Adobe’s new beta Express app gives you Firefly AI image generation for free

Adobe has released a new beta version of its Express app, letting users try out their Firefly generative AI on mobile for the first time.

The AI functions much like Firefly on the web since it has a lot of the same features. You can have the AI engine create images from a single text prompt, insert or remove objects from images, and add words with special effects. The service also offers resources like background music tracks, stock videos, and a content scheduler for posting on social media platforms. It’s important to mention that all these features and more normally require a subscription to Adobe Express Premium. But, according to the announcement, everything will be available for free while the beta is ongoing. Once it’s over, you’ll have to pay the $ 10-a-month subscription to keep using the tools 

Adobe Express with Firefly features

(Image credit: Adobe)

Art projects on the current Express app will not be found in the beta – at least not right now. Ian Wang, who is the vice president of product for Adobe Express, told The Verge that once Express with Firefly exits beta, all the “historical data from the old app” will carry over to the new one. 

The new replacement

Adobe is planning on making Express with Firefly the main platform moving forward. It’s unknown when the beta will end. A company representative couldn’t give us an exact date, but they told us the company is currently collecting feedback for the eventual launch. When the trial period ends, the representative stated, “All eligible devices will be automatically updated to the new [app]”.

We managed to gain access to the beta and the way it works is pretty simple. Upon installation, you’ll see a revolving carousel of the AI tools at the top. For this quick demo, we’ll have Firefly make an image from a text prompt. Tap the option, then enter whatever you want to see from the AI.

Adobe Express with Firefly demo

(Image credit: Future)

Give it a few seconds to generate the content where you’ll be given multiple pictures to choose from. From there, you edit the image to your liking. After you’re all done, you can publish the finished product on social media or share it with someone.

Availability

Android users can download the beta directly from the Google Play Store. iPhone owners, on the other hand, will have a harder time. Apple has restrictions on how many testers can have access to beta software at a time. iOS users will instead have to join Adobe’s waitlist first and wait to get chosen. If you’re one of the lucky few, the company will guide you through the process of installing the app on your iPhone.

There is a system requirements page listing all of the smartphones eligible for the beta, however, it doesn’t appear to be a super strict list. The device we used was a OnePlus Nord N20 and it ran the app just fine. Adobe’s website also has all the supported languages which include English, French, Korean, plus Brazilian Portuguese.

Check out TechRadar's list of the best photo editor for 2024 if you want more robust tools.

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Adobe Express adds Firefly AI to its free plan for next level creativity

The all-in-one creative suite Adobe Express is getting a wave of new features; chief among them is the introduction of the Adobe Firefly generative AI.

With Firefly being added, you will be able to create “custom image and text effects” using nothing more than a simple text prompt. The official trailer displays these tools in action as it showing the steps of how to create a poster for a neighborhood event. Firefly is used to change the basic lettering of a short phrase into a “purple gloss balloon” font. It can also be used to generate decorative backgrounds for posters. 

So it's nothing groundbreaking or anything that will blow your mind, but it is a nice addition to the Express toolbox. The best part is it’s available on the free version of Adobe Express, meaning anybody can take the AI feature out for a spin. 

We do want to warn you to not expect too much from this rendition of Firefly. Like a lot of other free image generators, the results can look rather nightmarish, especially when they involve people. It’s nowhere on the same level as Generative Fill on Photoshop. We recommend keeping things simple, like throwing in graphical flourishes, if you ever decide to try out the Express AI.

The company states the prompts support over 100 languages including French, German, Japanese, Spanish, as well as Brazilian Portuguese. Something we found a little funny is how Adobe clarifies that the content Firefly generates is “designed to be safe for commercial use.” Given how several companies with AIs are currently being sued over copyright issues, it looks like the Photoshop-developer felt the need to offer some reassurance to its customers. 

Notable non-AI features

The update introduces a lot of other non-AI tools. For the sake of brevity, we’re just going to focus on the more notable ones. 

For instance, you have Quick Actions for faster editing. These actions can remove the background in images, immediately convert a video into a GIF, edit PDFs, and “animate a character using just audio”. That last one is fittingly called Animate from Audio which will have “characters come to life” as their bodies automatically sync up to recorded dialogue. It takes some of the busy work out of animating the finer details.

Adobe is also introducing an all-in-one editor consisting of various design elements and pre-made templates for social media platforms. So if you want to make videos for TikTok or Instagram but don’t know how to start, the editor can help you out tremendously. 

Availability

Everything you see here is currently available on Adobe Express for desktop. A full list detailing each feature can be found on the official website. The company says it has plans to bring the update to the mobile app soon, but declined to give an exact date for the future patch in its announcement. 

It is great to see Adobe offer some of its latest tech for free. Photoshop can be very expensive. If you’re looking for other options, check out TechRadar’s list of the best Photoshop alternatives for 2023

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Adobe makes Express and Firefly for Enterprise happen

Adobe Express has been getting a lot of attention from the creative apps maker lately – yesterday we revealed that the new Express beta features Firefly integration. But that’s not the whole story.

Announced at Adobe Summit 2023 in London, the easy-to-use graphic design software and its freshly built-in AI art generator is now available to enterprise customers. 

According to the company, “every employee across an organization, at any creative skill level, to use Firefly to generate beautiful, on-brand, ready-to-share content.” And that’s not the only new business features found in the new-look Adobe Express. 

Creating and collaborating

Adobe Express occupies an interesting space in the firm’s creative stack. While drawing on the powerful tools found in Adobe’s professional digital art software, Express lets anyone create and edit designs that fit the brand. It also means design teams don’t have to get involved in making minor tweaks. Less complex than Photoshop and Illustrator, it’s designed for high-quality, high-velocity content production. Think social media ads, blog graphics, online brand promos.  

It’s long been a popular tool for content creators and marketers – and its new iteration feels as much a show of faith in the product as it is an attempt to edge out Canva, which harbors similar designs on enterprise customers. But with companies of all sizes looking at how gen AI can help increase efficiencies, the Firefly integration – which can be accessed through the standalone app, Adobe Express, and Creative Cloud – could turn many a business head.

 Chiefly because Firefly for Enterprise is designed to be what Adobe calls “commercially safe”. In other words, it’s been trained on copyright-free imagery. With Content Credentials, Firefly also automatically tags images to let consumers know generative AI was used in its creation. It can add other information, too, like an artist's name, date, and even the tools used to create the image. On that note, we absolutely used Firefly in Express to create the artwork accompanying this article.

The company also intends to introduce IP indemnity for enterprise customers, footing the legal bill (or some of it, at least) should a copyright claim arise.  

Elsewhere, users will find a raft of new tools and features across Adobe Express. This includes deeper integration with Adobe apps including Photoshop and Experience Manager, an expanded library of stock photos and stock videos, and new animations for assets powered by Adobe Character Animator. There’s even increased PDF editor support, simplifying the import and editing process. 

With an eye to the future, Adobe also said it’s working on letting businesses train Firefly with their own branded assets, to generate brand-specific content. There’s no word on when to expect this option, but it could prove to be a game-changer for commercial graphic design. 

The latest version of the Adobe Express beta is available now on desktop, although a mobile version is on its way. 

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More features for editing PDF files finally arrive to Adobe Creative Cloud Express

In what is being boldly referred to as “the new way to PDF”, Adobe is treating users of Creative Cloud Express with new tools for working with the ubiquitous file type. When the cloud tool launched in December 2021, it included two 'quick actions' for creating and converting PDF files, but Adobe has announced three additional actions to help manage a PDF file.

One will allow you to edit the text within a PDF file, alongside the ability to resize and rotate images.

The remaining new actions will make it possible to easily combine multiple files into one document and also the ability to rearrange pages of an existing PDF file.

The ability to join several files into one is not only a great way to consolidate documents obtained from different sources, but also to ensure that different types of content are saved in a cross-platform, portable format.

While the page organization's quick action makes it possible to change the order in which pages appear in a document, it goes further than what you expect. The same quick actions also enable you to delete pages that are not needed and rotate any which are not correctly oriented. Adobe stresses that modifying PDFs in this way will not interfere with the formatting or design of the original files, so you can be sure that pages will look precisely as intended.

But wait, there's more

Creative Cloud Express PDF features

(Image credit: Adobe)

While both of these quick actions will be welcomed by Adobe Creative Cloud Express users, it is the third new addition that is likely to generate the most interest. The “Edit text & images” quick action does very much what you would expect from the name, making it possible to change and add text to existing PDFs.

It can also be used to rotate and resize images so there is no need to re-create pages from scratch if a minor tweak is needed.

Adobe states that the latest quick actions came as the result of listening to the feedback of creators. The company is keen to continue to give its users what they need and is looking for more suggestions via the Creative Cloud Express UserVoice page.

Via Adobe Blog

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Adobe announces Creative Cloud Express, a hint towards its freemium future?

If you're keen to use Adobe's powerful creative tools, but are less excited about their high prices, the company's new Creative Cloud Express app could be for you. Effectively a lite version of its software suite, the app is free to use on mobile devices or via web browser, with extra features costing $ 9.99 / £10.10 / AU$ 14.29 a month.

Creative Cloud Express is designed for students, small business owners, or for those who want to turn a hobby into a career. Instead of a collection of apps, here you download just one app that gives you features to edit photos, trim videos and create GIFs, while making content that’s relevant to your customers.

It’s the first freemium product from Adobe, and with Christmas fast approaching, it could be a great entry point for those who want to try out Adobe’s products on their new devices.

Who would want this?

Available from today, you can download Creative Cloud Express for free, from the Microsoft store, Apple App Store or Google Play Store. The free plan includes:

  • Create on both web and mobile.
  • Thousands of templates, design assets, and Adobe Fonts.
  • A limited collection of royalty-free Adobe Stock free collection photos.
  • Basic editing and photo effects including removing backgrounds and animations.
  • 2GB of storage.

You only need to sign up and you can use the above features straight away. It’s a new angle that Adobe is offering here, as you would have had to sign up for a free trial for Creative Cloud at least, to see if apps such as Photoshop and Premiere Pro were suited to your needs.

The paid plan includes a 3-month free trial with more images and templates to use, alongside the ability to export a project into PDF and other useful features. You can sign up and get a feel for whether Express or the full Creative Cloud package is best for you.

Its press release also stated that an Enterprise edition of Express is coming in 2022, which would help businesses offer the package to its employees in one go.


Analysis: A hint towards the future? 

So far the new offering from Adobe looks impressive, with its demos showing both tablets and web browsers using Express. With many users going through their favored web browser to use certain web apps, it could show what the future holds for Adobe and Creative Cloud going forward.

Express looks to be the start of this, and if its features expand to those that are inspired by Adobe’s other apps such as Illustrator and XD, this new package is an enticing and exciting start.

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