Is this the return of Google Glass? Magic Leap and Google team up could be bad news for Meta and Apple

We already knew Google was making at least a tentative return to the world of extended reality (XR, a catchall for VR, AR, and MR) with the announcement it’s helping to make the Samsung XR headset. But it could also be looking for another try and with one of its most high-profile flops: Google Glass.

This speculation follows an announcement from Magic Leap that it is partnering with Google to “bring Magic Leap Augmented Reality (AR) expertise and optics leadership together with Google’s technology platforms and collaborate on Extended Reality (XR) solutions and experiences.”

This is hardly a Google Glass confirmation, but it follows a few rumors that Google wants to have another crack at AR specs – including what might have been an accidental leak from its own Google I/O presentation. It also comes after Meta teased its AR glasses project, and with Apple testing the waters with the Vision Pro it would seem the entire industry is chasing an AR trend.

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Even though this partnership is seemingly set in stone we shouldn’t get our hopes up that Google Glass 2 is coming soon. LG and Meta announced plans to partner on XR technology, only for rumors to come out weeks later that they had already parted ways – rumors LG refused to dismiss.

Much like Meta and LG reportedly butted heads in several ways, Google and Magic Leap could also disagree on how best to create an AR device which could lead to their relationship breaking down. 

What could a ‘Google Glass 2’ look like? 

Assuming this partnership does bear fruit, what do we expect to see from Google Glass 2 – or whatever Google wants to call it?

Well design-wise we imagine it’ll look a lot more like a typical pair of specs. While Google Glass’ space-age design might have charmed some, it’s not at all subtle. The obvious camera freaked people out, and it painted a target on wearers as they were clearly wearing expensive tech that would-be thieves could rip from them. And when the battery dies, they’re useless.

Modern smart and AR glasses have some signs they’re more than meets the eye – like thicker arms, and a light that makes it clear when the camera is in use – but in general you wouldn’t know the specs were anything but regular shades unless you’re well-versed in tech. With prescription or shaded lenses, they’re also something you can wear all the time even when they run out of charge.

Orange RayBan Meta Smart Glasses in front of a wall of colorful lenses including green, blue, yellow and pink

The Ray-Ban Meta Smart Glasses (Image credit: Meta)

As for its features, obviously, AR aspects would be included. To us, this means a HUD with an overlay showing you things like directions pointing you towards your destination, and apps that have you interact with virtual objects as if they’re in the real world.

But the other big feature will most likely be AI. We’ve already seen how the Ray-Ban Meta smart glasses can leverage cameras and its AI to help you identify objects, find recipes, translate signs, and generally answer questions you might have by simply talking to your specs. Google also has a generative AI – Gemini – and while its recent attempts at AI search haven’t been the best, we’d be shocked if this tech wasn’t incorporated into Google Glass 2.

We’ll have to wait and see what Google’s next AR device has in store for us if and when it launches. You can be sure we’ll be ready to give you the lowdown as soon as we have it.

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Google’s Project Astra could supercharge the Pixel 9 – and help Google Glass make a comeback

I didn't expect Google Glass to make a minor comeback at Google I/O 2024, but it did thanks to Project Astra. 

That's Google's name for a new prototype of AI agents, underpinned by the Gemini multimodal AI, that can make sense of video and speech inputs, and smartly react to what a person is effectively looking at and answer queries about it. 

Described as a “universal AI” that can be “truly helpful in everyday life”, Project Astra is designed to be proactive, teachable, and able to understand natural language. And in a video ,Google demonstrated this with a person using what looked like a Pixel 8 Pro with the Astra AI running on it. 

By pointing the phone's camera at room, the person was able to ask Astra to “tell me when you see something that makes sound”, to which the AI will flagged a speaker it can see within the camera's viewfinder. From there the person was able to ask what a certain part of the speaker was, with the AI replying that the part in question is a tweeter and handles high frequencies. 

But Astra does a lot more: it can identify code on a monitor and explain what it does, and it can work out where someone is in a city and provide a description of that area. Heck, when promoted, it can even make an alliterative sentence around a set of crayons in a fashion that's a tad Dr Zeus-like.

It can can even recall where the user has left a pair of glasses, as the AI remembers where it saw them last. It was able to do the latter as AI is designed to encode video frames of what it's seen, combine that video with speech inputs and put it all together in a timeline of events, caching that information so it can recall it later at speed. 

Then flipping over to a person wearing the Google Glass 'smart glasses', Astra could see that the person was looking at a diagram of a system on a whiteboard, and figure out where optimizations could be made when asked about them. 

Such capabilities suddenly make Glass seem genuinely useful, rather than the slightly creepy and arguably dud device it was a handful of years ago; maybe we'll see Google return to the smart glasses arena after this. 

Project Astra can do all of this thanks to using multimodal AI, which in simple terms is a mix of neural network models that can process data and inputs from multiple sources; think mixing information from cameras and microphones with knowledge the AI has already been trained on.

Google didn't say when Project Astra will make it into products, or even into the hands of developers, but Google's DeepMind CEO Demis Hassabis said that “some of these capabilities are coming to Google products, like the Gemini app, later this year.” I'd be very surprised if that doesn't mean the Google Pixel 9, which we're expecting to arrive later this year.

Now it's worth bearing in mind that Project Astra was shown off in a very slick video, and the reality of such onboard AI agents is they can suffer from latency. But it's a promising look at how Google will likely integrate actually useful AI tools into its future products.

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Glass app trumps Instagram by bringing its photo-sharing network to iPad

Instagram's move away from its photographic core has left a spot open for enthusiast-friendly photo-sharing apps like Glass – and now that new contender has brought its glossy, magazine-like experience to iPad.

Glass 2.0 is now available for iPads running iPadOS 14.0 or later, although you'll still need to pay the monthly £4.49 / $ 4.99 or £24.99 / $ 29.99 annual subscription to access it. There's a two-week free trial to give you a taster, though.

As we discovered in our exclusive interview with the makers of Glass, this membership fee is partly a result of the developers' decision to forego venture capital investment, with the aim being to create a sustainable community.

Given what's happened to Instagram, and many other pretenders to its photographic throne, this seems a wise move – and the arrival of an iPad app in particular supports the idea of a photo-centric sharing space. 

The larger screen gives you a better view of painstakingly-crafted shots, and many photographers use iPads anyway as part of their in-the-field editing workflow thanks to apps like Lightroom. Strangely, Instagram has never launched a dedicated iPad app and, last year, said that one is unlikely to arrive anytime soon.

Since its launch six months ago, Glass has added new features including categories and 'appreciations' for liking photos, but there's no algorithm running behind it to organize your feed. Instead, you get the chronological feed that Instagram has hinted will be returning to its app in 2022.

The Glass team will also be launching a web-based version of its app, to rival the likes of Flickr, with a beta version expected to arrive in March or April.


Analysis: A pricey but polished Instagram alternative 

The Glass app on iPad

(Image credit: Glass)

Our early experience with the Glass iPad app is that it's a little buggy, with the app having a tendency to crash on our iPad Air. But we're sure these wrinkles will be ironed out and the app certainly has potential on the bigger screen of Apple's tablets.

Sadly, there's no Android version in the works just yet, with Glass' maker stating that its focus is currently on launching Glass for Web over the next few months. But if you're an iOS fan and photographer, the free trial is certainly worth a spin.

There is currently a gap between Instagram – which we've previously argued is broken for photographers – and veteran platforms like Flickr, which is big on community but lacks the polish of Glass.

There's no doubt the £4.49 / $ 4.99 monthly or £24.99 / $ 29.99 subscription fee is pretty high and could be off-putting for anyone who's bank balance is currently enduring death by a thousand subscriptions.

But the flip-side is that the ad-free Glass is being developed by a small team of photography enthusiasts who are keen to avoid the bloat and e-commerce traps that have lured Instagram away from its photographic heritage.

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