graphics performance.

Chrome vs Safari

Among the changes to Chrome is ThinLTO, a build optimization technique that inlines speed-critical parts of the code base, even when they span multiple files or libraries.

When it comes to graphics performance, Google highlighted the effect of pass-through decoder and out-of-process rasterization technologies in giving Chrome a boost.

It also mentioned the use of Sparkplug, a new JavaScript compiler that offers a particular boost for Apple M1-based Macs thanks to its ability to generate efficient code with low compilation overhead, and short builtin calls, which are used by JavaScript  to optimize the placement of generated code inside the device’s memory.

Overall, Google says the cumulative effect of all these changes is that Chrome is now 43% faster than it was when it was first launched on M1-based Macs in late 2020.

“We go deep on every platform where Chrome runs to provide the fastest possible experience,” Google's Max Christoff, Senior Director, Chrome Engineering, said in a blog post announcing the news. 

“Every day, billions of people around the world turn to Chrome to get things done quickly on their devices, whether shopping for a new pair of headphones or pulling together a sales report for work. Nothing is more frustrating than having a slow experience while browsing the web. That’s why Chrome has always been focused on building the fastest possible browser since its launch in 2008, without compromising on feature functionality or security.”

Google added that Chrome Android users should also be enjoying a speed boost, with the browser up to 15% faster according to its data due to new optimized navigation technology that prioritizes critical navigation moments.

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It’s now quicker than ever to start a Microsoft Teams call

There could soon be no escape from a quick Microsoft Teams catch-up after the company released a new update that makes setting up a call easier than ever.

The video conferencing service will soon let users cast directly from their desktop to Microsoft Teams Rooms hardware, meaning there's no need for a formal meeting any more.

Instead, users can employ the new Teams casting feature to wirelessly connect to a Teams Room, no matter where in the world they are.

Microsoft Teams casting

In its entry in the Microsoft 365 roadmap, the company says it sees the upgrade as ideal for quick ad-hoc sessions that don't require setting up a formal meeting.

The feature will work across Windows and Mac versions of the Teams desktop client, with users able to broadcast their screen and cast content stored locally on their computer or accessible via Office 365.

The feature is still listed as “in development”, but Microsoft has listed a general availability date of March 2022, so you shouldn't have to wait too long. The tool will be made generally available to desktop users everywhere upon release.

The news is the latest example of Microsoft Teams working in harmony with other services and products in a bid for improved efficiency.

Recently, Microsoft revealed that users will soon be able to add apps built for Microsoft Teams across Office.com and the Office app for Windows, meaning there's now no need to switch between platforms in order to use specific apps.

The company is also working on a new feature that will let users run apps built for Microsoft Teams within its Outlook email service.

The move should make online collaboration and communication a much more seamless and smoother experience, meaning users shouldn't need to constantly switch between Teams and Outlook to stay on top of their work.

Microsoft Teams continues to go from strength to strength, with the latest figures from the company showing that the service now boasts over 270 million monthly active users.

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Workers are actually far more obsessed with Slack than Microsoft Teams

When it comes to collaborating with colleagues, most workers are more likely to use Slack, rather than Microsoft Teams, new research has found.. 

However, when it comes to making video conferencing calls, chances are people will be using Teams instead of Slack.

A report from SaaS intelligence firm Productiv found 175,000 of its users opt for Slack, while 70,000 went for Teams as their productivity weapon of choice, although many of these users overlap, and go for both platforms when it suits them.

Slack is for chats, Teams is for video calls

So, for overall engagement over 60 days (measuring for one day, a week, a month, and two months), in which “engagement” is defined as logging in and sending a message, Slack is a clear winner, getting more than double the engagement compared to Teams.

Measuring for a day, 37% of Slack users engaged with the platform, compared to 14% of Teams users. Measuring for two months, on the other hand, has shown 83% for Slack users, and 42% for Teams users. 

Similar figures are for group messages, as 92% of engaged users in Slack used the feature over the course of 30 days, while just 11% of Teams users did the same.

When it comes to attending meetings, however, Teams excels, while Slack lags behind. Measuring for a single day, just 2% of Slack users logged in for the feature, compared to 46% of Teams users. For 30 days, it’s 12% and 62%, respectively.

Among the possible reasons for this discrepancy, Productiv believes, is the fact that Teams comes bundled with, and is integrated well, with Outlook. Microsoft has also “heavily advertised” the video conferencing feature in its Teams platform, while many Slack users might not be fully aware of their platform offering the same functionality.

Finally, it could be due to many Slack users already very used to Zoom for video conferencing, Productiv concluded. 

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Microsoft Teams is more popular than ever, so you’d better get used to it

The success of Microsoft Teams just keeps on growing as more and more users around the world sign up to the platform.

The video conferencing service now boasts over 270 million monthly active users (MAUs) according to the latest figures released by Microsoft.

This is up from the 250 million Microsoft Teams MAUs that the company reported just six months ago, as the hybrid working age continues to drive the platform from strength to strength.

Record Microsoft Teams numbers

In its latest quarterly financial report, Microsoft CEO Satya Nadella noted that although the growth of Teams has been encouraging, it does expect this to slow somewhat as usage begins to plateau.

Microsoft changed how it measures Teams usage last year, switching from daily active users to monthly active users, which again possibly suggested numbers may be slowing somewhat.

The company is still busy working on updates and upgrades for Teams, however, with recent releases including a way for users to hide their own video feed whilst on a call, apply an emoji as a reaction to chat messages, and even add its Cortana voice-recognition software to the platform.

Overall, Q2 2022 was an incredibly successful one for Microsoft, with the company beating analyst predictions to record another major quarter.

The company reported a 20% increase in revenues, which hit $ 51.7 billion, with net income up 21% to hit $ 18.8 billion. Windows OEM revenue increased 25% compared to the previous year, with Windows Commercial products and cloud services revenue increasing 13%.

“Digital technology is the most malleable resource at the world’s disposal to overcome constraints and reimagine everyday work and life,” said Nadella.

“As tech as a percentage of global GDP continues to increase, we are innovating and investing across diverse and growing markets, with a common underlying technology stack and an operating model that reinforces a common strategy, culture, and sense of purpose.”

Recent data collected by software firm StarLeaf found almost all (97%) businesses say that tools such as ZoomWebex and Teams are now essential to their operations.

More than half (57%) of the 2,000 UK-based respondents claim their company would not be able to operate for more than an hour without access to their communications tools, while 27% admitted they would struggle to function for even 30 minutes.

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Microsoft Teams emoji are about to get more annoying than ever

If you've ever felt that you just can't express yourself enough on a Microsoft Teams call, then a new update coming to the platform could well be the answer.

The video conferencing service is set to introduce a new way to react to messages that will let you show exactly how you feel using emojis.

According to the official entry in the Microsoft 365 roadmap, the new “Microsoft Teams Expanded Reactions” feature will “allow users to apply any emoji as a reaction to chat messages”.

Over reaction?

Microsoft says that users will be able to pick from over 800 emojis “to react the way you want”, with reactions show in the chat window.

The feature is currently listed as “in development”, with an expected release date of March 2022. The company notes that, when released, the feature will be available to Microsoft Teams users across the world, and includes web, desktop, Android and iOS users. 

It will be the latest in a long series of additions and upgrades to Microsoft Teams as the company looks to continue helping users around the world enjoy hybrid working.

This isn't the first time that emojis within Microsoft Teams have been mentioned either, as a new selection of images were released by the company as part of the launch of Windows 11. The new 'Fluent Design' look did cause concern among some users following the release of some of the new emojis, with users mocking their unclear depictions and puzzling looks.

While Fluent design is now available for Windows 11 and Office 2022, as well as key apps such as Paint and Calendar, it is still yet to appear in Teams, with Microsoft only saying that the new designs will arrive in February 2022 alongside live transcripts of calls, better meeting options, and other features.

However there were raised eyebrows across the technology world in November 2021 when Microsoft revealed that its infamous Clippy mascot was coming to Teams as part of a Retro Sticker Pack.

Recent data collected by software firm StarLeaf found almost all (97%) businesses say that tools such as ZoomWebex and Teams are now essential to their operations.

More than half (57%) of the 2,000 UK-based respondents claim their company would not be able to operate for more than an hour without access to their communications tools, while 27% admitted they would struggle to function for even 30 minutes.

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Exclusive: We’re all far more dependent on Teams and Zoom than we want to believe

The widespread dependence on collaboration and video conferencing services brought about by the pandemic has introduced significant business risk, new research suggests.

According to data collected by software firm StarLeaf, provided exclusively to TechRadar Pro, almost all (97%) businesses say that tools such as Zoom, Webex and Teams are now essential to their operations.

More than half (57%) of the 2,000 UK-based respondents claim their company would not be able to operate for more than an hour without access to their communications tools, while 27% admitted they would struggle to function for even 30 minutes.

What back-up plan?

With a large proportion of workers still confined to their home offices by the pandemic, it is obviously uncontroversial to predict a continued dependence on cloud-based collaboration software. However, what comes as a surprise is the lack of contingency planning among organizations, most of which are now utterly reliant on these kinds of services for business continuity.

Despite this “extreme dependency”, only 32% of companies have established a back-up plan that insures against service outages, which have been relatively common in recent weeks. Among this group, a quarter said their contingency plan would involve turning to consumer apps like WhatsApp, which are ill-suited to professional use cases.

StarLeaf says the consequences of downtime would be particularly acute in sectors such as customer service and sales, with staff unable to carry out their jobs without access to communications tools. 

Respondents registered serious concerns about the consequences of a pause in service caused by an outage. Half of those surveyed suspect an incident of this kind would have a severe impact on the reputation of their company, with knock-on effects on the bottom line.

“The way of doing business now takes place predominantly using communications platforms. And while this has many benefits, such as the ability to work from anywhere and hire staff from across the world, this is also leaving companies vulnerable to major disruption. The sheer pace of digital transformation over the last two years is the reason for this liability oversight,” said Mark Richer, StarLeaf CEO.

“As we look ahead to 2022, businesses need to ensure they have a failover system so they can continue to operate, no matter what happens to their comms platform.”

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Twitter just sold its mobile ad business for more than a billion dollars

Twitter has officially completed the sale of its mobile ads platform MoPub to AppLovin, netting the company a cool $ 1.05 billion.

MoPub helped Twitter generate around $ 190 million in revenue during 2020, but the company felt that having the platform was impacting its ability to execute in other areas, such as catering to SMBs and e-commerce, both of which are areas of strength for Meta (formerly Facebook). 

The deal was originally announced in October 2021.

Out with the old

“With the sale of MoPub completed, we continue to concentrate our efforts on enhancing ads across our platform,” Twitter GM of Revenue Products Bruce Falck said. “Our goal is to deliver faster growth in key areas and accelerate our product development.” 

At the time of the deal, AppLovin said that MoPub was being used by 45,000 apps to monetize, reaching 1.5 billion addressable users around the world. 

“Developers benefit from more features to help drive higher monetization opportunities and streamline workflows, leading to increased revenue for their businesses. We believe the power of this unified platform will be unparalleled in today’s market,” said AppLovin CEO Adam Foroughi. 

“We are excited to execute on this strategic acquisition with our sights set on operating the largest and most robust in-app advertising platform that enhances the growth of the broader mobile app ecosystem.”

According to Twitter, many MoPub features will sunset on March 31, 2022, although the MoPub Dashboard and Reporting will remain live until April 8, 2022. 

While Twitter has outsized influence, its finances are generally much weaker than its rivals, leading to an ambitious plan to double revenues to $ 7.5 billion per year (or more) by 2023. 

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There are more malicious domains online than ever before

Thousands of new domains are registered everyday so that businesses and individuals can build websites but new research from Palo Alto Networks has revealed that cybercriminals often register malicious domains years before they intend to actually use them.

The cybersecurity firm's Unit 42 first began its research into dormant malicious domains after it was revealed that the threat actors behind 2019's SolarWinds hack used them in their attack. To identify strategically aged domains and monitor their activity, Palo Alto Networks launched a cloud-based detector in September of 2021.

According to the findings of the firm's researchers, 22.3 percent of strategically aged domains pose some form of danger with a small portion being straight-out malicious (3.8%), a majority being suspicious (19%) and some being unsafe for work environments (2%).

The reason cybercriminals and other threat actors let a domain is age is to create a “clean record” so that their domain will be less likely to be blocked. Newly registered domains (NRDs) on the other hand are more likely to be malicious and for this reason, security systems often flag them as suspicious. However, according to Palo Alto Networks, strategically aged domains are three times more likely to be malicious than NRDs.

Detecting malicious domains lying dormant

When a sudden spike in traffic is detected, it's often the case that a strategically aged domain is actually malicious. This is because normal websites typically see their traffic grow gradually from when they're created as more people visit a site after learning about it through word of mouth or advertising.

At the same time, domains that aren't intended for legitimate purposes often have incomplete, cloned or questionable content and usually lack WHOIS registrant details as well. Another sign that a domain was registered and intended to be used at a later time in malicious campaigns is DGA subdomain generation.

For those unfamiliar, DGA or domain generation algorithm is a method used to generate domain names and IP addresses that will serve as command and control (C2) communication points used to evade detection and block lists. Just by examining sites using DGA, Palo Alto Networks' cloud-based detector was able to identify two suspicious domains each day.

During its investigation, the cybersecurity firm discovered a Pegasus spying campaign that used two C2 domains registered in 2019 that finally became active two years later in July of 2021. Palo Alto Networks' researchers also found phishing campaigns that used DGA subdomains as well as wildcard DNS abuse.

We've also highlighted the best web hosting, best endpoint protection software and best malware removal software

Via Bleeping Computer

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