Apple March Event – if peek wasn’t a typo, what does it mean?

With Apple's March event now confirmed and rumored to feature a new iPhone SE 3, a new iPad Air, and possibly a new M1 Mac, fans are already trying to find clues in the invite that was sent out on Tuesday, March 2.

This is nothing new. For years, Apple has sent out invites that have suggested what the events may show off. Last year hinted towards 'Hyperspeed', which turned out to be the new M1 Pro and M1 Max MacBook Pro laptops.

Going way back to 2012, when invites were sent out for the iPhone 5 event, a shadow of a number 5 was as subtle as a sledgehammer that a new iPhone was on its way.

iPhone 5 invite

(Image credit: Apple)

But since the March invite was sent out, many are wondering why Apple chose the word 'Peek' instead of 'Peak' in the invite when it alluded to 'Peek performance'.

While it's extremely unlikely that it's a typo for a company like Apple, the word gives its customers an idea as to what March 8 could entail.

Is there a difference in Peak and Peek with Apple?

The Oxford Dictionary defines 'Peak' as:

Reach the highest point, either of a specified value or at a specified time.

In other words, it's the absolute highest that something could reach, either in how fast a machine can go, like an M1 chip from Apple, or how a 5G chip could reach new highs for an iPhone SE model, as that's a line that has yet to see the benefits of 5G.

But it's when you look at 'Peek' in the Dictionary that things become interesting:

To look or glance quickly or furtively, especially through a small opening or from a concealed location; peep; peer.

To me, this signals that we're going to see something else that goes beyond the rumors, and reminds me of a time back in 2006, when Steven Jobs was on stage.

We've been here before

Steve Jobs demoing Apple TV

(Image credit: Apple)

Apple's co-founder was on stage in 2006, showcasing games for the iPod Video, a new iPod nano line, and iTunes offering movies as well as TV shows.

But there was One More Thing, an aspect that Jobs was known to do from time to time at events. These would showcase an update to an existing product, or something completely out of the blue. This time, it was a sneak peek at the Apple TV, first called iTV.

Jobs would demo the media box in his own way that's become iconic now, communicating the benefits to everyone, but making it clear that it was a preview of what was to come.

It was rare that this happened, as Apple likes to announce products that are almost ready to go, even in 2006. But the company had stated since that event that Apple TV was a hobby, it was a testing ground.

In 2022, we're about to see another sneak peek, which makes me suspect we're going to see a new Mac, possibly a Mac Pro. This may be a product that's going to launch towards the end of the year with an Apple Silicon chip that's not quite ready for now.

Peak and peek can mean the same for Apple – it could offer a sneak peek of its highest-performing Mac, and the peak of the M1 chip, but it's simply not ready to be sold for now.

I've enjoyed using my M1 Pro MacBook Pro since October, but there's some Apple users I know of who want a Mac that's not constrained by being on a battery – they want pure power with no compromise. There are plenty of wallets ready to splurge on a Mac with Apple Silicon that's powered only by a cable, not a battery.

However, despite the references to 'peek', I don't see a augmented reality headset appearing next week, as some people are hoping for, mainly due to the fact that a new category for Apple doesn't fit a March event. A new category needs its own space, and for something for its developers to take in and see how it fits for their apps, which is why I believe that there's more chance of it appearing at WWDC this year.

We don't have long to wait for this, but if you're hoping to see a headset, this year's WWDC, once it's official, could be your best bet to see the Apple wearable.

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OneDrive update offers a peek into Microsoft’s master plan

Microsoft is preparing an update for OneDrive that will embed the cloud storage service more deeply into its ecosystem of productivity and collaboration apps.

According to a new entry in the company’s product roadmap, Microsoft 365 users will soon benefit from a new synergy between OneDrive and Teams.

“In OneDrive, we are adding a ‘Your Teams’ section to the ‘More Places’ page to allow you to easily find and work with your files in Teams,” Microsoft explained.

The new feature is still under development for now, but is scheduled to roll out to all relevant customers in April.

Microsoft Teams, meet OneDrive

Although Microsoft remains the dominant brand in the office software space, Google stole the march when it came to bringing productivity tools into the cloud. In addition to the flexibility this afforded customers, the move also gave Google more freedom to build interactions between its apps.

While Microsoft has long offered web-based versions of its famous software, the company is now focusing more closely on tightening up the relationship between each of its services, extending all the way out to the Windows OS on which most business computers run.

The idea is to use this heightened level of interoperability to make it as inconvenient as possible to break away from the Microsoft ecosystem, even if a company or individual has adopted just a small selection of services.

The upcoming Microsoft 365 update is a reflection of this strategy, improving the fluidity with which users can utilize the file-sharing and management functionalities available with both OneDrive and Teams.

Other recent examples include the integration of Microsoft Teams and LinkedIn, the professional social network owned by Microsoft, and trade-in initiative designed to increase the volume of Microsoft hardware in office meeting rooms.

In addition to improving the interoperability of its apps, Microsoft is also working to ensure it is able to reach as wide an audience as possible. For example, the company recently announced a host of features aimed at frontline workers, a previously underserved demographic, as well as new accessibility functionality.

Although the latest Microsoft 365 announcement will have a comparatively small effect on the overall user experience, it’s one piece of a much larger puzzle Microsoft is attempting to assemble.

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