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Posts tagged "launches"
YouTube launches free DIY tool to let SMBs build quick videos
Creating video ads can be a costly and time consuming process which is why YouTube has launched a new tool to help small businesses create simple videos to better reach their customers.
The company's YouTube Video Builder has already been in the testing phase for several months but Google decided to fast track the tool's beta release to allow businesses to easily advertise their products during the global pandemic when in-person video shoots are no longer possible.
In a blog post announcing the beta of YouTube Video Builder, director of product management at YouTube ads, Ali Miller explained how both large and small businesses can use the tool to reach their customers, saying:
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“Different businesses have different creative needs. A restaurant may want to communicate changing hours or promotions, while a supermarket may highlight new services like curbside pickup. For brands or agencies with existing video resources, Video Builder can help bring agility and experimentation to the creation process by generating supplemental, lightweight videos. For smaller businesses and those with less creative experience, it can provide an efficient, low-resource way to create videos, perhaps even for the first time.”
YouTube Video Builder
YouTube's new tool is now available for businesses to try out for themselves but they will first have to sign up to participate in the beta. Once accepted, businesses will need a Google account as well as a YouTube channel to start making and publishing videos.
The beta version of YouTube Video Builder allows businesses to animate their images, text and photos and set them to music from YouTube's free audio library. Users will also be able to select from a variety of layouts and customize the colors and fonts in their videos to create short six or 15 second videos.
Finished videos can be uploaded to a business' YouTube channel but more importantly, they can also be run as ads through Google Ads.
While YouTube's new tool has just entered its public beta phase, both large and small companies including the interior design service Havenly, sandwich shop Which Wich and the grocery store Central Market have already been using the tool to create their own videos.
Interested businesses can sign up here to gain access to the beta and Google Ads has also published a guide on how to use the new tool.
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Via TechCrunch
Vodafone Australia finally launches its 5G network, will offer 5G roaming overseas
Living vicariously through the old adage of 'better late than never', Vodafone has finally fired up its 5G network in Australia, with the telco switching on its first 5G sites today around Parramatta in Sydney's west.
Vodafone's 5G services will be progressively switched on from mid-2020 across parts of Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra, with 650 sites planned as part of the telco's first 5G rollout phase, and "thousands more on our roadmap over coming years," according to Vodafone CEO Iñaki Berroeta.
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The best part of this announcement? Berroeta also revealed that “When 5G arrives to our customers with 5G devices, they will get 5G network access at no extra charge,” a prospect that should be very enticing to those looking for a reason to upgrade.
Additionally, Vodafone's AU$ 5 international roaming fee will soon extend to 5G, allowing the telco's customers to access super-fast mobile data while travelling in selected 5G-ready countries.
Along with the above announcements, Vodafone Australia also revealed that it will be selling its first 5G enabled devices, namely Samsung's Galaxy S20 range, both in-store and online from tomorrow.
Byte app launches to fill the 6-second video gap left by Vine
If you've been missing the ability to make and share short videos from your phone since Vine shut down, some good news: its replacement Byte has now officially launched for iOS and Android devices.
Byte is a lot like Vine – it's been developed by Vine co-founder Don Hofmann, and it sticks to the same 6-second recording limit of its predecessor.
Having launched at the start of 2013, Vine found a reasonable level of success before being picked up by Twitter. It was then shut down by Twitter as a cost-cutting exercise.
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That happened in 2017, but shooting and sharing short videos has continued to be hugely popular among users – just take a look at the success of TikTok, for example.
Taking a Byte
Byte's backers will be hoping that it can tap into some of TikTok's success using even shorter video clips. For now the apps are fairly basic, without any of the filters or effects you might find in something like Snapchat.
One feature that is coming soon, and which is apparently a priority for the developers, is a way for creators to easily make money from their videos (something that apps like this don't always get right).
"Byte celebrates life, community, and pure creativity," runs the blurb alongside the newly released mobile apps. "Nostalgia is our starting point, but where we go next is up to you."
It's free to install and sign up for Byte, so point your phone towards the download pages for iOS or Android if you feel you've got some content sharing to do (and want to claim your username before anyone else does).
Via TechCrunch