Nvidia’s GeForce Now’s free tier will soon show you up to two minutes of ads while you wait to play – proving nowhere is safe from commercials

Nvidia’s free tier of GeForce Now, its cloud gaming service, will soon run up to two minutes of ads before you play, according to Nvidia spokesperson Stephanie Ngo.

GeForce Now is a service offered by Nvidia that allows you to connect to digital PC game stores and stream games you already own across a multitude of different devices – including Macs, Windows laptops, iPhones and iPads, Android phones, and more.

It offers three membership tiers, with the free membership offering a queue system with an hour-long gaming session length that will then bring you back to the start of the queue once your time is up. It’s in this waiting time that the ads will be shown, so while it could be a little annoying, your actual gameplay time won’t be interrupted. 

The ads will help pay for the free tier service and keep it free, with Ngo adding that the change is also expected to reduce wait times for free users in the long run – though it’s not entirely clear at this point how that’s going to work. Perhaps Nvidia is expecting the arrival of ads to push users to pay for the premium tiers or simply drive some users away from the platform entirely – either would, in theory, help reduce queues for the free tier.  GeForce Now users should expect an email on 27 Feb to let them know about the changes. 

 Major inconvenience or just … meh?  

I’m not a user of Nvidia’s game-streaming service myself, but I reached out to GeForce Now Members within the TechRadar team and learned that wait times currently fluctuate between five to fifteen minutes – and scrolling through the GeForce Now subreddit proves that wait times can go on even longer. 

Most people who use the free tier of GeForce Now go in aware that they will be spending a not-insignificant amount of time in a queue, so in reality, two minutes of ads when you know you’re likely going to be waiting for longer anyway isn’t much of an inconvenience – it might even help kill some time. Many users are likely to simply do something else while queuing for their free hour timeslot anyway, so why shouldn’t Nvidia get some extra ad revenue from it?

That being said, it is a gloomy example of the inescapable modern torture of being advertised at non-stop. Almost every facet of the internet is packed with ads at this point (this article included – sorry about that, but we’ve got to eat!) and while a lot of platforms offer ad-free paid tiers, it seems like that isn’t enough anymore. 

Amazon Prime has received a lot of (well-deserved) flak for slapping ads onto paid memberships, and Netflix’s ad-supported free tier wasn’t very well-received either. While Nvidia’s latest move seems fairly innocuous right now, who’s to say the ‘up to two minutes’ won’t extend further in the future, until you’re sat watching a full ten minutes of commercials to play an hour-long session of your current favorite game? Do you just give in and buy a paid membership? I just might, personally – but I wouldn’t be happy about it.

Via The Verge 

You might also like…

TechRadar – All the latest technology news

Read More

I created an AI app in 10 minutes and I might never think about artificial intelligence in the same way again

Pretty much anything we can do with AI today might have seemed like magic just a year ago, but MindStudio's platform for creating custom AI apps in a matter of minutes feels like a new level of alchemy.

The six-month-old free platform, which you can find right now under youai.ai, is a visual studio for building AI workflows, assistants, and AI chatbots. In its short lifespan it's already been used, according to CEO Dimitry Shapiro, to build more than 18,000 apps.

Yes, he called them “apps”, and if you're struggling to understand how or why anyone might want to build AI applications, just look at OpenAI's relatively new GPT apps (aka GPTs). These let you lock the powerful GPT-3.5 into topic-based thinking that you can package up, share, and sell. Shapiro, however, noted the limits of OpenAI's approach. 

He likened GPTs to “bookmarking a prompt” within the GPT sphere. MindStudio, on  the other hand, is generative model-agnostic. The system lets you use multiple models within one app.

If adding more model options sounds complicated, I can assure you it's not. MindStudio is the AI development platform for non-developers. 

Watch and learn

MindStudio

Choose your template. (Image credit: MindStudio)

To get you started, the company provides an easy-to-follow 18-minute video tutorial. The system also helps by offering a healthy collection of templates (many of them business-focused), or you can choose a blank template. I followed the guide to recreate the demo AI app (a blog post generator), and my only criticism is that the video is slightly out of date, with some interface elements having been moved or renamed. There are some prompts to note the changes, but the video could still do with a refresh.

Still, I had no trouble creating that first AI blog generator. The key here is that you can get a lot of the work done through a visual interface that lets you add blocks along a workflow and then click on them to customize, add details, and choose which AI model you want to use (the list includes GPT- 3.5 turbo, PaLM 2, Llama 2, and Gemini Pro). While you don't necessarily have to use a particular model for each task in your app, it might be that, for example, you should be using GPT-3.5 for fast chatbots or that PaLM would be better for math; however, MindStudio cannot, at least yet, recommend which model to use and when.

Image 1 of 2

MindStudio

Connect the boxes (Image credit: MindStudio)
Image 2 of 2

MindStudio

And then edit their contents (Image credit: MindStudio)

The act of adding training data is also simple. I was able to find web pages of information, download the HTML, and upload it to MindStudio (you can upload up to 150 files on a single app). MindStudio uses the information to inform the AI, but will not be cutting and pasting information from any of those pages into your app responses.

Most of MindStudio's clients are in business, and it does hide some more powerful features (embedding on third-party websites) and models (like GPT 4 Turbo) behind a paywall, but anyone can try their hand at building and sharing AI apps (you get a URL for sharing).

Confident in my newly acquired, if limited, knowledge, I set about building an AI app revolving around mobile photography advice. Granted, I used the framework I'd just learned in the AI blog post generator tutorial, but it still went far better than I expected.

One of the nice things about MindStudio is that it allows for as much or as little coding as you're prepared to do. In my case, I had to reference exactly one variable that the model would use to pull the right response.

MindStudio

Options include setting your model’s ‘temperature’ (Image credit: MindStudio)

There are a lot of smart and dead-simple controls that can even teach you something about how models work. MindStudio lets you set, for instance, the 'Temperature' of your model to control the randomness of its responses. The higher the 'temp', the more unique and creative each response. If you like your model verbose, you can drag another slider to set a response size of up to 3,000 characters.

The free service includes unlimited consumer usage and messages, some basic metrics, and the ability to share your AI via a link (as I've done here). Pro users can pay $ 23 a month for the more powerful models like GPT-4, less MindStudio branding, and, among other things, site embedding. The $ 99 a-month tier includes all you get with Pro, but adds the ability to charge for access to your AI app, better analytics, API access, full chat transcripts, and enterprise support.

Image 1 of 2

MindStudio

Look, may, I made an AI app. (Image credit: MindStudio)
Image 2 of 2

MindStudio

It’s smarter than I am. (Image credit: MindStudio)

I can imagine small and medium-sized businesses using MindStudio to build customer engagement and content capture on their sites, and even as a tool for guiding users through their services.

Even at the free level, though, I was surprised at the level of customization MindStorm offers. I could add my own custom icons and art, and even build a landing page.

I wouldn't call my little AI app anything special, but the fact that I could take the germ of an idea and turn it into a bespoke chatbot in 10 minutes is surprising even to me. That I get to choose the right model for each job within an AI app is even better; and that this level of fun and utility is free is the icing on the cake.

You might also like

TechRadar – All the latest technology news

Read More