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Google Maps is getting an AI-boosted upgrade to be an even better navigation assistant and your personal tour guide
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It looks like Google is going all-in on artificial intelligence (AI), and following the rebranding of its generative AI chatbot from Bard to Gemini, it’s now bringing generative AI recommendations to Google Maps.

The AI-aided recommendations will help Google Maps perform even better searches for a variety of destinations, and the feature is also supposedly able to function as an advisor that can offer insights and tips about things like location, budgets, and the weather. Once the feature is enabled, it can be accessed through the search function, much like existing Google Maps features. Currently, it’s only available for US users, but hopefully, it will roll out worldwide very soon. 

This upgrade of Google Maps is the latest move in Google’s ramped-up AI push, which has seen developments like AI functionality integrated into Google Workspace apps. We’ve also had hints before that AI features and functions were coming to Google Maps – such as an improved Local Guides feature. Local Guides is intended to synthesize local knowledge and experiences and share them with users to help them discover new places.

What we know about how this feature works

Android Police got a first look at how users were introduced to the new AI-powered recommendations feature. A reader got in touch with the website and explained how they were given an option to Search with generative AI in their Google Maps search bar. When selected, it opened up a page that detailed how the new feature makes use of generative AI to provide you with recommendations in a short onboarding exercise. Tapping Continue opens up the next page that provides users with a list of suggested queries like nearby attractions they can go to kill time or good local restaurants.

Similarly to ChatGPT, Google Maps apparently also includes tips toward the bottom of that page to help you improve your search results. Users can add more details to finetune their search like their budget, a place or area they might have in mind, and what the weather looks like when they’re planning to go somewhere. If you select one of these suggested queries, Google Maps will then explain how it would go through the process of selecting specific businesses and locations to recommend.

When the user doesn’t specify an area or region, Google Maps resorts to using the user’s current location. However, if you’d like to localize your results to an area (whether you’re there or not), you’ll have to mention that in your search.

After users try the feature for the first time and go through the short onboarding in Maps, they can access it instantly through the search menu. According to Android Police, Search with generative AI will appear below the horizontal menu that lists your saved location such as Home, Work, and so on.

A promising feature with plenty of potential

Again, this feature is currently restricted to people in the US, but we hope it’ll open up to users in other regions very soon. Along with AI recommendations, Google Maps is also getting a user interface redesign aimed at upgrading the user experience.

While I get that some users might be getting annoyed or overwhelmed with generative AI being injected into every part of our digital lives, this is one app I'd like to try when equipped with AI. Also, Google is very savvy when it comes to improving the user experience of its apps, and I’m keen to see how this feature’s introduction plays out.

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Google’s AI-boosted search engine enters first public trial – here’s how to try it
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Google has opened up access to its Search Labs testing program allowing users to try out the upcoming search engine update with the most notable change being the Search Generative Experience or SGE.

To be clear, Search Labs isn’t technically open to the public as you’ll have to first join a waitlist. If you’ve already signed up, be sure to check your email account for an invitation from Google as they're currently rolling out. Don’t worry if you haven’t entered as there’s still room left in the waitlist on both desktop and mobile.

To join on desktop, you need to first install Google Chrome on your computer. From there, head on over to the Search Labs website, select Join Waitlist, and wait for the invitation to arrive. On mobile devices, launch the Google app. You should see a science beaker-esque icon in the top left corner of the screen. Just like before, select Join Waitlist then wait for the invite. Search Labs is available on both iOS and Android so no one’s being left out. Install the latest app update if you don't see the icon.

Limited-time only

Unless you’re a subscriber to Google One Premium, it may take a while until you get an invite. A recent report from 9To5Google states Premium subscribers are getting “priority access” to Search Labs, although “it won’t be immediate.” “Access spots are limited” at the moment, but more will open up over “the coming weeks. 

But once you get the invite, act fast. SGE and the rest of the Search Labs experiments will be available for a limited time only. It’s unknown for how long, so we asked Google for more information. This story will be updated if we hear back.

There’s been a fair amount of hype surrounding SGE ever since it was first revealed during I/O 2023. The technology essentially enhances Google Search to provide long, detailed responses to queries by taking context into consideration. It could very well completely change how people use the search engine. 

Word of advice

For the lucky few who get early access to SGE, Google recommends starting off with simple terms so you can get used to how the AI works. Once you get a feel for it, try entering more specific queries. One of the highlighted use cases of SGE is to help people with their shopping. The AI can generate a detailed list of features, reviews, price points, and even link to the product itself.

In addition to Google’s advice, we have some of our own because we’ve used multiple generative AI models from Bing to Brave Summarizer. One thing we’ve learned is generative AIs can hallucinate, meaning they come up with totally false information that bears no resemblance to reality. Don't always believe what you read. And do be mindful of what you enter as generative AIs keep the information you type in. In fact, some major tech corporations, like Samsung, have banned their employees from using ChatGPT after some sensitive information was leaked.

Google I/O 2023 revealed a lot more than just the tech giant’s AI tools. Be sure to check out TechRadar’s coverage of the event as it happened.

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