Google’s AI-boosted search engine enters first public trial – here’s how to try it

Google has opened up access to its Search Labs testing program allowing users to try out the upcoming search engine update with the most notable change being the Search Generative Experience or SGE.

To be clear, Search Labs isn’t technically open to the public as you’ll have to first join a waitlist. If you’ve already signed up, be sure to check your email account for an invitation from Google as they're currently rolling out. Don’t worry if you haven’t entered as there’s still room left in the waitlist on both desktop and mobile.

To join on desktop, you need to first install Google Chrome on your computer. From there, head on over to the Search Labs website, select Join Waitlist, and wait for the invitation to arrive. On mobile devices, launch the Google app. You should see a science beaker-esque icon in the top left corner of the screen. Just like before, select Join Waitlist then wait for the invite. Search Labs is available on both iOS and Android so no one’s being left out. Install the latest app update if you don't see the icon.

Limited-time only

Unless you’re a subscriber to Google One Premium, it may take a while until you get an invite. A recent report from 9To5Google states Premium subscribers are getting “priority access” to Search Labs, although “it won’t be immediate.” “Access spots are limited” at the moment, but more will open up over “the coming weeks. 

But once you get the invite, act fast. SGE and the rest of the Search Labs experiments will be available for a limited time only. It’s unknown for how long, so we asked Google for more information. This story will be updated if we hear back.

There’s been a fair amount of hype surrounding SGE ever since it was first revealed during I/O 2023. The technology essentially enhances Google Search to provide long, detailed responses to queries by taking context into consideration. It could very well completely change how people use the search engine

Word of advice

For the lucky few who get early access to SGE, Google recommends starting off with simple terms so you can get used to how the AI works. Once you get a feel for it, try entering more specific queries. One of the highlighted use cases of SGE is to help people with their shopping. The AI can generate a detailed list of features, reviews, price points, and even link to the product itself.

In addition to Google’s advice, we have some of our own because we’ve used multiple generative AI models from Bing to Brave Summarizer. One thing we’ve learned is generative AIs can hallucinate, meaning they come up with totally false information that bears no resemblance to reality. Don't always believe what you read. And do be mindful of what you enter as generative AIs keep the information you type in. In fact, some major tech corporations, like Samsung, have banned their employees from using ChatGPT after some sensitive information was leaked.

Google I/O 2023 revealed a lot more than just the tech giant’s AI tools. Be sure to check out TechRadar’s coverage of the event as it happened.

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DuckDuckGo wants to be more than a search engine

DuckDuckGo may be best known for its privacy-focused search engine but following the success of its all-in-one privacy apps and extensions, the company is now developing its own browser.

Since making the decision to move beyond private search in 2018, the company's privacy apps and extensions have been downloaded over 150m times. In addition to providing users with a search engine, DuckDuckGo's mobile app also allows you to browse the web privately.

Now in a new blog post, DuckDuckGo CEO Gabriel Weinberg has revealed that the company is working on a desktop browser that will redefine user expectations of everyday online privacy. Unlike with other browsers, DuckDuckGo for desktop won't have any complicated settings, misleading warnings or “levels” of privacy protection. Instead, the company's browser will feature robust privacy protection that works by default across search, browsing, email and more.

While browsers like Google Chrome, Microsoft Edge, Vivaldi, Brave and others use Chromium, DuckDuckGo is building its desktop app around OS-provided rendering engines just like the company does on mobile. This will allow it to strip away the clutter that has accumulated over the years in most major browsers.

DuckDuckGo year-in-review

While we'll likely hear more about DuckDuckGo's desktop browser next year, the company spent 2021 strengthening its all-in-one privacy solution with new improvements and features designed to help users take back their privacy.

The company announced the beta release of its free email forwarding service Email Protection this year which removes trackers in your email and protects the privacy of your personal email address without asking users to switch to another email service.

Just last month, DuckDuckGo released its App Tracking Protection feature into beta in its Android app to block third-party trackers from companies like Google and Facebook that often lurk in other apps. Interested users can join the waitlist through the company's DuckDuckGo Android app to test App Tracking Protection out for themselves.

Finally, DuckDuckGo made a lot of improvements to its search results this year including giving its search results page a more simple and modern design while it continued to refine and improve its local, maps and directions results. However, other improvements made by the company include a new translations instant answer, revamped definitions and weather answers, custom data range filtering, more filters on images and upgrades to advanced search.

With 2022 just around the corner, you may be trying to come up with a New Year's Resolution and if you're struggling to think of one, why not improve your privacy and security by giving DuckDuckGo a try, installing an antivirus, using a VPN and storing your credentials securely with a password manager?

We've also highlighted the best browser, best VPN and best SEO tools

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