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YouTube reveals powerful new AI tools for content creators – and we’re scared, frankly
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YouTube has announced a whole bunch of AI-powered tools (on top of its existing bits and pieces) that are designed to make life easier for content creators on the platform.

As The Verge spotted, at the ‘Made on YouTube’ event which just took place, one of the big AI revelations made was something called ‘Dream Screen’, an image and video generation facility for YouTube Shorts.

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This lets a video creator just type in something that they’d like for a background. Such as, for example, a panda drinking a cup of coffee – given that request, the AI will take the reins and produce such a video background for the clip (or image).

This is how the process will be implemented to begin with – you prompt the AI, and it makes something for you – but eventually, creators will be able to remix content to produce something new, we’re told.

YouTube Studio is also getting an infusion of AI tools that will suggest content that could be made by individual creators, generating topic ideas for videos that might suit them, based on what’s trending with viewers interested in the kind of content that creator normally deals in.

A system of AI-powered music recommendations will also come into play to furnish audio for any given video.

Analysis: Grab the shovel?

Is it us, or does this sound rather scary? Okay, so content creators may find it useful and convenient to be able to drop in AI generated video or image backgrounds really quickly, and have some music layered on top, and so on.

But isn’t this going to just ensure a whole heap of bland – and perhaps homogenous – content flooding onto YouTube? That seems the obvious danger, and maybe one compounded by the broader idea of suggested content that people want to see (according to the great YouTube algorithm) being provided to creators on YouTube.

Is YouTube set to become a video platform groaning under the collective weight of content that gets quickly put together, thanks to AI tools, and shoveled out by the half-ton?

While YouTube seems highly excited about all these new AI utilities and tools, we can’t help but think it’s the beginning of the end for the video site – at least when it comes to meaningful, not generic, content.

We hope we’re wrong, but this whole brave new direction fills us with trepidation more than anything else. A tidal wave of AI-generated this, that, and the other, eclipsing everything else is clearly a prospect that should be heavily guarded against.

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Google Bard content should be fact-checked, recommends current Google VP
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If you need any more reason to be skeptical of generative AI, look no further than a recent BBC interview with Debbie Weinstein, Vice President of Google UK. She recommends people use Google Search to fact-check content generated by the Bard AI.

Weinstein says in the interview that Bard should be considered more of an “experiment” better suited for “collaboration around problem solving” and “creating new ideas”. It seems like Google didn’t really intend for the AI to be used as a resource for “specific information”. Besides fact-checking any information offered by Bard, she suggests using the thumbs up and thumbs down buttons at the bottom of generated content to give feedback to improve the chatbot. As the BBC points out, Bard’s homepage states “it has limitations and won’t always get it right, but doesn’t repeat Ms. Weinstein’s advice” to double-check results via Google Search.

On one hand, Debbie Weinstein is giving some sound advice. Generative AIs have a massive problem when it comes to getting things right. They hallucinate, meaning that a chatbot may come up with totally false information when generating text that fits a prompt. This issue has even gotten two lawyers from New York in trouble as they used ChatGPT in a case and presenting “fictitious legal research” that the AI cited.

So it's certainly not a bad idea to double-check whatever Bard says. However, considering these comments are coming from a vice president of the company, it's a little concerning.

Analysis: So, what's the point?

The thing is Bard is essentially a fancy search engine. One of its main function is be “a launchpad for curiosity”; a resource for factual information. The main difference between Bard and Google Search is the former is relatively easier to use. It's a lot more conversational, plus the AI offers important context. Whether Google likes it or not, people are going to be using Bard for looking up stuff. 

What’s particularly strange about Weinstein’s comments is it contradicts with the company's plans for Bard. During I/O 2023, we saw all the different ways the AI model could enhance Google Search from providing in-depth results on a topic to even creating a fitness plan. Both of these use cases and more require factual information to work. Is Weinstein saying this update is all for naught since it uses Google's AI tech?

While it's just one person from Google asserting this on the record (so far), she is a vice president at Google. If you’re not supposed to use the chatbot for important information, then why is  it being added to the search engine as way to further enhance? Why implement something that's apparently untrustworthy?

It’s a strange statement; one that we hope is not echoed throughout the company. Generative AI is here to stay after all, and it’s important that we trust it to output accurate information. We reached out to the tech giant for comment. This story will be updated at a later time.

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Even OpenAI can’t tell the difference between original content and AI-generated content – and that’s worrying
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Open AI, the creator of the incredibly popular AI chatbot ChatGPT, has officially shut down the tool it had developed for detecting content created by AI and not humans. ‘AI Classifier’ has been scrapped just six months after its launch – apparently due to a ‘low rate of accuracy’, says OpenAI in a blog post.

ChatGPT has exploded in popularity this year, worming its way into every aspect of our digital lives, with a slew of rival services and copycats. Of course, the flood of AI-generated content does bring up concerns from multiple groups surrounding inaccurate, inhuman content pervading our social media and newsfeeds.

Educators in particular are troubled by the different ways ChatGPT has been used to write essays and assignments that are passed off as original work. OpenAI’s classifier tool was designed to address these fears not just within education but wider spheres like corporate workspaces, medical fields, and coding-intensive careers. The idea behind the tool was that it should be able to determine whether a piece of text was written by a human or an AI chatbot, in order to combat misinformation

Plagiarism detection service Turnitin, often used by universities, recently integrated an ‘AI Detection Tool’ that has demonstrated a very prominent fault of being wrong on either side. Students and faculty have gone to Reddit to protest the inaccurate results, with students stating their own original work is being flagged as AI-generated content, and faculty complaining about AI work passing through these detectors unflagged.

Turnitin’s “AI Detection Tool” strikes (wrong) again from r/ChatGPT

It is an incredibly troubling thought: the idea that the makers of ChatGPT can no longer differentiate between what is a product of their own tool and what is not. If OpenAI can’t tell the difference, then what chance do we have? Is this the beginning of a misinformation flood, in which no one will ever be certain if what they read online is true? I don’t like to doomsay, but it’s certainly worrying.

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This extension could make Firefox the ideal browser for content creators
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Mozilla has released a new extension for Firefox that allows users to manage color calibration in its browser across devices.

By default, Firefox uses color management from Windows, macOS, Linux and other operating systems to optimize and render colors and images to enhance users’ browsing experience. However, with its new Extended Color Management Add-On, users can disable color management and then restart Firefox so that the colors of graphics and videos are consistent across devices.

By doing this, media engineers and content creators can make consistent and reliable assumptions about the color pipeline between content shown in a browser and the actual pixel values sent to a computer’s display.

While most users are completely unaware of this, different monitors, operating systems and browsers vary in color output. In order to ensure each workstation is able to see consistent color output across images and video, color management applications need to be calibrated to the same specifications which can be quite tedious.

While creative applications like Photoshop allow you to disable color management, most browsers don’t allow you to do so. This is why Mozilla’s Extended Color Management extension can be very useful for those that need to have material reviewed by another party remotely through a browser on a well-calibrated display.

Extended Color Management

In a new blog post, Mozilla’s Extensions and Add-Ons team revealed that some of the world’s leading visual effects studios including Industrial Light & Magic (ILM) use Firefox as part of their creative process when making movies and TV shows.

As visual effects studios and their vendors began working from home during the pandemic, color calibration became especially difficult when compared to how easy it was to manage in-office. This is why Mozilla worked with ILM over the past year to develop its new Extended Color Management add-on.

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> The most popular Firefox extensions of 2021 were both adblockers

> Firefox will no longer be so slow to boot up

> Firefox Focus wants to help keep your web searches private

With the company’s new extension, Lucasfilm and its remote partners are now able to see the intended colors and view ‘dailies’ more easily than ever before, especially when working remotely.

Global imaging supervisor at Industrial Light & Magic, J. Schulte explained how the company worked with Mozilla to make it even easier to view content with color accuracy in Firefox, saying:

“At ILM we want to ensure that all content is as color accurate as possible no matter where we view it. The updates to Firefox have allowed us to increase the color accuracy of content viewed in a browser further than any other browser. When we identified a new use case for Firefox, their team was responsive and updated their browser to fill the need.”

TechRadar – All the latest technology news

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This extension could make Firefox the ideal browser for content creators
  • No Comments

Mozilla has released a new extension for Firefox that allows users to manage color calibration in its browser across devices.

By default, Firefox uses color management from Windows, macOS, Linux and other operating systems to optimize and render colors and images to enhance users’ browsing experience. However, with its new Extended Color Management Add-On, users can disable color management and then restart Firefox so that the colors of graphics and videos are consistent across devices.

By doing this, media engineers and content creators can make consistent and reliable assumptions about the color pipeline between content shown in a browser and the actual pixel values sent to a computer’s display.

While most users are completely unaware of this, different monitors, operating systems and browsers vary in color output. In order to ensure each workstation is able to see consistent color output across images and video, color management applications need to be calibrated to the same specifications which can be quite tedious.

While creative applications like Photoshop allow you to disable color management, most browsers don’t allow you to do so. This is why Mozilla’s Extended Color Management extension can be very useful for those that need to have material reviewed by another party remotely through a browser on a well-calibrated display.

Extended Color Management

In a new blog post, Mozilla’s Extensions and Add-Ons team revealed that some of the world’s leading visual effects studios including Industrial Light & Magic (ILM) use Firefox as part of their creative process when making movies and TV shows.

As visual effects studios and their vendors began working from home during the pandemic, color calibration became especially difficult when compared to how easy it was to manage in-office. This is why Mozilla worked with ILM over the past year to develop its new Extended Color Management add-on.

Read more

> The most popular Firefox extensions of 2021 were both adblockers

> Firefox will no longer be so slow to boot up

> Firefox Focus wants to help keep your web searches private

With the company’s new extension, Lucasfilm and its remote partners are now able to see the intended colors and view ‘dailies’ more easily than ever before, especially when working remotely.

Global imaging supervisor at Industrial Light & Magic, J. Schulte explained how the company worked with Mozilla to make it even easier to view content with color accuracy in Firefox, saying:

“At ILM we want to ensure that all content is as color accurate as possible no matter where we view it. The updates to Firefox have allowed us to increase the color accuracy of content viewed in a browser further than any other browser. When we identified a new use case for Firefox, their team was responsive and updated their browser to fill the need.”

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YouTube sets out its plans for 2022 – but is it too late for content creators?
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YouTube has set out its plans to try and help its creators more, such as being able to shop within a YouTube Shorts video, better monetization options for channels, and better insights into how their videos are performing.

The content-creation company has had its fair share of controversy over the years, most recently in its decision to change how dislikes on videos are displayed. But with TikTok fast becoming a social media network focused on video, Google-owned YouTube is trying to bring out some features that can better help its creators, not only to earn a living, but also to prevent them from leaving for TikTok, Vimeo or another rival video platform.

Back in 2003, you would find it a challenge to discover a site that would only show free content, and the thought of being able to make money from your videos would be a dream.

But YouTube has grown into a place where you can freely upload a video and, if the views are there, build up a following and make some money. But its past mistakes have made its users wonder if these features are simply covering up the cracks of a larger issue.

Analysis: Reversing the polarity

In its blog, the company reveals that it is aware that it needs to offer features to rival TikTok via its YouTube Shorts feature. Going live with another content creator for joint videos is on the horizon, alongside gifted memberships, and guidelines for the live chat are on the way.

However, the point comes back to how creators have been treated across the years. A recent example was a YouTuber called TotallyNotMark, who delves into the history of Japanese Anime, manly Dragon Ball. He had most of his videos removed in December 2021 with no explanation, which wiped out his income overnight.

This was due to TOEI Animation, the owners of Dragon Ball, claiming copyright infringements on most of Mark's videos, with no opportunity for the YouTuber to challenge these before they were taken down.

However, Mark was able to resolve this after five weeks, and his videos are back up.

While he was able to get the copyright claims resolved, he spoke in detail about how the appeals process by YouTube was unhelpful, slow, and non-transparent, especially in regards to why the videos were removed in the first place. And this has been a problem for years, where some content creators have left the platform.

We reached out to YouTube about this and TotallyNotMark's issues, and Jack Malon, a YouTube spokesperson, told us that “YouTube doesn't mediate copyright disputes—it is between the parties involved. We give copyright holders tools to make Content ID claims covering their copyrighted content and uploaders tools to dispute claims they believe are made in error,” Malon explained. “We also take the abuse of our tools seriously, and when we find instances of misuse, we take appropriate action in accordance with our policies.”

While it's encouraging to see the company announce more features to better support its creators, there was no mention of any improvements to the appeals process in the blog post. Perhaps eventually, YouTube will be able to look at how the content creators can appeal against copyright strikes, and save them the anxiety that it could cause them, as it did to Mark.

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