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Watch the AI-produced film Toys”R”Us made using OpenAI’s Sora – and get misty about the AI return of Geoffrey the Giraffe
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Toys”R”Us premiered a film made with OpenAI's artificial intelligence text-to-video tool Sora at this year's Cannes Lions Festival. “The Origin of Toys”R”Us” was produced by the company's entertainment production division Toys”R”Us Studios, and creative agency Native Foreign, who scored alpha access to Sora since OpenAI hasn't released it to the public yet. That makes Toys”R”Us one of the first brands to leverage the video AI tool in a major way

 “The Origin of Toys”R”Us” explores the early years of founder Charles Lazarus in a rather more whimsical way than retail giants are usually portrayed. Company mascot Geoffrey the Giraffe appears to Lazarus in a dream to inspire his business ambitions in a way that suggests huge profits were an unrelated side effect (at least until relatively recently) for Toys”R”Us.

“Charles Lazarus was a visionary ahead of his time and we wanted to honor his legacy with a spot using the most cutting-edge technology available,” four-time Emmy Award-winning producer and President of Toys”R”Us Studios Kim Miller Olko said in a statement. “Partnering with Native Foreign to push the boundaries of OpenAI's Sora is truly exciting. Dreams are full of magic and endless possibilities, and so is Toys”R”Us.”

Sora Stories and the uncanny valley

Sora can generate up to one-minute-long videos based on text prompts with realistic people and settings. OpenAI pitches Sora as a way for production teams to bring their visions to life in a fraction of the usual time. The results can be breathtaking and bizarre.

For “The Origin of Toys”R”Us,” the filmmakers condensed hundreds of iterative shots into a few dozen, completing the film in weeks rather than months. That said, the producers did use some corrective visual effects and added original music composed indie rock band Copeland's Aaron Marsh.

The film is brief and its AI origins are only really obvious when it is paused. Otherwise, you might think it was simply the victim of an overly enthusiastic editor with access to some powerful visual effects software and actors who don't know how to perform in front of a green screen.

Overall, it manages to mostly avoid the uncanny valley except for when the young founder smiles, then it's a little too much like watching “The Polar Express.” Still, when considering it was produced with the alpha version of Sora and with relatively limited time and resources, you can see why some are very excited about Sora.

“Through Sora, we were able to tell this incredible story with remarkable speed and efficiency,” Native Foreign Chief Creative Officer and the film's director Nik Kleverov said in a statement. “Toys”R”Us is the perfect brand to embrace this AI-forward strategy, and we are thrilled to collaborate with their creative team to help lead the next wave of innovative storytelling.”

The debut of “The Origin of Toys”R”Us” at the Cannes Lions Festival underscores the growing importance of AI tools in advertising and branding. The film acts as a new proof of concept for Sora. And it may portend a lot more generative AI-assisted movies in the future. That said, there's a lot skepticism and resistance in the entertainment world. Writers and actors went on strike for a long time in part because of generative AI, and the new contracts included rules for how companies can use AI models. The world premiere of a movie written by ChatGPT had to be outright canceled over complaints about that aspect, and if Toys”R”Us tried to make its film available in theaters, it would probably face the same backlash.

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The 5 subtle AI announcements Apple made at its big iPad 2024 launch event
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Today's Apple iPad Air and iPad Pro event was big on product launches, but quieter about AI. Or was it? 

While there weren't any AI announcements to rival the launch of the iPad Pro (2024) or new M4 chip, Apple did uncharacteristically mention 'AI' on eight different occasions during the event – and those covered five different new announcements about the tech.

Apple has previously been reluctant to join the chorus of AI hype, preferring to stick to the less zeitgeisty (if often more accurate) 'machine learning' during its launch events. But back in February, Tim Cook started making unexpectedly bold statements about AI, calling it a “huge opportunity for Apple” and that AI tools would be coming to Apple devices “later this year”.

So what exactly were those subtle AI announcements at the iAPd-centric Apple event? Here are the times the Cupertino crew gave us a taster of what's to come next month at WWDC 2024…

1. The M4 chip is more powerful than 'any AI PC today'

An iPad sitting on a desk

(Image credit: Apple)

Apple's next-gen silicon had been rumored for the iPad Pro (2024), but it was still something of a surprise to see the M4 appear for the first time during a tablet announcement. Naturally, Apple was keen to flag its serious AI potential.

Tim Millet, Apple's VP of Platform Architecture, said that “the Neural Engine makes M4 an outrageously powerful chip for AI”, pointing to the simple example of it letting you isolate a subject from its background in 4K video with a tap in Final Cut Pro.

Clearly, Apple thinks its silicon makes for a strong foundation for AI apps, with Millet adding that “the Neural Engine is an IP-block in the chip dedicated to the acceleration of AI workloads”. And he finished with the bolder statement that “the Neural Engine in M4 is more powerful than any neural processing unit in any AI PC today”. We can't verify that yet, but it doesn't sound like an outlandish claim.

2. The Logic Pro 2 app has AI-powered Session Players

A hand holding an iPad that's running Logic Pro

(Image credit: Apple)

The Logic Pro app landed on the iPad about a year ago – and the new version that Apple's just announced has some AI-powered 'Session Players' for you to dabble with.

These are designed to play alongside the existing Drummer feature to give you something like a virtual band. Will Hui, Apple's Product Manager of Creative Apps, said: “Now Drummer is getting some new bandmates in a feature we call Session Players. We're introducing an all-new Bass and Keyboard Player, and like Drummer, they're built using AI.”

Given Apple's digital audio workstation was already a lot of fun, we're looking forward to giving them an audition.

3. The iPad Pro uses AI to help you scan documents

Image 1 of 2

A hand holding an iPad that's scanning a document

(Image credit: Apple)
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A hand holding an iPad that's scanning a document

(Image credit: Apple)

This might not be the most wildly exciting AI use case, but sometimes the tech is best suited to helping us with more mundane tasks – and Apple reckons it does just that with the iPad Pro (2024)'s AI-powered document scanning.

This comes courtesy of a new 'adaptive' True Tone flash, which works in tandem with AI algorithms to adjust the lighting depending on the document and ambient lighting. John Ternus, Apple's SVP of Hardware Engineering said: “We've all had the experience of trying to scan a document in certain lighting conditions where it's hard to avoid casting a shadow – the new Pro solves this problem.”

“It uses AI to automatically detect documents like forms and receipts,” he added. “If shadows are in the way, it instantly takes multiple photos with the new, adaptive flash. The frames are stitched together and the result is a dramatically better scan.”

We'll have to see how well that works in practice, but because it's built into iPadOS it'll also be in the Camera app, Files, Notes, and third-party apps, too.

4. The iPad Air 6 isn't left out of the AI party 

An iPad sitting on a desk

(Image credit: Apple)

Apple was keen to stress that the iPad Pro (2024) isn't the only tablet in its range suitable for AI-powered tasks or future apps, despite that tablet being the only one with the new M4 chip.

Melody Kuna, Apple's Director of iPad Product Design, said that “with M2, the new [iPad] Air is also an incredibly powerful device for AI. It's blazing fast for powerful machine learning features in iPadOS, like Visual Look Up, Subject Lift, and Live Text capture.”

So while the iPad Pro's M4 chip is capable of an impressive 38 trillion operations per second (which apparently makes it sixty times faster than Apple's A11 Bionic neural engine from the iPhone 8), the iPad Air 6 won't be left out of future AI apps and features on Apple's tablets.

5. iPadOS is just getting started with AI

A person sitting at a desk working on an iPad and monitor

(Image credit: Apple)

On a similar theme, Apple's final mention of AI during its long-awaited iPad launch was reserved for iPadOS.

Will Hui, Apple's Product Manager of Creative Apps, said that “iPadOS has advanced frameworks like Core ML that make it easy for developers to tap into the Neural Engine to deliver powerful AI features, right on device”.

Clearly, Apple is treading carefully with AI in its own apps, with only Logic Pro's session players and the iPad Pro's document scanning making much use of it so far. But it also put out a call to developers to tap the potential of its software (and chips) for AI-powered features. And we can expect to hear a lot more about those next month at WWDC 2024.

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OpenAI’s Sora just made another brain-melting music video and we’re starting to see a theme
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OpenAI's text-to-video tool has been a busy bee recently, helping to make a short film about a man with a balloon for a head and giving us a glimpse of the future of TED Talks – and now it's rustled up its first official music video for the synth-pop artist Washed Out (below).

This isn't the first music video we've seen from Sora – earlier this month we saw this one for independent musician August Kamp – but it is the first official commissioned example from an established music video director and artist.

That director is Paul Trillo, an artist who's previously made videos for the likes of The Shins and shared this new one on X (formerly Twitter). He said the video, which flies through a tunnel-like collage of high school scenes, was “an idea I had almost 10 years ago and then abandoned”, but that he was “finally able to bring it to life” with Sora.

It isn't clear exactly why Sora was an essential component for executing a fairly simple concept, but it helped make the process much simpler and quicker. Trillo points to one of his earlier music videos, The Great Divide for The Shins, which uses a similar effect but was “entirely 3D animated”.

As for how this new Washed Out video was made, it required less non-Sora help than the Shy Kids' Air Head video, which involved some lengthy post-production to create the necessary camera effects and consistency. For this one, Trillo said he used text-to-video prompts in Sora, then cut the resulting 55 clips together in Premiere Pro with only “very minor touch-ups”.

The result is a video that, like Sora's TED Talks creation (which was also created by Trillo), hints at the tool's strengths and weaknesses. While it does show that digital special effects are going to be democratized for visual projects with tight budgets, it also reveals Sora's issues with coherency across frames (as characters morph and change) and its persistent sense of uncanny valley.

Like the TED Talks video, a common technique to get around these limitations is the dreamy fly-through technique, which ensures that characters are only on-screen fleetingly and that any weird morphing is a part of the look rather than a jarring mistake. While it works for this video, it could quickly become a trope if it's over-used.

A music video tradition

Two people sitting on the top deck of a bus

(Image credit: OpenAI / Washed Out)

Music videos have long been pioneers of new digital technology – the Dire Straits video for Money For Nothing in 1985, for example, gave us an early taste of 3D animation, while Michael Jackson's Black Or White showed off the digital morphing trick that quickly became ubiquitous in the early 90s (see Terminator 2: Judgement Day). 

While music videos lack the cultural influence they once did, it looks like they'll again be a playground for AI-powered effects like the ones in this Washed Out creation. That makes sense because Sora, which OpenAI expects to release to the public “later this year”, is still well short of being good enough to be used in full-blown movies.

We can expect to see these kinds of effects everywhere by the end of the year, from adverts to TikTok promos. But like those landmark effects in earlier music videos, they will also likely date pretty quickly and become visual cliches that go out of fashion.

If Sora can develop at the same rate as OpenAI's flagship tool, ChatGPT, it could evolve into something more reliable, flexible, and mainstream – with Adobe recently hinting that the tool could soon be a plug-in for Adobe Premiere Pro. Until then, expect to see a lot more psychedelic Sora videos that look like a mashup of your dreams (or nightmares) from last night.

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OpenAI’s Sora just made its first music video and it’s like a psychedelic trip
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OpenAI recently published a music video for the song Worldweight by August Kamp made entirely by their text-to-video engine, Sora. You can check out the whole thing on the company’s official YouTube channel and it’s pretty trippy, to say the least. Worldweight consists of a series of short clips in a wide 8:3 aspect ratio featuring fuzzy shots of various environments. 

You see a cloudy day at the beach, a shrine in the middle of a forest, and what looks like pieces of alien technology. The ambient track coupled with the footage results in a uniquely ethereal experience. It’s half pleasant and half unsettling. 

It’s unknown what text prompts were used on Sora; Kamp didn’t share that information. But she did explain the inspiration behind them in the description. She states that whenever she created the track, she imagined what a video representing Worldweight would look like. However, she lacked a way to share her thoughts. Thanks to Sora, this is no longer an issue as the footage displays what she had always envisioned. It's “how the song has always ‘looked’” from her perspective.

Embracing Sora

If you pay attention throughout the entire runtime, you’ll notice hallucinations. Leaves turn into fish, bushes materialize out of nowhere, and flowers have cameras instead of petals. But because of the music’s ethereal nature, it all fits together. Nothing feels out of place or nightmare-inducing. If anything, the video embraces the nightmares.

We should mention August Kamp isn’t the only person harnessing Sora for content creation. Media production company Shy Kids recently published a short film on YouTube called “Air Head” which was also made on the AI engine. It plays like a movie trailer about a man who has a balloon for a head.

Analysis: Lofty goals

It's hard to say if Sora will see widespread adoption judging by this content. Granted, things are in the early stages, but ready or not, that hasn't stopped OpenAI from pitching its tech to major Hollywood studios. Studio executives are apparently excited at the prospects of AI saving time and money on production. 

August Kamp herself is a proponent of the technology stating, “Being able to build and iterate on cinematic visuals intuitively has opened up categorically new lanes of artistry for me”. She looks forward to seeing “what other forms of storytelling” will appear as artificial intelligence continues to grow.

In our opinion, tools such Sora will most likely enjoy a niche adoption among independent creators. Both Kamp and Shy Kids appear to understand what the generative AI can and cannot do. They embrace the weirdness, using it to great effect in their storytelling. Sora may be great at bringing strange visuals to life, but in terms of making “normal-looking content”, that remains to be seen.

People still talk about how weird or nightmare-inducing content made by generative AI is. Unless OpenAI can surmount this hurdle, Sora may not amount to much beyond niche usage.

It’s still unknown when Sora will be made publicly available. OpenAI is holding off on a launch, citing potential interference in global elections as one of its reasons. Although, there are plans to release the AI by the end of 2024.

If you're looking for other platforms, check out TechRadar's list of the best AI video makers for 2024.

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A Meta Quest 3 bug has made the headset unusable for many, but a fix is coming
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If you've managed to avoid Meta Quest 3 update v62 you might want to keep it uninstalled for a while longer. That’s because some users who have downloaded the update, which was released last month, have been plagued by an annoying warning popup telling them there’s dust or debris in their USB port, when this isn’t the case.

What makes this popup especially annoying is that even if you try to dismiss the erroneous warning it’ll reappear again and again, leaving the headset feeling “essentially worthless” according to some disgruntled Meta Quest 3 customers.

It’s not clear what's causing the issue – I haven’t seen the popup at all, and I’ve been using my Quest 3 every single day for my VR fitness experiment, and anecdotal accounts from social media suggest that even if two people are using the headset in similar ways, one may see the popup while the other doesn't. But now there’s some potentially good news from Meta.

The Meta Quest 3 and controllers on their charging station which is itself on a wooden desk next to a lamp

We suggest only using official Quest 3 chargers (Image credit: Meta)

On the main Meta Community Forum page where people have been sharing their experiences, an official Meta Quest Support moderator has shared an update saying “Issue Replicated. Fix In Progress.”

While this is great news for the many Quest 3 users annoyed by the bogus USB-C port warning, the moderator stressed that the team doesn’t yet have a timeline for when a fix will be available – just that they've been able to replicate the issue, and have started to test possible solutions.

This vagueness has resulted in undertandable annoyance amongst those affected – especially those who have been having troubles with the warning message for over six weeks since v62 rolled out. In the forum thread linked above, we’ve seen people threatening to never buy Meta VR tech ever again, recommending that people file chargebacks on the credit card they bought the headset with, and generally venting their frustrations with the issue.

If you’re in this boat, is there anything you can do?

What can you do to avoid the Quest 3 bug? 

The Meta Quest 3 resting on a blue couch with its controllers on a blanket

Can the bug be avoided? (Image credit: Meta)

As we said above, because there’s no obvious cause for this issue it’s tough for us to recommend what you can do to avoid it. The main piece of advice we can give is not to update to v62 if you haven’t already. 

If you've already updated to v62, based on what we've seen on the community thread we’d suggest only using the official Meta Quest 3 charging cable with your headset, as some people have suggested that third-party cables have been a cause of their problems. We’d also recommend using for headset for standalone experiences rather than wired ones to avoid setting off the popup.

If the popup is appearing for you, however, then there doesn’t appear to be much you can do beyond trying to push through it. We’ve seen some people say it only appears when their headset is 80-100% charged – so you might have success if you don't fully recharge your Quest 3 between sessions – and some people have said rebooting their device caused it to go away (though others have said it had zero effect).

Unfortunately, these are the best solutions we can come up with until Meta releases a proper update, so hopefully one isn’t too far away – although given the vagueness of the timeline Meta has offered, who knows how long we'll be waiting.

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Windows 11 bug that made some users wrongly suspect they’d been hacked has finally been fixed – but it took Microsoft over a year
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Microsoft has fixed a bug in Windows 11 that has been hanging around forever, pretty much – or for over a year anyway.

In fact, as Windows Latest observes, it took Microsoft fifteen months to fix the problem with File Explorer whereby it would simply pop into the foreground with no warning.

In other words, you might be busy working away at some task or other and File Explorer suddenly appears on top of all your other windows, for absolutely no reason.

An odd problem indeed, but we’re told that the cure is packaged up in the latest update for Windows 11. That’s the recently released cumulative update for December, also known as patch KB5033375.

Microsoft notes: “This update addresses an issue that affects File Explorer windows. When you do not expect them, they appear in the foreground.”

The bug seems to happen randomly on affected PCs, and worse still, Windows Latest says that it can occur on a roughly hourly basis in some scenarios, which is way too regularly for our liking.

Analysis: False hacking suspicions

The thing about this bug is that it isn’t just a distraction or annoyance, but more than this, it may make some Windows 11 users wrongly suspect that they’ve been hacked. After all, your PC doing things of its own accord, when you’re not touching the keyboard or the mouse perhaps, is a sign of potential compromise – and certainly a freaky thing to experience if nothing else.

In this respect, the File Explorer bug may have caused some undue worry on the part of those experiencing it, who may have been running virus scans and all sorts of other carry-on, imagining that there could be a potential breach of security on their system somewhere.

It’s good that this is fixed, but it should never take more than a year for a problem to be banished from Windows 11. There have certainly been some relieved users we’ve seen on the likes of Reddit rejoicing that this gremlin in the works has finally been dealt with, while scratching their heads at just how long it took Microsoft to untangle this one.

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Google Maps just made it a lot easier to plan holiday trips with better travel tools
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With the holiday season just over the horizon, Google Maps is receiving an update to make planning and traveling around these hectic times more manageable.

The patch consists of three new features. First, the app will gain updated “transit directions” that’ll tell you “the best route to your destination based on key factors”. This includes the overall length of the trip, estimated time of arrival, plus the number of transfers you’ll have to take in order to get there. It’ll even be possible to customize the route using filters telling Google Maps to focus on a specific type of transit, like subways, or if you want one with minimal walking. 

Additionally, the app will tell where you can find the entrances and exits to stations “in over 80 cities around the world,” including Boston, London, New York City, Sydney, and Toronto. It'll point out “what side of the street they're on” as well as if there is a “clear walking route”.

Newfound collaboration

Next, the collaborative list tool will allow invited users to vote on an activity via emoji reactions. You can choose between a heart, a smiley face, a flame, or a flying stack of cash if you’re interested in going. For those who aren’t, a thumbs-down icon will be available.

Speaking of which, people can also react to publicly posted photographs on Google Maps with an emoji. The company states that “in some cases” you’ll be given the opportunity to use mashup reactions via Emoji Kitchen. The emoji mashup selections seem to depend on what the app’s AI sees in an image. For example, if it detects a bagel, the mashup will include the food item, and potentially, the yummy face. These custom-made icons will automatically be generated.

Everything you see here will be rolling out globally to Android and iOS devices starting today. The rest of the announcement consists of the tech giant shouting out certain Google Maps tools that you can use to help “navigate the holidays” like finding nearby charging stations for electric vehicles or purchasing train tickets right on the app.

If you’re interested in what else it can do, check out TechRadar’s list of the 10 things you didn’t know Google Maps could do. 

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Want Windows on your iPhone? Microsoft’s made it happen anyway with its new app
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You can now get Windows on your Apple iPhone, iPad, or Mac – sort of – with Microsoft’s latest innovation for its operating system, although this currently comes with a sizable catch (more on that later).

Of course, we’re not talking about a full-blown installation of the desktop OS, but rather, the new Windows App from Microsoft.

The application allows you to stream a Windows 11 desktop from a remote PC to your Apple device (or indeed another Windows device, or anything with a browser). Or alternatively you can stream a Windows 365 instance, or other options like Azure Virtual Desktop.

The Windows App is essentially a hub to facilitate streaming whichever instances you want to a given device. It packs support for multi-monitor setups, and device redirection to allow for the use of connected hardware like printers, webcams, speakers and so on hooked up to the device that the app is running on.

The Windows App is currently in preview – so expect potential flakiness – and available for iOS, iPadOS, macOS, and Windows itself. Those streaming a Windows desktop instance via a web browser don’t have to install any software at all.

Analysis: A business move, but that could change

Windows App

(Image credit: Microsoft)

So, that catch we mentioned: as well as it being a beta, the Windows App only works for Microsoft business accounts, not personal accounts – yet. 

But as The Verge, which picked up on the app’s release, points out, the login on the Windows version of the Windows app seemingly has an option to use a personal Microsoft account, it just doesn’t work yet.

That’s not exactly surprising as this is a beta, which is the other caveat here – not everything will necessarily work properly yet. This is a more than a hopeful suggestion that consumers will be able to use the app and stream a remote PC to their Apple (or other) device eventually, come release.

Of course, another omission here is the lack of Android support, and presumably that’s something else that will be in the pipeline.

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Google Photos just made it much easier to tidy up your library – here’s how
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Google Photos is introducing a pair of AI-powered features to help you organize all the family pictures and screenshots in your messy profile.

Moving forward, the service will be able to identify photographs “that were taken close together” and then group them together into what Google calls Photo Stacks. It appears the AI operates by selecting images that have visual similarities to each other. The software is not going to pick out pictures with a different composition or subjects in them. Once the selections have been made, Google Photos will choose one of them to be the lead image. Of course, you do have the option to manually pick the lead, “modify the stacks, or turn off” the feature entirely. 

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Tidying-up screenshots

Google Photos will be doing something similar for “screenshots and documents in your gallery” by automatically categorizing them “into more helpful albums”. There will be an album for images of your ID card, and receipts, plus one for “event information” like an upcoming concert or festival. The goal here is to make it easier to locate “what you need when you need it without having” to dig through a mess of photographs. 

The AI will also allow you to set reminders on your phone calendar using the information from a screenshot of a ticket or “flyer for an upcoming event.” As an example, let’s say you took a screenshot of a ticket for a concert scheduled for December 2. You will see a “Set Reminder” option at the bottom of the picture in Google Photos. Tapping it causes a calendar entry to show up where you can enter more information or edit it. The company explains you can choose to “automatically archive your screenshots… after 30 days” which will hide them from the main gallery. They can still, however, be found in their respective albums.

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The announcement states the Google Photos update is currently rolling out to Android and iOS. Be sure to keep an eye out for the patch when it arrives. No word if there will be a desktop version, although we did ask Google for more information. This story will be updated if we hear back.

While we have you, be sure to check out TechRadar’s list of the best photo storage and sharing sites in 2023.

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