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Google has released a new font it says makes reading online easier
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Google has unveiled Roboto Serif, a new typeface for Android that it says should be ideal for reading text online. 

Roboto Serif is available now via Google Fonts and will come included with Android as part of Google's Material Design ethos. 

Google says it created Roboto Serif for reading because we spend around seven hours per day reading things online. Clearly, a font designed specifically to do so was needed. 

Roboto Serif

(Image credit: Google)

“Roboto Serif joins the functional Roboto superfamily alongside Roboto Sans, Mono, Slab, and Condensed,” says Google font consultant Sarah Daily. “But unlike Roboto Slab, the design of which was derived directly from Roboto Sans, this newest serif brings its own identity to the collection.” 

“We wanted it to feel comfortable next to a sans-serif, and not to feel cluttered. It doesn't need to have serifs everywhere to drive home the point that, ‘I am a serif and have serifs in all the places serifs go,” addec Google's Rob Giampietro. 

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Fonts glorious fonts 

According to 9to5Google, Roboto Serif has four axes: weight: 100–900; width: condensed, regular, extended;  optical size: with or without size, 8–14; and grade: -50–100.

Google has also released a full typo specimen document detailing all of the technical details for Roboto Serif, including a range of examples of how the font can be applied in use cases from recipe books to music playlists.

“Google Fonts’ mission is to make web typography better for everyone,” the book added, “We’ve invested heavily in variable font typefaces, as well as in tools for their production, testing, and use, and we’re excited to see what creative designers and developers do with this technology.”

TechRadar – All the latest technology news

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Microsoft says its ads now reach a billion people worldwide
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Microsoft has achieved a major milestone after its ad network – spread across Bing, Outlook.com, AOL, MSN.com, Yahoo, and other properties – reached one billion people last year. 

The news comes via MediaPost, which cites Microsoft internal data and ComScore as evidence of the huge reach of the company's ad business. 

According to Microsoft, many of the viewers are “overlapping audiences” – the term used for when an audience member uses multiple properties or services from the company at once. As such, 64% of US Windows users also visited a Microsoft service in Q3 2021. 

How did we get here?

You might be wondering how Microsoft has somehow managed to create an ad business that compares to Google and Facebook and the answer is essentially that Microsoft has been plugging away for a long time to get here. 

Back in 2006, Microsoft struck a deal with Facebook to supply ad inventory to the growing service, giving the former much-needed eyeballs and letting Facebook focus on growing its service. 

The success of MSN.com has also played a role. According to Alexa.com, MSN.com records an average of 40 million daily visits, ranking 59th in the world. The news service, which often aggregates others, outranks CNN.com by this metric. 

Microsoft also recently acquired AT&T's programmatic ad marketplace Xandr, suggesting the company's ambitions are extensive. 

TechRadar – All the latest technology news

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