Microsoft’s cloud ambitions for Windows could kill off desktop PCs – and sooner than we expected

The rumor mill believes Windows 365 is coming in consumer flavors, one of which will be a ‘family’ bundle, and we’ve also heard some chatter on potential pricing for this subscription.

Windows 365 is a cloud-based installation of Windows 11, meaning it’s streamed to you, rather than being installed on your local PC, and it’s currently available to businesses in three different plans (and there are separate products for the enterprise world, too, all with Office apps bundled).

So the rumor, as Windows Latest has heard from its sources, is that there will be Windows 365 consumer plans aimed at everyday users, with the theory proposed that one will be an individual subscription, and the other a family bundle (for multiple users which will work out cheaper than the single-person plan, naturally).

There’s nothing firm on pricing yet, unsurprisingly, but the rumored internal chatter is that Microsoft has been mulling charging at least $ 10 per month for the cheapest Windows 365 consumer product, or perhaps more like $ 20 for that entry-level subscription.

Take all of this, and especially that nugget on pricing, with a whole heap of salt. We’re told that pricing is very much up in the air at this stage, anyway, but we can expect that consumer plans will likely be cheaper than business subscriptions (and we’d hope that’d be the case).

What timeline are we looking at for the launch of consumer Windows 365? Windows Latest reckons that the cloudy spin on Windows 11 will arrive in the fall, so in theory, it could be just a few short months away.


Analysis: The inevitably cloudy future for consumers

We’re not sure that a release is that near on the horizon, in all honesty – we’re pretty skeptical Microsoft is going to move quite that quickly here.

That said, this route definitely seems to be in the cards, as evidenced by materials that have come to light recently due to the FTC vs Microsoft hearing, which make the software giant’s cloud ambitions very clear.

Namely that Microsoft very much sees the future of the consumer space as shifting Windows 11 to the cloud, and an installation of the OS being managed on a remote server, and streamed to any device, anywhere, rather than sitting on your local PC. And these fresh rumors are certainly a weighty hint that this could happen more quickly than we anticipated.

However, before going all-in with the cloud PC, and ruling out local installations completely, Microsoft might first visit some sort of compromise on Windows 11 users, involving a dual-boot system that can either be used locally or as a cloud PC.

The best of both worlds, if you will, and a slightly easier pill to swallow for those who have concerns about going fully to the cloud with their PC. (Worries that may be numerous around security and data privacy, to pick a couple of obvious issues with Microsoft having all your apps and data on its servers).

Indeed, there’s already work underway in testing with Windows 365 Boot for Windows 11, which allows for logging into either a cloud PC instance or the local installation of Windows on the desktop PC in front of you.

We really don’t know exactly how Microsoft will approach the idea of the cloud PC in the consumer space, but we’ve got a feeling it’s going to have to be pretty cautious and tentative, because this is such a big change. What we do know is the cloud PC concept is almost definitely coming to consumers at some point, and expect to hear more on the rumor mill before too long, no doubt.

Another idea Microsoft may be exploring is the idea of cheap subscription-based and cloud-connected PCs subsidized by adverts.

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Windows 11 gets a nifty tweak to kill frozen apps, catching up with macOS

Windows 11 is getting the ability to kill an unresponsive app, known as ‘force closing’ (or force quitting) right from the taskbar in what’ll be a very useful tweak for the OS.

This functionality was previously spotted hidden in test builds of Windows 11, and caused a fair bit of excitement at the time, so it’s good to see Microsoft confirm it is indeed inbound.

The move represents a far more convenient and easy way to deal with a misfiring app than the current scheme of things in Windows 11, where you have to head into the Task Manager and hunt around a bit to accomplish the same feat.

The Verge reports that Microsoft let us know that the ability is coming to Windows 11 at its Build conference for developers.

Quite a bit of stuff has been announced at Build, in fact, and a bunch of minor but important changes along similar lines – like native support for dealing with RAR or 7-Zip files in Windows 11 (instead of having to download and install a third-party utility).

And of course there’s a huge change that has been announced, one we’re viewing with a little trepidation – namely the introduction of AI into Windows 11 in the form of Microsoft’s Copilot.


Analysis: Mirroring the Mac – finally

So, what’s the big deal here? When apps go rogue and freeze up, they can simply hang around, slowing down your system’s performance (perhaps) and generally being annoying.

To force close such an unresponsive app right now in Windows 11, you have to open Task Manager, which is a bit of a faff in itself, unless you know the keyboard shortcut (press Control+Shift+Escape together). Then you must scroll through the list of running processes to find the rogue app, select it, and click the ‘End Task’ button.

With the new option, all you have to do is right-click on the app in the taskbar, and select ‘End Task’ from the context menu – a far easier and quicker way of taming the application that’s gone awry.

As Mac users will realize, this exact ability is something present in macOS, so Windows 11 is catching up to Apple’s desktop operating system in that respect – and it’s about time, to be honest.

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The Web Foundation wants to kill malicious websites for good

While the web is a wonderful thing, there are those who want to take advantage of users through deceptive design choices or “dark patters”. 

The Web Foundation's Tech Policy Design Lab is working on some ideas to help reduce these practices, including by producing a portfolio of UX and UI website builder tools that can be used in place of deceptive practices. 

“Everything we do online is influenced by how the tools we use are built,” the project states. “Deceptive design are practices built into user interfaces that obscure or impair consumer autonomy or choice and can alter decision-making or trick users into taking actions they might not otherwise take. This harmful design phenomenon is unfortunately widespread today.” 

Dark patterns

“In the coming months, we’ll gather evidence of the harms of dark patterns, including who these practices impact the most, and how they affect the most marginalised communities in particular,” says the project. 

TechCrunch spoke to some of those behind the initiative, including Kaushalya Gupta, who leads the programme at the Policy Design Lab, who said the goal was to bring “human-centered design” to the web. 

The project will bring together various different organisations and groups to help work out some ideas. The end result should – hopefully – be some more user-focused decisions. The initiative was launched after polling thousands of organisations, whittling down 200 topics to “deceptive designs”. 

Analysis: Beware! Deception is everywhere

Deceptive designs, or dark patterns, are everywhere on the web. They occur so often that there's even a Twitter account, @darkpatterns, dedicated to documenting them. 

Newspapers such as The New York Times, for example, require users to actually call up to cancel a subscription that was started online. Amazon often pushes users towards signing up for Prime. Indian company Byju's offers subscriptions that look free but aren't. Adobe charges users huge fees to cancel subscriptions. 

The list goes on and on and the end result is that users lose – often monetarily. 

There is a long way to go, and perhaps this project will turn into nothing, but the increasing recognition of the problem, coupled with actual solutions, is definitely a step in the right direction. 

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The Web Foundation wants to kill malicious websites for good

While the web is a wonderful thing, there are those who want to take advantage of users through deceptive design choices or “dark patters”. 

The Web Foundation's Tech Policy Design Lab is working on some ideas to help reduce these practices, including by producing a portfolio of UX and UI website builder tools that can be used in place of deceptive practices. 

“Everything we do online is influenced by how the tools we use are built,” the project states. “Deceptive design are practices built into user interfaces that obscure or impair consumer autonomy or choice and can alter decision-making or trick users into taking actions they might not otherwise take. This harmful design phenomenon is unfortunately widespread today.” 

Dark patterns

“In the coming months, we’ll gather evidence of the harms of dark patterns, including who these practices impact the most, and how they affect the most marginalised communities in particular,” says the project. 

TechCrunch spoke to some of those behind the initiative, including Kaushalya Gupta, who leads the programme at the Policy Design Lab, who said the goal was to bring “human-centered design” to the web. 

The project will bring together various different organisations and groups to help work out some ideas. The end result should – hopefully – be some more user-focused decisions. The initiative was launched after polling thousands of organisations, whittling down 200 topics to “deceptive designs”. 

Analysis: Beware! Deception is everywhere

Deceptive designs, or dark patterns, are everywhere on the web. They occur so often that there's even a Twitter account, @darkpatterns, dedicated to documenting them. 

Newspapers such as The New York Times, for example, require users to actually call up to cancel a subscription that was started online. Amazon often pushes users towards signing up for Prime. Indian company Byju's offers subscriptions that look free but aren't. Adobe charges users huge fees to cancel subscriptions. 

The list goes on and on and the end result is that users lose – often monetarily. 

There is a long way to go, and perhaps this project will turn into nothing, but the increasing recognition of the problem, coupled with actual solutions, is definitely a step in the right direction. 

TechRadar – All the latest technology news

Read More