ChatGPT shows off impressive voice mode in new demo – and it could be a taste of the new Siri

ChatGPT's highly anticipated new Voice mode has just starred again in new demo that shows off its acting skills – and the video could be a taste of what we can expect from the reported new deal between Apple and OpenAI.

The ChatGPT app already has a Voice mode, but OpenAI showed off a much more impressive version during the launch of its new GPT-4o model in May. Unfortunately, that was then overshadowed by OpenAI's very public spat with Scarlett Johansson over the similarity of ChatGPT's Sky voice to her own in the movie Her. But OpenAI is hyping up the new mode again in the clip below.

The video shows someone writing a story and getting ChatGPT to effectively do improv drama, providing voices for a “majestic lion” and a mouse. Beyond the expressiveness of the voices, what's notable is how easy it is to interrupt the ChatGPT voice for a better conversational flow, and also the lack of latency.     

OpenAI says the new mode will “be rolling out in the coming weeks” and that's a pretty big deal. Not least because, as Bloomberg's Mark Gurman has again reported, Apple is expected to announce a new partnership with OpenAI at WWDC 2024 on June 10.   

Exactly how OpenAI's tech is going to be baked into iOS 18 remains to be seen, but Gurman's report states that Apple will be “infusing its Siri digital assistant with AI”. That means some of its off-device powers could tap into ChatGPT – and if it's anything like OpenAI's new demo, that would be a huge step forward from today's Siri.

Voice assistants finally grow up?

Siri's reported AI overhaul will likely be one of the bigger stories of WWDC 2024. According to Dag Kittlaus, who co-founded and ran Siri before Apple acquired it in 2010, the deal with OpenAI will likely be a “short- to medium-term relationship” while Apple plays catch up. But it's still a major surprise.

It's possible that Siri's AI improvements will be restricted to more minor, on-device functions, with Apple instead using its OpenAI partnership solely for text-based queries. After all, from iOS 15 onwards, Apple switched Siri's audio processing to being on-device by default, which meant you could use it without an internet connection.

But Bloomberg's Gurman claims that Apple has “forged a partnership to integrate OpenAI’s ChatGPT into the iPhone’s operating system”. If so, it's possible that one unlikely move could be followed by another, with Siri leaning on ChatGPT for off-device queries and a more conversational flow. It's already been possible to use ChatGPT with Siri for a while now using Apple's Shortcuts.

It wouldn't be the first time that Apple has integrated third-party software into iOS. Back on the original iPhone, Apple made a pre-installed YouTube app which was later removed once Google had made its own version. Gurman's sources noted that by outsourcing an AI chatbot, “Apple can distance itself from the technology itself, including its occasional inaccuracies and hallucinations.”

We're certainly looking forward to seeing how Apple weaves OpenAI's tech into iOS –and potentially Siri – at WWDC 2024.

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Microsoft has overhauled the Windows 11 Photos app with some cool new features – but they come at a cost

Microsoft recently pushed out an update for the Photos app in Windows 11, one that brings some major changes under the hood, and it could also produce a noticeable change in terms of how the app runs on your PC.

The crux of the matter is that the Photos app has been migrated from Microsoft's UWP (Universal Windows Platform) to Windows App SDK, meaning that the app has been redeveloped using a different framework making it better suited for newer versions of Windows

The revamped version of Photos is currently available to testers in the Windows Insider Program, and, as Windows Latest reports, it has already begun rolling out to individual customers running the finished version of Windows 11, too. 

The new Photos app shifting to Windows App SDK allows for the incorporation of WebView2, and this web tech allows for various improvements to the software. Microsoft notes that these benefits include better image rendering quality for starters, and AI-related boosts.

There are many other tangible improvements ushered in with the new Photos app, such as it being able to run at a medium integrity level by default, the security status assigned to most activities and processes on a Windows PC. Furthermore, you can save a newly edited photo in the same location as the original photo without having to choose a file destination manually.

Another useful change is the previous multiple processes the Photos app consisted of being combined into a single process clearly labeled as ‘Photos,’ making it easier to hunt out and force-close the Photos app in Task Manager

However, there’s apparently a downside here, namely that as Windows Latest claims, the big switchover to a new way of working for the Photos app means it takes longer to load than before. 

The new Photos app in Windows 11

(Image credit: Microsoft)

Balancing new features with longer load times

Seemingly we’re looking at a trade-off between better quality-of-life and new features, versus a longer loading time. Windows Latest observes that this is a characteristic of many Windows App SDK apps, and that you may be staring at a ‘Getting things ready’ loading splash screen for some time while Photos fires itself up (perhaps for 20 seconds or so).

Additionally, the new Photos app could use more of your PC’s resources, especially when using the new web-based functions of the client. For example, when you’re editing a pic, the Photos app is rendering web-based image editing (WebView2) within the app’s native interface.

If you’re not interested in having this newer version of the Photos app, and the new AI features recently added to the software, you can download the Legacy Photos app from the Microsoft Store, and stick with that (for now anyway). 

So, if you’re fine with these changes, your Windows 11 PC should automatically install the updated Photos app in the coming weeks, but if you find that you’re not happy with the app’s performance, you can switch back to the legacy version of Photos instead.

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New Windows 10 update gives it Windows 11’s photo-sharing capabilities with Android devices – but you might want to hang on

Microsoft has recently released an optional update, KB5037849, for Windows 10 that brings in a useful feature that we’ve only seen in Windows 11 thus far, one that improves integration with Android devices.

This development is a little unexpected as Microsoft has been pushing Windows 10 users to transition to Windows 11, and reminding them that its end-of-support date is approaching – so you’d expect that adding new features to the older OS would be shoved down the priority list by now, but apparently that’s not the case.

After installing KB5037849, Windows Latest noticed that the 'Mobile Devices' feature page, previously seen only in Windows 11, had been introduced to Windows 10. This feature enables you to access photos taken and stored on your phone instantly on your PC. It appears as a ‘Mobile Devices’ page found in the Settings app, and when you toggle ‘Allow this PC to access your mobile devices’ on, it will prompt you to ‘Download and install Cross Device Experience Host’ from the Microsoft Store

Apparently, it does require that you’re logged into a Microsoft account, but it doesn’t need setting up via the Phone Link app (which allows users to fully sync their Android or iPhone with their Windows PC towards all kinds of ends). 

Once you do this, you can head to the ‘Manage Devices’ page (via the ‘Mobile Devices’ panel) and turn on ‘Get new photo notifications.’ You will then receive notifications on your PC when you take new photos on the Android phone that you’ve linked, allowing you to view the photos and edit them with the Snipping Tool in Windows 11. Or indeed you can also open the photos with Paint, or share them with others via Windows Share

Microsoft Surface tablet on desk with businesman and businesswoman

(Image credit: Worawee Meepian / Shutterstock)

How to get this new photo-sharing with Android feature

For now, Windows 10 users will have to install the optional May 2024 update to gain these capabilities, but all Windows 10 users are set to get this feature as part of the mandatory June 2024 Patch Tuesday update. 

Remember that any optional update is still in testing, and could have unpredictable results, so you may want to wait for the full release of the patch (which happens a week today, in fact, so it’s not far off).

If you can’t wait and want to install the optional update KB5037849 now, go to the following location: Settings > Updates & Security > Windows Update. Then click on ‘Download and install’ where the optional update is flagged up (check for updates if it isn’t).

This update also delivers several bug fixes, as well as other changes, that you can check out in more detail on Microsoft’s official support page for the patch. 

I’m glad Windows 10 is still receiving new features, even if they’re not the biggest updates, and it’s good to see Microsoft hasn’t completely given up on the OS, despite the scheduled end-of-support date being just over a year away.

Hopefully, Microsoft will continue to add features to improve Windows 10, although I’d imagine the company will halt this practice in the near future, as resources are likely to be redirected elsewhere, which will no doubt disappoint Windows 10 fans even further. 

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Netflix has a plan to fix its Meta Quest 3 app… abandon it and use the browser

It’s no secret that the Netflix app on the Meta Quest 3 is absolute trash. It hardly works with low-res videos and has poor optimization; there’s no reason to install it even if you have an active Netflix subscription. But Meta and Netflix have just announced a plan to change the Netflix VR experience – abandon the app and try a new approach.

That is to say that “in the coming days” – per the Quest Blog, where it also announced its Meta Connect 2024 dates – you’ll be able to launch Netflix in the Quest 3 web browser to enjoy shows and films “in high resolution.” Presumably, this means at least full HD, but we won’t count our chickens until they hatch, and we’ve found out from trying the service how crisp the images are.

The post says you’ll be able to enjoy the show on a flat 2D screen or in a theater view that includes a curved screen – much like using other browser-based VR experiences.

A much needed video upgrade 

I never really thought about VR video streaming on Quest until the Apple Vision Pro was released and proved how bad a job the Horizon OS was doing in this department.

The Disney app running on the Apple Vision Pro

Apple’s Vision Pro is much better for VR video (Image credit: Apple)

The Quest 3 has few of the best streaming services as dedicated apps, and those it does have – like Netflix – aren’t worth installing. The Vision Pro, on the other hand, is packed with great video streaming services, including a Disney Plus app that streams 3D videos directly to the headset.

This Netflix update isn’t quite at the same level, but it is a solid start and is hopefully a sign future updates for other video platforms are coming soon. I had hoped such an update would arrive in preparation for an LG OLED-equipped Meta Quest Pro 2; however, while the software might still arrive, LG's recent comments have me worried its Meta Quest Pro 2 collaboration might not be going ahead.

We'll have to wait and see what happens on the hardware front, but for now we can just enjoy that the Quest 3 finally has a worthwhile Netflix experience.

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The Meta Quest 3S reveal inches closer as Meta sets a date for Meta Connect 2024

Meta has set a date for Meta Connect 2024 – its annual press conference where the company showcases the technology its Reality Labs division has been working on – and it might be where we finally find out what the leaked Meta Quest 3S VR headset is all about.

Meta Connect is where both the Meta Quest 3 and Meta Quest Pro were unveiled, and Meta supports the idea that we might see new Quest hardware. The event –which is happening from September 25 to 26 – will be where it provides updates on its “work across AI plus a look at what’s next for Quest.”

Given that Meta’s own store has leaked the Quest 3S it’s all but certain it’ll be shown off at Meta’s next Connect – though we’ll have to tune in to know for sure.

Alongside the Quest 3S we expect Meta will also showcase new Meta AI features for its Ray-Ban smart glasses, and it may even showcase AI features coming to its VR headsets. If we’re lucky, Meta might also give us a teaser for the AR glasses it’s working on.

Where is the Quest Gaming Showcase? 

We had originally predicted that Meta would instead reveal the Quest 3S as part of its Quest Gaming Showcase. However, it has yet to announce if or when this year’s iteration will take place. Given that it has jumped straight to announcing Connect in September, we’re feeling a lot less confident that the Gaming Showcase will happen this year, at least in the form we're used to.

The Summer Fest 2024 poster announcing updates for Gorilla Tag, Population One, and YouTube VR among others

(Image credit: Meta)

Instead, the annual gaming event appears to have morphed into a three-month-long Summer Fest 2024, with announcements being spread out across various blog posts and Summer Games Fest showcases.

As part of its Summer Fest, Meta has announced a Summer Sale, so you can pick up the best VR games and apps for cheap. And with major updates coming to titles such as a Phoenix Royale mode for Population: One, there will be free weekends so you can enjoy various VR games without spending a dime.

At the time of writing, the schedule is:

  • Breachers & Racket Club – July 12, 3:00 pm to July 15, 1:00 am
  • Dungeons Of Eternity & Real VR Fishing – July 19, 3:00 pm to July 22, 1:00 am 
  • Premium Bowling & Guardians Frontline – July 26, 3:00 pm to July 29, 1:00 am
  • Golf 5 & iB Cricket – August 2, 3:00 pm to August 5, 1:00 am
  • Smash Drums & IRONSTRIKE – August 9, 3:00 pm to August 12, 1:00 am

All of the times will be for your local region – so if you’re in the UK the start time is 3pm BST, in New York it’ll be 3pm ET. 

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Nvidia’s new G-Assist AI could just be the best party member for hardcore PC gamers

What started as an April Fool’s prank from 2017 might actually become real tech. During Computex 2024, Nvidia revealed a tech demo for Project G-Assist, an AI assistant that can enhance how people play video games. 

The old joke was that the AI could play games for you with the push of a button. This new version isn’t as capable as its fantasy counterpart, but can still help you with your playthrough. According to the announcement post, G-Assist can answer questions about how to complete quests, find items, or help with how to beat tough bosses. 

To activate the AI, you'll simply press a hotkey or utter a wake phase. A window will appear on the screen. From there, you can type in a text prompt or speak it via microphone.

Nvidia states that G-Assist is contextually aware. Through visual models, it can provide recommendations on what a player should do next just by looking at the screen. It may suggest crafting a certain gear for your character or avoiding an on-screen enemy. The information it’ll provide depends on what you’re playing. For role-playing games, it can tell you about the lore of the surrounding world. If you’re playing a first-person shooter, G-Assist will recommend the best loadouts.

Nvidia G-Assist on PC

(Image credit: Nvidia)

Granted, all the AI's tidbits can be admittedly found through a simple Google search. It’s not like G-Assist has access to a secret treasure trove of knowledge. The main draw here is you don’t have to leave your game. A ton of important data is all a button press away. 

The source of a game’s information has us curious. Nvidia says each output will provide “context-sensitive links,” directing you to extra resources online, such as official community wikis. Whether or not that’ll include unofficial sources, like YouTube videos, remains to be seen.

Computer tune up

Besides the playthrough helper, the assistant also has a feature we think hardcore gamers will appreciate called Performance Tuning. Activating this allows the AI to “evaluate your system’s configuration… and instantly tune it for an optimal experience.” It could, for example, decide to undervolt a graphics card to increase power efficiency, enable a “safe GPU overclock,” and turn on Nvidia Reflex to reduce latency, among other things.

Nvidia G-Assist - Performance Tuning feature

(Image credit: Nvidia)

G-Assist even tracks your computer’s performance as you play, letting you know about key statistics, from a game's current frame rate to latency spikes. The corner window displays a graphical readout of a certain stat within a certain time frame. It depends on what you ask the assistant.

What’s more, the AI suggests actions you can take to improve a computer's overall performance or explain certain features. For instance, DLAA (deep-learning anti-aliasing) and DLSS (deep-learning super sampling) are a pair of graphical software that Nvidia made to improve a video game's visual fidelity. The average person may have a difficult time understanding the differences between them and what exactly they do. G-Assist can help down break tricky concepts to better educate people.

The AI is shaping itself up to be yet another killer app from Nvidia. It’s definitely something we want to try out ourselves on our favorite titles. At time of this writing, G-Assist is being exhibited at Computex. It’s unknown if and when it’ll launch or if there will be beta at some point.

TechRadar did reach out to Nvidia asking if it plans to release a public beta and if it’ll expand to non-gaming apps soon. We’ll update this story if we hear back.

Be sure to check out TechRadar's list of the best gaming PCs for 2024 if you're in the market.

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I love my MacBook, but these are the macOS 15 rumors I want to come true at WWDC

macOS Sonoma was announced at last year's WWDC event and turned out to be my favorite macOS update – and I expect to see another new version of Apple’s desktop operating system, namely macOS 15, at WWDC 2024. 

Apple’s biggest competitor, Microsoft, has jumped head first into the AI race and implemented a plethora of AI-powered features and somewhat helpful tools like Copilot, alongside sprinkling in features throughout the operating system. Even Chromebook Plus laptops are reaping the benefits of Google Gemini. It’s about time Apple finally stepped into the AI race and showcased what it's got.

You may know by now that the company is rarely the ‘first’ at something – Apple will play the long game and watch before deciding to take on-board a new feature, in an attempt to produce the most perfect version of it. While we knew Apple wouldn’t be rushing to slap some AI into its Macs, we’re pretty certain we will see a fair amount of AI at this year's WWDC. 

So, with that in mind, let’s look at the top prospects for feature additions to macOS 15 that we might just catch at WWDC 2024.

 Finally a change to the System Settings  

Perhaps the most exciting potential move will be a refresh of the menus and apps in macOS 15, with the System Settings rumored to see the biggest change. If you’ve been a long-time Apple user (or use multiple Apple products) you’re probably very familiar with the Settings menu layout, so perhaps a fresh coat of paint will add to the feeling of novelty that comes with an operating system update.

According to Apple Insider, respective settings will be sorted by priority and importance. So, for example, notifications and sound settings will be lower down the list, whereas general settings will be higher (right underneath network settings). A source seemingly involved with these changes told Apple Insider that wallpaper and display settings will also be shifted and no longer have their own section but will be merged in with other options.

To add my own speculation, I believe there could be a dedicated section in the Settings menu for AI-related feature management in time. I don’t think we’ll see something like this right from the OS's launch, but I do think Apple will be laying the groundwork with macOS 15 to introduce a Copilot-esque assistant, hopefully by giving Siri a massive boost. Speaking of which…

 A smarter Siri and more AI 

After plenty of hoping, I’m pretty certain we’re going to see a complete transformation with Siri. While Apple’s assistant may not be at the level of ChatGPT’s voice capabilities, I do expect Siri to have a bit more of an active role besides setting timers. 

That said, we’re likely to see a more beefed-up version of Siri on iOS before macOS, but we can use those iOS rumors to possibly glean what might eventually make its way onto our Macs. According to the most recent iOS 18 rumors, Siri will have deeper app integration, allowing the virtual assistant to control what your phone apps can do, move files around, email documents, and more.

We can guess that Apple may transfer those skills over to the Mac once they’ve landed on the iPhone. I don’t think we’ll see all the features transferred over, but it would be interesting to see what Siri could do on a powerful M3 MacBook with a new macOS!

Tom’s Guide notes that at a shareholder event, Tim Cook claimed Apple will “break new ground in generative AI” this year, which has me buzzing about the upcoming WWDC event. Though it seems like iOS 18 has a lot more potential features on the way (or at the very least, more information is swirling around than macOS), we’re certain the generative AI love will be passed onto Macs. 

These AI features will undoubtedly take advantage of the powerful M-series chips, which should be good news for AI enthusiasts who’ve been waiting for Apple to jump into the race. We already know the M3 Max and M3 Pro chips are very powerful processors, so it’ll be exciting to see what these features will look like with access to all that raw processing power. 

Overall, as a fan of Sonoma and all its new features, I am really excited about a new version of macOS. We still know very little about macOS 15, as macOS updates seem to be cards played closer to Apple’s chest compared to iOS. So, while I can only sit here and hope to see a better Settings layout and an improved Siri, I’ll have to wait and see until WWDC itself to find out what Apple’s got planned. 

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Windows 11’s AI Recall feature is blasted by a security expert as ‘one of the most ridiculous security failings I’ve ever seen’

Microsoft has already been dragged over the coals regarding its Recall functionality inbound for Windows 11 by security researchers and privacy watchdogs alike – and it’ll need a flame-retardant suit for the latest fiery outpouring against the AI-powered feature.

This comes from security expert Kevin Beaumont, as highlighted by The Verge. The site notes that Beaumont worked for Microsoft briefly a few years ago.

To recap – in case you missed it somehow – Recall is an AI feature for Copilot+ PCs, which launches later this month and acts as a photographic timeline – essentially a history of everything you’ve done on your PC, recorded via screenshots that are taken regularly in the background of Windows 11.

Beaumont got Recall working on a normal (non-Copilot+) PC – which can be done, though it isn’t recommended performance-wise – and has been messing around with it for a week.

He’s come to the conclusion that Microsoft has made a giant mistake here, at least going by the feature as currently implemented – and it’s about to ship, of course. Indeed, Beaumont asserts that Microsoft is “probably going to set fire to the entire Copilot brand due to how poorly this has been implemented and rolled out,” no less.

So, what’s the big problem? Well, principally, it’s the lack of thought around security and how there’s a major discrepancy between Microsoft’s description of the way Recall is apparently kept watertight and what Beaumont has found.

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As you can see in the above post on X (formerly Twitter), one of the security expert’s main beef with Microsoft is that it informed media outlets that a hacker can’t possibly nab Copilot+ Recall data remotely. In other words, an attacker would need to access the device physically, in-person – and this isn’t true.

In a long blog post on this topic, Beaumont explains: “This is wrong. Data can be accessed remotely.” Note that Recall does work entirely locally, as Microsoft said – it’s just that it isn’t impossible to tap into the data remotely, as suggested (if you can access the PC, of course).

As Beaumont elaborates, the other big problem here is the Recall database itself, which contains all the data from those screenshots and the history of your PC usage – as all of this is stored in plain text (in an SQLite database).

This makes it very easy to snaffle all the Recall-related info of exactly how you’ve been using your Windows 11 PC – assuming an attacker can get access to the device (either remotely, or in-person).


Analysis: Recall the Recall feature, or regret it

There are lots of further concerns here, too. As Microsoft pointed out when it revealed Recall, there are no limits to what can be captured in the AI-powered history of the activity on your PC (save for some slight exceptions, like Microsoft Edge’s private browsing mode – but not Chrome Incognito, tellingly).

Sensitive financial info, for example, won’t be excluded, and Beaumont further points out that auto-deleting messages in messaging apps will be screenshotted, too, so they could be accessed via a stolen Recall database. Indeed, any message you delete from the likes of WhatsApp, Signal, or whatever could be read via a Recall compromise.

But wait a minute, you might be thinking – if your PC is remotely accessed by a hacker, aren’t you in deep trouble anyway? Well, yes, that’s true – it’s not like these Recall details can be accessed unless your PC is actively exploited (though part of Beaumont’s problem is Microsoft’s apparently errant statement that any kind of remote access to Recall data wasn’t possible at all, as mentioned above).

Hacker

(Image credit: Milan_Jovic)

The real kicker here is that if someone does access your PC, Recall seemingly makes it very easy for that attacker to grab all these potentially hugely sensitive details about your usage history.

While info stealer Trojans already exist and scrape victims at a large scale on an ongoing basis, Recall could enable this kind of personal data hoovering to be done ridiculously quickly and easily.

This is the crux of the criticism, as Beaumont explains it: “Recall enables threat actors to automate scraping everything you’ve ever looked at within seconds. During testing this with an off the shelf infostealer, I used Microsoft Defender for Endpoint – which detected the off the shelve infostealer – but by the time the automated remediation kicked in (which took over ten minutes) my Recall data was already long gone.”

This is a major part of the reason why Beaumont calls Recall “one of the most ridiculous security failings I’ve ever seen.”

If Microsoft doesn’t take action before it ships, mind – as there’s still time, in theory anyway, although the release of Copilot+ PCs is very close now. (However, Recall could still be kicked temporarily to touch while it’s further worked on – perhaps).

If Recall does ship as it’s currently implemented, Beaumont advises turning it off: “Also to be super clear you can disable this in Settings when it ships, and I highly recommend you do unless they rework the feature and experience.”

Herein lies another thorny issue: the AI-powered functionality is on by default. Recall is highlighted during the Copilot+ PC setup experience, and you can switch it off, but the way this is implemented means you have to tick a box to enter settings post-setup, and then turn off Recall there – otherwise, it will simply be left on. And some Windows 11 users will likely fall into the trap of not understanding what the tick box option means during setup and just end up with Recall on by default.

This is not the way a feature like this should operate – particularly given the privacy concerns highlighted here – and we’ve made our feelings on this quite clear before. Anything with wide-ranging abilities like Recall should be off by default, surely – or users should have a very clear choice presented to them during setup. Not some kind of weird ‘tick this box, jump through this hoop later’ kind of shenanigans.

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Microsoft’s full-screen reminders to upgrade to Windows 11 are back for Windows 10 users, and they might be here to stay

Microsoft has taken a new tack with its continued campaign of full-screen banner ads designed to push Windows 10 users to upgrade to Windows 11, and this time, users of suitable and unsuitable PCs – those that don’t meet the hardware requirements for the newest OS – are seeing different adverts. 

Windows 11’s market share has remained relatively static in recent months, and Microsoft is clearly eager to change that, with Windows 10 holding the vast majority of market share with around 70% (according to StatCounter). 

As for Microsoft's latest tactic to drive upgrades, Windows Latest noticed two separate initiatives as mentioned. The first was witnessed on a Windows 10 PC that wasn’t eligible for a Windows 11 upgrade, and it showed a screen warning that the device will stop receiving updates come October 2025, reminding users that their PC can’t run Windows 11. The full-screen notification was titled “A new journey with Windows” and appeared after monthly mandatory security updates were installed, possibly implying that this could be a repeating occurrence.

The notification screen also offers users the ability to be reminded at a later date, and to learn more about the end of support for Windows 10. It links to a support document that encourages you to consider a Windows 11 upgrade, partly by including a comparison of the two operating systems. 

This differed from a PC running Windows 10 and eligible for a straightforward Windows 11 upgrade. On this system, Windows Latest received a notification encouraging them to go ahead and schedule their update or just upgrade right away, alerting them of the upcoming end-of-support date and reminding them to make sure that their device stays supported past that date. This notification has been seen before, of course (a number of times).

Microsoft Store in Windows 10

(Image credit: Microsoft)

Microsoft's ambitions vs Windows 10 fans' devotion

Windows 10 continues to be the dominant flavor of Windows and users aren’t happy about being forced to move on or face losing support. Windows 11 was released the best part of three years ago, but it’s still struggling to get near Windows 10’s popularity, as mentioned. Part of the problem here is those hardware requirements, of course, which are a stumbling block for some folks with older PCs.

Users who want to stick with Windows 10 do have a few choices and we’ve recently discussed this in-depth. One option will be to continue getting security updates past Windows 10’s end-of-life date with Microsoft’s Extended Security Update (ESU) program. Currently, this is only available for commercial customers, but Windows Latest asserts that a version for individual consumers will arrive later in 2024. Currently, an ESU license for a single device is $ 61 a year for businesses, but the price doubles every year (for up to three years). 

Windows 10 users are faced with three primary options in the longer term: upgrade to Windows 11, continue to use Windows 10 without crucial security updates (not a good idea at all), or opt into a pricey extended security update plan. I understand Windows 10 users’ frustrations as many are not sold on Windows 11 as being an improvement in quality. Additionally, many users aren’t keen on Microsoft’s insistence on integrating AI into many apps and parts of the operating system, and Windows 10 still looks and feels like a modern, up-to-date OS. Furthermore, there are those hardware requirements to consider, as already noted. 

I don’t know how well Microsoft will weather this transition, but the company needs to walk a fine line between reminding users about the reality of Windows 10 running out of support, and getting too pushy with all these notifications. Right now, it feels like Microsoft is erring (again) towards the latter, but I don’t see the company backing down.

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