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Posts tagged "Chrome"

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Google Chrome gets a speed boost for Windows 11 (and Windows 10)
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Google has tweaked its popular Chrome browser, making it perform faster in both Windows 11 and Windows 10.

While Google Chrome is the most popular web browser in the world by quite a margin, it’s also notorious for hogging system resources, especially memory, which can result in it running poorly.

Google is understandably keen to address these issues, and as Windows Latest reports, Google has been working on a project known as Native Window Occlusion, which aims to reduce the strain tabs you’re not looking at put on your PC. If a window or tab isn’t visible – for example if the window is minimized, or there’s another window open in front of it – the tabs in the window will be put into a state that takes up a minimum of system memory and resources, freeing up your PC to concentrate on the tabs that are visible.

Google has been working on this project for three years, and it’s now rolling it out to Windows 10 and Windows 11 users.

Promising results

According to Google’s blog post on the improvements, Chrome is now 25.8% faster on startup, and GPU memory usage has dropped by 3.1%. This has led to 20.4% fewer renderer frames and rendered crashes have also been reduced, this time by 4.5%.

By focusing resources on foreground windows, there’s now a 3% improvement in first input delay. Basically, Chrome now behaves faster and feels more responsive, especially when you first open it up on your PC.

The results are certainly promising, and hopefully Chrome users on Windows 11 or Windows 10 will see the benefits soon.

Calm female executive meditating in front of a laptop

(Image credit: fizkes / Shutterstock)

Analysis: Getting better

These improvements from Google are very welcome. Many of us use Chrome every day, but it’s increasingly becoming an app we begrudgingly use due to the fact that it hogs so many resources, slowing down even the most powerful of PCs.

By continuing to improve Chrome’s performance, Google could make this a browser people love to use once more. Microsoft has also been working on improving Chromium-based browsers, including Chrome, to help speed up its own Chromium-based Edge web browser.

With both Microsoft and Google working on improvements, Chrome may no longer be the notorious RAM eater it used to be.

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Browser wars: Microsoft Edge is beginning to steal users from Google Chrome
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New data suggests Microsoft Edge is slowly beginning to lure users away from Google Chrome, which has had a stranglehold on the web browser market for years now.

According to the latest figures from Statcounter, the Microsoft Edge market share exceeded 4% for the first time ever in November, cementing the browser’s place as the world’s third most popular service (behind only Safari and Chrome).

The only major browser to lose market share last month, meanwhile, was Google Chrome, which is now responsible for 64.04% of web activity, down from a peak of 65.27% in the summer.

Microsoft Edge vs. Google Chrome

Of course, the gap between Microsoft Edge and Google Chrome remains massive, and the latter won’t fall from the top spot any time soon.

However,  Microsoft will nonetheless be encouraged by the performance of its new flagship browser, with which it hopes to regain a foothold in the browser market after the infamous decline of Internet Explorer (which was once used by 95% of netizens).

Since the new Chromium-based Edge went live last year, its growth has been fueled in large part by the retirement of Edge Legacy and Internet Explorer, whose users Microsoft carefully funnelled towards its new service. To maintain this rate of growth, however, the company is tasked with figuring out how to lure people away from the likes of Firefox, Safari and Chrome.

In recent months, Microsoft has been aggressive in its attempts to push Edge, both leveraging the large Windows 10 and 11 install base to boost its user numbers and making it more difficult to switch default browsers (although it has since retreated a little on its position).

The company has also delivered a consistent stream of new features for the browser, ranging from new Microsoft 365 integrations to tools designed to help users save money in the run-up to Christmas.

After overtaking Mozilla’s browser in the rankings for the first time in July, Edge now appears to be successfully padding out its user base with converts from Chrome. Admittedly, progress is slow, but the signs are positive for Microsoft.

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Microsoft wants to revolutionise copy and paste in Edge and Chrome for Windows 11
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It looks like Microsoft is planning a radical overhaul of how you copy and paste in its Edge web browser in Windows 11 – and those changes could also come to Google’s rival Chrome browser as well.

As Windows Latest reports, Microsoft is working with Google on a feature called “Pickling Clipboard” which could drastically improve the clipboard abilities of Edge and Chrome, allowing you to copy and paste a wider variety of file formats. This could prove to be incredibly useful for people who use web apps – which are interactive websites that work a lot like apps you install on your PC – to upload and share files.

By either using your mouse or keyboard shortcuts, you will be able to copy a wide array of files to websites and web apps from within the browser, making the way we interact with websites a lot easier.

According to an update on the Chrome Platform Status website, the new feature could come to Chrome 98 and Edge 98.

Microsoft is also promising that the data you copy and paste will be compatible with security standards, and the company has worked to ensure that no corruption or data loss occurs either.

Analysis: Microsoft’s embrace of Chromium continues to pay off

You may not realise it, but copying and pasting is one of the most common things you can do when working on your PC, as it allows you to quickly and easily add text, photos, files and more from one source to another.

So, the fact that Microsoft is looking to improve this when you use a browser is very welcome. It’ll be particularly handy for using web apps such as online photo editors and word processors, as it’ll be easier for users to quickly add items from their PCs to the internet. Of course, it’s no coincidence that Microsoft has a suite of web apps that would benefit greatly from these improvements.

What’s particularly pleasing about this, however, is that Microsoft’s work on improving copying and pasting isn’t just going to come to its Edge web browser. It looks set to appear in Google’s rival Chrome browser as well.

This is thanks to the fact that both Edge and Chrome now run on the same web engine – Chromium – which is the core part of a web browser that displays websites. Since Microsoft moved Edge to Chromium, we’ve seen an increasing number of features designed by Microsoft come to both browsers, along with increased cooperation between Microsoft and Google.

This is great for consumers, as it gives them more choice over what browser to use, as they won’t miss out on features and improvements if they’d rather stick with Chrome. Google’s offering remains by far the most popular web browser in the world, so it doesn’t hurt Microsoft to come up with features like improved copy and paste to improve the performance of its web apps for Chrome users as well.

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Microsoft vs Google browser fight gets ugly with Edge pop-up Chrome diss
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Microsoft has fired more flak at the Chrome browser, trying to persuade those who are attempting to download Google’s web browser that Edge is a superior piece of software.

As Neowin spotted, in the scenario that you are using Microsoft Edge, and you head over to download Google Chrome, Edge will serve a pop-up promoting itself – there are actually several messages which have been spotted on both Windows 10 and Windows 11 systems.

One of them insists: “Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.”

And another pop-up really goes for the throat, stating: “That browser is so 2008! Do you know what’s new? Microsoft Edge.”

Do you know what isn’t new? Microsoft badgering users who are already using one of its products (Windows) to use its other products like Edge and OneDrive – and this practice was getting old some time ago.

Analysis: The heavy hand of Microsoft

As we’ve said before, this kind of promotional activity inevitably puts us in mind of the nag-fest days when Windows 10 was first launched, and Microsoft set about trying to convince Windows 7 and 8 users to take the free upgrade. It felt unnecessarily heavy-handed back then, and it still does now.

I suppose one thing we can be thankful for – sort of – is at least the pop-ups are gaining something of a sense of humor. Calling Chrome ‘so 2008’ did elicit a chuckle from us, but we guess you could argue this perhaps serves to remind people that Google has been working to refine and hone its browser for 13 years now. And just because something is ‘new’ does not equate to it being good (that said, we do think Edge is a good browser, in fairness).

As for: “Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.” Well, it does indeed use Chromium – along with a number of other browsers – but as to the ‘trust’ of Microsoft, that’s a pretty bizarre angle to throw in. What is Microsoft trying to suggest? That Google is anything less than unimpeachable in the browser world? Tsk, tsk, whatever next…

To be honest, we are wondering what on earth Microsoft will do to promote Edge next, as the gloves are seemingly coming off. But the real shame here is that Edge promotes itself quite well on its own merits, and any perception of verging towards desperation to drive adoption will surely backfire.

Via Windows Central

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