The US government wants to ban targeted ads for good

A new bill has been put forth by Democrats in the US House and Senate that could drastically change the entire online advertising industry if passed.

The bill in question, known as the Banning Surveillance Advertising Act, was introduced by Anna Eshoo and Jan Schakowsky in the House and Cory Booker in the Senate. If passed, it would severely limit the way in which Google, Facebook and tech companies serve targeted ads to users.

The Banning Surveillance Advertising Act would prohibit targeted advertising using protected class information such as race, gender and religion. However, it would also prevent online advertisers from using personal data purchased from data brokers.

Google, Facebook, Twitter and other tech platforms would still be able to serve targeted ads based on a user's general location at the city or state level though. At the same time, “contextual advertising” based on the online content a user has interacted with would also still be allowed.

Surveillance advertising

In addition to banning targeted advertising, the bill would give the FTC and state attorneys general the power to enforce violations with fines of up to $ 5,000 per incident. These fines could quickly add up for large advertising firms and tech companies which would serve as an incentive for them to no longer serve targeted ads using a user's personal information.

Data brokers have the most to lose though as their entire business revolves around collecting data on users and selling it to companies so that they can deliver targeted ads. 

Democratic congresswoman from California and the bill's lead sponsor, Anna Eshoo provided further insight on the dangers posed by the business model currently used by online advertisers in a statement, saying:

“The ‘surveillance advertising’ business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting. This pernicious practice allows online platforms to chase user engagement at great cost to our society, and it fuels disinformation, discrimination, voter suppression, privacy abuses, and so many other harms. The surveillance advertising business model is broken.”

We'll have to wait and see if the Banning Surveillance Advertising Act passes but in the meantime, you can still force data brokers to give up the data they have on you by using Surfshark's new privacy tool Incogni.

We've also highlighted the best VPN and the best privacy apps

Via TechCrunch

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Microsoft Teams update will make your life harder, but for good reason

Microsoft is set to roll out an update for collaboration platform Teams that will add a layer of friction to using third-party app integrations, but for good reason.

According to a new entry in the company’s product roadmap, Microsoft Teams users will soon have to manage permissions manually for each third-party app they want to use via the web client.

“In order to better secure Microsoft Teams third-party applications that request native device permissions – such as camera, microphone or location access – we will be requiring users to manually opt-in for these permissions per app in the Microsoft Teams web browser experience,” wrote Microsoft.

This is already the case across the Microsoft Teams desktop and mobile clients, the roadmap entry goes on to explain.

The new web client permissions system is still under development, but should take effect for all users by February next year.

Microsoft Teams apps

Since the start of the pandemic, collaboration software vendors like Microsoft, Zoom and Slack have worked hard to expand upon in-built functionality (video conferencing, VoIP, messaging, file-sharing etc.) with third-party integrations.

In Microsoft’s case, the company is aiming to turn Teams into a central hub for work, by building as wide a range of functionality into the platform as possible, from cloud storage and CRM to project management, calendering and more.

Only last week, Microsoft revealed it is developing a new-look app store that should make it easier to identify the most useful third-party integrations on a per user basis.

As the number of Teams applications grows, however, the likelihood one might be abused for cybercriminal purposes rises too. To nip any potential issues in the bud, Microsoft will soon require users to manually specify app permissions across all Teams clients (desktop, mobile and now browser).

Of course, the measure won’t stop users from giving malicious apps access to their webcam and audio feed, but at the very least it will force people to think twice about which apps they engage with.

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Is free anti-malware good enough?

If you’ve decided that it’s a good idea to take the plunge with a malware removal tool, there’s probably one question that immediately occurs: will a free app give you good enough protection against all the different (and ever-growing) strains of malware out there?

Let’s dive into the key issues you should consider here, before coming to a conclusion on whether or not a freebie anti-malware will be enough for your needs.


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Free vs premium: the key differences

We’ll start by looking at the differences between free and paid malware removal software, aside from the glaringly obvious – namely that a freebie won’t cost you anything, whereas a premium product will lighten your wallet to some extent.

Naturally, with a paid anti-malware app, you’ll get more in the way of features – what would be the point in stumping up cash if you didn’t? Exactly what those additional functions may be over and above any free version will obviously differ depending on the security vendor, but typically, a freebie will only give you the very basics.

That said, the basics invariably consist of an on-demand malware scanner backed by a library of definitions to hunt out malware – and that’s all you really need to get going with. It’ll allow you to manually fire up a scan to check your PC for malware, and flag up other possible nasties such as PUPs, those being Potentially Unwanted Programs (apps that may not be malicious, but could still interfere with and slow down your system, and might even intrude on your computing activities by, say, popping up an advert).

The scanning capabilities and core anti-malware engine will be the same as the paid product – with any decent app, that is – so you’re certainly getting a worthwhile app for nothing with a free anti-malware.

Indeed, if you already run a paid antivirus program, then a free malware removal app will prove a solid backup as a second line of defense to check with on-demand scans that nothing has slipped through the net of the antivirus. Those already subscribed to a quality antivirus will likely be happy with this two-line defense, and just plumping for a free anti-malware in reserve.

Scan Window

Malwarebytes scan in progress (Image credit: Malwarebytes)

Premium benefits

With all that said, what are you likely to benefit from with premium anti-malware? Let’s take our top pick of the current crop of the best malware removal software, Malwarebytes, as an example of what extra features are typically included.

With Malwarebytes Free you just get on-demand (manually initiated) scanning as mentioned above… and that’s all.

But go for Malwarebytes Premium and you get a host of extras, the most important of which is real-time protection. This means that the app watches over your system constantly, monitoring files that are introduced and processes run, and scanning for any evidence of malware in the daily operation of your device.

The paid version of Malwarebytes also comes equipped with anti-ransomware tech to defend against this particularly dangerous threat, and an exploit shield to guard against vulnerabilities in software or the OS being leveraged by a malicious party. Finally, there’s web protection on hand to keep you safer when browsing and defeat the likes of phishing attacks or other online scams.

This much broader protection against specific types of attacks (and URL filtering for when you’re browsing) is typical of the kind of features you’ll find in a good antivirus; and that’s the key point here. If you aren’t already signed up for such an antivirus, then the alternative is to grab Malwarebytes Premium instead, and get all this, with the additional focused protection against malware that Malwarebytes delivers. (Remember that anti-malware specializes in ‘behavioral detection’ and spotting newly unleashed malware just by its suspicious activity on the system).

In this case, Malwarebytes Premium is a good option for covering your security bases across all core needs, rather than going with the free version. While some antivirus apps may offer even more features – like a built-in password manager, for example – you may already have that functionality, and what Malwarebytes delivers is that honed behavioral detection to seek and destroy more sophisticated or brand new malware that a traditional antivirus might just miss.

Is free anti-malware good enough?

A free malware removal tool is good enough as a backup for a strong antivirus program, and it’s well worth having regardless as its core malware finding capabilities through on-demand scanning are the same as with a paid anti-malware.

That said, forking out for the premium version of an anti-malware app makes more sense if you need the best malware protection with a broad umbrella of other defenses. This way, you can cover all your vital security needs – while benefiting from the specialized behavioral detection which anti-malware majors in – and not need to fork out for a traditional antivirus app at all.

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