Adobe announces Creative Cloud Express, a hint towards its freemium future?

If you're keen to use Adobe's powerful creative tools, but are less excited about their high prices, the company's new Creative Cloud Express app could be for you. Effectively a lite version of its software suite, the app is free to use on mobile devices or via web browser, with extra features costing $ 9.99 / £10.10 / AU$ 14.29 a month.

Creative Cloud Express is designed for students, small business owners, or for those who want to turn a hobby into a career. Instead of a collection of apps, here you download just one app that gives you features to edit photos, trim videos and create GIFs, while making content that’s relevant to your customers.

It’s the first freemium product from Adobe, and with Christmas fast approaching, it could be a great entry point for those who want to try out Adobe’s products on their new devices.

Who would want this?

Available from today, you can download Creative Cloud Express for free, from the Microsoft store, Apple App Store or Google Play Store. The free plan includes:

  • Create on both web and mobile.
  • Thousands of templates, design assets, and Adobe Fonts.
  • A limited collection of royalty-free Adobe Stock free collection photos.
  • Basic editing and photo effects including removing backgrounds and animations.
  • 2GB of storage.

You only need to sign up and you can use the above features straight away. It’s a new angle that Adobe is offering here, as you would have had to sign up for a free trial for Creative Cloud at least, to see if apps such as Photoshop and Premiere Pro were suited to your needs.

The paid plan includes a 3-month free trial with more images and templates to use, alongside the ability to export a project into PDF and other useful features. You can sign up and get a feel for whether Express or the full Creative Cloud package is best for you.

Its press release also stated that an Enterprise edition of Express is coming in 2022, which would help businesses offer the package to its employees in one go.


Analysis: A hint towards the future? 

So far the new offering from Adobe looks impressive, with its demos showing both tablets and web browsers using Express. With many users going through their favored web browser to use certain web apps, it could show what the future holds for Adobe and Creative Cloud going forward.

Express looks to be the start of this, and if its features expand to those that are inspired by Adobe’s other apps such as Illustrator and XD, this new package is an enticing and exciting start.

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UK announces new security rules for IoT devices

Under new laws proposed by the UK government, all internet-connected devices will be required to abide by a strict set of security standards.

The new measures are designed to protect consumers and businesses against an increasing volume of cyberattacks. IoT devices – ranging from phones and tablets to smart speakers and cameras – have become a popular target due to poor security standards and, in some cases, discontinued security support.

Beyond scraping information from devices and using them as a route into private networks, criminals can harness hacked IoT devices to perpetrate DDoS attacks and take down online services.

The proposed legislation would require those involved in the manufacture and sale of connected devices in the UK to follow three rules:

– All consumer internet-connected device passwords must be unique and not resettable to any universal factory setting

– Manufacturers of consumer IoT devices must provide a public point of contact so anyone can report a vulnerability and it will be acted on in a timely manner

– Manufacturers of consumer IoT devices must explicitly state the minimum length of time that the device will receive security updates at the point of sale, either in store on online

Compulsory standards

The new security standards were developed by the Department for Culture, Media and Sport (DCMS), in collaboration with the National Cyber Security Centre (NCSC).

“Our new law will hold firms manufacturing and selling internet-connected devices to account and stop hackers threatening people’s privacy and safety,” said Matt Warman, minister for digital and broadband at DCMS.

“It will mean robust security standards are built in from the design stage and not bolter on as an afterthought,” he continued.

Until now, the UK has encouraged companies operating in the IoT space to adhere to a set of voluntary security practices. It has reached the conclusion that compulsory measures are necessary to ensure users are protected.

Via ZDNet

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