Shopify unifies ecommerce with a new platform

Earlier this week, global ecommerce platform Shopify unveiled its latest update, designed to help merchants be more creative, improve in-store experiences, and support business expansion.

Called the Summer ‘24 Edition, this latest platform comes with a Shopify POS Terminal, Unified Analytics, Markets Solution, and AI Enhancements across the board.

As per a press release shared with TechRadar Pro recently, Shopify described the POS Terminal as a new payment hardware solution that enhances in-store shopping by offering features such as tap, chip & PIN, and swipe payments. The company promises simplified transactions with a customer display, digital receipts, and the ability to capture additional information at checkout. Finally, users can now combine discounts and create buy-x-get-y discounts to further personalize and streamline promotional activities. 

For Unified Analytics, Shopify said it revamped the tool to provide real-time, detailed insights. The new dashboard comes with pre-built reports, helping merchants get answers to all the biggest questions, such as sales comparisons or average order value changes. 

“Seamless integration”

Markets is a solution that was reimagined “from the ground up”, and now acts as a central command center within Shopify Admin. Merchants can thus manage cross-border, B2B, and physical retail selling, all from a single location.

Finally, when it comes to AI enhancements, Shopify said its Media Editor, Shopify Magic, and Suggested Replies, are all now powered by AI, helping merchants get their work done faster, and with more quality.  

“Merchants depend on Shopify to not just work, but to solve the pain points they didn’t know they had,” said Deann Evans, Managing Director, EMEA, at Shopify. “This can only happen when everything is seamlessly integrated and works together. Shopify brings every aspect of commerce under one roof. It’s more than simply centralizing and synchronizing our products. We’re consolidating infrastructures, reducing inefficiencies and welding features together so that merchants can focus on growing their business and connecting with shoppers in a way that only a truly unified commerce platform can deliver.”

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Web.com has made a major move into the ecommerce game

Popular web hosting and website builder platform Web.com has unveiled  its new ecommerce product.

Built with the same drag-and-drop feature, Web.com’s ecommerce website builder now gives sellers a single location where they can manage all the day-to-day tasks that go with running an online business.

The new product comes with a marketplace manager and links to social media platforms allowing users to reach customers on Instagram, Facebook and other social sites. 

Web.com SMB ecommerce builder 

Available now, the ecommerce platform offers 25, 50 and unlimited eShop pages, each with unlimited email accounts.

Web.com’s Marketplace manager also allows online sellers to reach more customers through popular marketplaces such as Amazon, eBay and Etsy. Online sellers can now list products and update existing product listings from inside the platform without having to log into separate services.

The essential ecommerce plan for small businesses includes one hour free design support, a free domain and private registration for $ 13.95 per month. Its ecommerce premium plan starts at $ 19.95 per month and includes automated sales tax, multi-currency, and restock/purchase orders.

“For a small business looking to launch an online store, the process can be overwhelming with several moving pieces. Web.com’s new solutions make it easy to get an online store up and running in one place quickly so small businesses can start taking orders from customers,” said Ed Jay, President of Newfold Digital, parent company of Web.com

“Online sellers can quickly launch with Web.com’s intuitive drag-and-drop builder and easily list products from anywhere. Once live, online sellers can leverage the platform’s powerful integrations like the online marketplace manager to reach more customers.”

Through the ecommerce platform, Web.com is also offering 24/7 automated inventory sync technology to show where customers sell. The plan also comes with the assistance from Web.com’s team to help new ecommerce sellers launch their online presence.

“Our new eCommerce platform is backed by an expert support team that is available for customer questions via chat, phone, and email support,” added Jay. “Included in every package is a one-hour professional design consultation, so customers can launch with confidence.” 

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Global ecommerce payments are set to soar in the next few years

The value of global ecommerce payment transactions is on track to exceed $ 7.5 trillion by 2026, according to a new report from Juniper Research.

This represents a growth rate increasing by 55% over the next five years, with the sector previously valued at $ 4.9 trillion in 2021.

Retailers offering omnichannel retail experiences are highlighted as the main driver of this growth, which over time, will increase user ecommerce spend, the analyst firm claimed, as omnichannel retail provides end users with the ability to access retail services, including sales and customer support, via multiple channels. 

Ecommerce spend rises

The report also predicts that ecommerce payments, including online, mobile and physical retail locations will all contribute to the sector’s growth, as users expect the same services to be available irrespective of the channel.

Juniper Research states that there is an increase in appetite for new payment methods within eCommerce checkouts, including Open Banking-facilitated payments and digital wallet one-click checkout buttons. 

“Merchants should ensure payment options match changing user expectations, or they will be rapidly left behind”, it added.

Amongst other insights, the study additionally found that by 2026, China will account for over 37% of global ecommerce payments by transaction value, which will provide ecommerce website users easier access to alternative payment methods.

Physical goods sold on ecommerce platforms will account for 82% of the global ecommerce payments transaction value in the next five years, with Juniper Research highlighting that the COVID-19 pandemic will continue to aid the growth of online shopping globally.

With that in mind, Juniper Research highlights that alternative payment methods that integrate fixed installment plans and flexible credit in ecommerce check out options will continue to capitalize on this growth.

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