Apple has been forced to change App Store purchases, but it’s still found a way to win

The long-simmering dispute over Apple’s App Store commissions and practices has just resulted in some pretty substantial alterations to the ways you’ll now be able to pay for apps. But in some respects, not a whole lot has changed – and you might not end up saving any money at all.

Recently, a judge dismissed any ongoing appeals in Apple’s legal case with Epic Games. The end result is that both sides have to comply with the original judgement, and that’s overturned a major App Store practice that caused a lot of contention among developers.

Previously, devs were forbidden from allowing users to sign up for in-app purchases (IAPs) on their own websites (or anywhere other than in the app itself). In fact, the developers weren’t even allowed to tell users that they could save money by paying elsewhere.

Now, as noted by Apple Insider, app creators can apply to Apple for an entitlement to include a link that goes to a payment portal on an external website they control. Apple must approve of the link, and it only applies to iPadOS or iOS apps in the US App Store.

In theory, those sound like pretty big changes, as previously you were forced to use Apple’s own IAP method for purchases. One of the complaints with this process was the 15-30% cut Apple charges to developers for in-app sales. If users no longer have to pay via IAPs, that means they can avoid higher prices prompted by these fees, right?

Well, not quite. The latest change actually makes very little difference to this situation – and the prices you pay are unlikely to drop any time soon.

High fees and hurdles

A person uses the Winnie app on an iPhone.

(Image credit: Apple)

While developers can now direct users to pay using a system outside of Apple’s control, they still have to pay a sizable commission to Apple on these payments. One of the conditions of the link entitlement is that IAPs must remain as an option within the app. That means developers can’t prevent users from paying with a method that gives Apple a slice of the pie.

There’s another caveat. Even when a user pays via a link entitlement, Apple takes a commission of between 12% and 27% on the purchase. That’s slightly lower than the standard 30% and 15% rates, but not by much.

The only exception is if a user purchases something to be used in the app through a method that does not involve either the link entitlement or IAP. So, developers can make direct sales that were generated through online advertising or email marketing, for example, without paying a commission. In that case, we might pay a lower price for apps.

There are a lot of other hurdles for developers. While they can mention that an external payment method might be cheaper, they can’t actively discourage anyone from using Apple’s IAP method. The external link can only appear once in the app and cannot be displayed using a pop-up or modal window either.

There’s more. App developers cannot include their external link as part of Apple’s IAP process, and must also show a “system disclosure” sheet when a user selects the link that tells them they’re leaving the Apple ecosystem and are heading to an external website. External links can’t contain tracking measures and can’t open in an in-app browser. The App Store info page can’t mention the external payment method, and the linked website cannot mimic Apple’s IAP system, which Apple says is to minimize fraud and user confusion.

In other words, there are a lot of hoops for developers to jump through. Even if they manage that, the benefit to going external isn’t that great at all. While some developers had hoped that overcoming Apple’s IAP stranglehold would reduce the cut Apple took from their proceeds, the most likely outcome is that little will change in this way.

And with all these requirements, actually using the link entitlement method might be a hassle for users, too.

What’s Apple’s motivation?

Apple's Ann Thai demonstrates the App Store redesign at the company's Worldwide Developers Conference (WWDC) in 2018.

(Image credit: Apple)

Why is Apple insisting on taking a large commission, despite the unpopularity of this move? That’s simple: Apple views its commission as a fair compensation for the service it provides to both users and developers. That includes enabling developers to get their apps seen, the distribution of the apps, ensuring a secure environment for users to download and pay for apps, marketing, support, and more.

With these changes in effect, users might not save very much money since developers are being charged almost exactly the same rates by Apple, whether they use the IAP system or not. In fact, the user experience will probably be worse, since paying externally will involve more taps and might require additional account registrations.

Developers are likely to be frustrated with the way Apple has rolled out these changes, as it also means more work for them (to both implement external payment methods and to avoid falling foul of Apple’s rules) without much tangible benefit to their users.

Yet we probably shouldn’t be too surprised that it turned out this way. For one thing, Apple believes it has put a lot of work into its operating systems and App Stores, and that it should therefore be allowed to monetize those systems. For another, the judge in the Apple vs Epic trial clearly ruled that Apple’s charging of a commission was not a problem.

So don’t expect major changes to the way you pay for apps or their contents any time soon. Things might appear different on the surface, but underneath they’ll largely remain the same.

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Google is shutting down Play Movies & TV, but don’t worry, your purchases are safe

Google will be pulling the plug on the last vestiges of Play Movies & TV, and to help with the transition, it’ll be moving users’ purchased content to other services.

The tech giant has been slowly shutting down the platform for the past two years beginning with its removal from various smart TVs. The storefront has since existed on Android TV devices and Google Play undisturbed until recently when a post on the Android TV Help website announced the changes. According to the page, the update will roll out over the coming weeks, but the day you’ll receive the patch depends on what country you live in. Then on January 17, Google will officially move everything you bought on or are currently renting from Play Movies & TV to its new home. Something you should know is access to your content depends on what hardware you own.

For example, if you have an Android TV or streaming device, you can find your purchases over “in the Your Library row on the Shop tab.” People who own a cable or set-top box “powered by Android TV” will have to open the YouTube app and then go to the Movies & TV section. Media will be under the Purchased tab. On web browsers, it’s the same process: head over to YouTube and hop on over to Movies & TV on your account.

Also, the post from earlier mentions you can view content on the Google TV mobile app. It doesn’t say exactly where people can find their media, but if we have to take a wild stab in the dark, it’ll most likely be under Your Stuff.

A small limitation

There aren’t a lot of restrictions. One we found is the fact that the ability to buy or rent movies on YouTube isn’t available around the globe. It's only in a few regions. A full list of supporting countries can be found on Google’s Help website. It’s worth mentioning some online reports claim they’ve already received the patch as they’re “already seeing old movie buys” on YouTube so the release may be happening sooner than expected.

We reached out to Google asking for some clarification on the rollout, like are certain countries being prioritized first? Additionally, what if someone gets the update earlier than January 17? Does this mean they'll be locked out of their purchases until then? We’ll let you know what the company says if they respond.

Be sure to check out TechRadar's list of the best Android box of 2023 if you're looking for a way to upgrade your TV.

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Friendly reminder: soon new ComiXology purchases will not be DRM-free

Here’s one of your last reminders that ComiXology’s digital store will soon be integrated with Amazon, at which point your new comic book purchases will no longer be DRM-free

ComiXology's plans to integrate more closely with its parent company’s store were announced back in September last year, with the change is expected to occur in “early 2022”. There’s no word yet on when exactly the change will be made; however, we suspect it will happen fairly swiftly after Amazon and Visa resolve their squabble in the UK.

Amazon and Visa are back in talks, which suggests they could be closer to an agreement, so it may be only a matter of weeks before the ComiXology store is no more.

Once the switch has been flipped (whenever it happens) will start redirecting to’s “revamped digital comics shopping experience”, which is set to provide customers a more streamlined way to search for comics and manga on the site.

Unfortunately for comic book fans, though, the change also means that they’ll no longer be able to pick up new DRM-free downloads through ComiXology’s services,  with the new Amazon store not supporting DRM-free downloads either.

Thankfully your library of already purchased comics will remain DRM-free. When asked about changes to its services ComiXology told a user on Twitter “Your previous ComiXology purchases will still allow for DRM-free backups if the publisher allowed for them at the time of purchase.”

So you'll be able to save any comics you buy before the switch as PDFs that you can store independently of ComiXology’s own app.

With that in mind, if you’ve been holding out on buying certain issues in the series you love, you might want to take the plunge sooner rather than later; if they currently support DRM-free downloads you can buy it to secure the PDF download before it's too late.

The change to ComiXology isn’t all doom and gloom. The storefront change will also bring an update to the app, with better navigation tools including flexible filtering and sorting as well as the ability to read while downloading. 

ComiXology’s services will also be better integrated with the Kindle app, which has already added ComiXology’s panel-by-panel viewing experience.

These long-sought-after tools may not completely appease ComiXology fans disappointed by the DRM change, but they may at least soften the blow.

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