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OpenAI’s new Sora video is an FPV drone ride through the strangest TED Talk you’ve ever seen – and I need to lie down
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OpenAI's new Sora text-to-video generation tool won't be publicly available until later this year, but in the meantime it's serving up some tantalizing glimpses of what it can do – including a mind-bending new video (below) showing what TED Talks might look like in 40 years.

To create the FPV drone-style video, TED Talks worked with OpenAI and the filmmaker Paul Trillo, who's been using Sora since February. The result is an impressive, if slightly bewildering, fly-through of futuristic conference talks, weird laboratories and underwater tunnels.

The video again shows both the incredible potential of OpenAI Sora and its limitations. The FPV drone-style effect has become a popular one for hard-hitting social media videos, but it traditionally requires advanced drone piloting skills and expensive kit that goes way beyond the new DJI Avata 2.

Sora's new video shows that these kind of effects could be opened up to new creators, potentially at a vastly lower cost – although that comes with the caveat that we don't yet know how much OpenAI's new tool itself will cost and who it'll be available to.

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But the video (above) also shows that Sora is still quite far short of being a reliable tool for full-blown movies. The people in the shots are on-screen for only a couple of seconds and there's plenty of uncanny valley nightmare fuel in the background.

The result is an experience that's exhilarating, while also leaving you feeling strangely off-kilter – like touching down again after a sky dive. Still, I'm definitely keen to see more samples as we hurtle towards Sora's public launch later in 2024.

How was the video made?

A video created by OpenAI Sora for TED Talks

(Image credit: OpenAI / TED Talks)

OpenAI and TED Talks didn't go into detail about how this specific video was made, but its creator Paul Trillo recently talked more broadly about his experiences of being one of Sora's alpha tester.

Trillo told Business Insider about the kinds of prompts he uses, including “a cocktail of words that I use to make sure that it feels less like a video game and something more filmic”. Apparently these include prompts like “35 millimeter”, “anamorphic lens”, and “depth of field lens vignette”, which are needed or else Sora will “kind of default to this very digital-looking output”.

Right now, every prompt has to go through OpenAI so it can be run through its strict safeguards around issues like copyright. One of Trillo's most interesting observations is that Sora is currently “like a slot machine where you ask for something, and it jumbles ideas together, and it doesn't have a real physics engine to it”.

This means that it's still a long way way off from being truly consistent with people and object states, something that OpenAI admitted in an earlier blog post. OpenAI said that Sora “currently exhibits numerous limitations as a simulator”, including the fact that “it does not accurately model the physics of many basic interactions, like glass shattering”.

These incoherencies will likely limit Sora to being a short-form video tool for some time, but it's still one I can't wait to try out.

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Is this the worst idea Microsoft has ever had for Windows 11? Ad-related taskbar button concept makes us really nervous
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Windows 11 could conceivably get what surely everyone would regard as an unwelcome addition, or at least a very controversial change in terms of a potential new button for the taskbar that’s been uncovered in the innards of the desktop OS.

Apparently, Microsoft might just be mulling a ‘recommended’ button for the taskbar, and the theory is that it could surface various suggestions and thinly veiled adverts.

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The workings for such a button were discovered by well-known Microsoft leaker Albacore on X (formerly Twitter).

As Albacore makes clear, the button has had all its related strings (in the background) stripped from production builds, as if Microsoft’s team working on the interface wants to keep this as low-profile on the radar as possible.

As the leaker points out, the worry is that Microsoft is really thinking about making ‘suggestions,’ or nudges, recommendations, or whatever you want to call them, an integral part of the desktop, with a whole dedicated button on the taskbar.

Albacore notes that the description of the button is that it ‘controls visibility of recommendations on the taskbar’ and it’s filed under the term ‘taskbar sites,’ so the leaker theorizes that perhaps we could get website suggestions right on the taskbar, with the button’s icon changing to be the favicon of any given recommended site.

We’d further guess that maybe the idea would be to make these context-sensitive, so suggestions given would depend on what you’re doing in Windows 11 at the time – but that really is just guesswork.

Person using a Windows 11 laptop looking annoyed

(Image credit: Marjan Apostolovic / Shutterstock)

Analysis: Paying twice for Windows 11 isn’t fair

As Albacore observes, we can hope that this might just be a piece of work from times gone past which has been abandoned, but references to it are still hanging around in the background of Windows 11. It’s entirely possible nothing will come of this, in short, and even if Microsoft is currently exploring the idea, it might ditch the button before it even comes to testing.

Granted, even if a recommended taskbar button is realized, we’d assume that Windows 11 will come with the option to turn it off – but it’s still a worrying hint about the direction Microsoft is at least considering here with a future update. A dedicated button like this would be a huge move in the direction of what might be termed soft advertising (or nudging).

Sadly, a further recent development as highlighted by another leaker on X, PhantomOfEarth, is that the ‘Recommended’ section in Windows 11’s Start menu could be getting something called promoted apps.

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These would be apps Microsoft is actively promoting – there’s no bones about the advertising here, this isn’t badging or nudging – and again, it’s a dangerous move that very much runs the risk of annoying Windows 11 users. (Albeit it can be switched off – and remember, this is only in testing so far).

Given all this, we very much get the feeling that advertising-focused recommendations along these lines is something Microsoft is seriously considering doing more of. And given the past history of the software giant, that’s not surprising.

If you recall, recommended websites in the Start menu has long been a controversial topic – Microsoft previously toyed with the idea, abandoned it, but then brought it back in again last year to the disbelief of many folks (ourselves included).

Microsoft has been ushering in various other veiled ads for its own services, too, such as so-called ‘notification badging’ prompting you to sign up for a Microsoft Account (or finish configuring it) on the Start menu, for example (which rolled out with Moment 3 last year). Another example is prodding folks to use OneDrive for backing up their files, or the new Outlook app with ads for many users.

As we’ve discussed in-depth elsewhere, the pushy advertising around Microsoft’s Edge browser and Bing search has been taken to new and unacceptable levels in recent times.

How about we abandon this line of thinking entirely, Microsoft? Just stop with the incessant promotion of your own services, or indeed possibly third-party services or websites, within Windows 11. This is an operating system we, the users, pay for – so we shouldn’t have to suffer adverts in various parts of the Windows interface.

Either make Windows completely free and ad-supported, or charge for it, with no ads, suggestions, nudges, or other promotional tomfoolery to be seen anywhere in the OS. Or give us a choice of either route – but don’t make us pay twice for Windows 11, once with an initial lump sum fee to buy the OS, and then again with further ongoing monetization by way of a constant drip-feed of ads here, there and everywhere.

Via Neowin

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Google Maps could become smarter than ever thanks to generative AI
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Google Maps is getting a dose of generative AI to let users search and find places in a more conversational manner, and serve up useful and interesting suggestions. 

This smart AI tech comes in the form of an “Ask about” user interface where people can ask Google Maps questions like where to find “places with a vintage vibe” in San Francisco. That will prompt AI to analyze information, like photos, ratings and reviews, about nearby businesses and places to serve up suggestions related to the question being asked.  

From this example, Google said the AI tech served up vinyl record stores, clothing stores, and flea markets in its suggestions. These included the location along with its rating, reviews, number of times rated, and distance by car. The AI then provides review summaries that highlight why a place might be of interest. 

You can then ask follow-up questions that remember your previous query, using that for context on your next search. For example, when asked, “How about lunch?” the AI will take into account the “vintage vibe” comment from the previous prompt and use that to offer an old-school diner nearby.

Screengrabs of the new generative AI features on Google Maps showing searches and suggestions

(Image credit: Google)

You can save the suggestions or share them, helping you coordinate with friends who might all have different preferences like being vegan, checking if a venue is dog friendly, making sure it is indoors, and so on.

By tapping into the search giant’s large-language models, Google Maps can analyze detailed information using data from more than 250 million locations, and photos, ratings and reviews from its community of over 300 million contributors to provide “trustworthy” suggestions. 

The experimental feature is launching this week but is only coming to “select Local Guides” in the US. It will use these members' insights and feedback to develop and test the feature before what’s likely to be its eventual full rollout, which Google has not provided a date for.

 Does anyone want this?  

Users on the Android subreddit were very critical of the feature with some referring to AI as a buzzword that big companies are chasing for clout, user lohet stated: “Generative AI doesn't have any place in a basic database search. There's nothing to generate. It's either there or it's not.”

Many said they would rather see Google improve offline Maps and its location-sharing features. User, chronocapybara summarized the feelings of others in the forum by saying:  “If it helps find me things I'm searching for, I'm all for it. If it offloads work to the cloud, making search slower, just to give me more promoted places that are basically ads, then no.” 

However, AI integration in our everyday apps is here to stay and its inclusion in Google Maps could lead to users being able to discover brand-new places easily and helping smaller businesses gain attention and find an audience.

Until the features roll out, you can make the most of Google Maps with our 10 things you didn't know Google Maps could do. 

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Facebook Messenger gets its biggest ever update – including a major privacy boost
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Big changes are coming to Facebook Messenger, covering everything from photo and video sharing to user privacy. The changes are rolling out from today, although it may take some time for everyone's account to be updated.

Perhaps the biggest upgrade is the switch to end-to-end encryption as the default option for conversations – this had previously been available as an option in individual chats, but will now be automatically applied to all conversations and audio and video calls.

As on other similarly secured messaging apps like WhatsApp, end-to-end encryption means only you and the person or people you're chatting to can see the conversations – so no one else can intercept or unlock your communications, including staff at Meta, malicious actors, and law enforcement agencies.

The existing disappearing messages feature is getting tweaked, too: all messages now vanish after 24 hours (previously you could customize this), and Meta is making it easier for users to see when disappearing messages are enabled. You'll be alerted if anyone tries to take a screenshot of a disappearing message, too.

More upgrades

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Message editing in the Facebook Messenger app

Message editing is coming to the Messenger app (Image credit: Meta)
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Photo layouts in the Facebook Messenger app

Get ready for new photo and video layouts (Image credit: Meta)

In addition, Messenger is now joining Apple's iMessage in letting you edit messages after you've sent them. You get a 15-minute window after a message has been sent to revise it, if you've made a glaring typo or want to change the tone of your latest communication.

Another change is that read receipts can now be switched off, if you don't want other people knowing when you've seen their messages. As is the case with other messaging apps, there's a trade-off: you won't be able to see read receipts from other people either.

Photo and videos will now be shared at an “upgraded” quality, Meta says – so expect files that are less compressed when you share them around. Photos and videos will be easier to access in the Messenger interface, with some “fun” layouts applied when you share them in batches, and instant reactions to photos and videos are being added too.

Lastly, voice messages are going to get controls for variable speed playback, and the app will now remember where you left off in a voice message if you come back to it later. Voice messages will also continue to play if you navigate away from the chat or the app.

All in all, it's a big range of upgrades that'll be welcome for regular Messenger users, even if it might not convince others to switch from WhatsApp or iMessage.

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In the least surprising Microsoft news ever, its new Windows Copilot AI assistant is showing users ads
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Microsoft has recently introduced its newest major addition to Windows 11, an AI assistant named Windows Copilot. So far, it's seen a lukewarm reception due to bugs, and now users have noticed something else – Microsoft is putting ads into Copilot’s Bing Chat function. 

As you might have guessed, many users aren’t happy about this. Copilot is still under development and available as an optional update feature, and I would speculate that users who were excited by its introduction are hoping to see improvements and changes rather than advertisements.

Windows Latest reports that Microsoft has added ads that show up when users make certain queries in Copilot, giving the example of “compare Amazon Prime with Netflix.” This apparently prompts Copilot to show you an ad for Amazon Prime within its interface. Oh boy. 

This is possible because Copilot’s Bing Chat makes use of Microsoft Edge’s WebView2, a program that enables developers to render web content for apps within the browser. In recent times, Microsoft has seemingly followed Google’s lead and integrated ads more and more into its own platforms and programs. This isn’t even entirely unacceptable to users who use Bing, either. 

Many users are okay with ads in Bing and its applications in exchange for being able to use powerful AI tools like ChatGPT equipped with GPT-4 (the latest version of the tech powering ChatGPT – OpenAI’s own website only allows access to GPT-3 for free, although this might change soon) and DALL-E via Bing Image Creator. This doesn’t automatically extend to tolerating ads within Windows Copilot, however, especially with it being more deeply built into the Windows 11 interface. 

Bing.com website homepage viewed through a magnifying glass

(Image credit: Shutterstock / SergioVas)

Windows Copilot: currently a work in progress

Windows Latest calls the current version of Copilot “boring and slow” (ouch) and many users are hoping that big changes are still to come. Users hope for developments like plugin support and being able to use Copilot in more Microsoft apps, like using it for tasks within Microsoft Office.

Microsoft did also present its Copilot assistant for enterprise users, Microsoft 365 Copilot, to assist in apps like Word and Excel. It’s unclear if regular Copilot will also assist non-enterprise users in this way at some point, but I wouldn’t be surprised to see it happen.

Microsoft promoted Copilot as its state-of-the-art AI assistant product, integrating Bing Chat and the latest developments to ChatGPT from its collaboration with OpenAI. The initial reveal looked very promising and advertised Copilot as a pretty intelligent assistant, allowing it an understanding of context (such as what apps are open on your screen when you submit a query). So far, these kinds of promises look like they’re yet to be fulfilled, as apparently Copilot can’t open apps from your voice or text input just yet. 

This might not be what Copilot is for, compared to its predecessor Cortana, which could help open up apps and folders. It’s supposed to be more than an administrative assistant, and has many AI functionalities yet to be added. In its current form, it takes up a small amount of disk space and is an optional install. If you do install it and wish to turn it off, you can do so using the Group Policy editor.

Windows 11 on a laptop

(Image credit: Unsplash)

Will users be able to remove ads in Copilot?

That said, you can’t simply turn off ads within Copilot if you want to continue using it, meaning that if you want to use Copilot, you'll have to tolerate ads. Bing Chat and Microsoft’s big bet on OpenAI and ChatGPT is arguably its biggest challenge to Google’s dominance in a while. It wants to convince as many people as possible to try the newly AI-charged Bing Search, and maybe even consider replacing Google Search with it. It’s not cheap to run an AI-powered search engine, though, and as long as Google Search still reigns supreme, ads are a way to generate revenue while Microsoft continues to experiment. 

Bing Chat does see some demand and even popularity among experts and enthusiasts in the AI community, especially those who want to try out GPT-4 and DALL-E for free. Most users understand that ads are an everyday part of our lives, especially online; a small price to pay to be able to use services and apps.

However, ads are also annoying and sometimes disruptive, and Microsoft has a lot of work to do in finding a balance between including ads to recoup its massive investments and not pushing away users with ad-based irritation – especially since the latter would mean that they don’t see the ads in the first place, thus potentially losing Microsoft its revenue. 

For me personally, if Copilot means there could be ads surfacing in the deeper levels of Windows 11, like in my local file browser or right in the search bar on my taskbar, I’ll probably be reluctant to use it.  If it keeps ads to more internet-centered apps and programs like Edge (or extensions on other browsers like Google Chrome), I’ll be more likely to try it and continue using it. The ball’s now in Microsoft’s court to hear user feedback and hopefully try something different with Copilot’s ads.

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Windows Copilot might be the biggest change Microsoft has ever made to its long-running OS
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Clippy, that helpful paperclip sprite that used to watch your work in Microsoft Word and do its best to help you, was never that smart, or even that deeply integrated with Microsoft's popular computing platform.

Now imagine if Clippy got a brain and body transplant that made it a true genius and then hooked it into the deepest parts of Windows 11. That's Windows Copilot, which was among the big reveals at Microsoft's 2023 Surface Event.

Microsoft showed off a lot of Copilot demos during its packed AI and Surface launch event, but it wasn't until I got an up-close and personal demo of the Copilot preview in action on a Windows 11 system that I truly understood it and the ramifications for the next generation of Windows 11 users.

When the Windows 11 update arrives on September 26, it will bring with it the Copilot preview. Microsoft tells me that it will work with every PC that supports Windows 11.

To be clear, Copilot is not an app. It's marginally a utility. It's more like the voice inside Windows 11 head, a consciousness that is fully aware of everything Windows 11 can do, and much of what you're doing on Windows 11.

Copilot combines all of Microsoft's best AI work to date. It can bring a large language model (LLM) to understand text, and context, and produce fresh text. It integrates Bing Chat to make it conversational (and also supports voice, though I did not see that in my demos).

Two things, though, make Copilot feel like a true part of the Windows 11 experience. The first is, crucially, that Windows 11 copy and paste triggers Copilot, basically waking it up to the possibility of working directly with you.

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Windows 11 Copilot

(Image credit: Future)
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Windows 11 Copilot

(Image credit: Future)
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Windows 11 Copilot

(Image credit: Future)
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Windows 11 Copilot

(Image credit: Future)
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Windows 11 Copilot

(Image credit: Future)
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Windows 11 Copilot

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Windows 11 Copilot

(Image credit: Future)

In the demo I saw, we opened a Word document full of a massive list of things to do in New York City – there's nothing like a sea of gray text to make the eyes glaze over.

Copilot isn't pushy like Clippy. It didn't pop up immediately asking if it could help. Instead, copying the text set it off.

The fact that Copilot can see that you're performing one of the most fundamental Windows 11 tasks, and using that action to help you, is a big deal. Once Copilot sees the clipboard text, it politely asks if you want to use that text to chat. Once we did that, Copilot's chat asked what we wanted to do with it (Revise, Summarize, Expand, Explain). You can be quite specific in your requests, so we asked for distances between Tribeca and our hotel.

Copilot is deep inside Windows, but it's not shut out from the outside. As with Bing Chat, Copilot sources the web for answers. In fact, it synthesizes the best answers and then, yes, provides citations and links for it all.

Copilot tries to be extra helpful by going beyond the initial request. In this instance, it also quickly served up some local attractions.

The other thing that tells you Copilot isn't simply a plugin or add-on is that it has its own invoke and dismiss key combo: You use the Windows button and 'c.'

In my opinion, you don't get the keys unless you're part of Windows and not just a temporary tenant.

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Windows 11 Copilot

(Image credit: Future)
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Windows 11 Copilot

(Image credit: Future)
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Windows 11 Copilot

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Windows 11 Copilot

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Windows 11 Copilot

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Windows 11 Copilot

(Image credit: Future)

Other demos further solidified my belief that this is not your father's Windows 11.

When we dragged a food photo from Outlook into the chat windows, Copilot asked what we wanted to do with it. We requested instructions on how to make the unidentified dish. It took a moment (Copilot preview isn't always that fast) for it to identify it as Shashuka, and then offer detailed instructions on how to cook it.

Copilot further demonstrated its integration by working seamlessly with Windows Snip (which always sends snipped images to the clipboard). We snipped a math problem image and, naturally, when we asked, Copilot helped us solve it.

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Windows 11 Copilot

(Image credit: Future)
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Windows 11 Copilot

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Windows 11 Copilot

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Windows 11 Copilot

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Windows 11 Copilot

(Image credit: Future)

When we told Copilot we wanted to know how to focus at work, it used its platform integration to help guide us through Windows 11's Focus settings.

Copilot can be used for the most prosaic of Windows tasks, as well. Our demo desktop was getting a little cluttered, so we asked Copilot to “snap my windows.” It quickly organized the desktop and offered advice on how to make adjustments.

Windows Copilot Preview will simply arrive with the Windows 11 update. You won't have to install anything and there's no requirement that you use it. However, based on what I saw, if you ignore Copilot, you may be missing out on an entirely new way of working with the World's most widely used desktop platform.

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Windows 11 Paint app is set for its biggest upgrade ever
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Windows 11’s Paint app is set for some major upgrades which have been seen coming through in testing right now.

And when we say major changes, we really mean big new avenues of exploration for Microsoft, the most tantalizing of which is the introduction of a layers feature for Paint compositions.

This new addition was revealed in a blog post that notes the Paint app in the Canary and Dev testing channels now has the feature (version 11.2308.18.0 or higher).

Layers mean you can use multiple layers in one image, with different elements placed in different layers. Those layers can be shown or hidden, worked on separately, and indeed merged together if needed, for a more flexible and advanced way of editing any given image.

There’s a Layer button in the Paint app’s toolbar, and you can work with the feature by clicking it (whereby a side panel pops up showing the different layers that you add).

Microsoft Paint Image with Layers

(Image credit: Microsoft)

A new transparency effect has been brought in, too, with a checkboard pattern representing parts of an image that are transparent. Paint will also let you open (and save out) transparent PNG image files.

Here’s another big introduction for Paint, too: as spotted by PhantomOfEarth on X (formerly Twitter), that same new version of the app has hidden strings pertaining to an AI-powered image generation feature.

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In short, the idea is that Paint will be bolstered with Dall-E image creation chops in a feature apparently called ‘Cocreator’ which allows you to describe an image and have it composed for you (including specifying art styles).

Analysis: Hacks become a reality…

If that AI-powered image creation functionality sounds familiar, it’s because this is already in the armory of Bing AI, so it’s nothing new as such – and it isn’t really a big surprise to see Microsoft pull it over to Paint.

Well, okay, maybe it’s a little bit of a surprise in terms of Paint getting fleshed out considerably more than we ever thought it would, with the introduction of layers certainly coming out of left field.

In fairness, the ability to work with layers is something that has been hacked into Paint in the past, and that did prompt a whole lot of badgering of Microsoft about why it wouldn’t officially introduce the capability.

So, fair play to Microsoft, the software giant has listened and is doing just that – assuming that the layers and transparency elements make it through testing to the release version of Paint (which seems very likely).

Maybe we’ll see other hacks become official Paint features – you may recall that simple animations were also unofficially introduced to Microsoft’s creative app in the past.

Paint has certainly come a long way in the past half a decade or so, given that there was chatter about Microsoft considering canning the software back in 2017, if you remember. How things have changed for the better…

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Windows 11 gets a fix for one of Microsoft’s most embarrassing bugs ever
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Windows 11 has finally got a fix for an annoying bug that has been hanging around since March, with Microsoft previously pushing out a resolution for the glitch that failed to work.

This time, though, we’re told the issue has definitely been resolved.

To briefly recap, this bug appeared with the March 2023 cumulative update for Windows 11 22H2, causing an error to pop up telling the user that Local Security Authority (LSA) protection was switched off (and that their device may be vulnerable as a result).

In actual fact, LSA isn’t turned off, the bug simply produces the error message (which, ironically, is the error in itself).

The problem being that this warning keeps on appearing, and it sounds like a nasty deficiency in the defenses of Windows 11, meaning folks were unnecessarily worried about it.

As mentioned, a fix was rolled out in May which didn’t work, and actually caused some weird driver-related problems (messing with some PC games). So Microsoft ended up pulling that patch (KB5007651) and went back to the drawing board to work on a new solution.

Well, that rejigged version of KB5007651 has now arrived, as Windows Latest spotted. You can grab it by checking for updates under Windows Update, as per usual.

Microsoft let us know on its release health dashboard that: “This issue was resolved in an update for Windows Security platform antimalware platform KB5007651 (Version 1.0.2306.10002).”

Analysis: An episode Microsoft will want to forget

Hopefully this fix will do the trick (considering that, as noted, the previous patch failed to do so). From what we can see, there are no early reports that something is amiss this time – and a few positive comments that the gremlin has been dealt with. Of course, you’d hope Microsoft would take extreme care over this second attempt at KB5007651.

All in all, this has been one of the more embarrassing episodes in the history of Windows 11 bugs (and there’s some competition on that front).

The bug presenting panic inducing messages about vulnerability, complete with yellow triangle warnings – and doing so repeatedly – was obviously a far from ideal situation. Less tech-savvy users in particular were likely concerned that their PC was broken in some truly worrying way.

Microsoft told us that the error messages could be safely ignored, but that’s easier said than done, and them popping up repeatedly was doubtless pretty annoying if nothing else. Not everyone will have seen Microsoft’s advice on this bug, either.

At least we finally have a resolution now, and a solid one that works properly, by the looks of it.

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It’s now quicker than ever to buy the items on your Pinterest board
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Pinterest has made it even easier to purchase your inspiration with a new partnership with Woocommerce.

The official ‘Pinterest for WooCommerce’ extension is now available in the WooCommerce Marketplace, allowing sellers on both platforms the ability to offer Pinterest shopping functionalities directly from a Pinterest account.

The two companies say the exchange of services means over three million WooCommerce sellers will now be connected with Pinterest’s 400 million monthly users.

Social media meets ecommerce 

According to Pinterest data, 97% of the top searches on the site are unbranded, meaning shoppers are within the discovery stage of their journey. When they do purchase, Pinterest users spend two times more than people on other platforms. 

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> Pinterest wants to make it easier to promote your brand online

> 10 reasons why WooCommerce is the perfect partner for an ecommerce website

> Pinterest might now be the best place to start a small business 

“By partnering together we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce,” said Aleksandra Bettin, Vice President of Business Development at WooCommerce. 

“WooCommerce is highly invested in our merchants' success. Merchants need the right options to reach the right audiences–this integration with Pinterest helps them do that.”

WooCommerce ecommerce merchants can create or connect a Pinterest for Business account and automatically sync their product catalog, turning their products into browsable product Pins. 

Similar to an ecommerce platform, users will be able to measure conversions on their Pinterest ads and optimize these ads for shopping campaigns or retargeting by installing the Pinterest tag.

“WooCommerce is a critical partner to continue to grow our support for our Pinterest business community. Pinterest supports the entire shopping journey not just for Pinners, but for advertisers, merchants, and creators too. Our goal is to make it easier than ever for WooCommerce merchants to reach and convert Pinterest shoppers,” said Rachel Hardy, Head of Shopping Product Marketing at Pinterest.

In 2015, Pinterest introduced a ‘Buy it’ button for pinners to make purchases from the collection of ideas saved on their Pinterest board. At the time, any item with a blue price tag was labeled a buyable pin, which meant you could tap it and buy it with a credit card or Apple Pay.

As a shopping platform, Pinterest plans to combine the commercial intent of its audience with the ability to visually explore products as you would in a magazine or catalog.

  • If you are looking to create an ecommerce site, we’ve featured everything you need to choose the best website builder for you 

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It’s now quicker than ever to buy the items on your Pinterest board
  • No Comments

Pinterest has made it even easier to purchase your inspiration with a new partnership with Woocommerce.

The official ‘Pinterest for WooCommerce’ extension is now available in the WooCommerce Marketplace, allowing sellers on both platforms the ability to offer Pinterest shopping functionalities directly from a Pinterest account.

The two companies say the exchange of services means over three million WooCommerce sellers will now be connected with Pinterest’s 400 million monthly users.

Social media meets ecommerce 

According to Pinterest data, 97% of the top searches on the site are unbranded, meaning shoppers are within the discovery stage of their journey. When they do purchase, Pinterest users spend two times more than people on other platforms. 

READ MORE

> Pinterest wants to make it easier to promote your brand online

> 10 reasons why WooCommerce is the perfect partner for an ecommerce website

> Pinterest might now be the best place to start a small business 

“By partnering together we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce,” said Aleksandra Bettin, Vice President of Business Development at WooCommerce. 

“WooCommerce is highly invested in our merchants' success. Merchants need the right options to reach the right audiences–this integration with Pinterest helps them do that.”

WooCommerce ecommerce merchants can create or connect a Pinterest for Business account and automatically sync their product catalog, turning their products into browsable product Pins. 

Similar to an ecommerce platform, users will be able to measure conversions on their Pinterest ads and optimize these ads for shopping campaigns or retargeting by installing the Pinterest tag.

“WooCommerce is a critical partner to continue to grow our support for our Pinterest business community. Pinterest supports the entire shopping journey not just for Pinners, but for advertisers, merchants, and creators too. Our goal is to make it easier than ever for WooCommerce merchants to reach and convert Pinterest shoppers,” said Rachel Hardy, Head of Shopping Product Marketing at Pinterest.

In 2015, Pinterest introduced a ‘Buy it’ button for pinners to make purchases from the collection of ideas saved on their Pinterest board. At the time, any item with a blue price tag was labeled a buyable pin, which meant you could tap it and buy it with a credit card or Apple Pay.

As a shopping platform, Pinterest plans to combine the commercial intent of its audience with the ability to visually explore products as you would in a magazine or catalog.

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