Microsoft Teams will now show people your LinkedIn profile

Microsoft is looking to bring two of its most successful software offerings in recent months closer together with another significant update to its video conferencing platform.

The company has announced it is working on a new feature that will allow LinkedIn profiles to be displayed in Microsoft Teams.

The information will be displayed in personal chats, meaning colleagues can find out more about their co-workers, say when planning for a project or looking to help with onboarding.

Microsoft Teams LinkedIn

The official entry in the Microsoft 365 roadmap notes that the change will allow users to see LinkedIn profiles of their colleagues in 1:1 chats only to begin with. Users will be able to view information on a person's profile via the LinkedIn tab in the 1:1 chat panel.

The update is still currently in development, with Microsoft projecting a March 2022 release date at the moment. The tool is also noted as being generally available to all global users across Microsoft Teams web and desktop versions.

Microsoft bought LinkedIn back in 2016 for around $ 26.2 billion as it looked to get a foothold in the social media space. The move has so far proved successful, with Microsoft's most recent financial results showing that Productivity and Businesses Processes, which includes Microsoft 365 and LinkedIn, was up 19% YoY to $ 15.9 billion.

However, the site has struggled to break into the potentially-lucrative Chinese market, with Microsoft forced to launch InCareer, a completely new app solely for Chinese users after being forced to withdraw its standard offering.

Elsewhere, however, LinkedIn appears to be enjoying strong growth in other markets, with Microsoft recently announcing the launch of its worldwide Services Marketplace for freelancers and adding a Hindi option, opening the service up to over 600 million speakers globally.  

Microsoft Teams continues to go from strength to strength, with the latest figures from the company showing that the service now boasts over 270 million monthly active users (MAUs). 

Recent data collected by software firm StarLeaf found almost all (97%) businesses say that tools such as Zoom, Webex and Teams are now essential to their operations.

More than half (57%) of the 2,000 UK-based respondents claim their company would not be able to operate for more than an hour without access to their communications tools, while 27% admitted they would struggle to function for even 30 minutes.

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LinkedIn is taking on Zoom and Microsoft Teams with a new audio and video events platform

In order to get users to spend more time on its professional social network, LinkedIn is preparing to launch a new virtual events platform for both audio and video.

As reported by TechCrunch, the company's new events platform will allow creators and organizations to list, host and market interactive virtual events.

LinkedIn actually began looking into events before the pandemic began with the launch of its Events hub back in 2019. However, as more people started working from home, the company added online polls and video events to provide remote workers with access to events. 

Now though with its new virtual events platform, LinkedIn will start out with an audio-only product similar to Clubhouse that will launch in beta this month followed by a video version that will be available in the spring.

Audio and video events

When LinkedIn's new events platform launches in beta later this month, organizers won't have to rely on other third-party software as it will include all of the tools needed to run interactive content from end-to-end.

Hosts will be able to record and run their events straight from LinkedIn as the new platform will include tools for online attendees and hosts to have live conversations  and moderate discussions. However, attendees will also be able to communicate with one another both during and after an event has ended. Promoting these events will be a cinch as well as organizers can do so on LinkedIn.

The platform will start off by targeting individual creators who already rely on the professional social network to connect with a wider audience and cover topics such as career development and recruitment.

Product manager at LinkedIn, Jake Poses provided further details on the company's philosophy when it comes to its new virtual event platform for audio and video in an interview with TechCrunch, saying:

“Our philosophy is to put the organizers in control. We want to make it easier to host virtual round tables, fireside chats, and more. Some may want the event to be more formal, or less formal. Some might want to communicate with their audience, to open up to the floor. We’re giving professionals interactivity and support.”

We'll likely hear more from LinkedIn once the audio-only portion of its new virtual events platform begins rolling out in beta later this month.

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Via TechCrunch

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