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This marks the first time in the history of the internet that users will be able to navigate to websites by entering a string of emoji into the URL bar instead of letters and words.
The addition of emoji in Opera was made possible through a partnership with Yat which allows users to own personalized strings of emoji. EVP of Mobile at Opera, Jorgen Arnesen provided further details on this new partnership in a press release, saying:
“The partnership marks a major paradigm shift in the way the internet works. It's been almost 30 years since the world wide web launched to the public, and there hasn't been much innovation in the weblink space: people still include .com in their URLs. Through the integration with Yat, Opera users are able to ditch .com or even words in their links and use only emojis to be directed to websites. It's new, it's easier and more fun”
Opera emoji integration
Through its new emoji-centric integration, Opera has now made it easier for all Internet users to find and be directed to Yat pages which are unique domains generated when a Yat is created from a personalized string of emoji.
Users can customize their Yat page or have it redirect to anywhere else on the web. For instance, musicians around the world have already set up their own Yat pages including Lil Wayne whose page directs users to his record label or Steve Aoki who has his redirect to his website. Additionally, G-Easy, Kesha, Young Money, 3Lau and Disclosure are also using Yat as well.
Following this new integration, Yat emoji web addresses on Opera no longer need to be followed by “.y.at”. At the same time, strings of emoji embedded on web pages now link to the corresponding Yat page automatically.
As 90 percent of world's 4.6bn internet users worldwide already use emoji to express themselves according to Brandwatch, Opera's integration of Yats unlocks a new way for people to be present on the web. Interested users can find out even more about using emoji in Opera by checking out this blog post.