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Posts tagged "changes"

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Microsoft is testing small but impactful changes to draw your attention to Copilot AI on the Windows 11 desktop
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Microsoft has made a relatively minor but pretty useful tweak for Copilot in testing, as part of the ongoing effort to bring the AI assistant into play more often with Windows 11.

This is part of the new Windows 11 preview build 22635 deployed in the Beta channel, and the change to Copilot is rolling out gradually, so not all testers in that channel will have it just yet.

The idea is a ‘new experience’ for Copilot that aims to boost your productivity in Windows 11. How exactly? Well, when you copy a text or image file, the AI’s icon in the taskbar has an animation that’s triggered to let you know the assistant can help with that file.

If you hover the mouse over the Copilot icon, you’ll then get some new options – for example with an image file, you’ll be presented with choices including creating an image like the current one, or getting Copilot to analyze the picture.

Windows 11 Copilot Options

(Image credit: Microsoft)

Build 22635 doesn’t do an awful lot more than these Copilot tweaks, but there is another change here for Windows Share. Microsoft is making it so you can use this functionality to share directly to a specific Microsoft Teams channel or group chat. (This is an ability that had been in testing previously, but was temporarily removed due to bugs – and it’s now reinstated).

As ever check out Microsoft’s blog post for the build to find out the full details and known issues in this preview release.

Analysis: Treading a fine line

The fresh tweaks for Copilot are simple but quick ways of interacting with files using the AI. Microsoft is putting these various abilities at the fingertips of the user, and highlighting that the AI can help with said animation on the icon. Clearly, the hope is that having brought Copilot to the attention of the person sat at the Windows 11 PC, this will result in more usage of the AI.

With this change being in the Beta testing channel – the step before Release Preview, where things are finalized for the stable builds of Windows 11 for everyday users – we’ll likely see this introduced with the 24H2 update later this year.

As to the overall concept of having Copilot pointed out actively, if Microsoft is planning to do more along these lines, it’ll have to tread a thin line between helping the user, and perhaps getting on the annoying side with too many little calls for attention.

There’s a fine balance with some aspects of OS development – such as, for example, when recommendations or suggestions in menus become more like adverts – and sometimes Microsoft has strayed beyond the acceptable boundaries, at least in our humble opinion. We’re hopeful this won’t be the case here, and there’s certainly nothing wrong with the current Copilot rejigging in testing.

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Windows 11 24H2 update rumored to arrive in September, ushering in huge changes for the OS
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Microsoft’s major update for 2024 will be Windows 11 24H2, we’ve again heard, but it’ll be a big old drop of multiple features – plus foundational changes – that’s expected to arrive in September.

That’s the latest from Microsoft rumor-monger Zac Bowden of Windows Central fame, a generally reliable source for all things Windows.

Bowden has previously asserted that Microsoft is going to keep Windows 11 and push out a 24H2 upgrade later this year – rather than launching Windows 12, or whatever an all-new version of the OS might be called – so this concept is nothing new.

Also fully expected is that the update will be heavily focused on next-gen AI experiences (for those AI PCs Microsoft keeps banging on about), and we’re told by Bowden that the 2024 Update will be a much larger affair than 23H2 (which was pretty minor, so again, that’s no surprise).

However, according to Bowden, 24H2 will represent a seriously big change in direction, and will be built on a new version of the Windows platform that’ll usher in various performance and security updates alongside a raft of new features.

What new features? Well, given the mentioned weight on the AI side of the equation, obviously there’ll be upgrades for Copilot. We’re told the desktop assistant will enhance the Windows interface and find ways to boost productivity in terms of apps, search, and more besides.

Bowden doesn’t go into any real specifics that haven’t been mentioned before, but in short, Copilot will help you do more stuff in a swifter and more convenient manner in Windows, as well as all the existing Bing Chat-style chops the AI has.

The leaker does expand on one point, though: that Microsoft is planning a Copilot timeline/history feature that’ll allows users to locate any file, image, app, basically anything that has been previously opened on their PC, using the AI. A history-based super-search, in other words, that’ll likely allow you to do things like request ‘that file where I wrote about Nvidia’s new RTX Super graphics cards’ or similar more natural language-based requests than traditional search. (We’ve heard rumors along these lines before).

We’ve already seen other incoming features in test builds of Windows 11 such as the new ‘energy saver’ capability and AI-powered Snap Layouts to pick out a couple of examples.

All the stuff you see in testing in early channels is likely to be for 24H2, and there are other additions coming, too. For example, Phone Link improvements are inbound, including being able to use your smartphone as a makeshift webcam for the PC (pretty nifty).

Windows 11 desktop on an all-in-one PC

(Image credit: Microsoft)

Analysis: Possible twists in the tale

Some still believe that this will be Windows 12, or some incarnation of next-gen Windows (Windows AI?) rather than just a 24H2 update for Windows 11. That’d make sense in some ways, given that this is Windows built on an entirely new platform (called Germanium) and it’s a big thing coming alongside those AI PCs we keep hearing about.

Bowden thinks a full name change is unlikely, though, and still maintains this will be the 24H2 update even though it ushers in extensive changes.

One reason Microsoft may not want Windows 12 is that it would fragment the user base into Windows 10, 11, and 12, which could be confusing for users, and a pain for Microsoft to handle in terms of development and patching. Remember, Windows 10 isn’t dead anymore, and Microsoft recently reversed the decision to freeze new features coming to the older OS, and is now piping fresh functionality across – including, most importantly, Copilot.

All of this is just speculation, mind, and even Microsoft itself may not have made the final decision as to whether this will be another update for Windows 11, or an all-new next-gen Windows.

Bowden lays out the development timeframe and as mentioned, the projected release for the theoretical 24H2 update is currently September (though it could be later in the year).

There’s a slight twist, though, in that the platform it’s built on, Germanium, will apparently be ready in April, after which work on finalizing the Windows 11 2024 Update will begin. It’s possible that new AI PCs with 24H2 on board could appear as soon as July, but the upgrade won’t come to existing Windows 11 installations until September at the earliest.

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Google Drive is getting some big changes – with a bonus for iPhone users
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Google has announced that big changes are coming to Google Drive, its cloud-based file storage platform. This latest series of tweaks to the popular cloud storage service come mainly in the form of a shiny new landing page, but there’s an extra treat in sort for iOS users.

The new homepage (aptly named the ‘Home’ view) will become the default landing page for every Drive user when it rolls out over the next couple of months – though you’ll be able to swap back to the old view if you prefer. In a blog post explaining the changes, Google says that Home will be “streamlined” compared to the standard My Drive landing page, designed to make it “easier and faster for you to find files that matter most”.

To that end, the Home screen will include personalized suggestions that use AI to learn which files and folders you access regularly (or documents that are tied to upcoming events in your Google calendar). It’ll also include new ‘search chips’ that make filtering your files easier, and will employ Google’s Material Design 3 guidelines for a (hopefully) more modern and user-friendly look.

That’s not all, folks

Google isn’t stopping there, either. A long-awaited Drive feature is finally coming to iPhone and iPad: the document scanner, which uses your device camera to take high-quality scans of physical documents which are then converted to PDFs, with the ability to scan multiple pictures in succession for producing multi-page documents.

The feature has been available for Drive users on Android for a while now, so it’s good to see that Google isn’t planning on leaving iPhone owners out in the cold. The document scanner (which was recently upgraded for Android Users) will also use machine learning to suggest names for your scanned documents, such as recognizing a receipt from a store and giving it an appropriate filename.

The scanner feature is rolling out to iOS and iPadOS users now, so if you’ve got an Apple device you can expect to have it soon if you don’t already. The updated Google Drive homepage will be arriving at a slower pace, with early access starting now and a wide release for personal users from January 15 next year.

I’m personally a little dubious about an AI-powered homepage for Drive – ‘suggested content’ in the software I use has rarely been useful in my experience, AI-assisted or not. But thankfully Google has already confirmed that users will get an instant pop-up asking if they’d like to swap their default view back to the old My Drive page, so it’s not like this change is being forced on us.

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All the changes coming to macOS Sonoma in the latest 14.1 update explained
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We’ve just got the first big update for macOS Sonoma (Apple’s latest operating system for Macs and MacBooks, which was released in September).

The Sonoma 14.1. update is available for all Mac users running macOS Sonoma, and can be downloaded and installed through the Software Update section found in System Settings. 

If you’re not running macOS Sonoma, you’re not being left out, as Apple also released updates for older devices and operating systems, macOS Ventura 13.6.1 and macOS Monterey 12.7.1, which include many of the security fixes that macOS Sonoma 14.1 has. 

The macOS Sonoma‌ 14.1 update brings some new features to a range of apps, including a new warranty section which details your AppleCare+ plan (if you have one) and the status of your coverage (including for connected devices like AirPods and Beats headphones), along with new sections in the Apple Music app allowing you to add your favorite songs, albums, and playlists.

MacRumors lists the full rundown of changes and fixes that Apple has made in the update, and you can see an even more detailed breakdown of the security-related changes on Apple’s support website.

This isn’t a massive update, and seems almost like routine maintenance with some new additions, so there’s still plenty of room for improvement for macOS Sonoma, which is a decent operating system – but still not perfect. Some users are reporting buggy performance while using macOS Sonoma, although not all performance issues are Apple’s fault. That said, it seems like this update at least shows that Apple is aware of user feedback, and is working to improve the OS. 

An Apple MacBook Pro on a desk with an iPhone being used as a webcam. The webcam is using Continuity Camera in macOS Ventura to show items on a desk using the Desk View feature.

(Image credit: Apple)

What's coming next down the Apple pipeline

Hopefully, we won’t have long to wait for more improvements, as AppleInsider reports that macOS Sonoma 14.2’s developer beta has already been released to testers. If you would like to try this even newer version of macOS Sonoma, you’ll be able to grab it once the public beta version is released via the Apple Beta Software Program. This is only recommended for those willing to experiment with their devices, so we don’t recommend installing the beta on devices used for critical activities. 

We recently learned that Apple has been tripling down on its AI efforts, and I think users are eager to see what this means for the company’s devices, such as the best MacBooks and Macs. Considering that Apple has been thought of as behind the curve in the recent round of the AI game, with competitors like Microsoft partnering with OpenAI and Amazon partnering with Anthropic (a rival of OpenAI working on innovative generative AI like its own AI chatbot, Claude), many people feel Apple needs to start showing off its AI products soon – maybe even in a future update for macOS Sonoma. 

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Apple Podcasts has gotten a big overhaul – here are the big changes
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Apple is going all in on original content for iPhone as the tech giant has revealed a big upgrade to its Podcasts app on iOS 17, introducing a redesigned layout and new features.

Throughout the year, the company made various promises to expand the Apple Podcasts in multiple ways. It announced during its last WWDC event in June that new original programming was coming to Apple Music and Apple News Plus. It also planned to revitalize the platform by adopting a more modern, colorful look. Everything that has been teased for the past several months is now here and there’s a lot to cover. 

1. App Redesign

The Apple Podcasts redesign has actually been around since June when it was first released in beta. Not much has changed since then as Apple has seemingly decided to stick pretty closely to the initial look. As stated earlier, things are more colorful. The Now Playing screen now displays a “blurry version of the podcast cover art”, according to 9To5Mac. Both the “volume and playback progress slides [adopt] the same style found in the Music app.” 

Apple Podcast redesign

(Image credit: Apple)

Chapter lists display “how much time is left until” the next episode. Search results can be filtered by “Top Results, Shows, Episodes, and Channels”, if you're looking for something specific.

2. Content expansion

Beginning September 26, people who have a subscription to either Apple Music, Apple News Plus, Calm, or Lingokids will be given access to over “60 original podcasts”. This includes, but is not limited to, news briefs, radio shows, educational courses, guided meditations, and narrated articles. The last one will be available through the Apple News Plus Narrated show. 

At the time of this writing, there are 16 episodes on Narrated covering stories from GQ to The New Yorker. It doesn’t look like every single article written by a publication will have a narrator; just a select few.

We should mention episodes of the original programming will roll out every week throughout autumn. Presumably, things will slow down moving into the winter

3. Connected subscriptions

Next month, the tech giant will be rolling out a new API (Application Programming Interface) for third-party companies giving them the opportunity to integrate their content app with Apple Podcasts. That way, people can listen to their favorite shows without having to install another app. Everything will be together under one roof.

Users will need to first connect their subscription to Apple Podcasts. Once done, they’re able to browse through a broadcast’s library across a variety of devices, including their iPhone or Apple Watch. 

Only a few publications will support the connection at the start. Notable names include the Wall Street Journal, Mamamia, plus The Economist. No word if anybody else will support the API, but the door is open for developers.

Connected podcasts

(Image credit: Apple)

This update is currently rolling out to all users. Obviously, your iPhone needs to be running iOS 17. To connect your subscriptions to Apple Podcasts, you will also need iPadOS 17 or macOS Sonoma, which just came out today.

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Windows 11 gets a bunch of small but useful changes – including something nifty for Notepad
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Microsoft has pushed out a new preview build for Windows 11, and made some useful changes in the earliest development channel – plus the company has applied some nifty tweaks for default apps in testing, too.

Let’s start with the freshly deployed preview build 25941 in the Canary channel, which introduces a toggle to turn on dynamic refresh rate (in Advanced Display settings). This allows Windows 11 to adjust the refresh rate of the screen on-the-fly, so when you don’t need to be running at the display’s maximum refresh, it can be toned down, thus saving a bit of power with your high refresh rate display.

Another related tweak is that when choosing a refresh rate, Windows 11 will now mark rates (with an asterisk) that can’t currently be selected due to the resolution you’re running at (but could be used at a different resolution).

Build 25941 also has a raft of bug fixes as detailed in Microsoft’s blog post introducing this new preview version.

Elsewhere in testing, Microsoft has rolled out updates for the Snipping Tool and Notepad apps in Windows 11 (for Canary and also Dev channel testers).

With the Snipping Tool, users now get the benefit of a ‘combined capture bar,’ a panel that easily allows you to switch between capturing screenshots and video clips. And with those videos, screen recording has been bolstered so you can record the PC audio and a voiceover using a microphone should you wish.

As for Notepad, this is getting an auto-save feature. Anything you write will be saved, and sessions will be saved when you close Notepad, coming back up when you next start the app.

Analysis: Small tweaks with bigger results

Dynamic refresh rate is a neat feature to see arrive in Canary (it was previously in Dev channel, too), and hopefully this will be inbound for beta builds before too long, and shuffling its way through to the release version of Windows 11.

It’s going to be of considerable benefit to laptop owners, as the energy savings to be made by lowering the refresh rate (where possible – such as when you have a screenful of text you’re reading, which really doesn’t require any smoothness) will add up to longer battery life when out and about.

As for the beefed-up Snipping Tool, that’s a more streamlined experience, and the support for voiceovers will doubtless be welcomed by those knocking up, say, a quick help video on how to do something on the Windows 11 desktop.

It’s certainly useful to give Notepad auto-save – it’s a favorite app for some folks – for obvious reasons (and there’s the ability to switch it off, if you don’t want it). What’s also cool about this is that you don’t have to engage with any dialog boxes (such as confirming ‘Do you want to save?’). Notepad just keeps the content saved without prompting you when you close the app, bringing the text back when it’s reopened.

Via Neowin

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Windows 11 has a bunch of little changes underway to make your life easier
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Windows 11 has got a new preview build (yes, another one – they’re coming fast these days across all the different testing channels) which makes some interesting changes to Windows Spotlight, notifications, and the Start menu (with a caveat in the latter case).

All this, and a good deal more, comes packaged in the new build 23511 for the Dev channel.

First up, you may recall Microsoft has been experimenting with different ways of implementing Windows Spotlight (images for the lock screen background, which can also be used on the Windows 11 desktop if you wish). The company has decided on the way forward, picking a single Spotlight experience out of those tested.

Microsoft tells us the new Spotlight (shown in the below image) includes “previewing images at full screen, multiple opportunities to learn more about each image and a minimized experience.”

Windows Spotlight in Dev channel test build

(Image credit: Microsoft)

Elsewhere, there’s a change for the system tray in the taskbar whereby notifications have been switched to a bell icon. That bell will be just an outline if there are no notifications pending, and when there are, it will be filled in (with a color based on your system accent color). Microsoft has also done away with the number that shows the tally of notifications queued up for you to peruse.

Turning to the Start menu, we see the appearance of something that was previously discovered hidden in the background of Windows 11 – a rich preview pane that pops up when you hover the cursor over files in the ‘Recommended’ section. This furnishes extra details such as the file's location, when it was last edited, and a thumbnail image preview in the case of a photo.

The catch with these Start menu file previews is that they’re only available to business users right now (those signed into Azure Active Directory or AAD, running Windows 11 Pro or Enterprise).

There’s quite a lot going on with build 23511, and some of the other highlights include Microsoft reenabling suggestions for Snap Layouts. These had previously been rolling out but were turned off due to bugs that caused crashes. Those glitches have been fixed, so the rollout is once again happening (not everyone will see this yet, as a result).

Another interesting tweak is for webcams, with pop-ups now warning you if you’ve accidentally got your privacy shutter closed, or if there are other streaming issues with the camera such as it failing to work.

A final one to mention: when deleting a large collection of files and packing them off to the recycle bin, the ‘calculating’ process that happens has been made speedier, so you won’t have to wait as long overall for the files to be binned.

Microsoft’s blog post on build 23511 has the full and rather exhaustive details on the tweaks and additions going on with this preview.

Analysis: Moving in the right direction with the interface

There are a lot of useful refinements here, and it’s good to see suggestions with Snap Layouts are progressing again. This is a nifty area of the UI that is underused, and Microsoft is looking to make it a more tempting proposition by providing suggested layouts (templates) for snapping to in a jiffy, and showing icons to indicate which windows will contain what apps in the snapped layout. Neat.

The Start menu change is also an interesting one. Previously this was hidden in the background, as noted, but Microsoft now has the functionality live, which is great – albeit only for business users. This is a hint that the feature is very much on its way, though, and we don’t see any reason why it wouldn’t come to consumers on Windows 11 eventually. As we’ve said in the past, it’s going to be particularly handy for image files, as you can use the preview to check you’re opening the right pic.

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The Apple Watch could see huge changes with watchOS 10
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If you want an upgraded Apple Watch experience you might not have to buy a new Apple Watch to get it, as it sounds like the next major operating system update – likely to be dubbed watchOS 10 – will include substantial changes for existing models like the Apple Watch 8.

That’s according to Mark Gurman, in his Power On newsletter for Bloomberg (via 9to5Mac). Specifically, Gurman says “I believe the new watchOS should be a fairly extensive upgrade – with notable changes to the user interface – unlike iOS 17.”

Gurman doesn’t get more specific than that, but we might not have to wait long to find out more about this “extensive upgrade”, as watchOS 10 will almost certainly be announced at Apple’s WWDC 2023 conference on June 5.

We’ll probably also see the first developer beta launch there, followed not too long after by public betas, though the finished software probably won’t be available until around September, when it's expected to be released alongside the Apple Watch 9.

Big software updates and small hardware ones

However, the Apple Watch 9 itself might not prove that tempting, with Gurman adding that “it’s important for watchOS to have a big year given that the Apple Watch hardware updates will be anything but major.”

This claim echoes the few Apple Watch 9 rumors we’ve heard so far, which suggest it will be a lot like the Apple Watch 8. Other leaks suggest we might not see an Apple Watch Ultra 2 or the Apple Watch SE 3 until 2024, so that could be a huge year for Apple Watch hardware, with the Apple Watch 10 (or Apple Watch X as it might be called) also rumored to be getting big upgrades.

But this year? It seems Apple’s focus will very much be on software updates rather than hardware ones. So if you already have an Apple Watch 8 or an older model, you might find that you get most of this year's upgrades by downloading them to your current Watch, rather than having to splash out on a new device.

Of course, we’d take Gurman’s claims with a pinch of salt, but he has a pretty good track record, so there’s a strong chance he’s right. In which case, our guide to the best Apple Watches might not see much change this year, but the wearable you already have might soon feel new and exciting again.

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Microsoft admits Windows 11’s default apps system needs work – and changes are coming
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Windows 11 is getting some fine-tuning around how default app selections are handled and how apps are pinned on the desktop, making these systems work better and with more overall consistency.

XDA Developers spotted that Microsoft wrote a blog post on its new ‘principled approach’ to these app behaviors, with the incoming changes set to arrive in testing (Dev channel) in the “coming months,” we’re told.

The first measure to be implemented is with app defaults. Windows 11 will get a new Settings deep link URI (uniform resource identifier), allowing developers to take users directly to the correct place in Settings whenever any given app flags itself up as wanting to be the default.

The default app is the software which is opened automatically for a specific file format, so for example, your default browser is the one used when you click a link in, say, an email.

Secondly, Microsoft is changing the way that pinning apps – putting icons permanently on the Start menu or taskbar – works, by introducing a new notification. In the case that an app wants to request being pinned, this notification will pop up explaining just that, allowing the user to either click Accept or Decline.

Crucially, the software giant wants consistency with these interface tweaks, so all third-party software, and Microsoft’s own core apps for Windows 11, work the same way and abide by these rules. That’s the plan, anyway, although whether things work out this neatly, we’ll just have to wait and see.

Windows 11 Pinning Prompt

(Image credit: Microsoft)

Analysis: Defending against dodginess, and making up for past mistakes

As made clear in its blog post, part of Microsoft’s aim with this tweaking of app behavior is defending against “unrequested modifications” from dodgy developers. In other words, things happening in the background unbeknownst to the user, and the likes of adware or other rogue software managing to infiltrate into the system.

It’s also designed, no doubt, to reassure Windows 11 users that Microsoft is putting the past well and truly behind it regarding the firm’s own policies on default apps, which have been a source of criticism previously.

You might remember that when Windows 11 first launched, Microsoft made it an unnecessarily clunky process to change browser defaults away from its own Edge product (you had to go through every file type and change the preference individually, such as HTML, PDF and so on – a ridiculous state of affairs, really).

That nonsense was canned a year ago now, but it still lives on in the memories of some folks (likely because of the many other ways Microsoft has tried to push Edge within Windows 11).

Indeed, Microsoft even mentions its browser specifically in the post, noting that: “We are committing that Microsoft Edge will release an update that adopts the new Settings deep link URI for defaults and public pinning APIs as they become available.”

At any rate, this is a welcome move, although in all honesty, app defaults should never have appeared in the state they were when Windows 11 was launched in the first place. Mind you, the same could be said about a number of things in the Windows 11 interface upon its release, with the OS having very much been a work in progress as Microsoft has gone along.

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Netflix Two Thumbs Up is just the start of personalization changes
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Most of us bingeing Bridgerton, Inventing Anna, or Is it Cake? on Netflix didn't just like these series, we loved them. Sadly, we could express only mild enthusiasm with a thumbs up. That changed Monday with Netflix's introduction of two thumbs up to signify you “Love this!”

Netflix teased the new feature a few weeks back, but now it's live globally on the web, iOS, Android, and on your streaming devices. Plus we finally have more information about how Netflix is using “Love this!”, how that rating's algorithmic impact might differ from a mere single thumbs-up, and what the future might hold.

In a blog post on the change, Netflix Director of Product Innovation Christine Doig-Cardet explained why the streaming behemoth added another rating tier:

“Our current Thumbs Up and Thumbs Down buttons are a good way for you to tell us how you feel about a series or film, and in return, you get a profile that’s better personalized to your taste. However, we’ve learned over time that these feelings can go beyond a simple like or dislike.  Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy.”

A single thumbs-up rating will still help Netflix tailor recommendations but a double thumbs-up will help Netflix refine the recommendations even further. “For example,” wrote Doig-Cardet, “if you loved Bridgerton, you might see even more shows or films starring the cast, or from Shondaland.”

“This feature,” a Netflix spokesperson told TechRadar, “I would liken it to turning up the volume on your dial for a song you really love.”

The “Love this!” rating is not suddenly the predominant viewing preference indicator. It's simply another signal among many to tell Netflix what you really love so they can show you what you really want, noted the spokesperson. So you won't just see the best shows on Netflix but the best for you.

Among the signals Netflix still looks at is how you interact with shows you're watching or not watching. When you use “Play Something,” for instance, hitting “Next” as soon as a show starts to play lets Netflix know that you really don't like that content.

The new rating isn't hard to find. Open any Netflix show and you'll see the original thumbs-up rating option. On the desktop, we could hover over that icon to see thumbs down (“Not for me”), thumbs up (“I like this”), and the new two thumbs up (“Love this!”). 

The rating options are available on all shows and can be changed at any time, which might encourage you to go back and rerate Squid Game.

Netflix Love This

(Image credit: Future)

Won't save a show

No matter how much you love a show, even using the new two-thumbs-up won't save your favorite Netflix shows. 

“No. Ultimately, as you know, our content team is amazing,” Netflix told us. “Much of that decision-making is rooted in art and science and instinct and it will remain that way.”

But there is a chance of tangential impact if Netflix goes ahead with another idea, which is to use the double thumbs up or “Love this!” rating to drive an entire row of “Most Loved Stuff This week.”  After all, if you see what everyone else is really loving, then you might decide to watch that over something people simply “like.” 

If part of Netflix's decision-making is rooted in science and a piece of that science is viewers…well, then it does seem possible that Loving content might someday lead to saving it.

What's next

Netflix's “Love this!' rating option is just the beginning of what could be a year of personalization changes.

“We’re really excited about this,” noted the Netflix spokesperson. It's the “first update in five years to the thumb rating system, [and] the first out the gate this year for us.”

Which means there's more to come. Netflix's goal is to give members more control over their Netflix experience.

“We really want to introduce more personalization features this year,” said the Netflix spokesperson, “You’ll see a lot more from us this year in this space.”

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