Windows 11 goes from strength to strength with PC gamers – but not everyone else

PC gamers continue to show a stronger preference for Windows 11 over Windows 10 compared to everyday users, going by the most recent stats from a couple of sources.

We’re talking about the Steam hardware survey for June, a monthly report compiled by Valve on all sorts of facets of the PCs used on the platform, and Statcounter’s latest figures for June (which represent everyday users, or a non-gaming audience – though there may be some gamers among their ranks, of course).

So, let’s look at those numbers for June and the recent past, before moving on to discuss them.

On Steam in June, 35.75% of gamers are now using Windows 11, which is a pretty big uptick of 1.76% compared to the previous month. Indeed, in May, Windows 11 increased by 0.6% for adoption levels, and in April, it leaped by 11% (though that figure was an anomaly, representing a major shift in the survey’s target audience which rather messed up things).

Still, you can see that steady upward progress is the trend, and by taking the aforementioned 11% glitch out of the equation, we can see that March and April went up by just over a percent (combined, so both months witnessed a similar gain to May, effectively).

Moving to everyday users and looking at Statcounter’s figures, Windows 11 adoption is now at 23.91%, up from 22.95%, an increase of nearly one percent – but the kicker is that in May, as we reported at the time, Windows 11 actually fell from 23.11% to 22.95%. So in actual fact, over the last three months, the increase has been a rather shaky 0.82% (compared to 2.36% for gamers).


Analysis: Microsoft relying on Copilot for take-off outside of gamers?

It’s pretty clear to see that things are rather shaky for Windows 11 in terms of its general user base over the past few months compared to the gaming landscape, where the newer OS continues to be on the up and up.

Looking at it another way, rounding up, Windows 11 is at 36% for gamers and 24% for everyday users – so adoption is now 50% greater for the gaming world. That’s quite a difference.

For Microsoft, seeing that just under a quarter of the general computing public has moved to Windows 11 must be pretty disappointing. Remember, the OS is not far off two years old now, and at the same point in its timeline of existence, Windows 10 had captured a 36% market share (as per Statcounter) of everyday users. (Which, funnily enough, corresponds to the level now reached by gamers for Windows 11).

What can Microsoft do about this? Well, fixing bugs is one thing, as reports of issues such as the wonky SSD speeds that have been affecting some Windows 11 users since March will be off-putting to would-be upgraders. And the other point that immediately springs to mind is adding back features that were stripped away in Windows 11 (useful functionality like ‘never combine’ for the taskbar, which is, thankfully, inbound for the OS hopefully before the end of the year).

We’re guessing that Microsoft is probably relying on some big-ticket features to attract the average user to make the leap to Windows 11 – the principal one being Windows Copilot, the introduction of an AI assistant to the desktop. Copilot has just appeared in testing (Dev channel preview build), albeit in a very limited fashion to begin with.

Of course, the other sticking point for Windows 11 is that it has more stringent hardware requirements than Windows 10 that not every PC out there can meet, so some folks will have to wait until they get a new PC. (Or perform a fiddly upgrade, either a physical one – like installing a TPM module – or a workaround, which isn’t likely to happen in many cases for good reasons).

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Windows 11 preview is good news for gamers – but bad news for everyone else

Windows 11 has a new preview build, this time in the Release Preview channel, which introduces a whole bunch of changes – both good and bad.

Most of this stuff has already been seen in earlier test builds (Canary, Dev, or Beta channels), and Windows 11 build 22621.1926 (KB5027303) represents all these features progressing towards release.

Now that they’re in Release Preview, this is the final step before these various features turn up in the full version of Windows 11 at some point in the near(ish) future.

So, let’s get the bad news out of the way first, namely that Microsoft has announced in the blog post for this preview build that adverts (which the company calls ‘badging’ – we’ll come back to that) on the Start menu are moving towards a broader rollout.

Microsoft explains: “This update expands the roll out of notification badging for Microsoft accounts on the Start menu. A Microsoft account is what connects Windows to your Microsoft apps. The account backs up all your data and helps you to manage your subscriptions.”

The company adds: “This feature gives you quick access to important account-related notifications.”

With that out of the way, the better news that caught our eye for gamers is that improved mouse performance is on the way.

Microsoft tells us that when using a mouse with a high polling rate – so any of the contenders for best gaming mouse in other words, designed for accurate and precise mousing – you’ll now get better performance. This is thanks to any stuttering being reduced for these kinds of mice, so that’s a big thumbs-up there.

Another interesting point to note with this preview build is a broad assertion that: “This update affects the reliability of Windows. It improves after you update the OS.”

Anything that ushers in better stability must be a good thing too, naturally.


Analysis: an ominous sign

It’s great to see the improvement for high polling rate gaming mice, which will help not just for shooters – where you might typically think accuracy is crucial, and of course, it is – but also for, say, real-time strategy games.

The ability to smoothly mouse around and quickly and precisely select units, for example, can’t be underestimated. Whatever game you play, smoother and more accurate mouse movement is a major plus point.

What’s bugging us here is the continued push with badging in the Start menu. Badging is a term Microsoft employs which basically translates to light-touch advertising. Yes, the company might argue these are simply nudges to help you sort out various elements of your computing life related to Windows, but really, they’re thinly veiled ads to use Microsoft products and services.

In this case, the cajoling is to push you towards signing up for a Microsoft Account, with Windows 11 telling you about the security (and other) benefits of doing so in these notifications which appear in the Start menu.

The expanded rollout of this badging previously happened in the Dev channel, but the fact that it has carried forward to the final preview stage before the release version of Windows 11 is rather ominous.

This further progression of the rollout in testing suggests that this is something Microsoft is determined to forge ahead with. If that does indeed play out, we can only hope that Microsoft gives users an option to disable this kind of ‘help’ feature (but we aren’t holding our breath on that score).

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Looking for Google Pixel 4 deals? These EE tariffs blow everything else away right now

The Google Pixel 4, the latest phone from the search engine giant, has been around for a good few months now. In that time we've seen prices shoot up, down, left, right and just about every direction imaginable but now, costs seem to have settled…at least for one network.

Currently, the EE network seems to have secured all of the cheapest Google Pixel 4 deals. That means currently there are options ranging from £23 a month (with lots of upfront costs, of course) through to free upfront plans on EE giving you plenty of choice.

However, when there is so much choice, picking the perfect plan can be daunting. That's why we've analysed a heap of Pixel 4 plans and picked out the top three available on EE right now.

We've listed these three plans below so you can find your perfect contract. And if you find them all lacking in the data department, try this 100GB data Three plan out for size.

The Google Pixel 4 offers a number of innovative features and major upgrades. It's the first phone to fully implement motion sense features, allowing you to use the phone with gestures.

The processor has gotten a major upgrade, finally bringing the Pixel range up to competitive standards of RAM, and the OLED screen has seen major improvements, now capable of 90HZ refresh rates and offering ambient EQ technology that lets you adjust the screen to your environment.

Read our full Google Pixel 4 review and Pixel 4 XL review

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