iCloud’s free tier hasn’t improved since 2011 – 5GB just isn’t enough anymore

Apple's iCloud service passed its 10th birthday in 2021, and syncing photos and messages between my iPhone, iPad by now, makes me feel as if the service has been around as long as the original iPod.

I remember when the iPhone 4S debuted with iOS 5 and iCloud in 2011, and being able to take a photo, then see it on my iPad 2 soon after felt like magic. You could argue that we've had the same method for email for years, as your messages have synced between your devices for much longer than Apple's service.

But while we've seen huge advances in iPhones and iPads, even a chip transition of the Macs from Intel to Apple Silicon, iCloud's free tier has remained the same, offering just 5GB.

When you consider iPhones that can record in full 4K video, with one minute taking up 440MB, you'll already be needing to pay for a higher tier of iCloud storage once you record for ten minutes. With this in mind, this is what I'd like to see for the free tier going forward.

Match the tiers with iPad storage

Displaying the tiers of iCloud storage

(Image credit: TechRadar)

We need to look at how the paid tiers have changed over the years, while the 5GB free tier has remained the same. These three tiers arrived with iCloud in 2011:

  • 10GB
  • 20GB
  • 50GB

2015 saw some changes to this:

  • 200GB
  • 1TB
  • 2TB

In 2020, we saw the latest change to the tiers:

  • 50GB
  • 200GB
  • 2TB

Across these changes, free with 5GB has remained the same. I've always been paying for the highest tier due to the number of photos and videos I both store and take on my devices, alongside keeping hundreds of files that were once on a OneDrive account, Microsoft's cloud storage service.

While the jump between 200GB and 2TB is baffling to me in how far apart they are, it's something I've come to accept, and it's the 2TB tier that I'm paying for each month.

But 5GB for a free tier is ridiculous in 2022. When I used to work at a phone store in a previous life, as soon as I discovered that there were so many photos that one customer had on their iPhone, I'd help set up an iCloud plan, mainly because they were adamant that they needed their photos to be on their new iPhone.

Setting this up would mean that the photos would be stored in the cloud, and a weekly backup of their iPhone content would be possible without facing the 5GB wall.

64GB free storage for all

But it's time for a change. This is what I'd like to see in the future for all the tiers:

  • Free: 64GB
  • 500GB
  • 1TB
  • 2TB
  • 5TB

The free tier should match the lowest amount of storage that's available on Apple's products – in this case it's the iPhone SE (2022) and the iPad Air (2022), both offering 64GB as an option.

It's not great to see these as storage options in 2022 regardless, but increasing the free tier could help with this. Backups would be possible with these devices, and you could store a good amount of photos and videos.

Our Deputy Phones Editor, Tom Bedford spoke to me about how he still constantly sees the 'iCloud storage is getting full' on the free tier he has with his iPad, and he's primarily a Windows and Android user.

5GB in 2022 makes no sense anymore – let's see a tier that matches the lowest storage option on Apple's devices, to help remove any anxiety about needing to free up iCloud space to create a successful backup.

And as a bonus, the paid tiers should see more choice – start at a tier for the users like me who have multiple Apple devices, to those who are content creators for the 5TB tier, who want to store hundreds of gigabytes on their iCloud Drive.

In this scenario, everyone wins. Apple can afford to allow users on a free tier of 64GB storage, especially with its services growing in revenue every year. iCloud has become a useful service for many, but mainly on the paid tier, and that needs to change so that it can benefit all of its users.

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iCloud’s free tier hasn’t improved since 2011 – 5GB just isn’t enough anymore

Apple's iCloud service passed its 10th birthday in 2021, and syncing photos and messages between my iPhone, iPad by now, makes me feel as if the service has been around as long as the original iPod.

I remember when the iPhone 4S debuted with iOS 5 and iCloud in 2011, and being able to take a photo, then see it on my iPad 2 soon after felt like magic. You could argue that we've had the same method for email for years, as your messages have synced between your devices for much longer than Apple's service.

But while we've seen huge advances in iPhones and iPads, even a chip transition of the Macs from Intel to Apple Silicon, iCloud's free tier has remained the same, offering just 5GB.

When you consider iPhones that can record in full 4K video, with one minute taking up 440MB, you'll already be needing to pay for a higher tier of iCloud storage once you record for ten minutes. With this in mind, this is what I'd like to see for the free tier going forward.

Match the tiers with iPad storage

Displaying the tiers of iCloud storage

(Image credit: TechRadar)

We need to look at how the paid tiers have changed over the years, while the 5GB free tier has remained the same. These three tiers arrived with iCloud in 2011:

  • 10GB
  • 20GB
  • 50GB

2015 saw some changes to this:

  • 200GB
  • 1TB
  • 2TB

In 2020, we saw the latest change to the tiers:

  • 50GB
  • 200GB
  • 2TB

Across these changes, free with 5GB has remained the same. I've always been paying for the highest tier due to the number of photos and videos I both store and take on my devices, alongside keeping hundreds of files that were once on a OneDrive account, Microsoft's cloud storage service.

While the jump between 200GB and 2TB is baffling to me in how far apart they are, it's something I've come to accept, and it's the 2TB tier that I'm paying for each month.

But 5GB for a free tier is ridiculous in 2022. When I used to work at a phone store in a previous life, as soon as I discovered that there were so many photos that one customer had on their iPhone, I'd help set up an iCloud plan, mainly because they were adamant that they needed their photos to be on their new iPhone.

Setting this up would mean that the photos would be stored in the cloud, and a weekly backup of their iPhone content would be possible without facing the 5GB wall.

64GB free storage for all

But it's time for a change. This is what I'd like to see in the future for all the tiers:

  • Free: 64GB
  • 500GB
  • 1TB
  • 2TB
  • 5TB

The free tier should match the lowest amount of storage that's available on Apple's products – in this case it's the iPhone SE (2022) and the iPad Air (2022), both offering 64GB as an option.

It's not great to see these as storage options in 2022 regardless, but increasing the free tier could help with this. Backups would be possible with these devices, and you could store a good amount of photos and videos.

Our Deputy Phones Editor, Tom Bedford spoke to me about how he still constantly sees the 'iCloud storage is getting full' on the free tier he has with his iPad, and he's primarily a Windows and Android user.

5GB in 2022 makes no sense anymore – let's see a tier that matches the lowest storage option on Apple's devices, to help remove any anxiety about needing to free up iCloud space to create a successful backup.

And as a bonus, the paid tiers should see more choice – start at a tier for the users like me who have multiple Apple devices, to those who are content creators for the 5TB tier, who want to store hundreds of gigabytes on their iCloud Drive.

In this scenario, everyone wins. Apple can afford to allow users on a free tier of 64GB storage, especially with its services growing in revenue every year. iCloud has become a useful service for many, but mainly on the paid tier, and that needs to change so that it can benefit all of its users.

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Is free anti-malware good enough?

If you’ve decided that it’s a good idea to take the plunge with a malware removal tool, there’s probably one question that immediately occurs: will a free app give you good enough protection against all the different (and ever-growing) strains of malware out there?

Let’s dive into the key issues you should consider here, before coming to a conclusion on whether or not a freebie anti-malware will be enough for your needs.


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Free vs premium: the key differences

We’ll start by looking at the differences between free and paid malware removal software, aside from the glaringly obvious – namely that a freebie won’t cost you anything, whereas a premium product will lighten your wallet to some extent.

Naturally, with a paid anti-malware app, you’ll get more in the way of features – what would be the point in stumping up cash if you didn’t? Exactly what those additional functions may be over and above any free version will obviously differ depending on the security vendor, but typically, a freebie will only give you the very basics.

That said, the basics invariably consist of an on-demand malware scanner backed by a library of definitions to hunt out malware – and that’s all you really need to get going with. It’ll allow you to manually fire up a scan to check your PC for malware, and flag up other possible nasties such as PUPs, those being Potentially Unwanted Programs (apps that may not be malicious, but could still interfere with and slow down your system, and might even intrude on your computing activities by, say, popping up an advert).

The scanning capabilities and core anti-malware engine will be the same as the paid product – with any decent app, that is – so you’re certainly getting a worthwhile app for nothing with a free anti-malware.

Indeed, if you already run a paid antivirus program, then a free malware removal app will prove a solid backup as a second line of defense to check with on-demand scans that nothing has slipped through the net of the antivirus. Those already subscribed to a quality antivirus will likely be happy with this two-line defense, and just plumping for a free anti-malware in reserve.

Scan Window

Malwarebytes scan in progress (Image credit: Malwarebytes)

Premium benefits

With all that said, what are you likely to benefit from with premium anti-malware? Let’s take our top pick of the current crop of the best malware removal software, Malwarebytes, as an example of what extra features are typically included.

With Malwarebytes Free you just get on-demand (manually initiated) scanning as mentioned above… and that’s all.

But go for Malwarebytes Premium and you get a host of extras, the most important of which is real-time protection. This means that the app watches over your system constantly, monitoring files that are introduced and processes run, and scanning for any evidence of malware in the daily operation of your device.

The paid version of Malwarebytes also comes equipped with anti-ransomware tech to defend against this particularly dangerous threat, and an exploit shield to guard against vulnerabilities in software or the OS being leveraged by a malicious party. Finally, there’s web protection on hand to keep you safer when browsing and defeat the likes of phishing attacks or other online scams.

This much broader protection against specific types of attacks (and URL filtering for when you’re browsing) is typical of the kind of features you’ll find in a good antivirus; and that’s the key point here. If you aren’t already signed up for such an antivirus, then the alternative is to grab Malwarebytes Premium instead, and get all this, with the additional focused protection against malware that Malwarebytes delivers. (Remember that anti-malware specializes in ‘behavioral detection’ and spotting newly unleashed malware just by its suspicious activity on the system).

In this case, Malwarebytes Premium is a good option for covering your security bases across all core needs, rather than going with the free version. While some antivirus apps may offer even more features – like a built-in password manager, for example – you may already have that functionality, and what Malwarebytes delivers is that honed behavioral detection to seek and destroy more sophisticated or brand new malware that a traditional antivirus might just miss.

Is free anti-malware good enough?

A free malware removal tool is good enough as a backup for a strong antivirus program, and it’s well worth having regardless as its core malware finding capabilities through on-demand scanning are the same as with a paid anti-malware.

That said, forking out for the premium version of an anti-malware app makes more sense if you need the best malware protection with a broad umbrella of other defenses. This way, you can cover all your vital security needs – while benefiting from the specialized behavioral detection which anti-malware majors in – and not need to fork out for a traditional antivirus app at all.

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