Facebook and Instagram will label fake AI images to stop misinfo from spreading

Meta will begin flagging AI-generated images on Facebook, Instagram, and Threads in an effort to uphold online transparency.

The tech giant already labels content made by its Imagine AI engine with a visible watermark. Moving forward, it’s going to do something similar for pictures coming from third-party sources like OpenAI, Google, and Midjourney just to name a few. It’s unknown exactly what these labels will look like although, looking at the announcement post, it may simply consist of the words “AI Info” next to generated content. Meta states this design is not final, hinting that it could change once the update officially launches.

Facebook's new AI label

(Image credit: Meta)

In addition to visible labels, the company says it’s also working on tools to “identify invisible markers” in images from third-party generators. Imagine AI does this too by embedding watermarks into the metadata of its content. Its purpose is to include a unique tag that cannot be manipulated by editing tools. Meta states other platforms have plans to do the same and want a system in place to detect the tagged metadata.

Audio and video labeling

So far, everything has centered around branding images, but what about AI-generated audio and video? Google’s Lumiere is capable of creating incredibly realistic clips and OpenAI is working on implementing video-creation to ChatGPT. Is there something in place to detect more complex forms of AI content? Well, sort of.

Meta admits there is currently no way for it to detect AI-generated audio and video at the same level as images. The technology just isn’t there yet. However, the industry is working “towards this capability”. Until then, the company is going to rely on the honor system. It’ll require users to disclose if the video clip or audio file they want to upload was produced or edited by artificial intelligence. Failure to do so will result in a “penalty”. What’s more, if a piece of media is so realistic that it runs the risk of tricking the public, Meta will attach “a more prominent label” offering important details.

Future updates

As for its own platforms, Meta is working on improving first-party tools as well. 

The company’s AI Research lab FAIR is developing a new type of watermarking tech called Stable Signature. Apparently, it’s possible to remove the invisible markers from the metadata of AI-generated content. Stable Signature is supposed to stop that by making watermarks an integral part of the “image generation process”. On top of all this, Meta has begun training several LLMs (Large Language Models) on their Community Standards so the AIs can determine if certain pieces of content violate the policy.

Expect to see the social media labels rolling out within the coming months. The timing of the release should come as no surprise: 2024 is a major election year for many countries, most notably the United States. Meta is seeking to mitigate misinformation from spreading on its platforms as much as possible. 

We reached out to the company for more information on what kind of penalties a user may face if they don’t adequately mark their post and if it plans on marking images from a third-party source with a visible watermark. This story will be updated at a later time.

Until then, check out TechRadar's list of the best AI image generators for 2024.

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Instagram and Facebook users will soon no longer be able to chat in new update

Three years after it first launched, Meta has decided to disable Facebook's and Instagram's cross-messaging feature.

The company introduced cross-app chats back in 2020, letting users from the two platforms talk to each other with ease. There were even plans to extend the interoperability with CEO Mark Zuckerberg saying at one point he wanted to have all of Meta’s messaging apps working together. But those dreams have been squashed as a recently updated Instagram Help Center page states communication is ending sometime in “mid-December 2023”. An exact date was not given.

The support website lays out what’ll happen after deactivation. In addition to being unable to “start new conversations or calls”, all pre-existing chats made with a Facebook account will now become read-only. Facebook users, in turn, will not be able to see an Instagram profile’s Activity Status or view any read receipts. Plus, Meta will not be moving any conversations to Messenger. If you want to begin a new chat, you’ll have to start from scratch on the respective platform. 

Prepping for the future

Currently, we have no idea why this is happening. Meta has yet to make an official announcement explaining the move. However, 9To5Google theorizes it may have something to do with Europe's Digital Market Act (DMA). 

To give you a crash course, the European Union passed the DMA in 2022 as a way to prevent major tech corporations (or “gatekeepers” as the bill calls them) from gaining a monopoly over the tech industry. One of the provisions within the law is that these large companies must “offer interoperability between messaging platforms” and fall under the EU's purview. It’s important to point out that Meta has been scaling back its Messenger service for some time now, including ending support for the SMS standard and shutting down Messenger Lite.

The company might instead prop up WhatsApp as its main, DMA-compliant messaging service. WABetaInfo found evidence of this last September, with Meta working on allowing WhatsApp users to send texts to third-party apps. No word on when this support will officially be released, but it could be soon. Every corporation designated as a gatekeeper by the DMA must comply with the law by March 6, 2024.

We reached out to Meta asking if they could give an exact date on when the cross-chat feature will go offline and explain why they’re doing this. The story will be updated at a later time.

While you wait, check out TechRadar's list of the best encrypted messaging apps for Android in 2023.

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Instagram and Facebook get ad-free subscriptions in the EU, but they’re pricey

Starting in November, Meta will offer Facebook and Instagram users in the EU, EEA, (European Economic Area,) and Switzerland the opportunity to remove all advertisements from the platforms via a new subscription plan.

There will be two different prices available at launch depending on where you purchase a plan. People will be charged €9.99 a month on desktop, while on mobile, the price tag is bumped up to €12.99 a month. The higher cost on smartphones supposedly takes into account all “the fees that Apple and Google charge” developers through their respective app stores, according to the announcement. The company goes on to say it will not collect or use information from a subscribed account for targeted ads. There is one small catch: users must be at least 18 years old. Otherwise, they can't pay for a plan.

One subscription will cover all linked profiles in a person’s Account Center until March 1, 2024. After that date, Meta will begin charging “for each additional account”. Desktop plans will see a €6 increase whereas mobile plans will jump up €8. If you do the math, you're looking at an annual cost of roughly €240 a year for an ad-free experience on a single profile.

Astronomically high price tag

The pricing deeply concerns us, because if we did our math correctly, the final cost will be astronomically high. Think about it.

Let's say you have a Facebook and Instagram account and you want an ad-free experience on both desktop and mobile. To our understanding, you'll need to buy four separate subscriptions to cover all your bases on the two devices. A subscription after March 1 is about €20. So yearly, a European user may have to pay nearly €1,000 to remove all ads across desktop and mobile – assuming they only have one of each. Remember: costs increase for every extra profile. Keep in mind these numbers aren’t exact. We are rounding up, but we’re not too far off from the actual prices.

We reached out to Meta for clarification on the pricing. The announcement's wording was a little confusing. We also asked if there are plans to extend the subscription service to other countries, namely the US and UK. This story will be updated at a later time.

Forced to comply

The company explains it's launching the service as a way “to comply with evolving European regulations”. For the past couple of years, Meta has faced a lot of scrutiny from the EU over how the conglomerate handles user data. It’s gotten to the point where the Union passed the Digital Services Act “outlawing certain manipulative advertising practices” as well as slapping Meta with a $ 1.3 billion fine

Apparently, government regulators have ordered the company to give people a way to opt out of being bombarded with online ads. Meta claims the CJEU (Court of Justice of the European Union) recognizes the subscription model as a “valid form of consent”. It is good to see the company provide a way to skip the ads permanently.
Unfortunately, it's making the whole process painful to people’s wallets.

If you are looking for a free way to surf the internet unperturbed, check out TechRadar’s list of the best ad blockers for 2023

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Instagram will finally help creators understand why they’re failing

Instagram is updating its Account Status feature to better inform business and creator accounts why some of their posts get suppressed as it aims for more transparency with users.

These accounts will now know which of their posts is “eligible to be recommended” by Instagram’s algorithm to non-followers on other sections of the platform. This includes places like the Explore page, Reels, and In-Feed recommendations. On the flip side, Instagram will also inform accounts why their content isn’t being recommended by explaining how, for instance, it violates Community Guidelines, according to the announcement. This information can also be found on Instagram’s Creators page; it’s just more front and center than before.

And once informed, creators are given an opportunity to either edit or delete the offending post or appeal if they think Instagram was a little overzealous in flagging that content. The review team will take a close look at the said post before getting back with a new decision. If that sounds familiar, that’s because regular accounts have been able to appeal flagged content since the launch of Account Status back in October 2021. 

For a future update, there are hints at expanding Account Status to other features like the Search function plus educating creators on how to better reach non-followers. 

It’s unknown when the Account Status update will release and to where. The implication is the new features are currently rolling out. We asked Instagram if it could clarify the launch window and if it can tell us more about future Account Status additions. We’ll update this story if we hear back.

Clarifying the algorithm

In the announcement, Instagram states it understands how frustrating it can be for accounts to understand why they’re not getting the engagement they once had. That's really the goal of this update: to clear up confusion. Social media algorithms are a frequent source of frustration for many content creators. How these algorithms work is a closely guarded secret. If you spend enough time on YouTube, for example, you’ll eventually run into a creator complaining about how difficult it is to understand what gets recommended or suppressed.

There have been third-party moves this past year to rectify this problem. The most notable one was when the European Union passed the Digital Service Act, which will force tech giants like Meta to reveal how their recommendation algorithms work. However, that law won’t go into effect until 2024, so first-party tools will remain limited.

But there are third-party tools out there. Check out TechRadar's recently updated best social media management tools of 2022. They’re a good way to time posting content so you can maintain high audience engagement. 

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Send a Harry Styles preview track over an Instagram message in new update

Instagram has added three messaging improvements to its app that should make conversations easier to manage and more colorful.

The updates include the ability to quickly share a post, share a short clip of a music track, and customize the chat background to one that's not black and white anymore.

Meta's photo-sharing platform has been busy, recently enabling Instagram on the web, the return of the chronological feed, and a bigger focus on helping users message each other in easier ways.

These three features build on that last promise, especially in sharing posts without leaving your feed.

What do you get?

Quick send will enable you to hold down the share button on a post in your feed, and quickly send it to a friend or family member without going anywhere else in the app.

You can also share 30-second clips of music tracks from Apple Music, with Amazon Music and Spotify integration coming soon.

Finally, there's the new ability to change the background of the person you're chatting with, which means you can finally get rid of the black or white background. Instagram isn't breaking new ground here. WhatsApp chat has a similar feature.

But while some may think that these are minor updates, they're potentially substantial ones for those who use Instagram more than they use Facebook Messenger or WhatsApp. With the ability to personalize your chat background and more easily share content through the main feed, it looks as though Instagram isn't done refining how you can message others on its app, and we may see more improvements in this area later this year.


Analysis: why do these updates matter?

Instagram CEO, Adam Mosseri promised toward the end of 2021 that there would be a bigger focus on messaging and now the platform is delivering on that promise.

Messaging friends and family on Instagram has become more common in recent years, due in part to the COVID-19 pandemic. Sharing posts or just keeping in touch with those who only use Instagram has become a new standard for some users.

According to Instagram, 44% of its users are on the app to shop for products, so it's safe to assume that the majority would want to use messaging services to see where their purchases are, and if they want to receive special offers through the messaging side of Instagram.

However small these new features may sound for messaging, they leave us with the impression that this is an area of interest to Mosseri and the Instagram team. Granted, Meta also has Facebook Messenger and WhatsApp in the same category, but Instagram is on its own siloed island where you can't get the same content through these apps and Facebook.

Instagram has always set itself apart from others, building bespoke services like Instagram Stories, Reels, and shopping. Meta usually holds a yearly conference called Facebook F8, where it gives updates on its products and platforms. We may see a similar event this year but with a name change (we'd suggest “Meta8”). So, there's a good chance we may be hearing more about messages on Instagram in the near future.

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“It’s important to give people choice”: Instagram explains why it brought back chronological feeds

Instagram has finally confirmed that the option to use a chronological feed is rolling out to all users on iOS and Android from today, March 23.

The rolling feed of images and video had changed in 2016 to one that was instead judged by algorithms. Instagram thought that users would prefer to be shown what they might like, rather than showing the latest images, with no ability to switch between modes.

However, users have been clamoring to scroll through a feed from newest to oldest, and Instagram has finally relented. Eventually, you will be given two options on your feed – Following and Favorites, which can then be set to show your posts chronologically.

TechRadar spoke to the company to find out why this change has occurred now, and whether this applies to Instagram's other features.

A logical choice, at last

This is an update that won't require you to go to the App Store or Google Play Store to update – it should appear on your feed soon.

It's a welcome change, and many had been wishing for the company to revert back to a chronological feed since it changed back in 2016. So much so, Instagram commented on this at the end of 2021 through a series of tweets.

See more

In the meantime, we asked an Instagram spokesperson as to why it decided to make the change. “For some time now, we’ve been working on different ways to give people more control over their experience. This is one of the many things we’re doing to give people more choice,” the spokesperson explains. “We moved away from a full chronological feed because we learned that many people were missing posts. That said, we think it’s important to give people choice – so we’re providing them with more options in Feed to tailor their experience.”

There is a small caveat to the return of the chronological feed; you can't currently set it as the default option, compared to what you can do with Twitter's two feeds. We asked if this was something that the company would consider in the future. “We’re giving new options within your Feed to give people more control and choice,” Instagram's spokesperson clarifies. “The Home Feed will remain a mix of content that you see today, including ranked content from people you follow, recommended content you may like, and more.”

Instagram Desktop creation on the web

(Image credit: Instagram)

Six years is a long time in technology, especially when it comes to social media. Since then, we've seen Instagram Stories and Reels arrive, alongside being able to access the platform on the web. We asked whether the chronological feed would also apply here as well, with some bad news, confirming just two platforms again to us. “This feature is currently only available on iOS and Android.”

Finally, with Reels attempting to take on TikTok in its rolling video, we wondered whether this would also reap the benefit of an organized feed. “Currently, Favourites only applies to posts that appear in Feed.”

For now at least, the first steps of a chronological feed have arrived. And while you can't make it the default view for your feed, alongside being able to apply it to your Reels or hashtag feeds, it's a start.

But with more users accessing the platform through iPads and web browsers on their Windows PCs, it's now a matter of when, not if, the chronological feed will also appear there as well.

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“It’s important to give people choice”: Instagram explains why it brought back chronological feeds

Instagram has finally confirmed that the option to use a chronological feed is rolling out to all users on iOS and Android from today, March 23.

The rolling feed of images and video had changed in 2016 to one that was instead judged by algorithms. Instagram thought that users would prefer to be shown what they might like, rather than showing the latest images, with no ability to switch between modes.

However, users have been clamoring to scroll through a feed from newest to oldest, and Instagram has finally relented. Eventually, you will be given two options on your feed – Following and Favorites, which can then be set to show your posts chronologically.

TechRadar spoke to the company to find out why this change has occurred now, and whether this applies to Instagram's other features.

A logical choice, at last

This is an update that won't require you to go to the App Store or Google Play Store to update – it should appear on your feed soon.

It's a welcome change, and many had been wishing for the company to revert back to a chronological feed since it changed back in 2016. So much so, Instagram commented on this at the end of 2021 through a series of tweets.

See more

In the meantime, we asked an Instagram spokesperson as to why it decided to make the change. “For some time now, we’ve been working on different ways to give people more control over their experience. This is one of the many things we’re doing to give people more choice,” the spokesperson explains. “We moved away from a full chronological feed because we learned that many people were missing posts. That said, we think it’s important to give people choice – so we’re providing them with more options in Feed to tailor their experience.”

There is a small caveat to the return of the chronological feed; you can't currently set it as the default option, compared to what you can do with Twitter's two feeds. We asked if this was something that the company would consider in the future. “We’re giving new options within your Feed to give people more control and choice,” Instagram's spokesperson clarifies. “The Home Feed will remain a mix of content that you see today, including ranked content from people you follow, recommended content you may like, and more.”

Instagram Desktop creation on the web

(Image credit: Instagram)

Six years is a long time in technology, especially when it comes to social media. Since then, we've seen Instagram Stories and Reels arrive, alongside being able to access the platform on the web. We asked whether the chronological feed would also apply here as well, with some bad news, confirming just two platforms again to us. “This feature is currently only available on iOS and Android.”

Finally, with Reels attempting to take on TikTok in its rolling video, we wondered whether this would also reap the benefit of an organized feed. “Currently, Favourites only applies to posts that appear in Feed.”

For now at least, the first steps of a chronological feed have arrived. And while you can't make it the default view for your feed, alongside being able to apply it to your Reels or hashtag feeds, it's a start.

But with more users accessing the platform through iPads and web browsers on their Windows PCs, it's now a matter of when, not if, the chronological feed will also appear there as well.

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Meta wants to make Instagram users suffer with NFT features soon – but why?

It's been confirmed that Instagram will be featuring the ability to buy and mine an NFT soon, in Meta's further attempt to stifle innovation and force crypto-currency to unsuspecting users.

According to Engadget, the head of Meta, Mark Zuckerburg, confirmed during a talk at SXSW that the company was looking into features that would enable you to mine NFTs on Instagram, completely missing the point of what the social platform is for.

While I could fill this article with nothing but the word 'Why' repeated across four paragraphs, I wanted to express my distaste of NFTs (Non-Fungible Token) and how they have no place on social media platforms.

We've already seen bizarre decisions from Twitter in previous weeks, and it looks as though Meta is also drinking the same water if it thinks that NFTs are a good idea for Instagram. We're so early in this technology, here's why I think that it shouldn't be considered as a feature for at least five years, giving tokens the time to mature to a point that they can help, rather than hinder.

Non-fungible sense

If you've seen the term NFT be bandied around, they are non-fungible tokens that take an image that will have a unique code of numbers attached to it. This code will be exclusive to you, and this means that you'll be able to sell or trade that unique code as you wish.

This is what Meta is planning for Instagram, as a way of extending the shopping experience that you can already do on the app. But already it feels lazy.

At the event, Zuckerberg spoke of Instagram and NFTs but wasn't prepared to give a date of when the feature would land. “I'm not ready to kind of announce exactly what that's going to be today,” Zuckerberg clarified. “But over the next several months, the ability to bring some of your NFTs in, hopefully over time be able to mint things within that environment.”

The environment is an ironic word to use here, due to the fact that mining NFTs have already proven to be a detriment to the electrical grid that we use every day.

According to Investopedia, minting one NFT is the equivalent of using the same amount of electricity as an average American household for around nine days. We've already seen the pushback from so many users to companies that have been advertising NFTs for their brands and products, only to quickly roll back their commitment. Team17 was an unfortunate example of this in the gaming industry, and already we're seeing a dip in NFT popularity amongst mainstream users.

But deciding to attach NFT to Instagram feels half-baked already. Just because it's a social platform that deals in photos, automatically means that NFTs are a natural fit for Instagram.

Banjo Kazooie

(Image credit: Rare / Nintendo)

But these tokens are already expanding to other avenues. Seeing the term 'play to earn' with NFT has been making me uncomfortable. I've started to see it on ads in between YouTube videos I'd watch at the weekend, and instantly go to the 'report ad' button.

Looking beyond the behemoth that the gaming industry has become, games are there to be enjoyed, to be used as a form of escape. It's spawned careers and dreams for so many people, but not once have you played a level of Banjo Kazooie and thought, 'Maybe Gruntilda can pay for my phone bill this month through an NFT?'

The same applies to social media apps. During the early days of MSN Messenger, MySpace and Bebo, you would keep in touch with friends and family, perhaps even carrying on any conversations you've had with them from earlier that day.

Having NFTs in social media apps is a distraction and gets away from why you use these platforms in the first place. Let's also consider the users who only reach for Instagram and other apps occasionally, and who wouldn't be interested in NFTs at all. It feels pointless and unnecessary in the long term, not just for users, but for Meta as well.

But for me, NFTs are bad for everyone in 2022. There may be a time where the fourth or fifth generation of this technology will be a benefit. Perhaps these next- next-next-generation of NFTs toward the end of the decade will also help the environment instead of damage it.

But as it stands, they're a wasteful use of time and resources. In an era where Meta is trying to save face while enduring a multitude of controversies, from Cambridge Analytica to dealing with hate speech across its platforms of Facebook, Instagram and WhatsApp, perhaps the company should focus on those issues first, rather than trying to chase an innovation that's already looking like a fool's errand.

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Meta wants to make Instagram users suffer with NFT features soon – but why?

It's been confirmed that Instagram will be featuring the ability to buy and mine an NFT soon, in Meta's further attempt to stifle innovation and force crypto-currency to unsuspecting users.

According to Engadget, the head of Meta, Mark Zuckerburg, confirmed during a talk at SXSW that the company was looking into features that would enable you to mine NFTs on Instagram, completely missing the point of what the social platform is for.

While I could fill this article with nothing but the word 'Why' repeated across four paragraphs, I wanted to express my distaste of NFTs (Non-Fungible Token) and how they have no place on social media platforms.

We've already seen bizarre decisions from Twitter in previous weeks, and it looks as though Meta is also drinking the same water if it thinks that NFTs are a good idea for Instagram. We're so early in this technology, here's why I think that it shouldn't be considered as a feature for at least five years, giving tokens the time to mature to a point that they can help, rather than hinder.

Non-fungible sense

If you've seen the term NFT be bandied around, they are non-fungible tokens that take an image that will have a unique code of numbers attached to it. This code will be exclusive to you, and this means that you'll be able to sell or trade that unique code as you wish.

This is what Meta is planning for Instagram, as a way of extending the shopping experience that you can already do on the app. But already it feels lazy.

At the event, Zuckerberg spoke of Instagram and NFTs but wasn't prepared to give a date of when the feature would land. “I'm not ready to kind of announce exactly what that's going to be today,” Zuckerberg clarified. “But over the next several months, the ability to bring some of your NFTs in, hopefully over time be able to mint things within that environment.”

The environment is an ironic word to use here, due to the fact that mining NFTs have already proven to be a detriment to the electrical grid that we use every day.

According to Investopedia, minting one NFT is the equivalent of using the same amount of electricity as an average American household for around nine days. We've already seen the pushback from so many users to companies that have been advertising NFTs for their brands and products, only to quickly roll back their commitment. Team17 was an unfortunate example of this in the gaming industry, and already we're seeing a dip in NFT popularity amongst mainstream users.

But deciding to attach NFT to Instagram feels half-baked already. Just because it's a social platform that deals in photos, automatically means that NFTs are a natural fit for Instagram.

Banjo Kazooie

(Image credit: Rare / Nintendo)

But these tokens are already expanding to other avenues. Seeing the term 'play to earn' with NFT has been making me uncomfortable. I've started to see it on ads in between YouTube videos I'd watch at the weekend, and instantly go to the 'report ad' button.

Looking beyond the behemoth that the gaming industry has become, games are there to be enjoyed, to be used as a form of escape. It's spawned careers and dreams for so many people, but not once have you played a level of Banjo Kazooie and thought, 'Maybe Gruntilda can pay for my phone bill this month through an NFT?'

The same applies to social media apps. During the early days of MSN Messenger, MySpace and Bebo, you would keep in touch with friends and family, perhaps even carrying on any conversations you've had with them from earlier that day.

Having NFTs in social media apps is a distraction and gets away from why you use these platforms in the first place. Let's also consider the users who only reach for Instagram and other apps occasionally, and who wouldn't be interested in NFTs at all. It feels pointless and unnecessary in the long term, not just for users, but for Meta as well.

But for me, NFTs are bad for everyone in 2022. There may be a time where the fourth or fifth generation of this technology will be a benefit. Perhaps these next- next-next-generation of NFTs toward the end of the decade will also help the environment instead of damage it.

But as it stands, they're a wasteful use of time and resources. In an era where Meta is trying to save face while enduring a multitude of controversies, from Cambridge Analytica to dealing with hate speech across its platforms of Facebook, Instagram and WhatsApp, perhaps the company should focus on those issues first, rather than trying to chase an innovation that's already looking like a fool's errand.

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