Bitdefender wants to take a bite out of the password manager market

Bitdefender has announced the launch of its new password manager which aims to simplify the creation and management of secure passwords across all of a user's online accounts on both desktop and mobile.

While the company is known for its antivirus software, its new Bitdefender Password Manager offering also includes a password generator to create and save unique, highly complex passwords for each online account. These passwords can then be accessed by using a single master password. Bitdefender Password Manager is also backed by strong end-to-end encryption along with simple set-up, easy installation and an intuitive user interface designed to be accessible to all.

According to the recent 2021 Bitdefender Global Report: Cybersecurity and Online Behaviors, half of the over 10,000 consumers surveyed use a single password for all of their online accounts while nearly one-third (32%) reuse just a few passwords across multiple online accounts. 

Vice president of Bitdefender's consumer solutions division, Ciprian Istrate explained why the company decided to create its new password manager in a press release, saying:

“Cybercriminals rely on weak passwords to compromise accounts, steal user identities and profit from selling credentials on the dark web. Despite understanding the importance of strong passwords as a security best practice, the ease of memorizing a few passwords and reusing them everywhere outweighs increased security risk for most. We built Bitdefender Password Manager with this in mind, delivering what we believe is one of the best-in-class password protection without sacrificing user convenience.”

Bitdefender Password Manager

In addition to allowing users to store their passwords, Bitdefender Password Manager can also be used to manage and auto-fill payment data. All of this data is encrypted and decrypted locally and the account holder alone has access to the master password so that no third party has access to their financial information.

While there are mobile apps available for Android and iOS, Bitdefender has also created browser extensions for Windows and macOS that support a wide range of browsers including Chrome, Firefox and Edge with support for Safari launching soon.

If you already use another password manager like 1Password or LastPass, Bitdefender Password Manager allows you to easily import data and passwords from other platforms including browsers like Chrome and Firefox which have their own built-in password managers.

An annual subscription to Bitdefender Password Manager costs $ 29.99 per year but the company is currently offering an introductory discount where new customers can save 33 percent and pay $ 19.99 for the year or as little as $ 1.66 per month.

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