Google may have been storing your incognito browsing data and now they’ve agreed to delete it

Bad news: Google's apparently been storing your Chrome incognito browsing data.

Good news. They've finally agreed to delete it.

In a court document filed Monday (April 1) and spotted by BGR, Google has agreed to settle a nearly four-year-old class-action suit that challenged Google's private browsing (a.k.a. “Incognito Mode) data collection policies.

The original lawsuit claimed, “Google tracks and collects consumer browsing history and other web activity data no matter what safeguards consumers undertake to protect their data privacy…even when Google users launch a web browser with 'private browsing mode' activated…Google nevertheless tracks the users’ browsing data and other identifying information.”

Google didn't entirely deny the claims, stating in 2020 that while incognito browsing mode data isn't saved locally, “websites might be able to collect information about your browsing activity during your session.”

Now, the search giant has, in principle at least, agreed to several adjustments in its messaging, data collection, and storage practices. However, if you thought this class action lawsuit might result in a small check arriving on your doorstep, you may be disappointed. The filing states that there will be “no release of monetary claims,” though individuals retain the right to sue Google for damages.

Among the changes Google will agree to when it appears before a judge on July 30:

  • Deletion or remediation of all collected data
  • Rewrite its incognito browser disclosures
  • Google must add, for the next five years at least, the ability in incognito mode to block third-party cookies by default.
  • Google has to delete private-browsing detection bits.

Google Chrome Incognito Mode splash page

You probably want to read this splash page before browsing in incognito mode. (Image credit: Future)

While this is probably good news and a big deal (Chrome currently has over 65% browser market share), the fact that incognito browsing never meant what you thought it did might be unnerving for some users.

Now, no one is judging what you browse in incognito mode but it's probably good guidance to stop assuming that whatever you see while browsing in that mode is not being detected or “seen” in some way by others.

It's not that random people or Google employees are looking at your browser history, Instead, Google's been doing what it always does, acting as a data middle-man to enable ad-targeting and some continuity in your browsing experience either by Google or through partners who use cookies to ensure that what you see on subsequent pages reflects what you were looking at on the page before.

While the filing notes that Google has already undertaken some of these changes, it's not clear if the messaging on the incognito splash pages has changed.

At the top, it reminds you that others using the same device won't see your browsing history and it notes that Chrome doesn't in this mode store browser history, cookies, and form information. It also notes, however, that your activity might be visible to the sites you visit, someone in control of your account (a school or employer), and your ISP.

It's not clear if the changes Google's set to make will impact any of that.

As for how Google feels about all this, the settlement notes that “Google supports final approval of the settlement, but disagrees with the legal and factual characterizations contained in the Motion.”

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Chrome just got 5 updates to speed up your web browsing – here’s how to use them

Google just announced five new updates to its predictive search, with some updates arriving this week. You can already experiment with the improved search bar on Google Chrome and ChromeOS devices.

The search giant announced the update in a blog post on Wednesday promising the improvements will make browsing with Chrome’s address bar “even faster.”. 

Here are the highlights:

Smarter Autocompletion

Whenever you have a question, you want to find the answers fast. With an updated address bar, the search engine will better be able to predict what you’re looking for, even if you don't get the beginning of the URL right.  For example, when typing flights, Chrome’s omnibar on the desktop will suggest taking you to Google Flights. It may also take into consideration personal preferences such as preferred airline. No word on when this change is coming to mobile.

Dynamic results

The search bar in Chrome now boasts increased responsiveness, allowing users to receive faster and more visible results as soon as they begin typing the first letter of their query. This, combined with a new layout should mean faster and more readable access to the information you need. This update is on the desktop, only.

Chrome update autocorrect address bar

Chrome’s update can autocorrect URLs in address bar (Image credit: Google)

Typo Corrections

I can’t tell you how many times I’ve been rapidly typing and misspelled a url; swapping vowels or some other irregularity. Chrome will now detect these typos and immediately show what sites are similar enough based on your previously visited websites.

Bookmarks

For users who rely heavily on bookmarks to keep track of their favorite web pages, this update is a game-changer. Chrome now lets you search within your bookmark folders, making it more convenient to find those tucked-away pages. Whether you have an extensive collection of bookmarks or simply want to access a specific page more efficiently, this feature will help you stay organized and find what you need with ease.

Just remember that to search bookmarks through the address bar, you need to include the bookmark folder name.

Ever found yourself in need of an answer but unsure where to look? Google has addressed this dilemma with its latest update. Even if you haven't previously visited certain websites, the search engine will now suggest popular sites related to your query. This feature ensures that you're never left in the dark and can quickly discover sources of information through natural-language queries.

In all, these appear to be some useful quality-of-life updates to the address bar we all use so often. Now it's our turn to see how well they work.

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