Google is reportedly going to unite existing and new machine learning (ML) features into a collection known as Google AI for Pixel. An anonymous insider recently spoke to Android Authority, spilling the beans on what the tech giant may have in store.
Before diving into the details, remember that this reporting of a potential update comes from a single screenshot of a menu. Not much is revealed, so the conclusions mentioned in the initial article are primarily speculation.
Regarding existing features, both Circle to Search, already available on Pixel and Galaxy smartphones, and Gemini, the brand's current AI assistant, will be moved under this new Google AI umbrella. The first new feature mentioned in the report is “Add Me,” which is described as a way to “make sure everyone’s included in a group photo.”
It’s unknown exactly what this means, but Android Authority theorizes this may be a revamped Best Take. If you’re unfamiliar, it's an AI tool that blends photographs together to ensure everyone looks their best and can help fix awkward shots. “Add Me” could be an upgrade as it may add the user to photographs they weren't originally part of.
“Studio” is the second new inclusion, and judging from the accompanying text, this is an AI image generator. Google has been working on image-generating models for some time now, and in February, the company launched ImageFX as one of its first forays into the tech. This could possibly be the mobile version that brings it to many more users.
Screenshot scanning
The final ML feature, Screenshots, is arguably the most interesting of the bunch. According to the publication, the tool utilizes artificial intelligence to scour through on-device screenshots and provides information about them to help answer questions.
That sounds very similar to Microsoft’s controversial Recall feature. In case you don’t know, Recall was a search tool that would record your activity on certain Copilot Plus PCs by taking constant screenshots. It was heavily criticized for being a privacy nightmare, and Microsoft has since pulled the tool.
Google’s Screenshots differ from Recall because they're “more privacy-focused.” Instead of consistently recording, it only works on screenshots you take yourself. From there, the software inserts “extra metadata” into files like the names of apps and web links.
Pictures are then “processed by a local AI,” which can be used to look up specific images or answer questions about the content. Android Authority points out that it is a “better implementation of the idea than what Microsoft [had] created.”
Analysis: AI competition
It's possible Google is bringing everything under one name in order to better compete with rivals like Apple Intelligence and Moto AI. Smartphone manufacturers are injecting AI tech into their devices as a new way to stand out. Apple Intelligence is particularly interesting as it'll enable so much on Mac ecosystem when it launches later this year. It will, for example, summarize messages, generate emojis, and answer text prompts on the fly.
The Pixel series has similar abilities, but Google's AI services don't feel as united as Apple Intelligence. Plus, they are missing important tools like the image generator and screenshot scanner.
There is no word on whether or when the Google AI collection will be released, although the report claims it will roll out with the launch of the Pixel 9.
As you may be aware, File Explorer is what you’re using when opening folders on your desktop, and Windows 11 got web browser-style tabs in these folders courtesy of the first major update for the OS (at the end of 2022).
In the new build 22635 in the Beta channel, Microsoft has introduced the ability to easily duplicate a tab in File Explorer.
All you need to do is right-click on an existing tab, and there’s a new option to duplicate it – click that and a second copy of the tab will be opened. It’s a neat shortcut if you want to dive deeper into other folders inside a particular folder, while keeping that original folder open.
On top of this, the preview build ushers in multiple fixes for this part of the interface, including the solution for a memory leak when working with ZIP folders in a File Explorer window. A fix has also been implemented for an issue which means the spacing between icons in File Explorer becomes very wide.
There’s also a cure for a bug where a search wouldn’t work the first time you tried it, and it’d return no results. Microsoft also notes that it: “Fixed a few issues impacting File Explorer reliability.”
There’s not much else happening in build 22635 – check out the blog post for the full list of other tweaks – but Microsoft has taken a notable step back with Copilot.
The company notes that over the past few months in Windows 11 preview builds, it has tried out a few new ideas with the AI assistant, observing that: “Some of these experiences include the ability for Copilot in Windows to act like a normal application window and the taskbar icon animating to indicate that Copilot can help when you copy text or images. We have decided to pause the rollouts of these experiences to further refine them based on user feedback.”
Analysis: Some careful thought is required for Copilot visibility
It’s interesting to see that feedback has resulted in a halt on those Copilot experiments, though obviously Microsoft is careful not to say exactly why these changes have been rescinded (for now).
We were particularly skeptical about having Copilot effectively waving its hands at you from the taskbar, with that animation declaring it can help with something, so we aren’t too surprised Microsoft is having a careful think about how to proceed here.
If there is any behavior along those sorts of lines, it’ll have to be subtle, and users will need the ability to switch it off, if they don’t want animations on the icon (which is also happening with widgets on the taskbar, too). We’ll be keeping a close eye on Microsoft’s moves in this respect.
The work on File Explorer is good to see, and should make it more stable and reliable overall. Duplicate tabs are a useful shortcut to have brought in, as well, and were only recently spotted hidden in test builds, so Microsoft has moved pretty swiftly to officially introduce this change.
It looks like Windows 11 could be getting a new device management feature that will seem a bit familiar to anyone who has ever used Apple’s rival macOS Sonoma operating system for Macs and MacBooks.
As MSPoweruser reports, an early build of an upcoming Windows 11 update adds a new ‘Linked devices’ window within the Settings app, giving users an overview of all the devices, such as laptops and Xbox consoles, that are signed into their Microsoft account.
From that window, it looks like users will then be able to manage each device from a single screen.
Apple-like convenience
You may be surprised how many devices you’ve linked to your Microsoft account, especially if you have several laptops. Signing in to your smartphone and connecting it to your Windows 11 device via the handy Phone Link app and using your Microsoft account to sign up to other services could also mean your ‘Linked devices’ list is actually longer than you might have expected.
It's always important to keep track of the devices you sign into – especially if you are planning on selling or giving away a device. Currently, there’s no easy way to see all the devices signed into your Microsoft account in Windows 11 – instead you need to go to the Microsoft account website. It’s not the most intuitive website, and having this information displayed in a much clearer way within Windows 11 is a good move in my view. However, as MSPoweruser points out, at the moment some tasks you want to perform with the devices will still need to be done through the website.
It's (very) early days with this feature, however, as it is currently only available with the beta build 22635.3495, which is only available to people signed up to the Windows 11 Insiders program. By the time this feature rolls out to all Windows 11 users, more tasks should hopefully be integrated directly into Windows, rather than having to go to the website.
This addition adds a level of Apple-like convenience to Windows 11 – something the operating system often lacks. As I’ve said many times before, Windows 11 can sometimes feel like a jumbled mess of new and legacy operating systems – and that means it fails to offer a coherent experience.
Meanwhile, Apple’s macOS certainly isn’t perfect, but it does integrate your various devices much better than Windows 11. Of course, Apple being Apple, this works best if all your other devices are Apple products as well, and due to the huge range of manufacturers who make Windows 11 products, Microsoft hasn’t got this luxury.
This new feature, however, is certainly welcome and brings Windows 11 a step closer to the kind of easy device management that Apple is known for. If Microsoft has indeed taken inspiration from its archnemesis, then I’m certainly not complaining. In fact, here are some other Apple features I wouldn’t mind Microsoft copying:
1. Make the Start menu more like the Launchpad
(Image credit: TechRadar)
Now, a few years ago the idea that I might one day suggest that Microsoft change the iconic Windows Start menu to be more like the Launchpad of macOS would have been laughable. Since its debut in Windows 95, I’ve always preferred the start menu – it was easy to find the app you wanted to launch, and it confined to the bottom-left-hand corner of the screen, it didn’t feel intrusive, unlike the full-screen Launchpad.
In fact, when Microsoft dropped the Start menu in Windows 8 for a much more Launchpad-like fullscreen Start screen, I – like many other Windows users – was horrified.
However, while the Start menu has returned in Windows 10 and Windows 11, Microsoft has seemingly done its hardest to make me avoid the once-essential part of the operating system.
Stuffing apps and widgets that I don’t want or use into the Start menu makes it harder to find what I actually want – and it looks like it’s set to get worse as Microsoft is apparently considering putting adverts for suggested Microsoft Store apps into the ‘Recommended’ section of the Start menu.
(Image credit: Apple)
More unnecessary bloat means it’s harder to find the apps I actually want to use, and ironically it means I open up the Start menu less and less these days. The fact that in Windows 11 the Start menu now pops up right in the middle of my desktop means it can feel just as obnoxious as Launchpad (unless I change the settings to put the Start menu back in the left-hand corner).
It’s got to the point where I prefer using Launchpad. Sure, I still don’t like that it takes over my entire screen, but there are no adverts, notifications to try more services, and few pre-installed apps in there. Instead, it just shows me the apps I have installed, letting me find and open them up quickly.
2. Make the Taskbar more like the Dock
(Image credit: Sofia Wyciślik-Wilson)
This is another suggestion I can hardly believe I’m making in 2024, but the sad fact is that despite the macOS Dock coming after the Windows Taskbar set the… er… bar… Microsoft’s tinkering has ended up making Windows 11’s version of the Taskbar a lot less useful.
At first glance, the centering of the app icons suggests that Microsoft has already taken inspiration from the macOS Dock – but if that’s the case, then it’s learned the wrong lesson.
The macOS Dock is a more elegant solution to quickly opening up your favorite apps, while also switching between open windows – but not because it sits at the centre of your screen. As with the Launchpad, the Dock is mercifully free from clutter, while the Taskbar can look cluttered by comparison.
By default, as well as icons for your apps, the Windows 11 Taskbar also shows the Search bar (which often features graphics), weather warning, notifications, and the new Copilot icon, many of which I never use.
(Image credit: Future)
Also, while the Dock sits in the center of the screen, the Taskbar stretches across the entire screen, and while the app icons and Start menu appear in the center, the weather icons appear on the far left, while notifications, time and date, Copilot and volume controls are shoved to opposite side. This means the Taskbar in Windows 11 feels cluttered, whilst also having lots of wasted space.
Worst of all, Microsoft has dropped a lot of functionality from the Windows 11 Taskbar compared to previous versions of Windows – including the ability to drag and drop apps onto the Taskbar to pin them so they always appear there, or to drag and drop files onto an app’s Taskbar icon to open up the file in the app.
It’s a curious move that has perplexed a lot of Windows 11 users, and I would like Microsoft to take inspiration from both macOS and past versions of Windows to create a modern Taskbar that’s elegant, powerful, and simple to use.
3. Make Microsoft Store more like the App Store (that is, make it more useful)
(Image credit: Microsoft)
This last point is probably one that Microsoft would love, but ever since the introduction of the Windows Store with Windows 8, the company has struggled to make a case for what is now called the Microsoft Store.
Much like the App Store in macOS, the Microsoft Store offers a way to find and install apps. It should be easy and safe (as all apps in the store are tested to ensure they don’t include malware) – yet while the App Store in macOS feels like a useful, maybe even essential, part of the operating system, the Microsoft Store is easily ignored.
Microsoft must look at the money Apple rakes in through the App Store with seething jealousy. So what can Microsoft learn from Apple’s implementation?
For a start, the App Store looks cleaner and feels more curated. The Microsoft Store certainly looks better than in the past, but it’s still not the easiest when it comes to finding things you want (there’s a bit of a theme developing here). It also feels slow and laggy compared to the App Store.
(Image credit: Apple)
Microsoft has also struggled to get developers to make bespoke versions of their applications for the Microsoft Store, which means it feels a bit sparser than the App Store. It also means that some versions of apps downloaded from the Microsoft Store lack the features of the same app downloaded from a website. It also leads to strange inconsistencies, such as the Paint.net app being a paid-for app in the Microsoft Store – but it’s free to download from the official website.
Probably the biggest problem for Microsoft when it comes to this is that the App Store has been such an integral part of macOS for so long that users think nothing of using it to install new apps. They will also trust Apple’s recommendations for new apps.
Microsoft doesn’t have that kind of reverence from its users, and Windows users have mainly grown up with using the internet to find and download applications, preferring the freedom of picking where to download the app from, and where to install it – even if it brings certain risks.
It’s hard to see how Microsoft can change a lot of that, but by making the Microsoft Store more useful, easier to navigate and with a much wider app selection, it could help make it more popular with its customers.
Apple – and macOS – is far from perfect, and there are lots of things that Windows 11 does better than macOS, but if Microsoft is in the mood for taking tips from its fruit-themed competitor, the above suggestions would be very welcome indeed.
Learning how to use POS system customer data means you can exploit a wealth of information about your customers. This can give you an edge on building up relationships and brand loyalty. In that respect, the best point of sale (POS) systems offer businesses so much more than just a fantastic payment experience.
Many, if not the majority of POS (point of sale) systems on the market today, have sophisticated customer shopping behavior analytics, which are often built in. So what's the best way to use all that amazing POS data?
Monitoring these analytics is the first step in gleaning insights into the the people who walk through your doors or shop with you online. POS system customer data is an endless source of insight that can help you build out a promotional sales calendar, create content about popular products and offer data-backed marketing to your mailing list – but only if you act on it.
Exploiting your POS data to make new shoppers loyal regulars is the second and most important step. How you use that POS system customer data can cause a spike in sales or deliver free word-of-mouth marketing for your business.
In this article, we’ll shed light on nine inspired ways to use POS system customer data for insight in your retail business.
1. Serve up relevant product suggestions
This is one of the low-hanging fruits when it comes to POS data. Knowing what shoppers have purchased before makes it simpler to suggest products they might be interested in.
If a customer bought items from certain brands or categories in the past, you can use that data to market similar items in the future. Be sure to get their feedback on those suggestions too and involve them in the process. Over time, your product suggestions become increasingly accurate.
The department store Nordstrom does this really well. The retailer takes note of specific purchases by its customers (e.g., cosmetics, designer products, etc.) and sends tailored product recommendations, based on the buying history of a shopper and their preferences.
(Image credit: Nordstrom)
When marketing to new customers, you can use the purchase histories of shoppers with a similar profile to make appropriate product recommendations.
Amazon is a master at this, which is why all of its product pages contain the section “People who viewed this also viewed…”
(Image credit: Amazon)
Consider doing something similar in your small business marketing initiatives. Pay attention to what people are buying and use that information to create relevant messages and suggestions.
2. Make timely product recommendations
Use your POS system to make timely product recommendations all year round, not just during national holidays. (Image credit: Pexels)
You can also use POS data to inform the timing of your customer marketing campaigns or promotions. By knowing when a customer bought something, you can make an educated guess on what they’ll buy next or when they would need to replenish their supplies.
We can see this in action in the supplements store Acupuncture Atlanta. When you purchase a product – e.g., a bottle of vitamins – the store takes note of when you made the purchase and sends an email around the time when the vitamins are about to run out.
(Image credit: Acupuncture Atlanta)
If you sell items that need to be refilled, take a leaf out of Acupuncture Atlanta’s playbook and schedule reminders that encourage customers to repurchase your products.
3. Know your top customer segments
In addition to shedding light on what people are buying, your POS data also tells you who your best customers are. That data is incredibly valuable, especially if you want to home in on your target market.
Knowing what types of shoppers are buying from you the most can help you tweak your brand messaging, figure out which retail marketing channels to invest in and decide what types of promotions to offer.
Let’s say you’re an apparel retailer and you discover that your top customers are women aged between 28 and 35. Armed with that information, you can come up with campaigns and assets that incorporate images and ad copy that these women can relate to.
4. Improve your store’s layout and merchandising
(Image credit: Future)
At a loss for ideas on how to merchandise your store? Turn to your POS data. Identify things like:
Your best sellers
Top colors or sizes
Items frequently bought together
Having the data above can inform decisions such as what items to display and how to merchandise your mannequins, windows and so on.
For example, if you know that customers typically buy a purse with a specific pair of shoes, then you can create a display showcasing those items together. Or, if a particular color is flying off the shelves, then you can put it front and center at your store so customers can see it.
Whatever the case may be, take the time to go through your sales and customer reports and identify trends that you can use in your in-store merchandising and design decisions.
5. Come up with effective promotional ideas
In the same way that POS data helps you merchandise your store, that same information can also give your promotional ideas. Insights into your top categories or products can aid you in determining which items to spotlight in your promo materials.
In some cases, you can use sales data to drive a sense of urgency. If an item is selling quickly, you can indicate that in your advertising to entice people to purchase right away.
Some retailers choose to highlight popular items in their marketing when products that were previously sold out become available.
Have a look at this example from UNTUCKit, which spotlights the fact that the brand's best selling polo shirt is back in stock.
(Image credit: Untuckit)
6. Determine what types of product packages or bundles to sell
Selling item bundles or packages can be an effective strategy to move your inventory. Many retailers, for example, bundle popular products with slow-moving items to help get the latter out the door. In certain instances, a bundle containing high and low-margin items allows merchants to maximize their profits.
That said, bundles work best when you know which items go well together. And that’s where your POS data comes in.
Identify the merchandise that your customers typically buy at the same time, then calculate your pricing and margins to ensure that bundling up those products makes sense from a financial standpoint.
7. Figure out what to stock up on (and what not to order)
POS system sales reporting tools allow you to look into customer spending behaviour and use that insight when stocking up. (Image credit: Matthew Henry via Burst)
Knowing which products are most popular among your shoppers enables you to make smarter inventory decisions.
If you have a solid handle on what your bestsellers are (and why they’re so popular) you can stock more of those products. Then, put your least popular stock on sale to move it quickly and make space for best-selling items.
You can take things a step further by using POS system customer data to predict trends and determine which items to add to your catalog. On the flip side, it’s also important to know which products are no-sell duds, so you can avoid stocking them in your shop again.
8. Make decisions on what to put on sale
(Image credit: Markus Spiske via Unsplash)
Speaking of duds, you need to keep a close eye on the items that shoppers aren’t buying. The sooner you can figure out what products aren’t resonating, the more time you’ll have to correct course.
For instance, if a certain dress style or brand isn’t selling, you’ll want to know sooner rather than later so you can put it on sale. That way you can also ensure that the person in charge of purchasing stock doesn’t re-order that particular item.
9. Improve staff knowledge and customer service
(Image credit: Shutterstock)
Thanks to the internet and our smartphones, consumers today are more well-informed than ever. Research by Tulip Retail found that 80% of consumers believe that they’re more knowledgeable than retail associates.
To that end, you can stay competitive by instilling knowledge, skills and confidence in your staff. In doing so, you’ll show customers that your employees are product experts who can guide shoppers in their purchasing decisions.
You can accomplish that by giving your team access to your POS system customer data. When your staff members know what items are trending and when they’re aware of each shopper’s purchase history, they’ll be in a much better position to assist and impress your customers.
Bringing it all together
Your POS system customer data can improve various components of your business. From retail marketing and sales to inventory management, having the right information at your fingertips can truly be a game-changer.
So, aside from knowing how to use POS systems or how POS systems work, it’s important to know how to extract the right data from your platform. Doing so will enable you to make smarter decisions so you can grow and thrive.
This week (February 18) marks two years since I was engaged, and since then my devices have been full of apps containing ideas for every part of the wedding.
From the flowers to the colors of the tables at the Wedding Reception we had sorted out plans for everything – putting in a level of work would make you wish you eloped and dealt with the family fallout soon after they find out.
But we had been struggling with some music ideas – especially for when our guests are finding their seats, and unfortunately, my idea of a track from Metal Gear Solid was rejected.
This is where TikTok came to the rescue for me, where discovering artists with covers and their own spin on other tracks has made us both completely redo the Wedding playlist, both for the church and the Wedding reception.
A For You page of Wedding ideas
For those unaware, TikTok is an endless vertical scroll of videos, that its algorithm sources from its millions of users. It could be clips of TV shows from the 90s, or 'life hacks' of how to clean the grill in your oven to name just two of the countless examples of what you can find.
But if you're looking for something specific without the algorithm trying to find something for you, it's the Discover page that shines here.
Typing in 'covers' or 'mashup' brings you a bunch of results of songs that you didn't think would ever work, but they do. This particular track is something that my fiance and I are already planning on using for the day.
It's content that I've never found on other social platforms. Facebook is less of a feed and more of photos and 'announcements' from those you've not spoken to in years, while Instagram is more about looking at Instagram Stories to pass the time, regardless of its efforts into short-form video as of late.
But TikTok scratches an itch I didn't know I had – where creators are giving me ideas to use for one of the most important days of my life. It's an app that, at the moment anyway, doesn't cause unnecessary discourse for certain topics, or shoehorns in paid options as I'm scrolling through Gayle and Notorious B.I.G. covers.
The app is already at the front of my iPhone home screen because of this, and once the wedding is accomplished – if there are more covers to as good as the above to find – it's not a stretch to think it may keep me around for a good while longer.
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