Sonos updates its privacy policy and seemingly hints they’ll begin selling user data

Audio brand Sonos is ruffling the feathers of its user base again after it was discovered the company had made an important update to its private policy. As pointed out by YouTuber and repair technician Louis Rossman, the change affects the “How We May Share Personal Information” section. 

The old policy had a line that read, “Sonos does not and will not sell personal information about our customers.” After that, the rest of the paragraph discussed how certain data practices could be considered as a “sale of data” in certain US states.

Now, if you look at the June 2024 update, the line about Sonos not selling personal data is gone. The rest of the paragraph regarding data practices is exactly the same, though. 

It may be one small change, but it was enough to start a wildfire among the user base. People are not happy at all. Rossman’s video was posted to the Sonos subreddit, and its comment section is a non-stop barrage of people criticizing the brand.

Privacy worries

Users in the post seem to believe the policy change means Sonos will begin selling customer data to third parties. One person argues the brand is alienating its loyal customer base and wants to rebuild its business “with consumers who just don’t care about privacy.” These sentiments are echoed by others, and as you can see, the overall attitude is very cynical.

Interestingly, the line seems to only be gone in the US policy. We checked the Canadian, Spanish, British, and Australian privacy pages and that line about Sonos not selling customer information is still there and is in bold text. 

It’s unknown why only the American policy was changed. A comment we saw online argues that it could be because consumer protection laws in other countries may be more strict than those in the US.

Analysis: benefit of the doubt

You can’t really blame these consumers too much for such a negative reaction. Internet privacy and data collection have been hot topics for many years as people worry about big tech spying on them. It’s a major concern that has proven itself to be legitimate over time. Plus, Sonos users haven’t been too happy with the brand after being burned by a recent app update that removed basic features. 

However, it’s possible that people are just blowing things out of proportion. The removal of the first line doesn’t necessarily mean Sonos is selling customer data to make a quick buck. In fact, this whole situation reminds us a lot of what happened to Adobe.

If you’re not aware, Adobe also changed its Terms of Use policy not too long ago. The policy had text that led users to believe the company would be taking the content they made to train their AI. Adobe has since clarified the wording in the update, assuring their customers that it won’t actually look at or take anything. It was all one big misunderstanding.

We’re going to give Sonos the benefit of the doubt here and assume this is just a misunderstanding and that the policy change was some legal thing they had to do in the US. To learn more, we reached out to Sonos, asking if it could clarify what the change means to its users and we'll update this story if we hear back.

Til then, check out TechRadar's list of the best Bluetooth speakers for 2024.

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Here’s how Apple could be selling the Vision Pro in stores

We're still not sure when the Apple Vision Pro is going to go on sale, but when it does start appearing in Apple Stores, it looks like it's going to come with its own dedicated display stand that shows off the mixed reality headset from all angles.

That's according to an intellectual property database filing discovered by a MacRumors contributor, and it comes with diagrams attached. The headset will apparently be positioned in mid-air, much as it was at its launch event.

The separate battery pack will be placed at the base of the Vision Pro stand, though not hidden away from view, and it appears that there are going to be two Apple Vision Pro headsets for each display mat in the store.

That's just about all we can glean from this filing, but it's interesting to get a glimpse of what Apple is planning – as it attempts to get shoppers to part with the $ 3,499 (about £2,760 / AU$ 5,225) required to get hold of one of these devices.

What's in store

All Apple has said in terms of a release date is “early next year”. Those in the know suggest that could mean January, but other reports have suggested it might be March. Training is apparently scheduled for Apple Store employees on how to demo the device.

While some flagship Apple Stores are expected to have hands-on areas where you can test out the Apple Vision Pro, that's unlikely to be the case at every outlet. However, it might be the case that buyers have to call into a store in order to purchase the headset.

That's because the headband, light seal, and prescription lenses (if required) all need to be specifically configured for each person. Don't be surprised if Apple lets you order the Vision Pro online but then tells you to go to a store to get it.

The high price and limited availability point to a piece of hardware that Apple isn't expecting to sell in huge numbers – but this is definitely the start of something big for the company, with rumors about future Apple Vision Pro headsets already swirling.

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